The Better Brand: Brand Strategy for Christian Entrepreneurs

Jan Touchberry - Brand Strategist, Showit Web Designer, Visibility Expert for Christian Female Founders
  • 5.0 (2)
  • Marketing
  • Updated Weekly

The Better Brand is a brand strategy and marketing podcast for Christian women entrepreneurs and Christian female founders who want a business that's easy to find, easy to trust, and impossible to confuse with anyone else's. Hosted by brand strategist and Showit website designer Jan Touchberry, this show covers what it actually takes to build a better brand — sharper positioning, a website that converts, and marketing that doesn't depend on social media. A better brand isn't something you finish. It's something you keep choosing — in the words on your homepage, the way you talk about your offer, the client you say yes to and the one you don't. Every week, get practical strategy on brand strategy, website conversion, SEO, and marketing for Christian entrepreneurs at whatever stage your business is in. Faith runs through the conversation because it runs through the work. This podcast will answer questions like: How do I know if my brand needs a refresh or a full rebrand? What actually makes a website convert visitors into clients? How do I position myself as the go-to expert in my industry? How do I market my business without living on Instagram? What's the difference between SEO and AEO, and why does it matter now? What makes a brand feel premium instead of homemade? How does my faith shape the way I actually run my business? Whether you're refining what you've already built or rethinking it from scratch, this is where you'll find the next right decision — not a finish line. New episodes every week.

  1. 6d ago

    135: How to Price Your Services Without the Guilt

    If you've ever typed a number into an invoice and then quietly lowered it before you hit send, this episode is for you. Learning how to price your services isn't really a math problem. It's a mindset problem, and for a lot of Christian women in business, it's tangled up with guilt about charging for something that feels like ministry. In this episode, Jan sits down with three women from her mastermind group, Lindsey Fletcher, Andi Hart, and Gabe Cox, for an unfiltered roundtable on why pricing is so hard and what to actually do about it. What You'll LearnWhy fear and imposter syndrome quietly talk you into charging less than you're worthHow to separate a client's "no" from a personal rejectionThe mindset shift that lets you see charging well as an act of stewardship, not greedA practical, research-based process for pricing a new offer or serviceHow to raise your prices on existing clients without burning the relationship Episode HighlightsTimestamps are estimates. Verify against the final edited audio before publishing. [00:00] Meet the mastermind — Jan introduces the format (equal parts The View and business roundtable) and the four voices in this episode: Jan (brand and website strategy), Lindsey Fletcher (sales conversations), Andi Hart (product-based businesses and wholesale), and Gabe Cox (goal planning and business strategy). [03:30] Why pricing feels so personal — The group unpacks the layers under pricing fear: imposter syndrome, the fear of actually having to deliver, and the way a "no" to your offer can feel like a "no" to you, especially when you built the thing yourself. [08:00] The "helpful or paid" trap — Lindsey names the belief a lot of Christian women carry: if you're helpful, you can't charge, and if you charge, you're not helpful. The group reframes pricing as a way of letting a client actually invest in their own result, not a barrier to serving them. [14:00] What happens when women get paid — Gabe references a community development study where giving income directly to women, rather than men, was what actually moved a community forward, and connects it to the idea that underpricing limits the impact a business owner can have. [18:00] Pricing on feelings vs. pricing on data — Andi breaks down the consumer psychology of pricing (why a $1,000 washing machine reads as "better" than a $300 one) and why decisions made from feeling instead of research are the most common way business owners undercharge. [22:30] Start at the top, not the bottom — Gabe shares how she used to launch everything cheap, and how flipping that (starting with a signature, higher-priced offer and working backward) changed both her income and her client experience. [27:00] How to actually raise your prices — The group walks through real approaches: giving current clients a heads-up and a last chance at the old price, grandfathering loyal clients until they lapse, and raising prices at capacity rather than on a schedule. [33:00] Final wisdom — Each guest leaves one closing thought: take imperfect action instead of waiting to feel ready, let God lead the decision, and remember that undercharging, not overcharging, is the mistake that actually costs you. Key Takeaway"The most expensive mistake you can make is undercharging."Resources MentionedProverbs 31:18, referenced in the conversation about stewarding what God has given youA community development study on income and women (referenced from memory during the episode; exact source and figures were not confirmed on air)Alex Hormozi, referenced for his advice to start with a signature, higher-priced offer CONNECT with the ladies on their podcasts: Gabe Cox - Pursuing Goals God's Way Lindsey Fletcher - The Leaders Table Andee Hart - She Sells Differently CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility. What's NextIf this episode had you doing math in your head about your own prices, start with the Brand Audit Scorecard to see where your pricing and positioning actually stand right now. Ready for a deeper, personalized look? The $27 Brand Clarity Audit breaks down your site, your messaging, and your search presence in one report.

