225 episodes
Everyone Hates Marketers Louis Grenier
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- Business
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5.0 • 19 Ratings
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Everyone Hates Marketers is a no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing. Louis Grenier interviews marketers who are not afraid to cut through the BS and say things as they are. Learn how to get more visitors, more leads, more customers, more long-term profits, by using good marketing: by treating people the way you'd like to be treated.
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[Replay] Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts
This is a replay of my conversation with Matt Kerbel.
Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo [edit: he moved to Homie since our interview], so he has a lot of diverse experience under his belt.
In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal.
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Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links -
[Replay] How to Offend People And Create Great F*cking Content
This is a replay of my episode with Dan Kelsall, who's not afraid to push boundaries or take risks.
In this episode, the founder of Offended Marketing talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.
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Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links -
How to Break Through The Noise in a Cluttered Market by Doing LESS (Not More)
Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives).
This is far from being the truth. Here's why.
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Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links -
Give Me a Large Swimming Pool & I’ll Grow Your Market Share
How do you grow market share in a very competitive category full of established companies? By walking away from the ocean and picking a large swimming pool.
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Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
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Buyer Personas Need to Die of a Violent Death. Here’s Why.
Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.
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Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links -
Facts Don't Change Minds. Here's What Does.
In fact, desperately trying to convince people to change their worldview with facts and figures does not work and might even backfire.
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Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
Customer Reviews
Great Info, a different way at approaching Marketing
Louis does a great job of approaching marketing from a different perspective, very good ideas, looking forward to learning more! Thank you!
Louis makes marketing better for everyone
This is a great podcast, and the guests are STACKED! It's so great to hear the perspectives of top marketing professionals who understand that you don't need to be slimey to get results. In fact, that's the ONLY way to get sustained restults. Thanks Louis!
Time well spent!
While there's no shortage of marketing podcasts, there a few that offer as much insight and actionable advice as Everyone Hates Marketers. Listening to this podcast is indeed time well spent.
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