490 episodes

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Amazon Music Unlimited subscription.
Get your How I Built This merch at WonderyShop.com/HowIBuiltThis

How I Built This with Guy Raz Wondery

    • Business
    • 4.8 • 2.1K Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Amazon Music Unlimited subscription.
Get your How I Built This merch at WonderyShop.com/HowIBuiltThis

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    HIBT Lab! The Sioux Chef: Sean Sherman

    HIBT Lab! The Sioux Chef: Sean Sherman

    Chef Sean Sherman is on a mission to revitalize and reimagine Native American cuisine.

    Growing up on a reservation in South Dakota, Sean ate a lot of highly processed foods provided by the U.S. government. It wasn’t until he started working in restaurants as a teenager that he began to learn about fresh ingredients and how to prepare them. But as Sean climbed the kitchen ranks, learning the techniques and recipes of European-style fine dining, he began to wonder what happened to the culinary traditions of his Native American ancestors.

    This week on How I Built This Lab, Sean talks with Guy about establishing a modern North American indigenous cuisine by cutting out non-native ingredients such as pork, chicken, beef, dairy, wheat and cane sugar. Instead, he cooks with heirloom varieties of corn, wild rice, foraged plants and native animals such as bison, salmon, duck and beaver. Under The Sioux Chef brand, Sean has hosted pop-up dinners, published a cookbook, operated a food truck, and in 2021, he opened Owamni, which won the James Beard Award for Best New Restaurant.

    Chomps: Pete Maldonado and Rashid Ali

    Chomps: Pete Maldonado and Rashid Ali

    When steaks don’t sell you shift to sticks; that’s how Chomps was born. After several failed ventures—one of which left him bankrupt—Pete Maldonado decided to take another chance on launching a business. He partnered with Rashid Ali to start a mail-order service similar to Omaha Steaks, but with grass-fed meat that was more suited to the Paleo diet. When the partners couldn’t get that off the ground, they shifted to individually-wrapped meat sticks; one of the first in a long line of ‘healthier for you’ protein snacks. For several years, each co-founder tried to manage the business as a side-hustle, but the sausage hit the fan in 2016 when a surprise order from Trader Joe’s left them scrambling to produce a million sticks. Today, Chomps is available in major chains across the country and pulls in more than $100 million a year.

    HIBT Lab! Osmo Salt: Nick DiGiovanni

    HIBT Lab! Osmo Salt: Nick DiGiovanni

    Do you know who holds the record for making the world’s largest chicken nugget? How about the world’s largest sushi roll?

    If you know Nick DiGiovanni, then you know the answer to those questions. Each week, more than 15 million followers across YouTube and TikTok gawk and drool over Nick’s masterful and over-the-top culinary creations. Nick is at the helm of some analog business ventures too, including a DTC salt and seasoning company and his debut cookbook, Knife Drop, which publishes later this year. 

    This week on How I Built This Lab, Nick talks with Guy about overcoming shyness to become an on-camera personality, and his recent decision to forego Harvard Business School to continue on his path as a creator. Nick also opens up about his struggles to set strong work-life boundaries and speculates about his professional future. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 43 min
    Tarte Cosmetics: Maureen Kelly

    Tarte Cosmetics: Maureen Kelly

    Let’s say you had a passion but thought of it only as a hobby; certainly never the seed of a billion-dollar company. Plus, you are studying for a career in something unrelated to business. That’s Maureen Kelly’s story, CEO of Tarte Cosmetics. She was pursuing a Ph.D. in clinical psychology and already had TWO Master’s degrees when she realized she didn't want that to be her career. What she wanted was to launch a makeup company—despite having no significant start-up money, no experience, and no connections. How she did it is a story of pure moxie. She relentlessly knocked on the doors of chemists, manufacturers, retailers, and the fashion press. She maxed out her credit cards and enlisted the help of friends and family, turning Tarte into a wildly successful brand.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 1 hr 24 min
    HIBT Lab! Nuro: Dave Ferguson

    HIBT Lab! Nuro: Dave Ferguson

    When you think about self-driving cars, you might imagine relaxing in the back seat while a vehicle carries you to your destination. But according to Dave Ferguson, nearly half of all car tips that Americans take don’t actually need any passengers at all. That’s because we spend a lot of our time driving around just to pick things up, like groceries and takeout.

    This week on How I Built This Lab, Dave talks with Guy about his vision of a future where many of these everyday errands could be done by robots. Dave’s company, Nuro, builds autonomous vehicles that are meant to deliver goods rather than carry passengers. Already they’ve run pilot deliveries with big-name partners like Domino’s Pizza, Uber Eats, and Kroger Grocery stores, and in the next few years, they aim to expand their service to cities all across the country. 







    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 41 min
    HIBT Lab! Nuro: Dave Ferguson

    HIBT Lab! Nuro: Dave Ferguson

    When you think about self-driving cars, you might imagine relaxing in the back seat while a vehicle carries you to your destination. But according to Dave Ferguson, nearly half of all car tips that Americans take don’t actually need any passengers at all. That’s because we spend a lot of our time driving around just to pick things up, like groceries and takeout.

    This week on How I Built This Lab, Dave talks with Guy about his vision of a future where many of these everyday errands could be done by robots. Dave’s company, Nuro, builds autonomous vehicles that are meant to deliver goods rather than carry passengers. Already they’ve run pilot deliveries with big-name partners like Domino’s Pizza, Uber Eats, and Kroger Grocery stores, and in the next few years, they aim to expand their service to cities all across the country.

Customer Reviews

4.8 out of 5
2.1K Ratings

2.1K Ratings

workswell_75 ,

Great show!

This is a great show! I hope guys can make more about videos games like: roblox, minecraft and other big tec companies.

Birdyyyyyyyyyyy ,

Please put the focus back on new business content feat companies we’ve heard of

Guy - your HIBT content has been a lot of repeats lately and featuring businesses many of us haven’t heard of. And now you’re doing a new show about entertainment personalities - a topic that’s been covered endlessly elsewhere? Please put the focus back on quality business building content - it’s what we came here for 🙏

kai754 ,

Less actionable insights from early stages of companies

It doesn’t seem like he talks as much about the founding beginning stages of company like used to, I feel like I learn less actionable advice

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