  2. Aug 26

    134: Why I Killed Marketing Without Socials

    If your website still explains you the way it did two price points ago, this episode is for you. This show just went through its third name change in three years, and instead of glossing over that, this episode uses it as the case study for a question a lot of established business owners are quietly avoiding: how do you know when to rebrand your business, instead of just tweaking the same one forever? What You'll LearnWhy a business can be working — clients, revenue, momentum — and still be carrying a brand that describes who you used to beThe real difference between positioning (which is allowed to change) and the thing underneath it that shouldn'tHow to tell the difference between "this needs a refresh" and "this needs a rebuild"Why outgrowing your own brand isn't a failure, it's just what happens after real growthWhat's coming on this show going forward, and why the content itself is shifting shape Episode Highlights (timestamps are estimates — confirm against final edited audio)[00:00] The Texas weather bit, and why a third name change isn't the flaky move it looks like[02:15] The real story: from Her Faith at Work to falling out of love with content creation and social media[05:30] The question that reframed everything, and what came out of sitting with it[08:00] The "next level problem" — the gap between the business you're running and the brand still describing the old one[09:45] A musician's detour into pitch, volume, and timbre — and what it actually has to do with your brand[13:00] What's ahead on the show, and the Brand Sound Quiz Key Takeaway"Your positioning is pitch. It can move. But your timbre is the thing under both of those that doesn't change no matter what note you're playing or how loud you're playing it."Call to ActionTake the free Brand Sound Quiz at JanTouchberry.com/quiz to find out what your brand actually sounds like right now versus what you meant for it to sound like. If the results surprise you, hit reply on the follow-up email — Jan reads every one.

  3. Aug 12

    133: Turn Podcast Listeners Into Clients with Jenny Suneson

    Ever have someone tell you they love your podcast... and then never actually buy anything from you? Or wonder why episodes you recorded two years ago basically don't exist anymore because nobody can find them? Here's the thing: podcasting is one of the best owned-media tools you have, but only if it's built to actually lead somewhere. Today I'm sitting down with Jenny Suneson, who has been in the podcasting world since 2018 and now helps mom entrepreneurs build sustainable businesses in 20 hours or less using podcasting as their number one visibility strategy — to fix exactly that. What You'll LearnWhy your podcast name might be the single biggest SEO mistake you're making (and the easy fix if you're too attached to change it)The often-overlooked places in your podcast settings where you can add searchable keywordsHow to know if you've niched down too far — or not nearly far enoughWhy "customer journey" is the most common blind spot for podcasters, even ones with a strong, established brandThe real reason most podcasters shouldn't chase sponsorships first (and what to prioritize instead)Why auditing your back catalog could be the fastest way to grow your downloads this year Episode HighlightsTimestamps are estimates and will be confirmed against final edited audio before publishing. [00:00] Meet Jenny Suneson — Podcasting since 2018, in the industry since 2019, and why she loves that podcasting doesn't change nearly as fast as social media[04:00] The SEO ingredients most podcasters skip — Why your first word matters, what to do if you love your "cute" show name, and the hidden keyword fields in your podcast host most people never touch[10:00] How far is too far when niching down — Jenny's own journey from "female entrepreneurs" to "mom entrepreneurs," and how to know when you've found the sweet spot[14:00] Mapping the listener journey — Why so many podcasters run their show and their business as two disconnected things, and the funnel that actually moves a listener toward becoming a client[20:00] Monetization: products first, sponsorships last — Why most podcasters chasing sponsorship deals are leaving money on the table, and where affiliate links fit in[22:00] The one thing to do if you want to level up — A full back-catalog audit, and the tool Jenny (and Jan) both use to track SEO rankings episode by episode Key TakeawayJenny put it simply: most podcasters aren't struggling because their content is bad — they're struggling because they never built a way for a listener to become a lead. If you're not offering a next step, people don't know one exists. Resources MentionedPodcasting for Moms — Jenny Suneson's podcast, available wherever you listenConnect with Jenny on her websitePodSEO (podseo.com) — the SEO tracking tool both Jenny and Jan use to see what keywords their shows are ranking for CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #marketingwithoutsocials and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  4. Aug 5

