Expert Edge Podcast

Colin Boyd
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The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.

  1. 2d ago

    Uplevel Your Avatar

    Same presentation. Same offer. Same you. $91,000 in sales. Two weeks later with a different audience? $4,000. In this solo episode of The Expert Edge, I break down the insight that separates six-figure coaches from seven-figure coaches: the price you charge is based less on what you do and more on who you serve. This isn't about changing your offer or tweaking your funnel. It's about understanding that a psychologist charging per hour makes $250-$350. The same person doing emotional release work with an upleveled avatar charges $50K per package. Same work. Different avatar. 100X different price. Most coaches obsess over their product. "How do I improve my course?" "What sales funnel works better?" They're focused on the wrong thing. The real leverage is identifying your upleveled avatar and understanding what problems they actually have. What you'll learn: → Price is determined by who you serve, not what you offer - Two people doing identical work charging 10X different prices based on avatar → Higher level avatars have higher level problems - Beginners ask "What's a lead magnet?" High-level clients ask "How do I own market leadership?" (premium problems = premium prices) → Beginners require volume, premium clients don't - One $50K client is easier to work with than ten $5K clients and takes action faster → Different avatars have different desires - Beginners want their first $10K. Upleveled avatars want market leadership and multi-six to seven-figure businesses → Why resourcefulness is the real differentiator - Beginners are less resourceful because they haven't developed the internal mechanisms to push through hard things Real insights from the episode: The $91K vs $4K story - same presentation, same offer, different audience, wildly different results Why beginners are "stuck" - they're still dealing with foundational problems (foundational problems don't pay premium prices) The woman in my Platinum group who left a "high-level" program because everyone was asking basic questions like "What's a lead magnet?" Why you shouldn't focus only on the lowest common denominator (beginners) The emotional release work example: $250-$350/hour as a psychologist vs $50K packages with upleveled avatar Higher level problems: team problems, profitability problems, scaling problems, system problems, market leadership The consistency difference: Beginners making $3K one month and $20K the next (chaos). Premium clients with stable recurring revenue Why premium clients are easier to work with - they're resourceful, know what they want, and take action How to identify what problems your upleveled avatar actually has Building specific products for different avatar levels (not everyone joins high-level programs) If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode326 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    32 min

  2. Jun 16

    How to Avoid the Over-Teaching Trap

    You're 15 minutes from the end of your presentation. And you're only halfway through your content. That sick feeling your audience has? That's not inspiration. That's overwhelm. In this solo episode of The Expert Edge, I break down the number one mistake speakers make when presenting to sell: over-teaching. You think you're giving value. Your audience thinks they just ate too much at an all-you-can-eat buffet and can't move. Here's the brutal truth: teaching more doesn't make people buy from you. It actually loses the sale. Most speakers don't realize the gap between what feels simple to them (because they're the expert) and what feels overwhelming to their audience (because they're experiencing it for the first time at your speed). This is the Expert's Dilemma. And it's costing you conversions. I walk through four core concepts that will transform how you structure your presentations: What you'll learn: → The Expert's Dilemma - Why what feels simple to you overwhelms your audience instantly → Stay above the Lose the Sale Line - The difference between concepts/stories (above) and tactics/how-tos (below) that kill conversions → Infusion selling beats content dumps - Why mixing speaking and selling together converts better than teaching for 45 minutes then selling for 5 → Balance the Brain - Mix left brain (logic, frameworks, stats) with right brain (stories, metaphors, emotions) for maximum impact → Why step-by-step tactics make people think they can do it alone (and leave your offer) Real insights from the episode: The all-you-can-eat buffet metaphor that explains exactly how your audience feels when you overteach How previous speakers going over time forced me to cut a 50-minute presentation by 20 minutes (and why this happens) Why being helpful + trying to prove credibility = recipe for over-teaching The imaginary "red line" that separates what sells from what loses the sale How confusion actually builds more credibility than complexity Why balance in your presentation design matters more than comprehensiveness The difference between a well-structured meal and the all-you-can-eat buffet experience How infusion selling lets your audience consume content without realizing you're selling   Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode325 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    23 min

