The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen
  • 5.0 (5)
  • Marketing
  • Updated Weekly

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

  1. The Content Engineering Playbook with Josh Spilker, AirOps

    1d ago

    The Content Engineering Playbook with Josh Spilker, AirOps

    What does it actually look like to rebuild a content and SEO strategy for a world where search is shifting from clicks to mentions? In this episode of The Growth Leaders Series, Charlie Marchant sits down with Josh Spilker, Head of Search Marketing at AirOps, the AI-powered content and search platform. Josh has led organic growth at high-growth SaaS companies, including ClickUp, where he helped turn content into a serious revenue driver through a relentless focus on the middle funnel. Josh introduces the concept of content engineering: what it means, why it matters now more than ever, and how building connected AI-powered workflows is replacing the traditional brief-to-publish content process. The conversation gets into where Google and ChatGPT results actually overlap (and what the data says), why LinkedIn is starting to behave more like search than social, and why the middle funnel may be the most underrated opportunity in B2B content right now. Josh also shares how AirOps runs its own webinar-to-content workflow end to end, what he learned building comparison content at ClickUp that still holds up today, and why saying yes to uncomfortable things was the career advice he wished he'd had earlier. Read the full show notes:  https://exposureninja.com/podcast/growth-leader-series-josh-spilker/ Check out Josh’s post on the “10x Content Engineer”  https://www.airops.com/blog/10x-content-engineer Follow Josh Spilker on LinkedIn:  https://www.linkedin.com/in/joshspilker/ Listen to these episodes next: McKinsey’s Thought Leadership Playbook with Daphne Luchtenberg  https://exposureninja.com/podcast/growth-leader-series-daphne-luchtenberg/ Growth Strategy in the AI Search Era with Nick Lafferty, Profound  https://exposureninja.com/podcast/growth-leader-series-nick-lafferty/ The Organic Growth Playbook Behind Wise with Fabrizio Ballarini  https://exposureninja.com/podcast/growth-leader-series-fabrizio-ballarini/ Book a consultation to get a live review of your website and marketing 👉 ⁠https://exposureninja.com/review/⁠

    49 min

  2. 3d ago

    Google Forced to Act. Here’s What It Means For Your Traffic

    Since AI Overviews launched, the average website has lost around a third of its organic traffic. Last week, the UK's Competition and Markets Authority had seen enough, and issued a legal order forcing Google to change. Within hours, Google announced updates to AI Overviews. More links. More data. A fairer deal for publishers. But will your traffic actually come back?  In this video, I cover: Why two-thirds of Google searches now result in zero clicks, and what the CMA is doing about it What Google is now legally required to provide to website owners, including new AI Search data inside Search Console Why the new generative AI performance report in Search Console is only telling you half the story (and which half Google is hiding) How one of our financial education clients is making more money than ever from organic search, even with traffic down year-on-year Why their competitors are losing up to 61% of organic traffic while this client's average order value has grown 13%, and what they're doing differently The mindset shift every marketer needs to make right now: from chasing traffic volume to winning AI visibility The old organic traffic levels aren't coming back. But the brands that understand how AI Search is changing buyer behaviour are making more from search than ever before. Get a free trial of Semrush One: https://exposureninja.com/semrush-one Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/ Read the show notes: https://exposureninja.com/podcast/google-ai-overviews-cma-ruling/

    13 min
  3. McKinsey’s Thought Leadership Playbook with Daphne Luchtenberg

    Jun 17

    McKinsey’s Thought Leadership Playbook with Daphne Luchtenberg

    What does it take to build demand through ideas at the world's most prolific thought leadership organisation? In this episode of The Growth Leaders Series, Charlie Marchant sits down with Daphne Luchtenberg, Marketing Director for McKinsey’s Operations Practice. Daphne shares how McKinsey's codification culture turns client work into compounding commercial advantage, how peer review makes their content credible at scale, and why their biggest content challenge isn't producing enough; it's deciding what's distinctive enough to publish. They also get into how McKinsey built its own LLM three years ago, how AI is now embedded into the marketing team's day-to-day, and how Daphne is thinking about LLM visibility versus protecting proprietary knowledge. Plus: what B2B marketing leaders can take from the McKinsey model without McKinsey's resources, why building a strong bench beats protecting star performers, and the career advice Daphne would send back to her younger self. Read the full show notes:  https://exposureninja.com/podcast/growth-leader-series-daphne-luchtenberg/ Follow Daphne Luchtenberg on LinkedIn:  https://www.linkedin.com/in/daphneluchtenberg/ New episode launches every Wednesday throughout June 2026, so stay tuned to hear from growth leaders from leading brands like Profound, Wise, and AirOps!  Book a consultation to get a live review of your website and marketing 👉 ⁠https://exposureninja.com/review/⁠⁠

