361 episodes

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/

How I Built This with Guy Raz NPR

    • Business
    • 4.8 • 2K Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    Live From HIBT Summit: Payal Kadakia, Tristan Walker, and Perry Chen on Innovation

    Live From HIBT Summit: Payal Kadakia, Tristan Walker, and Perry Chen on Innovation

    Our second episode from the 2021 How I Built This Virtual Summit is from our innovation panel with Payal Kadakia of ClassPass, Tristan Walker of Walker and Company, and Perry Chen of Kickstarter. In this live conversation with Guy, the panel talks about how innovation doesn't require newness, but rather, authenticity. We'll be releasing more episodes from the Summit, so keep checking your podcast feed.

    • 41 min
    Bobbi Brown Cosmetics: Bobbi Brown (2018)

    Bobbi Brown Cosmetics: Bobbi Brown (2018)

    Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone. In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built.

    • 47 min
    Live From The HIBT Summit: Payal Kadakia, Tristan Walker, and Perry Chen on Innovation

    Live From The HIBT Summit: Payal Kadakia, Tristan Walker, and Perry Chen on Innovation

    Our second episode from the 2021 How I Built This Virtual Summit is from our innovation panel with Payal Kadakia of ClassPass, Tristan Walker of Walker and Company, and Perry Chen of Kickstarter. In this live conversation with Guy, the panel talks about how innovation doesn't require newness, but rather, authenticity. We'll be releasing more episodes from the Summit, so keep checking your podcast feed.

    Mailchimp: Ben Chestnut

    Mailchimp: Ben Chestnut

    In the late 1990s, Ben Chestnut was a struggling young designer interning at an appliance company, when somebody suggested that he try designing for the internet instead. A few years later, Ben and two co-founders launched a web design agency, only to discover that the service they'd included almost as an afterthought—email marketing—was taking off among their small-business clients. The founders named that service Mailchimp and pivoted to it full-time in 2007, choosing a winking monkey as their mascot, and stumbling onto the Freemium model before it became mainstream. But their most impeccable timing came in 2014, when they decided to sponsor a new podcast called Serial, a move that catapulted the winking monkey into popular culture. Over the years, despite management jitters and a public reckoning over office culture, Mailchimp has remained profitable and self-funded, with revenue of $800 million in 2020.

    • 1 hr 24 min
    Numi Organic Tea: Reem Hassani and Ahmed Rahim

    Numi Organic Tea: Reem Hassani and Ahmed Rahim

    When they were in their 20s, Reem Hassani and her brother Ahmed Rahim were not the kind of people you'd expect to launch a multi-million dollar business. Reem was a California artist moonlighting as a substitute teacher, and Ahmed had been living the bohemian life of a photojournalist in Europe. But these two children of immigrants from Iraq had an idea: to introduce the dried lime tea they remembered from their childhood to the U.S. Working out of Reem's 600-square-foot apartment in Oakland, the siblings learned all about the challenges of lining up importers, packagers, and retailers to launch a premium loose-leaf tea brand—meant to be slowly steeped and savored. More than twenty years after it's launch in 1999, Numi Organic Tea is a privately held B Corporation that sells tens of millions of dollars of Fair Trade, organic tea every year.

    • 1 hr 11 min
    Casper: Philip Krim

    Casper: Philip Krim

    In the early 2000's, Philip Krim launched an e-commerce business out of his college dorm, selling everything from window blinds to eczema cream to yes, mattresses. Years later, inspired by online successes like Warby Parker and Harry's, Philip and his partners launched Casper, a DTC company that designed its own mattresses, compressed them into boxes, and helped turn a mundane purchase into an Instagrammable adventure. Within months, sales began to take off; and soon, copycat brands crowded into the DTC mattress space, creating competition and buzz in a previously sleepy sector. (Pun unavoidable) Despite these challenges, Casper's valuation soared to $1 billion in 2019, only to shrink by half for its 2020 IPO. Today, Philip says he's focused on the future, with ambitions to build Casper into a one-stop-brand for all things sleep-related.

    • 1 hr 22 min

Customer Reviews

4.8 out of 5
2K Ratings

2K Ratings

ACorbeau ,

Fantastic!

Moving, inspiring, and flat-out stellar. Guy’s personable approach to interviewing combined with the meticulous quality of production make for a must-listen series.

If you haven’t already, give it a go!

canadaha ,

Great Interviews

I love the show - GR is so good, but the background music/sounds can be incredibly annoying.

mass cant tell you my name ,

Just listen

I love this podcast it has taught me so much now I am a young business owner at the age of 10 years old! My name is...well I shouldn’t really tell you so ya all that I’m saying is that this podcast rules! It’s good for all ages as long as you have determination!

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