The Fold

The Spinoff
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Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

  1. 6 DAYS AGO

    Summer Reissue: How Auckland FC aced (almost) everything – including its media strategy

    The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2025: Nick Becker is an Aucklander who spent 15 years in the UK, much of it in key roles with huge EPL teams Arsenal and Manchester City, before a spell in Melbourne. He returned home to launch the city’s first professional football team in more than a decade – one which overcame early doubts to become a phenomenon right out of the gate. He joins Duncan Greive on The Fold to talk about the decision to let a documentary crew film their first season, how to build fan engagement and delve into the complexities of reach versus reward in sports rights. This episode was originally published on July 15 2025. Learn more about your ad choices. Visit megaphone.fm/adchoices

    42 min

  2. 15/12/2025

    2025 in review: The top five global media giants' years, ranked from worst to best

    Glen Kyne and Duncan Greive complete the second part of The Fold’s 2025 finale, this time picking and ranking the five best performing global media players. The podcast was recorded in the immediate aftermath of the Netflix-WBD news, which scrambled rankings and will be a huge storyline for months, perhaps years, to come. Learn more about your ad choices. Visit megaphone.fm/adchoices

    58 min

  3. 08/12/2025

    2025 in review: NZ’s major media companies’ years, ranked from worst to best

    Glen Kyne joins Duncan Greive for a two-part finale, ranking the performances of New Zealand’s scale media companies. They take on MediaWorks, NZME, RNZ, Sky, Stuff and TVNZ, based on public facing metrics, conversations and general vibe-based diagnosis. There’s a clear winner, but wide disagreement on the losers. PLUS an instant reaction to the Netflix-WBD deal. RNZ’s Paul Thompson on that bombshell radio report Sky CEO Sophie Moloney on the NZ rugby and Three deals and the depth of its moat Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 5m

  4. 01/12/2025

    The Australian big tech revolution rolls on

    2025 has been a year of profound change in the regulatory landscape for Australian media. There is a social media ban for under 16s, which goes live next week. There are new local content spending rules for the big paid streaming platforms. And there is a revised version of the news bargaining code which aims squarely at Meta. Tim Burrowes has covered all this at Mumbrella, and rejoins The Fold to update Duncan Greive on what our near neighbour is doing – and what our government could copy (but probably wont). Learn more about your ad choices. Visit megaphone.fm/adchoices

    42 min

  5. 24/11/2025

    The deals that defined the year in local media – plus predictions for 2026

    Last week we kicked off a new partnership with New Zealand's leading media agency, PHD, which will partner with The Spinoff and The Fold on a series of podcasts on the increasingly complex intersection of media, advertising and technology. We held a live event at The Spinoff in front of a room full of senior marketers, featuring Helen Brown (PHD Chief Investment Officer) and Rachel Bayfield (PHD Chief Technology & Innovation Officer), along with James Davidson, (PHD Chief Strategy and Planning Officer). We reviewed the year in local media, highlighted by a pair of major deals at Stuff and Sky, while surveying big changes in search and the continued strength of OOH and radio. Finally we cast ahead with some predictions for 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices

    55 min

  6. 24/11/2025

    Monopod: some stray takes on the 2025 NZ Screen Awards Ngā Taonga Whakaata o Aotearoa.

    Duncan Greive goes solo to deliver a quick response to the NZ Screen Awards, which fused film with television in a way which showed a lot of promise while also needing some serious tightening. There were big wins for The Convert, and a big beautiful crowd, but Tinā felt neglected and the randomised nature of the awards meant that energy came and went. The highlights more than justified the exercise – but a more streamlined and sequenced show should be the aim for 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices

    19 min

  7. 17/11/2025

    An explosive media week: scandals at the BBC and Meta – and Australia takes on big tech (again)

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    53 min

  8. 10/11/2025

    The story of a long, strange decade in media + has the BSA fixed trust in news?

    2025 sees the release of the latest in The Fold’s obsession: NZ on Air’s Where Are the Audiences research. This time the focus is on children’s media – the third time this subject has been assessed, following work in 2015 and 2020. It tells a story even more stark and challenging than that which comes out of the bigger grown-ups survey. The Spinoff’s head of audience Anna Rawhiti-Connell has dug into the report, and talks with Duncan Greive about its most interesting insights. Then they dig into a fascinating new piece of research from the Broadcasting Standards Authority on the often vexed issue of trust in news media – one which has fresh detail both on types of media consumed, and how trust actually works in this context. https://www.nzonair.govt.nz/news/where-are-the-audiences-childrens-media-use-report-2025/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    52 min
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About

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

Information

  • Channel
    The Spinoff
  • Creator
    The Spinoff
  • Years Active
    2019 - 2025
  • Episodes
    310
  • Rating
    Clean
  • Copyright
    © The Spinoff
  • Show Website
    The Fold

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