TAKING AIM

Aimpoint
  • 0.0 (0)
  • Sport
  • Updated weekly

The official Aimpoint podcast. For more than 5 decades, Aimpoint has pioneered electric red dot sighting technology used by hunters and competitive shooters around the world. Now, we’re bringing you insights from influential voices in firearms culture. Dive into the 2A lifestyle with hunters, veterans, tactical experts, instructors, law enforcement, and even celebrities. The show is hosted by Richard Nance, a lifelong martial artist and retired Police Sergeant with 25 years of law enforcement experience, including time as a SWAT Team Leader and Defensive Tactics Program Supervisor.

  1. 14 hr ago

    The Price of Discipline — Cecil Burch on Pushing Through the Pain

    In this episode of Taking Aim, host Rich Nance sits down with Cecil Burch, a third-degree black belt in Gracie jiu-jitsu and longtime martial arts and combatives instructor who owns Gracie Jiu-Jitsu Anthem in Arizona, to explore his decades-long journey through dozens of martial arts disciplines before settling on jiu-jitsu, the philosophy behind pressure-testing skills through real competition, the importance of training in a weapons-based environment for genuine self-defense, and the deeper lesson that true mastery means growing beyond imitation of any single instructor or system. Follow Cecil on Instagram: https://www.instagram.com/graciejiujitsuanthem/ Follow Rich Nance on Instagram: https://www.instagram.com/nance_training_consulting/ and https://www.instagram.com/rnancewartac/ Subscribe to our YouTube Channel: ⁠⁠ ⁠⁠https://www.youtube.com/@AimpointUSA Visit: https://aimpoint.us/ to learn more PRODUCED BY IRONCLAD Chapters  (00:00:00) Martial Arts Background & Early Training (00:06:44) Comparing Journeys: Magazines, Karate Kid & Adapting for the Street (00:11:03) Why Competition Matters: Pressure Testing (00:17:37) Process vs. Outcome & Self-Worth in Competition (00:18:52) Choosing Jiu-Jitsu as a Base & the Size/Strength Myth (00:25:43) Martial Arts Meets Firearms: Weapons-Based Training (00:32:12) The Cost of Hardcore Training (CTE & Injury) (00:45:09) Training Civilians vs. Law Enforcement vs. Military (00:52:05) Developing Your Own Style: The Bruce Lee Philosophy (01:06:27) Plugging the Academy & Where to Find Cecil

  2. 28 Jul

    Why "Training" Isn't the Same as "Practice" — CJ Cowan Explains

    In this episode of Taking Aim, host Rich Nance sits down with CJ Cowan, a Marine Corps combat veteran and the Training Coordinator for the Surefire Institute, to talk about his journey from a childhood spent learning marksmanship fundamentals with his grandfather to route clearance in Afghanistan's Helmand Province, and ultimately into a career built around training law enforcement and civilians alike. CJ and Rich dig into the real differences between training, practice, and competition, why a "gunfighter's mindset" matters more than a match score, the science of myelination and how skill actually gets built in the brain, and the low-light tactics, weapon lights, and red dot fundamentals every serious shooter should understand. Follow CJ Cowan on Instagram: @cj_cowan_ Learn more about the Surefire Institute: https://www.surefire.com/ Follow Rich Nance on Instagram: https://www.instagram.com/nance_training_consulting/ and https://www.instagram.com/rnancewartac/ Subscribe to our YouTube Channel: https://www.youtube.com/@AimpointUSA Visit: https://aimpoint.us/ to learn more PRODUCED BY IRONCLAD Chapters 00:00 – Introduction & CJ's Background in Shooting and Hunting 02:57 – Marine Corps Service and Route Clearance in Afghanistan 04:51 – Competition Shooting vs. Training: The Gunfighter Mindset 09:49 – The Science of Skill: Myelination and How the Brain Learns 27:28 – Inside the Surefire Institute: Master Coach and Low-Light Training 39:15 – Weapon Lights, Handhelds, and Low-Light Best Practices 41:55 – Red Dots vs. Iron Sights: Building Automaticity and Speed

  3. 21 Jul

    Gave Up a 10-Year Sponsorship to Pursue Firearms (w/ Casey Starling)