  3. Jun 9

    When Success Feels Hollow: Building Community w/ Dr. Larry Daugherty

    You built something successful. Maybe it's a course that sells. Maybe it's a coaching program. Maybe you're the expert on the speaking circuit. You're established. You're making good money. People know who you are. And something feels off. In this episode of The Expert Edge, I sit down with Dr. Larry Daugherty, a radiation oncologist who went from living his "dream career" at Mayo Clinic to realizing he was hollow inside. He made the radical pivot into his actual passion, monetized before it was perfect, and built a thriving community-based business that fulfills him. This conversation is for the established expert who's wondering if there's more to the game. Why your courses aren't selling like they used to. Why community beats information. And how to build a business around what actually matters to you. What you'll learn: → Monetize first, perfect later - Why action beats analysis every time (especially when you're already established) → Higher ticket clients are fundamentally different - The 6X difference in results when you serve premium clients who show up with commitment → Small cohorts demand ruthless selection - Why one person not taking action in a five-person group spreads like a disease (but goes unnoticed in larger groups) → Community is your moat now - Why information is commoditized and belonging is the new currency → The suppressed part of yourself - How successful experts often realize they've buried the part that actually comes alive Real insights from the episode: Larry's story: from Mayo Clinic dream job to feeling hollow inside despite everything he worked for The moment an advertisement for a dog sled race above the Arctic Circle changed his entire trajectory Why he pivoted from courses to building a premium community-based business How he went from $3.5K to $5K to $30K offerings by monetizing before perfecting Why higher ticket clients are easier to work with (and produce 6X better results) The mistake of filling seats instead of selecting carefully in small cohorts How AI has made courses commoditized (and what to do about it) The shift from selling information to selling belonging and community Why the highest level of success requires authenticity and vulnerability   If you're an established coach, consultant, speaker, or course creator who's wondering if there's more to this game, Larry's story is for you. He went from a six-figure career to pivoting into community-based business that actually fulfills him. Check out his work at thefreedomphysician.com to see how he applied these principles. The frameworks work across industries: monetize first, build community, and scale through belonging instead of information. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode324 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    38 min

  4. Jun 2

    Scalable Speaking Sales Machine

    You look at your bank account and you're $5K to $12K short. Again. Last month you made $20K. This month? $4K. Next month? Who knows. In this episode of The Expert Edge, I break down how to build a scalable speaking sales machine that turns inconsistent chaos into predictable revenue. Most coaches think they need more strategies. More funnels. More content. More hustle. Wrong. You need one great presentation. One. That's it. Lindsay was a mum of a special needs son. She was scattered across Instagram, groups, collaborations. Exhausted. Inconsistent revenue. She built one presentation. Delivered it every week online. Went from $1-2K a week to $5K a week to $10K a week. Same presentation. Same offer. Just consistency. Now she does $30-40K months with the same deck. I walk through the exact three-part system that turns scattered sales into a scalable machine: creating a high-value offer, getting crystal clear on your messaging, and building one great presentation you deliver repeatedly. What you'll learn: → Start with a high-value offer - The five elements of value (saving time, making money, access to you, community, energy shift) → Get crystal clear on your messaging - "Professional women" vs "professional women in director roles who hold back in board meetings and miss promotions" → Build one great presentation - 90% of the sale happens before you mention the offer (and how I went from 5% to 34% conversion by changing content) → Move from scattered to scalable - Why consistency beats strategy every single time → Why you should sell group programs, not one-on-one through presentations - The best use of your time and leverage Real insights from the episode: Lindsay's story: from scattered $1-2K weeks to consistent $10K weeks with one presentation Why 90% of the selling happens before you even get to the offer The mistake most coaches make: trying multiple different programs instead of mastering one How the first three months of building this system is hard, but after that it becomes highly scalable Why trying many strategies keeps you inconsistent (and broke) The difference between a soft sell (book a call) and a sharp sell (direct offer) How changing your presentation content (not the offer) changed my conversion rate from 5% to 34% Why time becomes more valuable than money as you grow (and how your offer should reflect that)   I'm running a six-week coaching cohort called Premium Private Clients. It's the exact system I've used for 17 years to make $300K-$500K a year from a handful of clients. I'm teaching how to attract them, build an audition funnel, convert at 90%, and design a program you actually enjoy. First cohort is 50% off. Limited spots.  >>>PREMIUM PRIVATE CLIENT COHORT: Go to colinboyd.co/highticket and sign up now.  My goal? Help you add $100K-$300K a year with just 2-3 clients at a time. If you're already making $10K/month, there's no reason you can't add $200K a year with this model. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode323 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    32 min

