Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

Kate McKibbin
  • 5.0 (15)
  • MARKETING
  • UPDATED WEEKLY

The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling. We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot. If you want consistent revenue without the burnout, you're in the right place.

  1. 5D AGO

    #295 - Everyone's Running Live Workshops. Let's Talk About It.

    There's a reason everyone in your feed is suddenly running a paid live workshop. It's not a coincidence. It's not a fad. It's a direct response to some very real problems happening in the online business space right now — and once you understand why this strategy is working, you'll have a much better sense of whether it's the right move for you. In this episode I'm getting into all of it. Why live workshops are having such a moment right now. What makes the paid format specifically so powerful for coaches selling premium offers. And the honest realities that most people aren't talking about before they dive in. If you've been watching this trend and quietly wondering whether you should be doing it too — this episode is for you. I'm sharing the actual conversion numbers you should know before you run one, the truth about using ads to fill a paid event (it is not what most people expect), and what I actually recommend if you have a smaller audience and still want to make this format work. This is not a "yes, go run a workshop, they're amazing" episode. It is a "here is what you actually need to know to make a smart decision" episode. And those are my favourite kind. 👉 Want help figuring out the right strategy for where you and your business are at? DM the word FUNNELME to us at @hellofunnels on Instagram and let's have a chat. #hellofunnels #doingitoronline #liveworkshop #onlinecoach #marketingstrategy

    14 min

  2. APR 28

    #294 — Inside The Budget AI Tech Stack Running Our Whole Business

    You don't need a developer, a $10,000 custom build, or some fancy tech you can barely pronounce to actually use AI in your business properly. The full AI tech stack running our entire business at HelloFunnels is genuinely budget-friendly. No N8N. No extra computers running in the corner of an office. No mystery integrations that only a developer can touch. It is a small handful of tools (most of which you have probably already heard of), all talking to each other and quietly doing the work in the background. In this episode, Kate is cracking open the full AI tech stack we use to run HelloFunnels. Every single tool, every single cost, and exactly what each one is doing for us behind the scenes. If you've been hearing all the AI hype lately but assuming it needs a giant tech budget or a developer on retainer to make it actually work, this episode is for you. Inside the episode: The two versions of Claude we run (and the reason we actually use both)Why Airtable and ClickUp together make up our "business brain"The little tool quietly connecting everything (and only costs about $20 a month extra)The optional fifth tool that completely changed how we approach ads and market researchPlus the actual total cost of the whole stack (it's lower than you think)This episode is the natural next step after last week's deep dive into our AI Business Brain. If you missed that one, go back and listen to it first for the full picture. 🎟️ Want to actually see all of this in action? Kate has recorded a free behind-the-scenes video where she walks you through every workflow, every dashboard, and every part of our AI system in real time. It is only up for a limited time. 👉 Click here to grab the behind-the-scenes video.

    10 min

  3. APR 21

    #293 - Diary of Building Our AI Assistant, Part 2

    Most people's AI knows absolutely nothing about their business. Every conversation starts from scratch. You spend 20 minutes giving it context before you can even get to the actual question. And then you do it all again the next day. That's what was happening to us. Until we built what I'm calling the Business Brain. If you're using AI for your coaching or course business but it still feels like you're starting from zero every single time... this episode is for you. This is Part 2 of my diary of building our AI assistant. Last week was the content system. This week, I'm walking you through how we built a central database that gives our AI full visibility over every contact, every client interaction, every DM, every support ticket, every community conversation, and every call summary in our business. And what that's actually enabled us to do with it... from automated lead scoring to pre-call briefings to weekly client care that happens without me lifting a finger. If you missed Part 1, go back and listen to that one first. It's the perfect starting point. 👉 Want to see all of our AI systems in action? Grab Our AI Playbook... a behind-the-scenes walkthrough of the exact AI systems running inside our seven-figure coaching and course business. Click here to watch (available for a limited time only).