    In this episode of Taking Aim, host Rich Nance sits down with Casey Starling, a professional BMX street rider who has crossed over into the firearms world through sponsorships with Walther and Geissele, a move that cost him his nearly decade-long partnership with Kink BMX after the brand said it didn't want him mixing firearms content with his BMX career to explore the surprising parallels between the discipline, precision, and calculated mindset required to push the limits of BMX and the focus needed to shoot at a high level. Follow Casey on Instagram: https://www.instagram.com/CASEYCASED/?__d=11 Follow Rich Nance on Instagram: https://www.instagram.com/nance_training_consulting/ and https://www.instagram.com/rnancewartac/ Subscribe to our YouTube Channel: ⁠⁠ ⁠⁠https://www.youtube.com/@AimpointUSA Visit: https://aimpoint.us/ to learn more PRODUCED BY IRONCLAD Chapters  00:00:00 - Intro 00:00:55 - Casey's Background & Learning BMX 00:05:03 - Getting Sponsored & Going Pro in BMX 00:12:10 - Mindset: Full Commitment & Parallels to Shooting 00:17:12 - The Kink BMX Controversy & Firearms Sponsorship 00:39:44 - Gear Talk: Red Dot vs. Irons & Wrap Up

  4. 14 Jul

    Hunting Cape Buffalo with a Red Dot: Brad Fenson on Dangerous Game & Quick Target Acquisition

    In this episode of Taking Aim, host Rich Nance sits down with Brad Fenson, an award-winning outdoor writer and photographer who has written for over 60 publications and co-authored the Canadian editions of the Total Outdoorsman, Total Fishing, and Total Gun manuals. They discuss Brad's childhood roots in waterfowl hunting, the craft of writing a compelling hunting story, and the evolution of bow and crossbow technology. Brad also shares his firsthand experience using red dot optics on dangerous game in Africa and while handgun hunting, emphasizing that consistency behind the trigger matters more than the gear itself. Along the way, he reflects on his podcast, Harvest Your Own, and how his daughters' growing involvement in the outdoors reflects his mission to pass hunting knowledge on to the next generation. Follow Brad on Instagram at: https://www.instagram.com/bradfenson/?hl=en Follow Rich Nance on Instagram: https://www.instagram.com/nance_training_consulting/ and https://www.instagram.com/rnancewartac/ Subscribe to our YouTube Channel: ⁠⁠ ⁠⁠https://www.youtube.com/@AimpointUSA Visit: https://aimpoint.us/ to learn more PRODUCED BY IRONCLAD

  5. 7 Jul

    Steven Pressfield on Resistance, Turning Pro, and Why He Didn't Succeed Until Age 52

    In this episode of Taking Aim, host Richard Nance sits down with acclaimed author Steven Pressfield best known for The War of Art, Gates of Fire, and The Legend of Bagger Vance for a wide ranging conversation about the creative process, the nature of resistance, and what it truly means to turn pro. Steven opens up about his long road to success, not publishing his first book until age 52, and shares the pivotal moment of sitting down at his typewriter one night that changed the trajectory of his life forever. The conversation digs into the concept of resistance as a universal force that sabotages anyone pursuing a meaningful goal — not just writers, but athletes, martial artists and anyone striving to become the best version of themselves. Steven also discusses his latest historical fiction novel The Arcadian, his recent experience losing his home in the Malibu fires, and how continuing to do the work has been the thing that has kept him grounded through it all. Visit Steven’s website at: https://stevenpressfield.com/ Follow Rich Nance on Instagram: https://www.instagram.com/nance_training_consulting/ and https://www.instagram.com/rnancewartac/ Subscribe to our YouTube Channel: ⁠⁠ ⁠⁠https://www.youtube.com/@AimpointUSA Visit: https://aimpoint.us/ to learn more PRODUCED BY IRONCLAD

