The THOMcast

The House of Marketing

Build your company, department and career further thanks to our experts’ best business and marketing knowledge.

  1. 10/03/2025

    Expert Talk | On the couch with CX experts Katie & Stefaan

    In this episode, Stefaan Vuylsteke, a business and service design expert, and Katie Baeck, a senior consultant at The House of Marketing (THoM), explore essential customer experience (CX) principles. They discuss behavioural design, friction management, and friction hunting—identifying and eliminating obstacles in the customer journey. From minor UX adjustments to significant service enhancements, learn strategies to craft seamless experiences that foster customer loyalty. For more insights, visit thom.eu. To consult directly with our expert senior consultant, book a call with Katie Baeck.

    47 min
  2. Understanding Customer Experience for Business Success

    27/10/2023

    Understanding Customer Experience for Business Success

    In this episode of the THoMcast, we explore the fascinating realm of Customer Experience (CX) with experts Griet and Sissi from The House of Marketing. We uncover the core of CX, discuss its importance, and share insights on measuring its impact. Gain valuable tips on improving CX, understanding your customers, and measuring ROI. Customer experience is not just a buzzword, it's a game-changer for your business. Join us for an enlightening journey into the world of CX in this engaging episode. RESOURCES 🧩 Get your Customer Experience ebook Watch our CX webinar Take our CX maturity scan FAST FORWARD ⏩ (00:52) - Meet Griet Heylen and Sissi Dierckxsens(01:42) – The essence of Customer Experience(05:53) – How to measure CX impact?(15:27) – The power of CX: what's in it for a business?(19:04) – Tips & tricks for enhancing CX(23:36) – Double Diamond method: how to understand customer needs? RELATED EP'S 🎧 E13 - Customer Experience E10 - Value & Churn LET'S CONNECT 🤝 Work with us Careers * * * * * The THOMcast is brought to you by The House of Marketing. Credits to Ellen Struyf, Pablo Troussard, Ornella Schillaci & Adrian Sblendorio.

    27 min
  3. The Art of Brand Strategy: Unlocking Growth in a Dynamic Market

    30/05/2023

    The Art of Brand Strategy: Unlocking Growth in a Dynamic Market

    In this episode, join us and our expert Nicky Blondé as we delve into the captivating world of brand strategy, where we uncover its meaning and explore the crucial steps to develop a winning brand strategy. From identifying business goals to defining brand KPIs, we leave no stone unturned. RESOURCES 🧩 Get your Brand Strategy ebook All links, resources and info FAST FORWARD ⏩ (01:33) - Meet Nicky Blondé(03:45) – What is really brand strategy?(04:24) – The 5 steps to a successful brand strategy(16:55) – How to deal with brand strategy in a fast-changing environment?(22:07) – Important learnings for your brand strategy RELATED EP'S 🎧 E20 - Value Based Pricing E07 - E-commerce - Too Good To Go LET'S CONNECT 🤝 Work with us Careers * * * * * The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick, Ellen Struyf, Pablo Troussard & Adrian Sblendorio.

    31 min

  4. 27/03/2023

    Pricing strategy: How to capture the full value you're providing

    Improve your margin & gain competitive advantage with your pricing strategy. Join us as we discuss pricing with Cédric Fumière, pricing expert at The House of Marketing who shares with us his expertise and some real cases of price strategies in a B2C or B2B environment. RESOURCES 🧩 Get our Full Pricing Guide Shorter, 6 steps to pricing strategy All links, resources and info FAST FORWARD ⏩ (01:17) - Meet Cédric Fumière(02:30) - The science of pricing(04:20) - Pricing is fun!(06:41) - The methodologies to set up a price:(13:20) - Value-based pricing in B2C(22:30) - Value-based pricing in B2B RELATED EP'S 🎧 E10 - Value Management E01 - Don’t fail your product launch LET'S CONNECT 🤝 Work  with us Careers * * * * * The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

    33 min

  5. 14/02/2023

    Unlocking the Power of Marketing Automation: Strategies for Success

    Maximize your marketing efforts with Marketing Automation. Join us as we interview Martijn Knoops, marketing expert at Dignify, who shares his insights and practical strategies. Learn how to leverage MA to take your marketing to the next level, whether you're a corporate or SME. More info RESOURCES 🧩 Our Marketing Automation Guide Get your Lead Scoring Checklist All links, resources and info FAST FORWARD ⏩ What are we talking about? (01:34) – Meet Martijn and Dignify (03:34) – What is marketing automation (MA) and why it’s useful (05:20) – Examples of great MA use Let’s dig deeper (08:28) – Email is just a tiny part of MA (10:36) – Where do you start with MA? (12:25) – Doing MA as a corporate ; Doing MA as an SME (13:13) – Effective MA strategy 101 So, concretely? (14:17) – Which is the best MA tool for you? (16:29) – Your next steps (21:25) – How MA impacts a team’s way of working (23:29) – Concrete tips when starting with MA (24:39) – Concrete tips when already doing MA RELATED EP'S 🎧 E11 on Marketing Automation as well E12 on Digital Transformation E15 on Digital Strategy LET'S CONNECT 🤝 Work with us Careers * * * * * The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

