Doin' the Business

Wickham Freight Lines
  • 5.0 (4)
  • Business

Welcome to Doin The Business with Graham Keogh, the podcast where real business stories come straight from the driver’s seat. Hosted by Graham Keogh from Wickham Freight Lines, this show dives into the people, lessons, wins, failures, and hard-earned experience behind building successful businesses in Australia. From transport and logistics to leadership, growth, resilience, and industry insight, each episode features honest conversations with business owners, operators, and people who’ve spent years doing the work — not just talking about it. No fluff. No corporate buzzwords. Just real people, real stories, and real business.

Episodes

  1. 30 June

    Episode 2: What Winning Bathurst Teaches You About Building a Business

    Doing the Business with Graham | Special Guest: Nick Percat In this episode of Doing the Business with Graham, Graham sits down with Supercars driver and JND Racing owner Nick Percat for a conversation about motorsport, business, pressure, resilience and building the right team culture. Nick shares the story behind JND Racing, which started as a bit of fun between mates getting back into karting and has quickly grown into a full race team supporting young drivers from karting through to cars. With 25 drivers now coming through the program, Nick talks about what he looks for in young talent, why passion matters, and why the right family environment is just as important as raw ability. Graham and Nick also dive into what it feels like to win Bathurst, the pressure that comes with elite motorsport, and the lessons Nick has learned from racing against some of the best drivers in the world. They also talk about what happens behind the scenes on race weekends, the work people don’t see on TV, and how culture, preparation and mindset can make or break both a racing team and a business. From the racetrack to the transport industry, this episode is packed with lessons on leadership, resilience, respect, opportunity and what it really means to do the business. In this episode: Nick shares how JND Racing started and how it has grown into a professional racing pathway. Graham talks about Wickham Freight Lines’ involvement in supporting the J&D team on the road. Nick explains what he looks for in young drivers coming through karting. The boys talk about Toyota 86 racing and just how competitive the category really is. Nick reflects on winning Bathurst at 23 and how that moment changed his life. Graham and Nick discuss pressure, preparation and performing when it counts. Nick shares the toughest competitors he raced against, including names like Scott McLaughlin, Shane van Gisbergen, Jamie Whincup, Craig Lowndes and Garth Tander. They discuss Nick stepping away from full-time racing to focus on J&D Racing and young driver development. Nick talks about joining Triple Eight for Bathurst and learning from one of the best teams in the country. Graham and Nick explore how culture, respect and positivity shape both motorsport and business. Nick opens up about career setbacks, resilience and the tough realities of professional racing. The episode finishes with Graham sharing advice for young drivers: take opportunities, be polite, say please and thank you, and treat people with respect. Key Themes: Motorsport and business culture Pressure and performance Young driver development Respect and leadership Resilience after setbacks The importance of preparation Taking opportunities when they come Building a team people want to be part of Featured Guest: Nick Percat Host: Graham Keogh Podcast: Doing the Business with Graham Episode Length: 42 minutes

    42 min

  2. 18 May

    Doin The Business with Graham Keogh | Episode 1 with Sean Haynes

    Welcome to the very first episode of Doin The Business with Graham Keogh. Filmed inside Graham’s 1989 Kenworth T600, this episode kicks off the podcast with long-time Wickham Freight Lines team member Sean Haynes, now Head of Solutions. Sean shares how he started at Wickham’s as a 16-year-old washing trucks, worked his way through local driving, interstate runs, yard operations, and eventually into a leadership role helping solve problems across the business. This episode is full of classic trucking stories, old-school lessons, laughs, loyalty, hard work, and the culture that has helped shape Wickham Freight Lines over the years. In this episode: Sean’s early days starting at Wickham Freight LinesGrowing up around trucks as a third-generation truck driverWashing trucks, local runs, and learning the ropesThe value of hard work, commitment, and turning up every dayGraham and Sean reflect on funny moments, mistakes, and lessons learnedWhy transport creates real opportunities for young peopleThe importance of culture, safety, and knowing your peopleGraham shares the drivers and mentors who shaped his careerWhat “Head of Solutions” really means at Wickham’s Key Takeaway Success in transport doesn’t come from half-doing the job. It comes from commitment, resilience, problem-solving, and showing up every day ready to do the business. Guest Sean Haynes Head of Solutions at Wickham Freight Lines Host Graham Keogh Wickham Freight Lines Chapters 00:00 Welcome to Doin The Business  00:40 Graham introduces the first episode  01:20 Meet Sean Haynes  02:00 Starting at Wickham’s at 16  03:00 Growing up around trucks  04:30 First job washing trucks  05:40 Moving into local driving  07:00 Learning the ropes in the yard  08:20 Sean’s first trucks and early memories  10:00 Getting sacked, leaving, and coming back  11:30 Opportunities for young people in transport  13:00 Running tug drivers and learning leadership  14:40 Wickham’s culture and long-term staff  16:00 Growth, challenges, and knowing your people  17:10 Graham’s early trucking idols  19:00 What Head of Solutions means  20:00 The non-negotiable for success  21:00 Final stories and wrap-up

    22 min
  • 2 Episodes

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to Doin The Business with Graham Keogh, the podcast where real business stories come straight from the driver’s seat. Hosted by Graham Keogh from Wickham Freight Lines, this show dives into the people, lessons, wins, failures, and hard-earned experience behind building successful businesses in Australia. From transport and logistics to leadership, growth, resilience, and industry insight, each episode features honest conversations with business owners, operators, and people who’ve spent years doing the work — not just talking about it. No fluff. No corporate buzzwords. Just real people, real stories, and real business.

Information

  • Creator
    Wickham Freight Lines
  • Years Active
    2K
  • Episodes
    2
  • Rating
    Clean
  • Copyright
    © 2026 Doin' the Business

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