320 episodes
Boutique Chat The Boutique Hub with Ashley Alderson
-
- Business
-
-
5.0 • 19 Ratings
-
Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
-
#605 The Power of Adaptability: Thriving in a Changing Retail Landscape
Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement.
Resources:
Boutique Summit 2024
------
April Rector: Instagram
The Light House Boutique: Website | Facebook | Instagram
-----
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Small Business Marketing Handbook
Hubventory | Wholesale -
Five Minute Friday: Five Steps to the Perfect In-Store Sales Process
How often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to close the perfect sale in your brick-and-mortar store.
-
#604 Facebook Ad Strategies for Small Business Retailers
Curious about Facebook ads and eager to harness their potential for your business? Look no further! In this episode, we're diving into the dynamic world of Facebook advertising with our expert, Jeff Fenn, Director of Marketing. Whether you're new to Facebook ads or hoping to level up, Jeff unpacks the ins and outs of Facebook ads, from debunking common misconceptions to tackling budget concerns.
Resources:
Facebook Ads Masterclass
Boutique Hub Black
----
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Boutique Summit 2024
Small Business Marketing Handbook
Hubventory | Wholesale -
Five Minute Friday: Cultivating Success: Why Culture is King
We've all heard people say "cash is king." But more important than cash—and what leads to more cash—is culture. Listen in to learn why figuring out your company's culture is the key to long-term success.
Ashley Alderson: Instagram The Boutique Hub: Instagram -
#603 Unlocking the Secrets of Apparel Manufacturing
In the intricate process of garment production, there is a lot of complexity that often goes unnoticed. Joining us today is Philippa Comfort from Creative Culture Consulting, sharing her journey into the industry and revealing the nuances of garment production that many overlook. Philippa explains the behind-the-scenes realities of production, the crucial decisions influencers face when starting a brand, and the importance of careful sourcing to ensure quality and specialization.
Resources:
Wholesale Courses: Brand Owner Basics | Apparel Manufacturing Masterclass | Tradeshow Marketing Handbook | Wholesale Marketing Handbook
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
Boutique Summit 2024
Small Business Marketing Handbook
Boutique Hub Black
Hubventory.com
Join the Community -
Five Minute Friday: Measure What Matters
Welcome to another Five Minute Friday episode! Today we're talking about the key things to measure in your business.
Download the Retail Acronyms Sheet
Customer Reviews
Best podcast for boutique owners!
Both Ashley and Sara really know their stuff! I learn so much from them and they really put business as a boutique owner into bite-sized perspective, helping you not forget the important things! I get PUMPED whenever a new episode drops! Keep the gems coming, ladies! ❤️
Amazing!
As a new boutique owner, I’m learning so much from Ashley!!
Amazing!!!
I learn so much, every episode I have my notebook and pen, ready! The information/lesson that I have learned for my new shop I put to use everyday! So inspiring!!
Top Podcasts In Business
You Might Also Like