    52 min

  4. Jun 15

    How To Beat Your Competitors in AI Search

    Sponsored by Semrush. Try Semrush One 👉 https://exposureninja.com/semrushone Your competitors are showing up in ChatGPT, Google AI Overviews, and Perplexity. You're not, and right now, you have no idea why. This video changes that. I'll show you exactly how to reverse-engineer what your competitors are doing, intentionally or not, to get recommended in AI answers. So you can copy their strategy, close the gap, and start dominating the conversations that matter. Here's what I cover: Why some brands are consistently recommended across every major AI platform and the three metrics that reveal exactly how they're doing it How to use Semrush's AI Visibility Toolkit to benchmark your brand against competitors across mentions, citations, and cited pages The difference between missing, weak, shared, strong, and unique topics and how to use the gap to build your action plan Why not all prompts and topics are worth chasing and how to filter by the ones that will actually drive customers to your business How to identify the third-party sources feeding AI answers in your category and how to get your brand mentioned on them The exact prioritisation framework we used to take a client from 50 conversions per month to nearly 400 and grow their AI Search visibility by more than 10x You don't need to be a huge brand to win in AI Search. Everything your competitors are doing is visible, if you know where to look. Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/ Read the show notes: https://exposureninja.com/podcast/beat-competitors-in-ai-search/

    22 min
  5. Growth Strategy in the AI Search Era with Nick Lafferty, Profound

    Jun 10

    Growth Strategy in the AI Search Era with Nick Lafferty, Profound

    What does it actually take to build a go-to-market strategy for a category that barely existed 18 months ago? In this episode of The Growth Leaders Series, Charlie Marchant sits down with Nick Lafferty, Founding Marketing Engineer at Profound, the AI Search tracking platform helping major brands understand how they show up in ChatGPT, Gemini, Perplexity, and other LLMs. Nick brings serious growth experience to this role. Before Profound, he drove millions in B2B SaaS pipeline at Loom and Mailgun, then spent two years running a solo consulting agency before joining Profound.  In this episode, Nick Lafferty covers: Why velocity is a moat in AI Search What a modern, lean marketing team actually looks like, why Nick hires for a generative marketer mindset, and his advice for showcasing this online  The growth strategy behind Profound, centred on sharing data and insights The go-to-market motion behind Profound's Zero Click events, scaling from 400 to 800+ attendees across New York and London The layered mentality around AI Search for different business sizes Why FAQ content and FAQ schema is the lowest-hanging fruit most big brands are leaving on the table How to make the internal case for AI Search investment when leadership is still thinking in Google terms The career advice he'd send back to his first day Read the full show notes:  https://exposureninja.com/podcast/growth-leader-series-nick-lafferty/ Follow Nick Lafferty on LinkedIn:  https://www.linkedin.com/in/nicklafferty/ New episode launches every Wednesday throughout June 2026, so stay tuned to hear from growth leaders from leading brands like McKinsey and Company, Wise, and AirOps!  Book a consultation to get a live review of your website and marketing 👉 ⁠https://exposureninja.com/review/⁠

