Shopify Masters

Shopify
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Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

  1. 2 HR AGO

    How Pistakio Grew 10x by Letting Customers Build the Brand

    Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots. Nicola Buffo and Francine Voit, co-founders of Pistakio, share how they pivoted from pistachio mayo to a sweet pistachio spread one week before their first big grocery pitch, built a loyal following on social media because a college professor forced them to start posting, and turned customer DMs into their best-selling products—including their crunchy spread and date bark. In this episode, Nico and Fran talk about: How a last-minute product pivot landed them in Portland's biggest local retailer Why they said no to Shark Tank and Target before they were ready How community-led product development drove 10x growth Building a brand in public from day one (even with terrible dorm room lighting) The café tour strategy that gets customers to try the product risk-free Navigating a business partnership that's also a romantic relationship The $20,000 TikTok agency mistake and what they learned from it Why taste—not health trends—is their only non-negotiable Whether you're starting a food business, looking for community-driven marketing strategies, or figuring out when to say no to big opportunities, this episode is packed with real talk and actionable advice for ecommerce entrepreneurs. For more on Pistakio and show notes click here: https://www.shopify.com/blog/pistakio-community-led-product-development?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast SUBSCRIBE to our YouTube channel for more video episodes: https://utm.io/uhw53 Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    47 min
  2. The Marketing Mistake Most Brands are Making Today (+ How to Fix It)

    2 DAYS AGO

    The Marketing Mistake Most Brands are Making Today (+ How to Fix It)

    Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice. For more on Flamingo Estate and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    38 min
  3. How One Ingredient Changed 20,000 Lives and Built a Wellness Empire

    2 APR

    How One Ingredient Changed 20,000 Lives and Built a Wellness Empire

    Premier League soccer player Thomas Robson-Kanu turned a career-threatening injury into a mission—building The Turmeric Co., a raw functional beverage brand now reaching customers across 15,000 UK retail locations. For more on The Turmeric Co and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    38 min
  4. Why Celebrities Are Getting Into Business (And What Most Get Wrong)

    31 MAR

    Why Celebrities Are Getting Into Business (And What Most Get Wrong)

    Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strategically. For more on Pivot Projects and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    34 min
  5. He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over

    26 MAR

    He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over

    Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Studios, premium outerwear built from waste materials in Montreal and guaranteed for life. For more on Bedi Studios and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    36 min
  6. The Secret to a $0 Customer Acquisition Cost

    24 MAR

    The Secret to a $0 Customer Acquisition Cost

    Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup. For more on Good Girl Snacks and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    49 min
  7. How Kōv Essentials Hit $1M in Year One With Zero Paid Ads

    19 MAR

    How Kōv Essentials Hit $1M in Year One With Zero Paid Ads

    Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering. For more on Kōv Essentials or show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    32 min
  8. How I Scaled My Side Hustle to $15 Million

    17 MAR

    How I Scaled My Side Hustle to $15 Million

    A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control. For more on By Rosie Jane and show notes click here.  Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

    34 min
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About

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

Information

  • Creator
    Shopify
  • Years Active
    2022 - 2026
  • Episodes
    600
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Shopify Masters

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