    132: Why Your Marketing Problem Isn't Really About Budget with Dr. Dave Jones

    If you've ever told yourself "I'll fix my marketing once I have more budget," this episode is going to challenge that. Today I'm talking with Dr. Dave Jones — former professional hockey player, founder of the Christian advertising agency M Is Good, and creator of the R7 process — about why the businesses and ministries that struggle most with marketing usually don't have a money problem. They have a messaging problem. This is a rich, practical conversation about strategy, funnels, and what it actually takes to get above the noise right now. What You'll LearnWhy Dave's agency won't just "update your website" until they've nailed down your vision and messaging firstThe R7 process for aligning strategy with purpose — and why skipping straight to execution almost always backfiresWhat top, middle, and bottom-of-funnel KPIs actually mean, and why "ROI" is only part of the pictureWhy audience fatigue with marketing isn't really about too much content — it's about the wrong contentDave's honest take on what it really costs to compete for attention today, and how that's changed since 1980How Dave's agency uses AI responsibly — and where he draws a hard line Episode HighlightsTimestamps are estimates and will be confirmed against final edited audio before publishing. [00:00] Meet Dr. Dave Jones — From professional hockey in Europe to a rock-bottom identity crisis to founding a Christian advertising agency on a word he first thought was "a really dumb name"[08:00] The R7 process — Destiny, vision, mission, strategy, prayer, and action — why messaging always has to come before execution[13:00] Why "just update my website" is the wrong first question — Building a real audience persona instead of guessing what to say[17:00] Social media fatigue, decoded — Why audiences aren't tired of content, they're tired of not getting the content they actually want[19:00] Top, middle, bottom of the funnel — What Dave's team tracks daily, and why they call it KPI management instead of just ROI[26:00] The real cost of getting above the noise — From a 30-day message bounce rate in 1980 to about one hour today, and what that means for anyone marketing without a big budget[31:00] AI in the agency — Where Dave's team uses it, where they draw a hard line, and his Model T analogy for why you can't opt out of it forever[33:00] The question to ask before you rebuild your brand — "What is the future you're fighting for?" Key TakeawayDave's answer, when asked what a smaller budget business could do first: start with messaging, not money. "Any amount north of zero is better than zero" — but no amount of budget will fix messaging that isn't clear on who you're talking to and what you're saying to them. Resources MentionedM Is Good — Dr. Dave Jones's Christian advertising agency, based in Raleigh, North CarolinaPlan the Win: How to Manage Your Fear, Lust, Anger, Pride While Building Your Christian Organization — Dave's new book, launching this weekplanthewintoday.com — includes a free assessment of your four toxic motivators, plus a link to the book on AmazonFind Dave on LinkedIn CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #marketingwithoutsocials and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  5. Jul 29

    131: How to Sell Without Feeling Salesy (with Stefani Pady)