    12 min

  4. APR 14

    #292 - Diary of Creating My Own AI Assistant, Part 1

    I have a confession. I've been low-key obsessed with AI for the last two years. But I've also watched a lot of people disappear down the AI rabbit hole for weeks and come back with... not a lot to show for it. So I kept myself on a leash. Diving in, pulling back, diving in, pulling back. Until recently, when three things happened at the same time that changed everything. If you've been wanting to use AI for your content creation but you're stuck in the cycle of "I know it could do more for me but I can't justify the time to set it up"... this episode is for you. I'm sharing the real, honest diary of how I ended up building my own AI content assistant. The seven-step content workflow. What the process actually looked like. And why the content coming out of it is better than anything I was producing when I was spending 10+ hours a week creating content manually. This is Part 1 of a two-parter. Next week I'm taking you inside the bigger picture... what I'm calling the CEO Command Centre. This is also the exact AI content system we're building live at the Cash Money Content Upgrade Workshop on Tuesday April 21st. Two hours. You'll walk out with your own Content Command Centre, fully customised for your business. 🎟️ Tickets are $97. Click here to grab yours now.

    19 min

  5. APR 7

    #291 - Lead Magnet vs. LTO: The 90-Day Experiment (Real Numbers)

    Should you run a lead magnet funnel or run ads direct to a low-ticket offer? I've been running an experiment over the last 90 days to find out. Same time period. Similar number of people. Same offer at the end. One was a lead magnet funnel. The other was a direct sales funnel. And I tracked everything: what we spent, what we made upfront, and how many people from each funnel went on to buy our other programs over 30, 60, and 90 days. If you've been wondering which funnel strategy is right for you—this episode is for you. I'm pulling back the curtain and sharing the real numbers. Which one was more profitable upfront? Which one converted better long-term? And which one is right for your business right now? Listen to find out. Want help setting up your funnel? DM us on Instagram: @hellofunnels

    11 min

  6. MAR 31

    #290 - What to Do When Someone Steals Your Content (My Step-by-Step)

    Someone copied my ad. Pretty much word-for-word. Scene-by-scene. Not "inspired by" copied. Blatant copied. And when I reached out to them? They played dumb, denied it, then blocked me. If you've ever been copied or you're worried about what to do if it happens—this episode is for you. I'm walking through exactly what I did: the DM I sent, the deadline I gave, how they responded, the PDF I created with side-by-side proof, reporting them to Meta's IP infringement department, and where I drew the line between protecting my business and protecting my peace. Plus, the three levers you actually have when someone copies you (spoiler: legal action usually isn't one of them). Questions about protecting your content? DM me on Instagram: @hellofunnels

    22 min

  7. MAR 17

    #289 - The 10-Part Gateway Offer Checklist (Miss One and It Won't Work)

    A gateway offer is not just a low-ticket offer. It's specifically designed to solve two massive problems: running profitable ads while growing your list, and building trust with people who don't trust you (or themselves). But most people get gateway offers wrong. And when you do, it's a big waste of time and money. If you want to create a gateway offer that actually scales—this episode is for you. I'm walking through my 10-part gateway offer checklist—the exact checklist I use before I ever spend a dollar on ads. If your offer doesn't hit all 10 of these things, it won't be profitable to scale. The checklist covers: making your promise specific, desirable, and believable; making it feel new or novel; ensuring it's related to your other offers; solving a vanity problem; appealing to a broad audience; fast delivery; profitable pricing; and crystal-clear positioning for impulse buyers. Ready to create your gateway offer? Join us at the Gateway Offers Workshop next week—March 24th Australian time (March 23rd for most people). Tickets are already half sold out. We'll walk through this checklist live, give you the AI tools to help you hit all 10 points, and help you create your offer step by step. Grab your ticket now.

    18 min

  8. MAR 10

    #288 - Exactly How I Added Up to $2,000 a Day in Profit So Far in 2026

    What if I told you there's one strategy I've been using since the start of this year that's added up to $2,000 a day in profit—every single day—so far in 2026? And it's still growing. Would you want to know what it is? If you're ready to scale your business fast—this episode is for you. I'm walking through the exact five-step process I used to create this strategy: figuring out the right format for your niche, creating a killer promise, writing a sales page that converts cold traffic, testing it, and scaling it with ads. Plus, I'm sharing the story of the massive mistake I made with my first gateway offer (spoiler: I listened to bad advice and shut down what was working). Want to learn this exact process? We're running the Gateway Offers Workshop on March 24th Australian time (March 23rd for most people). Tickets are limited, and we're announcing it here first. Grab your ticket now

    11 min
See All (295)

5
out of 5
15 Ratings

About

The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin—7-figure funnel strategist and founder of Hello Funnels—this show helps you make more sales with less selling. We're talking: profitable sales funnels, email automation that actually converts, creating high-ticket group programs, ditching exhausting launches, and building a coaching business that runs on autopilot. If you want consistent revenue without the burnout, you're in the right place.

Information

You Might Also Like