Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

Christina Tzavaras Edwards
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  • Non-Profit
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Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.

  1. 3d ago

    203: Summer Is the Most Underrated Fundraising Season: Your 90-Day Game Plan

    Americans gave $592 billion to charity last year. That was a record year, in the same economy, in the same tumultuous climate, with the same donors everyone says are pulling back. So why does it feel so hard? In this special session recorded live, I break down the summer fundraising forecast and make the case for why right now (not September, not year-end) is the most wide-open fundraising opportunity of the year. I cover what's actually keeping organizations stuck (it's not donor fatigue, it's messaging), why 60% of nonprofits are fighting over 0.4% of grant money, and how to run a focused sprint campaign this summer that seeds your strongest year-end ever. Plus real client results, live Q&A, and details on how to work with me inside The SPRINT Method™ and The Purpose & Profit Club®. Topics: Why there is no generosity crisis, only a messaging and strategy crisisThe summer fundraising opportunity most organizations completely missWhy 60% of nonprofits are fighting over 0.4% of grant money, and what to do insteadEmail as the foundational backbone of online fundraising, and why "it doesn't work" usually means the recipe was wrongMonthly giving as the most sustainable revenue stream, and why most organizations don't have enough monthly donorsSprint campaigns vs. endless soft asks, and why short, focused bursts beat marathon fundraising every time For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. If you've listened to the show and found it valuable, would you leave a review? It helps more nonprofit leaders find the podcast, and I read every one. Thank you for being here for episode 200 and beyond. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    38 min

  2. Jun 16

    202: Stop Crying Wolf: How to Fundraise Without Burning Out Your Donors

    There's a marketing concept that applies directly to how nonprofits fundraise: some messages are painkillers, and some are vitamins. Painkillers solve immediate problems: urgent, scarce, make-or-break. Vitamins build something sustainable: aspirational, visionary, long-term. Most nonprofits accidentally built their entire fundraising strategy around one extreme or the other, and both extremes are costing them donors. In this episode, I break down the difference between painkiller and vitamin fundraising, when each one belongs in your strategy, and what happens when you overuse either. I also dig into the dangerous gray zone I call vague vitamin messaging, content that sounds nice, means nothing, and converts nobody. If your campaigns are flatlining, your donors are churning, or your monthly giving program isn't growing, this episode will show you exactly why and what to do instead. Topics: The painkiller vs. vitamin fundraising framework, and why most organizations are stuck in one extremeWhy chronic panic messaging trains donors to churn, distrust, and disappearWhat vague vitamin messaging looks like, and why it's just as dangerous as over-urgencyHow the Chicks for Change campaign hit 115% of its goal in under two weeks using a pure vitamin strategyWhy monthly giving is the ultimate vitamin, and what a small monthly donor program signals about your messagingHow to balance both painkiller and vitamin in a sustainable fundraising calendar For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    22 min

  3. Jun 9

    201:From Pinterest Board to Panama: How One Founder Fundraised Before She Had Proof

    What does it look like to fundraise tens of thousands of dollars before a single wall is built? In this episode, I sit down with Louise Henry, founder of Tim's Club, a nonprofit community space in Panama being built from scratch to support individuals with autism and intellectual disabilities. Inspired by her younger brother Tim, Louise spent years building an online business first so she could dedicate herself to bringing this vision to life. We dig into how she transferred her entrepreneurial and email marketing skills to nonprofit fundraising, how she uses Pinterest vision boards to hold belief before there's evidence, what a hard hat tour does for donor trust, and how her monthly progress reports keep international supporters connected and coming back. This is a conversation about clarity, courage, and what it really means to fundraise before you have proof, and it's one of my favorites. Topics: Building a nonprofit capital campaign from scratch (land, structures, and programming) in PanamaHow entrepreneurial and email marketing skills transfer directly to nonprofit fundraisingUsing Pinterest vision boards to hold donor belief before there's tangible proofCreative low-lift campaigns: stepping stone sponsorships, bench naming, product bundles, and peer-to-peerWhy hard hat tours are one of the most underused donor engagement toolsMonthly progress reports and live workshops as donor retention and connection tools For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. If you've listened to the show and found it valuable, would you leave a review? It helps more nonprofit leaders find the podcast, and I read every one. Thank you for being here for episode 200 and beyond. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    35 min

  4. Jun 2

    200: Live Panel from GiveCon: The Advice We Don't Put on Slides

    This is a special episode recorded live at GiveCon 2026, sponsored by Bloomerang. I joined three powerhouse experts, fundraising event strategist Samantha Swaim, digital marketing consultant Julia Campbell, and Bloomerang CMO Ann Fellman, for a candid panel called "The Advice We Don't Put on Slides." No safe takes, no polished talking points, just the real stuff consultants say behind closed doors. We cover what nonprofits consistently get wrong, the trade-offs nobody wants to make, what actually moves the needle, and the advice we give all the time but wish we didn't have to. From a scarcity mindset to the 17 touchpoints it takes to convert a donor, from abandoning friend-raisers to stepping into CEO energy, this conversation is packed with the kind of honest, actionable insight you don't usually get in a conference session. Topics: The most expensive mistakes nonprofits repeat Why the call is coming from inside the house when donor numbers decline, and what to do about itWhy "just do a raffle" and "friend-raiser" events are costing organizations more than they raiseThe 15–17 touch points it takes before revenue comes in, and why that changes everything For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. If you've listened to the show and found it valuable, would you leave a review? It helps more nonprofit leaders find the podcast, and I read every one. Thank you for being here for episode 200 and beyond. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    58 min

