11 episodes

Why are there seemingly endless blogs, podcasts, trade publications and websites for marketing and advertising professionals, yet almost nothing for Media Sales Professionals?

Media Sales Mastery exists to help you survive and thrive in the media sales industry.

In each episode we arm you with information, insights and instantly applicable techniques from some of the world's leading media sales thought-leaders.

Media Sales Mastery Jamie Wood

    • Careers

Why are there seemingly endless blogs, podcasts, trade publications and websites for marketing and advertising professionals, yet almost nothing for Media Sales Professionals?

Media Sales Mastery exists to help you survive and thrive in the media sales industry.

In each episode we arm you with information, insights and instantly applicable techniques from some of the world's leading media sales thought-leaders.

    Contract Negotiation Masterclass

    Contract Negotiation Masterclass

    In the weeks episode we conduct our first Masterclass on Contract Negotiation. We are joined by Gavin McInnes and Liam Loan-Lack; both experienced commercial negotiators and experts on best practice contract negotiation. We cover off the fundamentals of a good negotiation, explore the approach required to reach an agreement when certain terms or provisions are contentious and ultimately why it's important to negotiate with the view that you'll be doing long-term business with the other party.


    Recorded by Stevie-Leigh Batiste at SoundsLikeButter
    Edited, Hosted and produced by Joanne Helder
    Music by Donyea Goodman at donyeamusic.biz/onlinestore

    • 46 min
    Campaign failed, now what?

    Campaign failed, now what?

    So you've just sold a media campaign that has failed to meet the clients expectations. Why did this happen? What can you do to rescue it? How do you ensure this is avoided in the future? Episode guest is David Hefter of Hefter Consulting www.hefterconsulting.com.au who joins us fresh from a media consulting assignment in Ethiopia.

    Recorded by Stevie-Leigh Batiste at SoundsLikeButter
    Edited, Hosted and produced by Joanne Helder
    Music by Donyea Goodman at donyeamusic.biz/onlinestore

    • 43 min
    Overcoming Organisational Politics

    Overcoming Organisational Politics

    In this episode we cover off the important topic of Overcoming Organisational Politics; both within our own businesses and within the companies we are selling into. Our guest Richard Wentworth Ping of Wentworth People provides an overview of the techniques required to resolve workplace conflict, hold internal stakeholders accountable and ultimately how to gain buy-in from key decision makers in the selling and buying process.

    Recorded by Stevie-Leigh Batiste at SoundsLikeButter
    Edited, Hosted and produced by Joanne Helder
    Music by Donyea Goodman at donyeamusic.biz/onlinestore

    • 56 min
    Packaging Your Inventory

    Packaging Your Inventory

    In this episode we speak with Jo Gierke, Regional Director for USA & Canada at Boost Media. Jo covers off the importance of putting the client at the centre your product strategy, Best practice for leveraging your entire asset base to create a strong value proposition and ultimately why a diverse product mix offers a greater opportunity to serve clients.

    Recorded by Stevie-Leigh Batiste at SoundsLikeButter
    Edited, Hosted and produced by Joanne Helder
    Music by Donyea Goodman at donyeamusic.biz/onlinestore

    • 45 min
    Creativity and idea generation

    Creativity and idea generation

    In this episode we are speaking creativity and idea generation with Terry Webb; an Adelaide based career media creative. Terry draws on his extensive experience across television presenting, comedy writing, content production, creative event design and commercial solutions. Terry shares his view on setting a brainstorm up for success, managing different stakeholders in the creative process and why linking creative solutions back to client outcomes is vitally important.

    Recorded by Stevie-Leigh Batiste at SoundsLikeButter
    Edited, Hosted and produced by Joanne Helder
    Music by Donyea Goodman at donyeamusic.biz/onlinestore

    • 43 min
    Pitching & Presenting

    Pitching & Presenting

    In this episode we speak with Bradford Power, Owner & Director of "Switch on your sales" an international training organisation. Brad is a presentation skills trainer, in-demand corporate presenter and international keynote speaker.

    In this episode we discuss some of the reasons why even confident and experienced salespeople are still intimidated by presenting. We cover off the importance of authenticity, adapting styles based on different scenarios and ultimately how to present in order to persuade.

    Recorded by Stevie-Leigh Batiste at SoundsLikeButter
    Edited, Hosted and produced by Joanne Helder
    Music by Donyea Goodman at donyeamusic.biz/onlinestore

    • 39 min

Customer Reviews

Fintech Frank ,

The master himself!!

What a ripping podcast! Straight to the knowledge bombs and truth nuggets! What podcasting should be all about.

Less dribble and more quality!

Well done sir 10/10

ecentric movements ,

Informed and articulate

Just the content I’ve thirsted for! My morning train ride had become that much more enjoyable again. Thank you. For a newcomer into the media industry this podcast gives great insight!!

KaTeP1983* ,

Finally!

Thanks Jamie for acknowledging and promoting the other (darker!) side of media.
Despite my 15 years in the industry, and being in a Director position, I’m in a very new role and still learning everyday.
I would recommend this podcast for all the new comers and the old timers of the industry.
Loved it- and thank you for giving Media Sales an identity.

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