The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Nicole McCance
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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

  1. Growth Stories: How Therapists Built 7-Figure Group Practices

    5D AGO

    Growth Stories: How Therapists Built 7-Figure Group Practices

    Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ In this episode, I share an inside look at my Success Panel with group practice owners who are building toward and hitting 7 figures. We talk about what helped them scale, the fears and limiting beliefs they had to push through, and the marketing strategies that are working right now for therapists growing group practices. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] Introducing the panelists and what’s possible when you scale. [04:41] The panelists share why they chose group practice. [10:24] We talk through limiting beliefs around hiring, money, and success. [14:57] The panel shares what’s working in marketing right now. [26:47] We discuss the freedom and flexibility that comes with scaling. [33:28] The panelists share advice for therapists ready to grow. Links From The Episode: Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Want the Cost-Benefit Analysis? DM me @nicole.mccancemethod on Instagram with just three words “Cost Benefit Analysis” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Podcast Episode 109: Warm Outreach Mastery https://mccancemethod.com/episode-109-summer-slump-marketing-series-warm-outreach-mastery/  Podcast Episode 86: Tips to Market and Network with Churches https://mccancemethod.com/episode-86-4-tips-to-market-and-network-with-churches/ Take a peek at some of our amazing member's success stories https://mccancemethod.com/testimonials/ and live testimonials https://mccancemethod.com/member-feedback/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    1h 6m
  2. The Evolution of SEO as we shift to Gemini

    APR 28

    The Evolution of SEO as we shift to Gemini

    Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/  In this episode, I sit down with SEO expert Chris Morin to talk about how AI is completely changing the way therapists need to think about SEO. We unpack what it takes to stand out in the Gemini era, why your website has to prove you’re real, and how to make sure your online presence builds trust with both search engines and potential clients. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:13] Why content alone is no longer enough for SEO. [06:08] How to prove your therapy practice is real online. [07:22] Why endorsements matter more than ever. [09:23] How to strengthen your bio page for AI SEO. [19:07] Why AI search responds faster than Google. [31:02] Whether blogs still matter for SEO. Links From The Episode: Work with Moonraker, book a strategy call here - https://moonraker.ai/free-strategy-call/      More About Chris: Before marketing, I was a massage therapist for over 15 years, providing chair massage to local businesses. That work connected me to countless wellness providers and I had the opportunity to experience firsthand their deep desire to be of service in a world that desperately needs healing. I also witnessed how so many amazing practitioners struggle to connect with the clients who need their services the most. A highly intuitive group, many feel that digital marketing is overwhelming, causing them to avoid the necessary steps to establish an online presence. My goal is to help therapists and wellness providers boost their online visibility and connect with their ideal clients so they can build the practice of their dreams." Want to Connect with Chris? Website: https://moonraker.ai Quora: moonrakerai.quora.com Reddit: reddit.com/r/MoonrakerAI LinkedIn: linkedin.com/company/moonraker-ai Facebook: facebook.com/profile.php?id=61556988355049 Instagram: instagram.com/moonraker_seo Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    36 min
  3. The Signs You’re Ignoring That Are Holding Your Practice Back

    APR 21

    The Signs You’re Ignoring That Are Holding Your Practice Back

    Curious how you can earn CE hours while scaling your practice? Book a Strategy Call → https://mccancemethod.com/strategy-call/  Want to watch this episode on video? Check it out here on YouTube → https://youtu.be/y68ZFy7PnQE In this episode, I’m sharing the deeper signs and nudges you may be missing that are quietly holding your practice back. I open up about grief, leadership, and the moments that reminded me I’m not doing this alone—and how slowing down can help you lead your practice with more ease, trust, and freedom. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:36] Signs and nudges may be showing up when you’re too busy to notice them. [03:07] Leadership means navigating hard seasons while still supporting your team. [05:47] I share the owl story that reminded me to trust the process. [09:18] The Clinic Growth Map™ is now CE approved for over 20 CE hours. [12:19] Slowing down helps you notice the guidance available in your practice. [13:29] You do not need to rush your growth timeline. Links From The Episode: Learn more about The Clinic Growth Map™ here → https://mccancemethod.com/strategy-call/  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    17 min
  4. The Exact Hiring Order That Helped Me Scale a Group Practice to 7-Figures

    APR 14

    The Exact Hiring Order That Helped Me Scale a Group Practice to 7-Figures

    Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/vcT8uMu5PtM In this episode, I’m breaking down the exact hiring order that helped me scale my group practice to 7- figures without making costly mistakes. I share why your first hire should be a “mini me,” when to bring on a VA, and how to use your inquiry data to decide who to hire next so you can grow with more ease and less overwhelm. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [3:45] Why your first hire should be a “mini me.” [9:02] When to hire a VA and why it helps you grow faster. [13:09] How to use inquiry data to choose your next hire. [14:49] Why a couples therapist is often the best next clinical hire. [17:48] The simple hiring flow I used to scale. [19:16] The fear that keeps therapists from starting a group practice. Links From The Episode: Episode #88: Admin or VA: Who Should You Hire? https://mccancemethod.com/episode-88-admin-or-va-who-should-you-hire/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Get $250 off Gingerdesk, book a Discovery Call and select ‘Nicole McCance’ under the question ‘How Did You Hear About Ginger Desk? https://gingerdesk.com/discovery-call/ll/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    21 min
  5. Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare)