    If the word "sales" makes you want to crawl out of your skin, you are not alone — and this episode is for you. I sat down with my friend Stefani Pady, a former corporate sales leader turned coach and founder of GLS Coaching & Consulting and Women Worship & Work, to talk about why so many of us carry a "used car salesman" wound around selling, and how to reframe the whole thing around one word: help. Stefani spent almost two decades in corporate sales and sales leadership before God used a cover-to-cover read of the Bible to completely rewire where she found her worth. Now she teaches leaders — many of whom would never call themselves "salespeople" — how influence, conversation, and genuine curiosity are the real engines behind selling well. What you'll learnWhy "sales" gets such a bad reputation, and how to separate the tactic from the value underneath itThe difference between chasing urgency and choosing joy when you're overwhelmed with too much to doHow to ask better questions — including why "what keeps you up at night?" isn't actually the sharpest question you can ask a prospective clientWhy closed-ended questions ("do you," "can you," "will you") shut conversations down, and how open-ended questions keep them goingHow to identify your highest-and-best-use prospects instead of chasing everyone who could theoretically buyWhat it looks like to close a conversation on a next step — without that step needing to be a signed contract Episode highlights(Timestamps below are pulled from the raw transcript — please verify against the final edited audio before publishing.) [00:02] Catching up with Stephanie and her multi-passionate path from corporate sales into faith-based coaching[03:00] How reading the Bible cover to cover in 2019 changed where Stephanie's worth came from[08:29] Filtering tasks by joy instead of urgency — and how that changed Stephanie's week[11:24] Naming the "proverbial f-word": why sales feels slimy and where that reputation comes from[13:11] The mindset shift from "selling" to "helping" — and what that actually looks like in practice[18:47] The Challenger Sale model and why leadership tactics and sales tactics are the same tactics[21:26] Getting specific about your ideal client beyond the social-media version of an avatar[23:04] Why "what keeps you up at night" isn't the sharpest question — and what to ask instead[30:35] Stephanie's practical tips: open-ended questions, knowing decision-makers, and always closing with a next step[35:12] The Greek word parrhesia — bold, fearless speech — and Acts 4:13 Key takeaway"When we are walking in our calling, because we have been with Jesus, it becomes so much easier to figure out those tips and tricks... because we're trying to move somebody in a way that will truly serve them." Resources & Links MentionedConnect with Stefani: Women, Worship and Work | GLS Coaching and ConsultingJoin the Women, Worship and Work Bible Reading Plan: Sign Up HereExplore the Suited Membership: Learn MoreBook Mentioned: The Challenger Sale by Matthew Dixon & Brent Adamson CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  6. Jul 22

    130: I Tested Flodesk Studio So You Don't Have To

    You know the drill: two hours into fighting with an email template, the fonts still don't match your brand, and you're one broken column away from just hitting send on something that looks... fine. What if that email actually took ten minutes and looked like you hired a designer? Jan just spent real time inside Flodesk's brand-new AI design tool, Flodesk Studio, and she's back with the unfiltered rundown — what it nails, where it's still buggy, and whether it deserves a spot in your owned-media toolkit. What You'll LearnWhy a generic-looking email is a missed branding opportunity, not just a minor annoyanceHow Flodesk Studio builds emails around your actual colors, fonts, and voice instead of generating something off a promptThe one prompt trick that makes the AI copywriter sound like you, not like AIWhere the beta still has bugs (and what to check before you move your whole workflow over)Whether you need a full Flodesk account to use it — and how to export it elsewhere if you don't Episode Highlights[00:04] Why the email you've been wrestling with for two hours could take ten minutes instead [01:23] The owned-media reminder: your email list is the most personal real estate you have — you're landing in someone's inbox next to messages from actual people [02:50] What Flodesk Studio actually is, and why it matters that it's currently free, beta access [03:49] The key difference from other AI tools: every layout starts with work from real human designers, not a prompt-generated template [05:29] You don't need a Flodesk email account to use Studio — design it there, export the HTML, and drop it into Mailchimp, Kit, Beehiiv, or wherever your list already lives [06:46] Walkthrough of setup: brand colors, font mapping, and how it guides you even if your branding isn't dialed in yet [08:12] The favorite tip of the episode: ask your AI platform of choice for a short brand voice summary first, then feed that straight into Studio [10:55] Why the AI copywriter's first draft didn't need the usual heavy rework AI drafts normally require [12:44] Sending the finished email — straight through Flodesk, or downloaded as HTML for another platform [13:39] The honest bugs: a font that shifted on delivery, no click-based tagging inside Studio yet, and having to hop back into Studio for edits after import [16:46] The bottom line: a time-saver that elevates rather than replaces the human, brand-first design work Key Takeaway"A tool that makes every email look like Chef's Kiss — made, not generated — in a fraction of the time. It's good stewardship for a business owner."Resources MentionedFlodesk Studio (beta, free): studio.flodesk.comJan's full written walkthrough with screenshots: available on the blog at https://jantouchberry.com/flodesk-studio-review-my-honest-first-look-at-the-betaBook a brand and website consult with Jan: jantouchberry.comGet 2 free weeks of Flodesk - https://partners.flodesk.com/757l1wvhqq8s Call to ActionStudio can only carry a brand that's actually been defined — colors, fonts, voice, all of it. If your brand still feels like a midnight Canva situation, that's exactly where Jan comes in. Head to jantouchberry.com to book a time to talk through your next best brand and website step, then go grab your free Flodesk Studio beta and start playing. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  7. Jul 15