  6. 30 Jun

    How a Deployed Soldier Built a Big Game Hunting Empire From Scratch

    In this episode of Taking Aim, host Rich Nance sits down with John McAdams — West Point graduate, combat veteran, and founder of The Big Game Hunting Blog & Podcast  to explore the unlikely journey from Army deployments in Iraq and Afghanistan to becoming one of hunting's most trusted voices. The two dig into the real lessons learned on dangerous game hunts in Africa, from the humbling experience of missing your first shot to why red dots have a legitimate place on big bore rifles. John also breaks down the biggest misconceptions in cartridge selection and the mental pressure that separates a clean kill from a costly miss. Visit John Mcadams blog at: https://thebiggamehuntingblog.com/ Follow Rich Nance on Instagram: https://www.instagram.com/nance_training_consulting/ and https://www.instagram.com/rnancewartac/ Subscribe to our YouTube Channel: ⁠⁠ ⁠⁠https://www.youtube.com/@AimpointUSA Visit: https://aimpoint.us/ to learn more PRODUCED BY IRONCLAD

  7. 23 Jun

    Active Self-Protection's John Correia: What 50,000 Real Gunfights Taught Me

    In this episode of the Taking Aim podcast Richard Nance sits down with John Correia, founder of Active Self-Protection, whose YouTube channel has analyzed upwards of 50,000 real-world violent incidents to extract actionable lessons for armed citizens. The conversation covers the nuances of video analysis, the importance of articulation in legal self-defense cases, and Correia's work as an expert witness — including his philosophy that an expert's job is to educate the jury, not advocate for a side. They also dig into training principles, the advantages of pistol-mounted optics, and the gap between hard shooting skills and real-world decision-making under stress. Correia closes with a firsthand account of a home intruder breaking into his Phoenix home in March, walking through what went right, what he'd do differently, and the legal aftermath that followed. Visit Active Self Protection website at: https://activeselfprotection.com/ Subscribe to Active Self-Protection on YouTube: https://www.youtube.com/channel/UCsE_m2z1NrvF2ImeNWh84mw Follow Rich Nance on Instagram: https://www.instagram.com/nance_training_consulting/ and https://www.instagram.com/rnancewartac/ Subscribe to our YouTube Channel: ⁠⁠ ⁠⁠https://www.youtube.com/@AimpointUSA Visit: https://aimpoint.us/ to learn more PRODUCED BY IRONCLAD

  8. 16 Jun

    The Mindset of High Performers | Mike Pannone, Andy Stumpf & Scott Jedlinski

    In this episode of Taking Aim, some of the most impactful conversations from the podcast with renowned firearms instructors like Mike Pannone and Scott Jedlinski, as well former Navy SEAL Andy Stumpf are revisited. Together, they explore the mindset of high performers, discussing what it takes to develop skills, maintain competency, and continually improve under pressure. From overcoming the fear of failure and embracing the learning process to understanding the responsibility that comes with firearms proficiency, each guest offers practical insights drawn from decades of experience. Whether you're looking to become faster, more efficient, or simply more capable, this episode is packed full of essential firearm knowledge. Be sure to follow the guests of today’s episode on Instagram at the links below: Mike Pannone: https://www.instagram.com/cttsolutionsllc/  Andy Stumpf: https://www.instagram.com/andystumpf212/  Scott Jedlinski: https://www.instagram.com/modern_samurai_project/  Follow Rich Nance on Instagram: https://www.instagram.com/nance_training_consulting/ and https://www.instagram.com/rnancewartac/ Subscribe to our YouTube Channel: ⁠⁠ ⁠⁠https://www.youtube.com/@AimpointUSA Visit: https://aimpoint.us/ to learn more PRODUCED BY IRONCLAD

See All (73)

Trailer

About

The official Aimpoint podcast. For more than 5 decades, Aimpoint has pioneered electric red dot sighting technology used by hunters and competitive shooters around the world. Now, we’re bringing you insights from influential voices in firearms culture. Dive into the 2A lifestyle with hunters, veterans, tactical experts, instructors, law enforcement, and even celebrities. The show is hosted by Richard Nance, a lifelong martial artist and retired Police Sergeant with 25 years of law enforcement experience, including time as a SWAT Team Leader and Defensive Tactics Program Supervisor.

Information

  • Creator
    Aimpoint
  • Years Active
    2025 - 2026
  • Episodes
    73
  • Rating
    Explicit
  • Copyright
    © Aimpoint
  • Show Website
    TAKING AIM

You Might Also Like