Impact Farming

Farm Marketer

Welcome to Impact Farming, a podcast show dedicated to helping Canadian farmers excel in the business of farming. Our goal at Impact Farming is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business information that can be consumed on the go.

  1. Walking in the Shadows: Taking Over the Family Farm | Trevor MacLean

    4d ago

    Walking in the Shadows: Taking Over the Family Farm | Trevor MacLean

    Walking in the Shadows: Taking Over the Family Farm | Trevor MacLean #farming #farmlife #farmsuccession #farmtransitionplanning  Taking over the family farm is about far more than land, equipment, and financial statements — it's about legacy, identity, pressure, and responsibility. In this episode of The Impact Farming Show, Tracy sits down with Trevor MacLean from MNP to explore the emotional and business realities of transitioning a farm from one generation to the next. Together, they unpack what it really means to be "walking in the shadows" of previous generations while trying to build a future of your own. Trevor shares insights from working with farm families across Canada, discussing the emotional weight many successors carry, common transition mistakes, communication challenges, leadership shifts, and how families can create healthier and more successful succession plans. Whether you're the next generation stepping into leadership or the senior generation preparing for transition, this conversation offers practical wisdom and honest perspective on one of the most important journeys in agriculture. Episode Highlights • What "walking in the shadows" really looks like on family farms • The emotional and financial pressure facing the next generation • Balancing respect for tradition while building your own vision • Common mistakes during leadership transition • Key conversations farm families need to have early • What a healthy farm transition timeline can look like • Managing growth and investment during succession • How senior generations can better support successors • Encouragement for those carrying the weight of the family legacy Timestamps 00:59 – Introduction to the episode and guest Trevor MacLean 3:00 – What "walking in the shadows" means for the next generation 9:11 – Emotional and financial pressures of taking over the family farm 19:30 – Respecting legacy while creating your own vision 27:40 – Common transition and leadership mistakes 38:00 – Important conversations families need to have early 48:20 – What healthy succession timelines look like 55:00 – How senior generations can support successors 1:01:00 – Trevor's advice for the next generation of farm leaders 1:04:55 - Encouragement for those carrying the weight of the family legacy 1:07:00 – Closing thoughts and final takeaways If this episode resonated with you, make sure to subscribe to The Impact Farming Show and share this conversation with someone navigating farm transition or succession planning. These conversations matter — and the more openly we talk about the emotional and business realities of transition, the stronger the future of agriculture becomes. Leave a review, share the episode on social media, and help us continue bringing impactful agriculture conversations to the industry. Thanks for tuning in, Tracy   Show Resources Learn More About MNP Agriculture https://www.mnp.ca/en/industries/agriculture Explore MNP Transition & Succession Planning Resources https://www.mnp.ca/en/industries/agriculture/transitionsmart Previous Episode Featuring Trevor MacLean Overcoming Resistance in Farm Transition Planning https://www.farmmarketer.com/Resources/ResourceItem?resourceItemId=583 =============== 🔔 Stay updated with in-depth podcasts on agricultural market updates, expert farm economy analysis, the latest farming technology innovations, and more — hit subscribe! https://www.youtube.com/@farmmarketer3270/?sub_confirmation=1  ✅ Important Link to Follow 🔗 Linktree http://linktr.ee/FarmMarketer  ✅ Stay Connected With The Impact Farming Show: 👉 Facebook (The Impact Farming Show): https://web.facebook.com/impactfarming/?_rdc=1&_rdr  👉 Instagram (The Impact Farming Show): https://www.instagram.com/impact_farming_show/ ✅ Stay In Touch With Farm Marketer. 👉 Facebook (Farm Marketer): https://web.facebook.com/farmmarketercom/?_rdc=1&_rdr   👉 Instagram (Farm Marketer): https://www.instagram.com/farmmarketercom/?hl=en  👉 Twitter (X): https://x.com/farmmarketercom   👉 Website: https://www.farmmarketer.com/     =============== 🔎 Related Phrases: Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show, Trevor MacLean, MNP, Agriculture, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness #FarmTransitionPlanning #FarmSuccessionPlanning #FarmFounders #FarmSuccessors #TracyBrunet #ImpactFarmingShow #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming #TransitionPlanning #SuccessionPlanning #FarmingTips #FarmBusinessManagement #FarmingSuccess #FinancialIndependenceForFarmers #WealthManagementForFarmers #FarmFundingSolutions #AgriculturalFinance #FarmingInnovations #FarmFinancialSolutions  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.  © The Impact Farming Show: Produced by Farm Marketer

    1h 10m
  2. Hybrid Rye Through a Farmer's Lens with Cole Ambrock | KWS Seeds Canada

