The Sound Off Podcast

Matt Cundill
  • 4.9 (46)
  • Personal Journals
  • Updated Weekly

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry. Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode. Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially. The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape. Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound. With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture. New episodes are released weekly.

  1. 2 hrs ago ·  Video

    Gaetan Harris: Sound Design Tips for Audio-First Podcasts

    It's been a long time since I've spoken with Gaëtan Harris, founder of Syrup Sound, to talk about working in radio at Power 97 with me in Winnipeg to becoming one of Canada's most respected podcast sound designers. Gaëtan shares how an early fascination with This American Life inspired him to move to Vancouver, where he eventually joined Pacific Content alongside Steve Pratt and Dan Misener to help create award-winning branded podcasts. We talked about the technical side of podcast production and the creative philosophy behind great audio. We explore what separates a polished listening experience from a rushed edit, and why the smallest details can make the biggest difference. Things like... Why mouth clicks matter more than most podcasters realizeHow Pacific Content created branded podcasts that felt like compelling stories instead of advertisementsWhere independent producers can find affordable sound effects and music librariesThe strengths—and limitations—of AI audio cleanup tools like Adobe Podcast EnhanceWhy Gaëtan has remained committed to audio-first podcasting, even as the industry races toward video You can reach out to Gaëtan on LinkedIn or check out his offerings on his company's website, Syrup Sound. He also has his own website NEW! The podcast is now available in on video on Apple Podcasts, iHeart, and Amazon Music in the USA. (And naturally YouTube) Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thank you Megatrax for continuously supporting the show See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Gaetan Harris: Sound Design Tips for Audio-First Podcasts

  2. 5d ago ·  Video

    Chris Brunt: Radio's Digital Evolution

    Chris Brunt of Jacobs Media joins me to talk about radio’s 30‑year struggle with digital—from those first clunky station websites and primitive email blasts to today’s sophisticated streaming, social, and video ecosystems. Chris explains how programmatic audio has become a major revenue driver, even for public and non‑commercial stations, by fitting into the broader “digital audio” story agencies are eager to buy. We dig into Facebook and social media, stressing the importance of FTC-compliant monetization and using tools like Ads Manager to serve clients without letting algorithms choke off our own messaging. And there's my favourite - the need to “be everywhere”: on apps, smart TVs, YouTube, and short‑form video, especially to reach under‑40 listeners who may not even own a radio. We talk about YouTube shorts, influencer-style content from talent, and why hyper‑local, community-focused video and podcasts can win even with modest follower counts. Chris also makes the case for stations building their own apps, embracing simple video setups, and prioritizing authentic, original digital content over perfection. Did you know that Jacobs Media creates apps for radio stations? This is another excellent resource if you are looking for some ideas for your station(s). Paul Jacobs and Chris Brunt with 10 Things We Learned Helping Radio Stations Generating Digital Revenue Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thank you Megatrax for continuously supporting the show See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Chris Brunt: Radio's Digital Evolution

  3. Jul 21 ·  Video

    Lynda Steele: Change My Mind

    I am joined by veteran Canadian broadcaster Lynda Steele to trace her four-decade journey across TV, radio, and now podcasting. Lynda recalls growing up in Hinton, Alberta, having no clear career path, and how government-funded aptitude testing unexpectedly pointed her to broadcast journalism. She shares early newsroom stories from CKVU in Vancouver and ITV/Global Edmonton, including covering major events like the 1987 Edmonton tornado and the day Wayne Gretzky was traded, and reflects on how technology—or the lack of it—shaped coverage. Lynda contrasts the cultures of Edmonton and Vancouver, talks candidly about transitioning to talk radio at CKNW, and the intense pressure of hosting a four-hour daily show while dealing with listener backlash, especially as a woman in a male-skewing talk format. She also unpacks declining trust in media, political polarization, and how Trump-era “fake news” rhetoric bled into Canada. Finally, Lynda discusses her current podcast Change My Mind, co-hosted with Melanie Nagy, where she leans into curiosity, vulnerability, and open-minded conversations that can genuinely shift perspectives. You can find Lynda’s podcast by searching for Change My Mind here.... Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Lynda Steele: Change My Mind

  4. Jul 14 ·  Video

    Bryan Barletta: Podcast Movement is Coming!

    Bryan Barletta, founder of Sounds Profitable and president of Podcast Movement, shares what to expect at this year's event. Bryan walks me through how Sounds Profitable has grown into a trade association focused on research, education, and connecting buyers and sellers in podcasting. We also dive into how the acquisition by Podcast Movement is transforming this year’s event in New York City—with a clear focus on making it easier for creators and advertisers to actually meet and do business. What I love about Bryan’s approach is how intentional he is about breaking away from the old “hotel lobby bar” conference model. Instead, Podcast Movement is embracing New York as a real backdrop for networking, independent meetups, and meaningful conversations. Sessions from Podcast Movement are also being made free to watch, so attending in person is all about relationships and collaboration. You can learn more, grab Podcast Movement tickets, and take part in session voting here. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Bryan Barletta: Podcast Movement is Coming!