    129: How to Niche Your Business Without Losing Clients With Guest Mallika Malhotra

    Have you ever looked at your business and realized you're offering five different things to three different audiences, and none of it is clicking the way you hoped? You're not lazy and you're not bad at this. You're probably just too broad. That's exactly what I dug into with brand strategist Mallika Malhotra this week, and honestly, this conversation hit close to home for me too. Why does niching down feel so scary? Mallika Malhotra is the founder of The Brand CEO, where she helps women who feel like "the invisible expert" — really good at what they do, but overlooked, overwhelmed, and underpaid — get clear on their positioning so they become the obvious, only choice. She built her own path the hard way, starting as a brand photographer doing what she calls her "junk drawer season": family photos, headshots, brand photos, Instagram workshops, a little bit of everything. It wasn't until she started following the data instead of her fear that she found her own niche. What you'll learn in this episodeHow to tell if your niche is actually too broad (the warning signs are more obvious than you think)Mallika's 4-part Bullseye Branding Framework: Specify, Specialize, Stand Out, SolveWhy 2026's AI landscape makes niching down more urgent, not less, for generalistsA simple way to use AI tools like Claude to mine your own client testimonials for the niche that's already workingThe one question to ask your audience that reveals what your brand is actually known for Episode highlights[00:34] Mallika introduces herself and explains who she serves — the "invisible expert" who's great at her work but not getting seen or paid for it [01:20] Her own story: two decades in corporate advertising on brands like L'Oréal, then years as a "Jane of all trades" photographer before she learned to subtract instead of add [04:39] How do you actually know where and how far to niche? Malika's answer starts with one question: where is your revenue really coming from? [08:44] The full Bullseye Branding Framework, broken down: Specify (your real ideal client, based on your last 10-20 clients, not a hypothetical avatar), Specialize (your true area of expertise), Stand Out (what makes your approach different), and Solve (your branded methodology) [12:08] The clearest signs your niche isn't working yet — discount seekers, confused elevator pitch reactions, generic podcast pitches that go nowhere [14:01] Why Mallika believes it's "dangerous to be a generalist" in 2026, and how having your own framework or methodology protects you as AI reshapes every service industry [14:58] How Mallika uses AI responsibly in her own business, including her SNAP Brand Audit tool, and what to look for (and avoid) if you're buying an AI-powered tool from someone else [18:27] The deeper brand strategy work: why "why do people even care?" is the question most entrepreneurs never ask themselves [24:13] Mallika's practical first step if you don't know where to start: ask your audience, your peers, and your family what your brand is actually known for [26:08] Her AI tip I'd genuinely never thought of — feeding your client testimonials into a tool like Claude and asking it to identify the themes and reputation already showing up in your clients' own words Key takeaway"It's great to be different, but if it doesn't matter, nobody cares." Malika's reminder that differentiation without relevance is just noise — your niche has to matter to the people you want to reach, not just set you apart from competitors. Resources mentionedMallika Malhotra on Instagram: @thebrandceoMallika on LinkedInThe Brand CEO website: thebrandceo.comSNAP Brand Audit (Mallika's AI-powered brand audit tool, referenced by Jan as a resource she's currently using) What to do nextIf this episode had you nodding along — or wincing a little — start where Mallika suggests: ask three people in your circle what they'd say your brand is known for if you weren't in the room. Then come back and let me know what you find. And if you're realizing your website doesn't actually reflect the niche you're landing on, that's exactly the kind of thing I help clients fix. [Book a call with me] and let's talk about it. CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #MarketingWithoutSocials and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