  5. May 26

    199: Stop Making Your Fundraising Campaign Feel Like a Final Exam

    What if the pressure you're putting on your fundraising campaign is actually the thing slowing it down? In this episode, I'm talking about something I watched play out on a Little League field this weekend: two coaches, same-age kids, same skill level, completely different energy, and completely different outcomes. And I couldn't stop thinking about how much it looked like what I see inside fundraising campaigns every single week. When you hold too tightly to a goal, when every quiet day feels like failure, when the whole campaign starts to feel like a final exam, that pressure changes everything: your messaging tightens, your team feels it, and your donors feel it. And ironically, the pressure creates the very outcome you were trying to avoid. I talk about what pressure actually does to campaign performance, why three of my clients inside The Purpose & Profit Club® thought they were behind when they were actually ahead, the difference between a dirty win and a beautiful loss, and what it really means to lead a campaign well all the way to the end. Topics: How white-knuckling a fundraising campaign changes the outcome, and not in the way you hopeThe payoff of pressure and why we hold onto it even when it hurts usWhat pressure actually does to campaign pacing, messaging, and team energyWhy three clients thought they were behind, and were actually aheadThe difference between a dirty win and a beautiful loss in fundraisingHow to lead a campaign well without making it a final exam For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    21 min

  6. May 19

    198: The Give-Get Fundraising Trap That's Costing You More Than You Think

    Your donors don't need a goodie bag, a raffle prize, an auction item, a t-shirt, or a chicken dinner. If your fundraising strategy is built around giving them something in order to get something back, that's the give-get model, and it might be exactly what's slowing your organization down. In this episode, I'm breaking down the difference between a real SPRINT™ campaign and an old-school fundraising method wrapped in new language. I talk about why events, raffles, auctions, and 5Ks aren't inherently bad, but why building your entire fundraising strategy around them adds friction, drains people's power, and quietly signals that you don't trust the mission to be enough on its own. If you've ever said, "Why don't we just do a raffle?", this episode is for you. Topics: What a SPRINT™campaign actually is, and what it isn'tWhy wrapping an old-school fundraiser in SPRINT™ language doesn't make it a sprintHow events add friction for donors and where the money gets lost in the processThe give-get mentality and why donors don't need to be bribed to giveQuestions to ask before choosing your next campaign vehicleWhy defaulting to events usually means you don't yet trust the ask, and what to do instead For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    16 min

  7. May 12

    197: Why Sending 3+ Emails on the Final Day Can 2X–9X Your Campaign

    I recently got an email from a development manager telling me I send too many emails. She's not wrong for feeling that way, but that feeling is rooted in one of the most expensive beliefs in nonprofit fundraising. And that's exactly what I'm unpacking in this episode. Today, I'm breaking down the data behind email frequency, what it actually costs your organization when you hold back, and why the inner monologue of "I don't want to bother people" is quietly limiting your mission. I talk about what the M+R benchmarks report actually shows about how many emails high-revenue nonprofits are sending, why campaign-based intensity is where your revenue is sitting, and what happened when one development manager followed the Easy Emails For Impact™ process and 9x'd their typical campaign results, without a single new donor on the list. P.S. Easy Emails For Impact™ enrollment is now open with 50% off. Go to splendidcourses.com/email for all the details. Topics: Why "you send too many emails" is rooted in one of the most expensive beliefs in fundraisingWhat the M+R benchmarks report actually shows about email frequency and revenue growthThe difference between sending more emails and sending more emails at the right timeWhy holding back during a campaign window is limiting your mission, not protecting your donorsHow one development manager 9x'd campaign results by staying in the conversation longerWhy you're not building your strategy around your donorsWhy email revenue grew 16% last year, and what that means for organizations not tapping into itFor a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    22 min

  8. May 5

    196: The Right Way to Use AI for Nonprofit Fundraising Emails

    AI is everywhere right now, and in the nonprofit sector, it's making some organizations' fundraising sharper and others completely generic. The difference isn't the tool; it's how you're using it. In this episode, I'm breaking down exactly where AI helps and where it quietly hurts your fundraising emails. I talk about the most expensive mistake I see nonprofits making - handing the wheel over to AI completely and treating the first draft like the final answer. I share how my clients inside The SPRINT Method™ and The Purpose & Profit Club® are actually using AI as a thought partner, not a ghostwriter, and what the difference looks like in results. If you've been using AI to write your emails faster but wondering why nothing is converting, this episode will show you why, and what to do instead. P.S. Easy Emails For Impact™ enrollment opens May 7 with 50% off the course. Go to splendidcourses.com/email to get first access and learn more. Topics: Why AI is making some nonprofit emails sharper and others completely generic, and what determines the differenceThe GPS analogy: why AI should help you get there faster, not decide where you're goingWhat to use AI for and what to never hand over to it in your fundraisingHow to spot an AI-written email, and why they raise nothing even when they look polishedUsing AI as a thought partner to push your ideas deeper, not replace themA simple three-question filter to run before you hit send For a full list of links and resources mentioned in this episode, click here. Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here. Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign SystemPurpose & Profit Club® Fundraising + Marketing Accelerator   The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter  [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more. May contain affiliate links

    20 min
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Ready to stop fundraising the old way and start doubling results? Join nonprofit strategist Christina Tzavaras Edwards for bold, fast-action tactics that help you 2X your next fundraiser and build a community fueled by generosity. From leveraging the Social Street Team®: Influencer Marketing Method to mastering courageous fundraising asks, this podcast equips you with the mindset and strategies needed to spark deep engagement and sustainable growth—no extra workload required.Music by The Selmanaires, featuring "Selmanaire Rock." Visit http://www.splendidatl.com/podcast for more.

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