How do certain companies succeed where others have failed? What’s their “secret sauce”...and how can we get our hands on their recipes? From Wondery, the makers of the hit podcasts Business Wars and WeCrashed, comes SECRET SAUCE. Co-hosts Samuel Donner and John Frye take you behind the scenes of the most innovative leaders, trailblazing companies, and thriving cultures to learn what they have done to become a success. From how design guru Jony Ive worked with Steve Jobs to create some of Apple’s most iconic products, to how Warren Buffett invests better than just about anyone else. These are the unique recipes for what it takes to get to the top and stay there.
The Secret Sauce of Airbnb | Ingredient #2: Trust
Airbnb's website is live. People are just getting comfortable with the notion of booking lodgings from strangers when guests trash an AirBnB home. Brian Chesky and Joe Gebbia face their biggest crisis yet. If the business is going to grow, the experience must be safe and satisfying for everyone. Turns out their secret sauce is missing a few key ingredients.
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The Secret Sauce of Airbnb | Ingredient #1: Shameless
Imagine a world where you show up at a stranger’s house and ask to sleep on their bed in exchange for a few bucks. Strangely enough, millions of people around the globe have done just that with AirBnB. In this three-part series, Sam and John seek the recipe for how a couple of design students overcame the odds to create a billion-dollar tech “unicorn.” In this first episode, it all starts with two founders with an air mattress and a dream, who are rejected by just about every investor in Silicon Valley.
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Introducing Secret Sauce
What secrets can we learn from some of the world's most extraordinary companies
Secret Sauce takes listeners behind the scenes to explore the stories of the most innovative leaders, trailblazing companies, and thriving cultures to learn what they have that no one else does. From design guru Jony Ive’s translation of Steve Job’s ideas into Apple’s most sought after products to how AirBnB’s ability to adapt helped them thrive during times of crisis and the secret sauce of Warren Buffet’s investments… these are the unique recipes for what it takes to get to the top and stay.
What risks did they take? How did they handle failure? And how did they do what no one before had done?