    APR 7

    Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare)

    Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/rdz1Crf3ZHs In this episode, I sit down with Daniel King from Fireside Strategic to talk about what buyers are really looking for when it comes to purchasing a group therapy practice. As an investor in outpatient practices and someone who also represents practice owners looking to sell, Daniel brings a unique perspective on both sides of the transaction. We unpack what makes a practice attractive, what to focus on now if you want to sell in the future, and the biggest things that can increase your value along the way. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [04:26] Why mental health practices attract buyers. [06:21] What to focus on if you want to sell your therapy practice in 3 to 5 years. [11:20] How adding services can increase your practice's value. [13:41] The profit benchmarks buyers look for. [19:20] Why culture and retention matter to investors. [27:23] How compliance issues can delay a sale. More about Daniel: Daniel began his career in M&A law at a large firm and then went to the deal team of a Shark on the TV show, drafting contracts and due diligence.  He saw many small companies grow so quickly their people burned out, inspiring a passion for the human side of business. He left law to train as an executive coach and built a few companies in the coaching industry, failing once, and then selling another (which served the legal industry). At Fireside, he leverages his experience with M&A and org psych to build a mental health business without burnout. Daniel studied Law at McGill University and Psychology at Columbia University (Teacher’s College). He is a world traveler and veteran of 2 extreme auto races, driving a Fiat from London to Mongolia and a rickshaw the length of India. Want to Connect With Daniel? Fireside Strategic: www.firesidestrategic.com LinkedIn: https://www.linkedin.com/in/danmking/ Your Group Practice Podcast: www.yourgrouppractice.com Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    30 min
  6. The Zero-Cost Marketing Strategies That Grew My Practice to 7 Figures

    MAR 31

    The Zero-Cost Marketing Strategies That Grew My Practice to 7 Figures

    Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/  Want to watch this episode on video? Check it out here on YouTube:  https://youtu.be/KhiTjPaohjY In this episode, I’m sharing the zero-cost marketing strategy that helped me grow my practice to seven figures: email marketing. I walk you through how to use email to reconnect with past clients, nurture new leads, and create content that actually converts without relying only on social media. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:38] Why email marketing beats social media [08:14] How to reconnect with past clients [13:06] How to capture leads through online booking [16:06] My counseling commitment pyramid [24:02] How to write emails that convert Links From The Episode: Episode #105: Content Marketing that Converts Clients: https://mccancemethod.com/episode-105-content-marketing-that-converts-clients/ Book a Strategy Call → https://mccancemethod.com/strategy-call/  Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    53 min
  7. The Most Common Therapy Website Mistakes (and What Actually Converts)

    MAR 24

    The Most Common Therapy Website Mistakes (and What Actually Converts)

    Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/  Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/lA9rHTVo2og In this episode, I’m sharing a replay from Day 2 of my 3-Day Marketing Bootcamp, where we talk all about the most common therapy website mistakes and what actually converts right now. You’ll hear simple tweaks you can make to your design, messaging, and booking process so your website works harder for your therapy practice. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:40] Why your website matters more than you think. [05:29] The three essentials of a high-converting therapy website. [08:44] Common website images that hurt conversions. [17:11] How to write simple copy that connects. [21:46] Why online booking helps capture more therapy clients. [23:56] What to include on your contact form to reduce friction. Links From The Episode: Book a Strategy Call → https://mccancemethod.com/strategy-call/  Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Episode 137: 3 Marketing Strategies That Are Working Right Now to Grow Your Practice - https://mccancemethod.com/episode-137-3-marketing-strategies-that-are-working-right-now-to-grow-your-practice/  Get one month FREE with Jane Websites (formally Clinic Sites): Use the link below, enter promo code MCCANCE1MO when setting up billing: https://janewebsites.com/nicole-mccance  Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    50 min
  8. How Therapists Can Use Progress Reports to Increase Referrals Fast

    MAR 17

    How Therapists Can Use Progress Reports to Increase Referrals Fast

    Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/  Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/LCt_VO11BK4 In this episode, I’m sharing a replay from my 3-Day Marketing Bootcamp all about using progress reports to bring in more referrals from family doctors. I break down why this strategy works so well, how to make it simple for your team to implement, and how it can help you stay top of mind while improving client care at the same time. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [13:50] Why family doctors can be a strong referral source. [16:16] How progress reports keep you top of mind with doctors. [21:24] A simple script for reaching out to family doctors. [29:55] How to get client consent for progress reports. [34:21] Why Jane can make this process easier. [37:29] Why implementation matters more than information. Links From The Episode: Book a Strategy Call → https://mccancemethod.com/strategy-call/  Here is the Jane link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Get one month FREE with Jane Websites (formally Clinic Sites): Use the link below, enter promo code MCCANCE1MO when setting up billing: https://janewebsites.com/nicole-mccance  Nicole’s Money Manifestation Meditation Vault:  https://mccancemethod.com/money-manifestation-meditations/ Want the Day One slides? DM me @nicole.mccancemethod on Instagram with just two words “Day One” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    1h 1m
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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

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