The CMO Show

ImpactInstitute
  • 4.7 (33)
  • MARKETING
  • UPDATED BI-MONTHLY

How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering offer purpose-driven advisory, storytelling and events services to help commercial and social sector organisations across Australia create measurable impact with stories that matter.

  1. How Intrepid Travel navigates the disruption-reinvention cycle

    23 HRS AGO

    How Intrepid Travel navigates the disruption-reinvention cycle

    Few industries are tested as relentlessly as travel. From economic uncertainty and sustainability pressures to rapid technological change, travel brands have had to constantly survive disruption.    Hazel McGuire, CMO of Intrepid Travel's answer has been constant reinvention and it's put them on the road to becoming a the first billion-dollar global travel brand.   In this episode of The CMO Show, Ms McGuire, shares what it takes to lead through disruption in an industry that is always rebuilding itself, and how she is navigating that complexity.   Hazel unpacks how the company responded to the post‑COVID reset, as travellers began seeking deeper meaning, stronger social connection and better value from the experiences they choose. She explains why, even amid cost‑of‑living pressures, travel continues to matter,—and how brands must move beyond short‑term transactions to build long‑term resilience.   You'll also hear how Intrepid's long‑standing B Corp commitment shapes decision‑making behind the scenes, helping the business balance purpose and profit without turning values into a marketing headline. From evolving beyond performance‑heavy marketing to investing in brand‑led storytelling, Hazel explores how Intrepid stays human, credible and trusted in an industry increasingly shaped by automation and AI. This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe.  www.impactinstitute.com.au | https://business.adobe.com/au

    31 min
  2. How this global company's first CMO made marketing everyone's business

    22 JAN

    How this global company's first CMO made marketing everyone's business

    What would you do if you walked into a fast‑growing global company as its first ever CMO with no marketing playbook and no inherited systems? That was the challenge and opportunity facing David Levingston, Global Chief Marketing Officer at Aero Healthcare. In this episode of The CMO Show, David shares what it takes to build a marketing function from scratch that is treated not as a bolt-on, but as the connective force across product, data, brand and customer experience. The conversation explores sequencing intuition behind data and facts in the planning stages, looking for clarity before creativity and rethinking approaches to named vs generic brand strategy. This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe.  www.impactinstitute.com.au | https://business.adobe.com/au

    28 min
  3. The 12 Trends of Christmas: Marketing in an age of acceleration

    11/12/2025

    The 12 Trends of Christmas: Marketing in an age of acceleration

    2025 has been a year of extraordinary change for marketers. From AI-driven workflows to the resurgence of authentic storytelling, the pace of transformation is rewriting the rules of engagement.  In this special festive wrap-up edition of The CMO Show, host Mark Jones counts down the 12 trends shaping marketing leadership as we head into 2026.  Join us for a masterclass in clarity, creativity and context as we explore what it means to lead in an era of acceleration. From personalisation at scale to ethics as a non-negotiable, these insights will help you navigate the next wave of marketing innovation with confidence.    The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

    24 min
  4. Then, Now and Next

    27/11/2025

    Then, Now and Next

    Ten years ago, The CMO Show launched as a bold experiment in marketing storytelling. Back then, podcasts were niche, TikTok didn't exist, and AI was just a whisper. Fast forward to today, and the show has become a trusted industry platform, marking a decade of insights, evolution, and candid conversations.  In this special live-recorded anniversary episode, host Mark Jones is joined by Michelle Rowling, Head of Sales and Marketing at Luna Park Sydney, Louise Cummins, Co-Founder, Australian Centre for AI in Marketing, and Amy James, Senior Product Marketing Manager at Adobe to celebrate a decade of insights and explore what's next for CMOs.  From the print-first days of 2015 to the AI-powered present, this conversation dives into the big shifts shaping marketing. Hear from three marketing leaders as they share defining career moments, COVID-era resilience, and bold predictions for the future. If you've ever wondered how to stay relevant when the chessboard gets thrown in the air, this is your playbook.    The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

    34 min
  5. The high-vis mental health shift with Ed Ross

    13/11/2025

    The high-vis mental health shift with Ed Ross

    Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners.  The trades sector is the backbone of Australia's infrastructure, but it's also a community grappling with mental health challenges. TradeMutt is flipping the script on workwear and wellbeing...one shirt at a time.    In this episode of The CMO Show, Ed Ross, co-founder and director of TradeMutt, joins host Mark Jones to unpack how bold branding, lived experience, and purpose-led storytelling are transforming mental health conversations in blue-collar Australia.    Join us for a masterclass in grassroots brand building, emotional resonance, and community-first strategy.    The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