  5. May 26

    The Oxytocin Launch: Why Connection Outsells Hype Every Time

    Countdown timers are dying. Not literally. They'll still work. But they're becoming the marketing equivalent of a used car salesman yelling "ACT NOW!" through a megaphone. In this solo episode of The Expert Edge, I break down the shift from dopamine marketing to oxytocin marketing. Ryan Levesque and Ron Reich call it the future of launches. I call it the only way to build a real moat around your business. Here's the thing: AI can write your emails now. It can create your sales pages. It can produce polished content faster than you can say "ChatGPT." So if you're competing on polish, you've already lost. But AI can't build trust. It can't share your scars. It can't send a shaky iPhone video from your car talking about the thing you've never shared publicly before. That's your moat. That's what separates you from the 10,000 other coaches saying the same thing with the same funnel and the same countdown timer. I walk through four strategies to build connection that actually converts. Not hype. Not urgency. Just real human trust that makes people want to work with you. What you'll learn: → Talk to one real customer (not a made-up avatar) - Stop describing demographics. Find Jack. Learn about Jenny. Build your webinar for real people, not "men aged 25-35" → Open the kimono (share the personal stuff you've been holding back) - Send a vulnerable video with no CTA on the last day of your launch. Just you sharing something real → Reveal the roughs (show the sketches, not just the polished product) - Hand-drawn frameworks, messy first drafts, visible stitching. The rough builds trust more than AI polish → Sprinkle some sweat (do the unscalable) - Personal Bonjoro videos, live onboarding calls, real emails. The unscalable is what makes you different Real insights from the episode: Why I still use real deadlines (Premium Private Clients starts June 1st) but don't lean on urgency as the main selling point The "single and ready to mingle" moment (and why playfulness creates oxytocin) How I send personal videos to new clients and why they say "I've never had the founder reach out like this" The vulnerable video strategy for closed cart day (no CTA, just connection) Why showing rough sketches and hand-drawn frameworks builds more trust than perfect AI-generated graphics How live coaching in my programs creates connection AI can't replicate The two types of people joining Premium Private Clients (established coaches adding $15-30K/month, newer coaches who struggled to sell courses) I'm running a six-week coaching cohort called Premium Private Clients. It's the exact system I've used for 17 years to make $300K-$500K a year from a handful of clients. I'm teaching how to attract them, build an audition funnel, convert at 90%, and design a program you actually enjoy. First cohort is 50% off. Limited spots.  >>>PREMIUM PRIVATE CLIENT COHORT: Go to colinboyd.co/highticket and sign up now.  My goal? Help you add $100K-$300K a year with just 2-3 clients at a time. If you're already making $10K/month, there's no reason you can't add $200K a year with this model. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode322 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    25 min

  6. May 19

    Episode 321 | Attracting High Ticket Clients

    I made $38,000 today. From one sale. One coaching client. A couple of sessions. Seven days ago, I told my Inner Circle group "I'm allowing another $50,000 to flow into my life this month." Not hoping. Not wishing. Allowing. Within seven days, it happened. In this solo episode of The Expert Edge, I break down how to attract high ticket clients. Not just close them. Attract them.  Because when you shift internally, everything external shifts too. Before you roll your eyes and think this is manifesting woo-woo nonsense, let me be clear: this isn't about vision boards and hoping the universe delivers cash to your doorstep. It's about giving yourself permission to receive more money. And most coaches haven't done that yet. You've capped yourself. Maybe it's $5K a month. Maybe it's $20K. Maybe it's $100K a year. Whatever it is, you hit that number and your brain goes "Okay, that's enough. Let's not get greedy." The problem isn't your offer. It isn't your marketing. It isn't your funnel. It's that you haven't decided to allow more money to flow into your business. What you'll learn: → Allow yourself to receive more money - Pick a number that feels like a stretch but doable (not "I hope" but "this is a done deal") → Value outcomes, not features - Stop selling "six coaching sessions" and start selling financial freedom, time with family, emotional peace → Speak to elevated problems - "I need more clients" vs "I have clients but I'm burnt out" (the second person pays 10x more) → Design a program you actually enjoy - How I've made $300K-$500K a year for 17 years with just a few hours of coaching a month → Why mindset is a strategy (not just "mindset stuff") - You can have all the tactics in the world, but if your mindset isn't right, you won't give yourself permission to receive Real insights from the episode: How I made $38,000 in one day from a premium private client Why I choose numbers that feel easy (not lottery-level fantasy) when setting revenue goals The difference between "deserving" money and believing you deserve it How to pivot out of negative mindset throughout the day when refunds, upset clients, and challenges happen Why most coaches cap themselves at a certain income level without realizing it The exact process of living in the result before creating the result How to speak to higher level problems in your messaging to attract premium clients I'm running a six-week coaching cohort called Premium Private Clients. It's the exact system I've used for 17 years to make $300K-$500K a year from a handful of clients. I'm teaching how to attract them, build an audition funnel, convert at 90%, and design a program you actually enjoy. First cohort is 50% off. Limited spots.  Go to colinboyd.co/highticket and sign up now.  My goal? Help you add $100K-$300K a year with just 2-3 clients at a time. If you're already making $10K/month, there's no reason you can't add $200K a year with this model. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode321 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    31 min