    28 min

  6. 05/12/2022

    "Innovation is key", let's get concrete: the case of the metaverse

    Innovation is what keeps your business relevant. But how do you keep innovating? Should you follow all marketing trends? Or how do you pick the right one? Let's dive into this "innovation" topic with another buzzwordy one: the metaverse, the use case for this episode. With Stefanie Daems, senior consultant at The House of Marketing. RESOURCES 🧩 🎓 Webinar "How to create value in the metaverse" 🗺 Download our Value Proposition Canvas 🚀 Let's develop your innovation track All related resources FAST FORWARD ⏩ What are we talking about? (01:59) - What is the "metaverse" (04:10) - The related "NFT", "Blockchain" and "Web3" topics (05:40) - Clarifying before moving forward What should you do about it? (08:07) - Handling a hype: the 70-20-10 framework (09:25) - Deciding on getting into the metaverse (10:22) - Some use cases (12:18) - The key remains the same: strategy, goals and customer experience (16:27) - Let's talk sustainability, scams, no-revolution So, concretely? (22:10) - Outside of the metaverse, what innovation and trends should look at? (23:26) - Tasting, understanding and keep your whole strategy in mind RELATED EP'S 🎧 E03 on Business Design Thinking E12 on Digital Transformation E15 on Digital Strategy LET'S CONNECT 🤝 Work with us Careers * * * * * The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

    27 min

  7. 31/08/2022

    How the "consulting mindset" can impact all of your projects — THOMcast E17

    Let's debunk myths around consulting, what is interim management and the importance of consulting mindset on interim marketing projects. With Stéphanie Duchemin, Head of Human Capital, Customer Collective. RESOURCES 🧩 Is interim for your team? (Quiz 🎲) Our interim offering ON THE MENU 🍤 (2:40) What is Human Capital in a consulting world (7:20) Myths around consulting (10:20) Is there a specific profile to be a consultant (12:17) What are the different projects: Consulting/Interim Management projects (14:43) How to keep a consulting hat on an interim projects (15:48) How to stay a consultant even on longer projects (17:00) How to build a win-win relationship  (18:25) Tips a Tricks LET'S CONNECT 🤝 Work with us Careers * * * * * The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

    22 min

  8. 02/06/2022

    Growth marketing in highly regulated industries: the case of the healthcare sector — THOMcast E16

    In this episode, Bert Van Eeckhoudt, Senior Manager Pharma Collective joins us to share some insights about a very specific sector: Healthcare. He explains to us the challenges but also the new marketing opportunities for this sector, as for example : growth marketing. 🌶 TODAY’S MENU What are the specificities of the healthcare sector How growth marketing can be used How to adapt your growth marketing campaign to the healthcare sector 🧩 RESOURCES 👉 https://bit.ly/THOMcastE16 🚀 TIMESTAMPS (1:08) Introduction of Bert (1:48) Why did you chose healthcare (2:47) What are the specific marketing needs and challenges in healthcare (4:24) How do you innovate in the healthcare sector (5:55) Brief explanation of growth marketing (6:52) KPI’s of Digital Strategy (8:00) What are the KPI’s in healthcare (8:47) What is the main driver for growth projects in the healthcare industry (11:00) How do you change the company towards a growth marketing mindset (12:22) How does the process look like in the healthcare sector (14:17)Tips & Tricks (16:16) Healthcare growth marketing whitepaper 🙋‍♀️ CONTACT US Instagram Linkedin Business inquiries  Podcast inquiries   * * * This episode is brought to you by The House of Marketing. Special thanks to Bert Van Eeckhoudt . Made by Jean-Marc Santolin, Emilie Krick, Tatum Lichtenstein & Pablo Troussard.

    18 min
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About

Build your company, department and career further thanks to our experts’ best business and marketing knowledge.

Information

  • Creator
    The House of Marketing
  • Years Active
    2021 - 2025
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © 728079
  • Show Website
    The THOMcast