    46 min

  6. Jun 9

    How To Turn AI Mentions Into High-Value Leads

    Most businesses are chasing more AI mentions. More citations. More visibility. But if those mentions aren't happening when someone is about to buy, they're not driving pipeline. In this video, I break down exactly how to turn AI visibility into high-value leads, and why most businesses are completely missing the step that actually matters. Here's what I cover: Why being mentioned in "What is a mortgage?" is completely different from "Should I choose Halifax or Nationwide?" and why only one of those drives revenue The three criteria you need to score every AI prompt against before deciding whether it's worth chasing How AI platforms build entity associations and the specific signals you can use to make sure your brand gets recommended during high-intent buying moments The biggest conversion mistake companies make when they earn AI visibility for informational content (and exactly how to fix it) How we helped a DAX 30 client change how AI platforms perceived their brand and what that meant for their stakeholder positioning The goal isn't maximum AI visibility. It's maximum AI visibility during the moments that generate pipeline. Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/ Read the show notes: https://exposureninja.com/podcast/turn-ai-mentions-into-leads/ Listen to these episodes next: The BEST SEO Strategies for 2026 ⁠⁠⁠⁠https://exposureninja.com/podcast/368/⁠⁠⁠⁠ How To Dominate AI Search Results in 2026 ⁠⁠⁠⁠https://exposureninja.com/podcast/372/⁠⁠⁠⁠ Copy The 3 Pillars of £50m+ SEO Campaigns ⁠⁠⁠⁠https://exposureninja.com/podcast/371/

    11 min
  7. The Organic Growth Playbook Behind Wise with Fabrizio Ballarini

    Jun 3

    The Organic Growth Playbook Behind Wise with Fabrizio Ballarini

    What does a decade of organic growth at one of fintech's most successful companies actually look like? In this episode of The Growth Leaders Series, Charlie Marchant sits down with Fabrizio Ballarini, Head of Organic Growth at Wise, the multi-billion dollar global money transfer platform operating across 160+ markets. Fabrizio shares the thinking behind Wise's famous growth philosophy: going as broad as possible, as fast as possible, and then refining what works.  He breaks down the story of the currency converter that became one of the most powerful organic acquisition tools in fintech, how a single page generated 1 million clicks in one month, and why Wise continues to build acquisition for products that don't yet exist. The conversation gets into the AI Search question head-on: what it really means for an established brand like Wise, why traffic is still at an all-time high despite the hype, and where the genuine risk lies.  Fabrizio also talks about the LTV forecasting models that changed how the team evaluates content, why he rarely kills pages that aren't converting, and what he'd tell his younger self about growth. Follow Fabrizio on LinkedIn:   https://www.linkedin.com/in/fabrizioballarini/ Read the show notes:https://exposureninja.com/podcast/growth-leader-series-fabrizio-ballarini/ New episode launches every Wednesday throughout June 2026, so stay tuned to hear from growth leaders from leading brands like McKinsey and Company, Profound, and AirOps! Book a consultation to get a live review of your website and marketing 👉 https://exposureninja.com/review/

    1h 17m

  8. Jun 1

    COPY Vanguard’s 6M+ Organic Traffic Strategy

    Vanguard manages over $10 trillion in assets, but their dominance in search and AI visibility isn't just because of their size. Most big brands their size are leaving millions of visits on the table. Vanguard isn't. This video breaks down the Vanguard digital marketing strategy behind 6.2 million monthly organic visitors, an AI visibility score of 85/100, and 74,500 AI mentions, and the lessons any marketer can steal from it. Here's what I cover: Why Vanguard built their entire website around customer goals, not products, and why that single shift is the foundation of everything else they're doingThe topic cluster content strategy generating 6.2 million US organic visits a month, and how they've structured it to cover every stage of the buyer journeyHow their educational articles are structured to get cited in AI Overviews, ChatGPT, and Gemini, including the exact formatting choices that make AI tools want to pull from their contentWhy their retirement income calculator has attracted 462 linking domains and 74,000 monthly visits to a single page and how to replicate this for your industryThe internal linking and CTA strategy that turns content readers into customers (and why most brands get this badly wrong)The 7 lessons any marketer at any size business can apply immediately to build this kind of search and AI visibilityVanguard isn't winning because they're Vanguard. They're winning because they're doing the work. Here's exactly what that looks like. Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/ Read the show notes: https://exposureninja.com/podcast/vanguard-marketing-strategy/ Listen to these episodes next: Rippling's $16B Marketing Strategy https://exposureninja.com/podcast/rippling-marketing-strategy/ How To Dominate AI Search Results in 2026 ⁠⁠⁠⁠https://exposureninja.com/podcast/372/⁠⁠⁠⁠ Copy The 3 Pillars of £50m+ SEO Campaigns ⁠⁠⁠⁠https://exposureninja.com/podcast/371/

    19 min
See All (561)

Ratings & Reviews

5
out of 5
5 Ratings

About

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

Information

You Might Also Like