  8. Jul 8

    128: The Tech Stack Behind My Business

    If you've ever DM'd — or emailed, or texted, or asked on a discovery call — "wait, what tools do you actually use to run your business?" you're not alone. It's one of the most common questions I get, and until now, the answer's only ever lived in her replies. This episode puts it in one place, once and for all. This isn't a roundup of trendy tools I've never actually used. It's the exact stack running my business right now — website, email, podcast, content, and client management — broken down tool by tool, and tied back to the four pillars of marketing without social media: your email list, your website, your podcast or content, and the SEO that helps people find it all. What you'll learnThe website platform I uses for her own business and recommends to my web design clients — and whyHow to choose an email platform that actually reflects your brand, not just your messageWhat it really takes to run a professional podcast without a studio or a production teamWhy "systems" like client management software are quietly part of your marketing, whether you think of them that way or notWhere AI tools fit into an owned-media content process — and where I draw the line Episode Highlights[00:00] Why Jan finally put her entire tech stack in one place — and why you've probably been asking this question too [02:15] The website platform running Jan's business, and how it protects the one digital asset that's fully yours [05:40] The email platform Jan uses to build trust before a subscriber reads a single word [08:50] How Jan records and produces a professional podcast without a studio — and why that barrier is lower than you think [12:00] The tool keeping Jan's content plan organized across every channel, and why "more ideas" usually isn't the actual problem [15:10] The behind-the-scenes system that protects the client experience once someone says yes [17:30] How Jan uses AI in her content process — and the one line she won't let it cross [19:45] Bringing the whole stack together: picking the right tool for the season you're actually in Key Takeaway"None of these tools are the strategy. They're just the vehicles. It's not about having the most tools or the trendiest ones — it's about having the right ones for the season you're actually in."Resources MentionedShowit — website platform (JanTouchberry.com/showit)Flodesk — email marketing platform (JanTouchberry.com/email)Riverside — podcast recording platform (riverside.fm)Enji — marketing hub for content planning (JanTouchberry.com/marketing)HoneyBook — client management and CRM (JanToucberry.com/Honeybook)Claude — AI assistant for content production (claude.ai) CONNECT WITH JAN: Here are all the best places and FREE stuff 👇🏻 Grab your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FREE DOWNLOAD⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S: JanTouchberry.com/opt-in Subscribe to the newsletter: http://jantouchberry.com/newsletter FIND ME HERE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - JanToucberry.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - @jantouchberry JOIN THE CONVO: We’d love to hear your thoughts on the episode and its impact on your journey. Use the hashtag #HerFaithAtWork and tag us for a chance to be featured in our next episode. ABOUT THE HOST: Jan Touchberry is a brand strategist, marketing consultant, and founder of The Brand Collaborative. She helps women entrepreneurs build profitable businesses with clear messaging, strategic funnels, and aligned visibility.

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5
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About

The Better Brand is a brand strategy and marketing podcast for Christian women entrepreneurs and Christian female founders who want a business that's easy to find, easy to trust, and impossible to confuse with anyone else's. Hosted by brand strategist and Showit website designer Jan Touchberry, this show covers what it actually takes to build a better brand — sharper positioning, a website that converts, and marketing that doesn't depend on social media. A better brand isn't something you finish. It's something you keep choosing — in the words on your homepage, the way you talk about your offer, the client you say yes to and the one you don't. Every week, get practical strategy on brand strategy, website conversion, SEO, and marketing for Christian entrepreneurs at whatever stage your business is in. Faith runs through the conversation because it runs through the work. This podcast will answer questions like: How do I know if my brand needs a refresh or a full rebrand? What actually makes a website convert visitors into clients? How do I position myself as the go-to expert in my industry? How do I market my business without living on Instagram? What's the difference between SEO and AEO, and why does it matter now? What makes a brand feel premium instead of homemade? How does my faith shape the way I actually run my business? Whether you're refining what you've already built or rethinking it from scratch, this is where you'll find the next right decision — not a finish line. New episodes every week.

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