  7. May 12

    The Secret Way To Discover Your Why w/ Gary Sanchez

    Check out Gary's Why Discovery resource here: https://colinboyd.co/gary "Yeah, I'm a coach too." "Yeah, I'm a speaker too." You know what happens when you say that? Nothing. You blend in with everyone else who does what you do. In this episode of The Expert Edge, I sit down with Gary Sanchez, founder of The Why Institute, who's helped over 400,000 people discover their why. Gary spent 20 years becoming one of the best dentists in the world - state-of-the-art technology, premier training, top mentors, every certification you could get. And his practice kept getting smaller. He worked harder than anyone he knew and blended in with every other dentist who said "Yeah, I'm a dentist too." The problem wasn't his skills. It was that he didn't know what to say that separated him from everyone else. So he spent eight months with Simon Sinek discovering his why. Then he did what every great entrepreneur does: he found a better way. Now instead of taking eight months, Gary can help you discover your why in eight minutes. We dive deep into why your ideal clients are the ones who believe what you believe (but you have to say it first), how clarity on your why unlocks everything from messaging to marketing, and why winging it feels great until you realize nobody's buying. What you'll learn: → Your ideal clients believe what you believe - Gary's dental practice took off when he stopped talking about what he does (crowns, bridges, fillings) and started talking about why he does it → The younger you figure out who you are, the longer the runway - How Gary's buddy hit rock bottom at 22, figured out his why, and became one of the wealthiest guys in New Mexico → Winging it vs having frameworks - Why Gary could get standing ovations but no sales until he learned structure from Colin's Sell From Stage program → You know who you are when you can say it - Gary's why: to find a better way and share it (that's been his entire life through patents, inventions, and products) → How Gary went from dentist to helping 400,000+ people discover their why → Why "build a great product and people will come" is terrible advice that cost Gary 20 years Real insights from the episode: How Gary spent eight months with Simon Sinek working through his why (before creating a better, faster process) Why Gary's practice was getting smaller and more refined despite doing everything "right" The moment Gary realized he needed to articulate what he believes, not just what he does How Gary helped Colin discover his why (and why Colin's 19-step teeth routine makes him a dentist's dream and nightmare) Why your bad clients are the ones who don't believe what you believe The difference between knowing your why intellectually vs being able to say it clearly How frameworks give you confidence because you know what's going to happen in advance   Check out Gary's Why Discovery resource here: https://colinboyd.co/gary   Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode320 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    44 min

  8. May 5

    Helping Women Get Paid What They Are Worth w/ Richa Bansal

    This week in the podcast, we interviewed the exceptional career coach and advisor Richa Bansal from Pink Careers. "I am lucky to have this job." That sentence just cost you $50,000. Maybe more. Here's what most coaches miss: the same mindset that keeps corporate professionals undervaluing themselves is the exact same mindset that keeps you undercharging for your programs. You think "I'm lucky they want to work with me" instead of "they're lucky to work with me." You put potential clients on a pedestal. You make yourself feel small. You negotiate from scarcity instead of abundance. And then you wonder why you can't charge what you're worth. In this episode of The Expert Edge, I sit down with Richa Bansal, founder of Pink Careers, who's built a seven-figure business teaching women how to step into leadership roles and get paid what they're worth. Richa breaks down the exact mindset shifts that unlock everything from career moves to sales conversations to scaling your business. We talk about why mindset is a strategy (not just a nice-to-have), how to fight for the prospect instead of just closing the sale, and what it takes to scale past seven figures when you've been a successful solopreneur with great margins. What you'll learn: → The biggest mindset shift: From "I'm lucky to have this" to "They're lucky to have me" (and how this shift changes everything from negotiations to pricing) → Why mindset is a strategy - You can't tactics your way out of believing you're not good enough → Richa's sales philosophy: Fight for the prospect's future, not just for the sale (when you care more about transformation than commission, sales becomes service) → How to scale past seven figures without losing profit margins or service quality (and why growth means letting go of control) → Why women (and many coaches) put clients on a pedestal and make themselves feel small (and how that creates imposter syndrome) → The continuum from passive to arrogant (and why women almost never overshoot into arrogance when making this shift) Links Richa refers to on the episode: Her Career Masterclass link: https://rise.pinkcareers.com/rp-masterclass-live Connect directly with Richa on LinkedIn: https://www.linkedin.com/in/richabansal10/ Real insights from the episode: How Richa went from senior leadership at Amazon to building Pink Careers and crossing seven figures Why she was almost always the only woman in leadership roles (oil and gas, Amazon's operational leadership) The mission to help one million women step into leadership roles and close the gender gap in the C-suite Why "always be the buyer" is one of the most powerful sales mindsets you can adopt How Richa runs the largest women's leadership program across the federal government of Canada The tactical, no-fluff approach that gets clients 30%, 40%, sometimes 50% pay increases Why your internal purpose shifts once you cross a certain revenue threshold Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode319 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    41 min
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5
out of 5
27 Ratings

About

The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.

Information

  • Creator
    Colin Boyd
  • Years Active
    2020 - 2026
  • Episodes
    319
  • Rating
    Clean
  • Copyright
    © 2020 Colin Boyd
  • Show Website
    Expert Edge Podcast

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