  5. Jul 7 ·  Video

    Justin Jackson: Why RSS Feeds Still Matter

    Justin Jackson grew up in Sherwood Park, Alberta, with an active radio in the house largely tuned to CBC or 630 CHED. Today he owns and operates Transistor.fm, a Canadian company that is one of the leading podcast hosting companies. We discussed the evolution of podcast hosting and where the industry is headed, and he shared how he and his partner bootstrapped the company starting in 2018 with $5,000 each, growing it into a profitable business without venture capital. He explains how observing creator behaviour—rather than relying on surveys—guided product decisions like offering multiple shows for one price and building private podcast features. Things Bandied About: Why Transistor allows unlimited shows per subscription and how that model reflects actual podcaster behaviorThe role of RSS feeds in podcasting's future and why younger audiences don't inherently understand their valueHow video podcasts and HLS streaming fit into the RSS ecosystem without abandoning audio-first listenersApple's demographic challenge in attracting Gen Z and Gen Alpha away from YouTube and SpotifyWhy content and format matter more than pristine audio quality, using Peter Mansbridge's "The Bridge" podcast as an example. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Justin Jackson: Why RSS Feeds Still Matter

  6. Jun 30 ·  Video

    Jason Rockman: And Rockman IS his real name

    Jason Rockman, former frontman of Canadian nu-metal band Slaves on Dope and Montreal radio personality, discusses his music and broadcasting journey. He recounts forming the band in the early 1990s, winning the CHOM L’Esprit competition, recording independently, and relocating to Los Angeles where Sharon Osbourne offered a record deal and the group toured. Jason reflects on industry upheaval—from label mergers to Napster—and the shift toward streaming, vinyl resurgence, and merchandise revenue. He explains how radio shaped his desire to help bands, leading to a 14-year run at CHOM and later roles at CJAD and now The Beat 92.5, plus his podcast and comic‑con work. He shares candid personal moments about getting sober in 1992 and maintaining recovery while touring. Anecdotes include championing The Tea Party, producing live in-studio band sessions, and embracing new formats despite initial skepticism. The episode blends music history, radio culture, personal resilience, and pop‑culture enthusiasm, highlighting Jason’s passion for supporting artists, adapting to change, and connecting with devoted communities like Comic‑Con attendees and Bills fans. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Jason Rockman: And Rockman IS his real name

  7. Jun 23 ·  Video

    Dan Misener: How Many People Really Listened?

    Matt Cundill and Dan Misener discuss the launch of the Bumper Dashboard, which offers a unified view of podcast metrics across platforms like Apple, Spotify, and YouTube. The Dashboard includes a new metric, the Bumper score, which measures the gap between file delivery and actual playback, helping shows understand their ad engagement. The score ranges from 0 to 200, with 100 being the median. They also touch on the limitations of download metrics and the need for better data to serve creators and advertisers. The conversation highlights the importance of accurate audience verification and the potential for new business models based on better data. Sign up at dashboard.wearebumper.com to try out the Bumper Dashboard yourself, and get some incredible insight into your podcast's growth and metrics. It's truly an awesome tool that every podcaster can benefit from. Create a Bumper Dashboard account or start a trial. Add your show inside the dashboard. Connect the data sources Bumper requests: Your podcast host (Captivate, Art19, Megaphone, Libsyn, etc.) Apple Podcasts Connect Spotify for Creators YouTube Studio (if applicable) Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Dan Misener: How Many People Really Listened?

  8. Jun 16 ·  Video

    Nails Mahoney: Be Memorable or Be Replaceable

    I invited Nails Mahoney to unpack what it really means to be a radio presenter/personality today. We talk about how the shift from DJ and announcer to “content creator” has forced many presenters to overthink and lose their natural talent, and why formal training for content creation is almost non‑existent. Nails explains how branding—narrowing yourself to three defining words—helps you stand out, and why fear of failure can be a useful motivator if you let it sharpen your work. We discuss practical tactics: using honesty to engage audiences on unfamiliar topics like the World Cup, moving listeners to platforms you control, and building memorable moments that make you harder to replace. We also cover the Radio Star contest and how mentorship and one focused session can accelerate talent development. If you want concrete, underthought advice to own your sound, protect your career, and start creating work that matters, this episode is for you. Listen and take notes now. Get airchecked here. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Nails Mahoney: Be Memorable or Be Replaceable
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Trailer

4.9
out of 5
46 Ratings

About

The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry. Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode. Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially. The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape. Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound. With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture. New episodes are released weekly.

Information

  • Creator
    Matt Cundill
  • Years Active
    2016 - 2026
  • Episodes
    528
  • Rating
    Explicit
  • Copyright
    © 2016-2026 The Sound Off Media Company
  • Show Website
    The Sound Off Podcast

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