    36 min
  6. The $28B industry pivot with Elizabeth Anderson-Funnell

    30/10/2025

    The $28B industry pivot with Elizabeth Anderson-Funnell

    The fashion and textile sector is huge: $28 billion to the economy, 1.5% of GDP, and nearly half a million jobs. It exports more than wine and beer combined and drives women's workforce participation, with 77% of roles held by women.  Elizabeth Anderson-Funnell, Head of Communications and Advocacy at the Australian Fashion Council (AFC), joins host Mark Jones to unpack how strategic storytelling and advocacy are shaping the future of this industry, and what marketers can learn from some big changes.  Elizabeth reveals how the AFC is uniting a fragmented ecosystem of designers, manufacturers, retailers and farmers under one voice. She shares the Council's  move to reclaim Australian Fashion Week, transforming it into an industry-led, globally visible platform, and why sustainability and circularity are now non-negotiable.  From textile recycling and fast fashion to the emotional triggers behind buying behaviour, Elizabeth introduces a fresh lens for building trust in communications.  For marketers and brand leaders, this episode offers insights into how aligning brand, policy and purpose can create cultural relevance, economic impact and systemic change, going beyond style and into transformative strategy.     The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

    35 min
  7. How MyFitnessPal built a 250M customer base

    16/10/2025

    How MyFitnessPal built a 250M customer base

    In this episode of The CMO Show, Marnie Boyer, Chief Marketing Officer at MyFitnessPal, joins host Mark Jones to explore how the original fitness tracking app has stayed relevant for over two decades.  With more than 250 million users across 120 countries, MyFitnessPal is a case study in customer-centric innovation. Marnie shares how the brand has evolved from a wedding diet tool to a trusted wellness companion, powered by community, data, and a deep understanding of user needs.  She unpacks how MyFitnessPal uses AI to personalise experiences, bust misinformation, and scale content across cultures. From leveraging micro-influencers to building trust in an era of information overload, Marnie offers a masterclass in modern marketing leadership.  Tune in for a conversation on how to lead with empathy, adapt with curiosity, and build a brand that people rely on.    The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

    29 min
  8. LinkedIn on trust, tactics and the big B2B shift

    02/10/2025

    LinkedIn on trust, tactics and the big B2B shift

    In a world of AI acceleration, content saturation, and risk aversion, how do marketers cut through the noise and build meaningful connections?  In this episode of The CMO Show, Brendan Wong, News Editor at LinkedIn Australia, joins Mark Jones to explore how trust, authenticity, and peer networks are reshaping the B2B marketing landscape. Drawing on LinkedIn's latest research, Brendan reveals how decision-makers are increasingly relying on personal networks to validate brands, and why storytelling, not polish, is the key to influence.  From the rise of community-driven content to the pressure of AI upskilling, Brendan shares insights into how leaders can show up online with purpose, build their personal brand, and foster genuine engagement. Whether you're a CMO, job seeker, or content creator, this episode offers a roadmap for navigating change with confidence.    The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au

    25 min
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4.7
out of 5
33 Ratings

About

How do the leaders of APAC brands use purpose-driven storytelling to bring their big ideas to life, achieve communications goals, drive better business outcomes, and live out a purpose beyond profit? The CMO Show is an award-winning marketing podcast, brought to you by ImpactInstitute, in partnership with Adobe. Each episode features industry insights from a marketing or business leader on strategy, creativity, measurement, evaluation, and more. *ANZ Winner - 2020 CMS Asia Award for 'Best Use of Audio Content' *National Winner - 2019 Australian Marketing Institute Award for 'Marketing Excellence in Content Marketing' *National Winner - 2019 Mumbrella NeXt Award for 'Content Marketer' (Executive Producer Charlotte Goodwin) *National Finalist - 2019 Australian Podcast Awards Founded in 2015, The CMO Show podcast is hosted by chief storyteller, speaker and author, Mark Jones. Mark is the Chief Storyteller at ImpactInstitute, and has more than 20 years' experience in professional storytelling as a journalist, editor, publisher and speaker, working with iconic brands including Coca-Cola, Microsoft, Google, Telstra, Adobe and Fairfax. ImpactInstitute is an impact advisory firm offering offer purpose-driven advisory, storytelling and events services to help commercial and social sector organisations across Australia create measurable impact with stories that matter.

Information

  • Creator
    ImpactInstitute
  • Years Active
    2015 - 2026
  • Episodes
    241
  • Rating
    Explicit
  • Show Website
    The CMO Show