    May 22

    Hybrid Rye Through a Farmer's Lens with Cole Ambrock | KWS Seeds Canada

    In this product spotlight episode of The Impact Farming Show, we sit down with Cole Ambrock, Sales & Marketing Manager with KWS Seeds Canada and an Alberta farmer who brings both industry expertise and real-world farming experience to the conversation. Cole shares a firsthand look at his experience growing hybrid rye under extremely dry fall conditions and why he stayed committed to the crop despite a long stretch without moisture. From planting decisions to digging through snow in mid-November to assess emergence, this episode offers valuable insight into the resilience and performance potential of hybrid rye. The conversation explores: • Why Cole chose to plant hybrid rye on his own farm • What conditions looked like during an extended dry fall • Managing uncertainty and maintaining confidence in the crop plan • What he discovered when checking fields under snow cover • Winter survival results and spring crop performance • Lessons for farmers considering hybrid rye in challenging moisture conditions Conversation Timestamps: 0:00 - Why he chose to plant hybrid rye in the first place 0:45 – Cole's journey with KWS Seeds Canada and their family farm 1:28 - Why Cole decided to plant hybrid rye on their farm 3:18 - Seeding into dry fall conditions with little to no moisture 5:25 - Staying confident through uncertainty 8:00 - Digging through snow in mid-November to assess the crop 10:12 - Winter survival and spring performance results & key lessons for farmers considering hybrid rye under challenging conditions This episode provides practical insight for growers looking at crop resilience, fall seeding strategies, and long-term confidence in hybrid rye performance under real prairie conditions. A big thank you to this episode's spotlight partner: KWS Seeds Canada SHOW RESOURCES 1) To learn more about hybrid rye and KWS products, visit: KWS Seeds Canada Hybrid Rye Information 2) KWS WeatherGuard Insurance — KWS Seeds Canada https://www.kws.com/ca/en/hybrid-rye/farmer-programs/weatherguard-insurance/ 3) KWS Canada Spring 2026 Video May 8/2026 Hybrid Rye Update from the Field https://youtu.be/Z537IkOHMlw?si=sBgaAzTudSlvVET6 ================================= Related Searches 🔎 Hybrid Rye, Sustainable Farming, AgTech, Farming Innovation, Agriculture Podcast, KWS Seeds, PollenPLUS, Canadian Farming, Agriculture Innovation, Farm Tech, Sustainable Agriculture, Farming Future, Rye Farming, Farmers of Canada, Ag Industry, Agriculture Growth, Tech in Agriculture, Livestock Feed, Forage Systems, AgriBusiness, Agriculture, Farming, Grain Farmer, Dairy Farmer, Cattle Farmer #HybridRye #SustainableFarming #CanadianFarming #AgricultureInnovation #SustainableAgriculture #GrainFarming #LivestockFeed #ForageSystems #AgriBusiness #Agriculture #Farming  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.  © The Impact Farming Show: Produced by Farm Marketer

    14 min
  3. The Brazil Factor: What It Means for U.S. Soybeans and Global Competition | Michelle Klieger

    May 13

    The Brazil Factor: What It Means for U.S. Soybeans and Global Competition | Michelle Klieger

    In this episode of Impact Farming, Tracy sits down with agricultural economist and strategist Michelle Klieger to unpack a question many producers are quietly asking: Can U.S. soybeans still compete in the global market? As farmers head into another planting season facing tight margins, uncertain demand, and rising costs, the global soybean market continues to shift. From China's buying decisions to the growing influence of Brazil, the competitive landscape is changing rapidly. Michelle shares insights from her recent article on the "Brazil Factor" and explores what's really driving global soybean competitiveness—and what it means for producers in North America. Episode Highlights • Why global demand—especially from China—remains a key driver for soybean markets • How geopolitics and trade negotiations are affecting farm families and rural economies • The rise of Brazil as a global agricultural powerhouse • The role of land costs, seed pricing, and regulation in shaping global competitiveness • How Brazil's ability to expand farmland and double crop gives it an edge • Why U.S. farmers may need a different strategy to stay competitive • Key signals producers should watch as global soybean markets evolve Global agriculture is evolving quickly, and the soybean market is a powerful example of how economics, geopolitics, and innovation intersect. As Brazil continues to expand production and global trade dynamics shift, producers in North America face new challenges—but also opportunities. Understanding the forces shaping global markets can help farmers make informed decisions and remain competitive in a rapidly changing agricultural landscape. Thanks for tuning in, Tracy  ============================= Resources • Stratagerm Consulting – The consulting firm founded by Michelle Klieger that focuses on agricultural economics, market drivers, and global food systems. • Previous Impact Farming episode: "The Demise of Free Trade: What the U.S.–China Trade War Means for North American Farmers" featuring Michelle Klieger  https://youtu.be/OKs2dtGTAI8 ============================= ✅ About The Impact Farming Show: Produced by Farm Marketer. Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.  Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations. Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.    ================================= 🔎 Related Phrases: Impact Farming Show, Agriculture Podcast, Tracy Brunet, Farm Business, The Demise of Free Trade, Brazil Agriculture, Michelle Klieger, Deglobalization, Agriculture Tariffs, Farm Crisis, Farm Finance, Farm Management, Sustainable Farming, Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Agribusiness, Agriculture, Farming, Farmers, Family Farm, Farm Life #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming  #FarmingTips #FarmBusinessManagement #FarmingSuccess #Tariffs  #FarmLife #Agriculture #Farming #Farmer #Ranchers  #Agribusiness  #Familyfarm #Farmstories #Familyfarming #Familyfarms #Familyfarmers #Agloans #Agribusiness #Agricultureworldwide #Agriculturemachinery #Agriculturejobs #Farminglife #Organicfarming  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.  © The Impact Farming Show: Produced by Farm Marketer

    1h 6m
  4. From Farm to Food Brand: Building a Value-Added Business with Derek Dery of Sixteen Grains

    May 6

    From Farm to Food Brand: Building a Value-Added Business with Derek Dery of Sixteen Grains

    What happens when a farmer decides to move beyond producing commodities and starts building a food brand from the crops grown on their own land? In this episode of The Impact Farming Show, Tracy sits down with Derek Dery, farmer and founder of Sixteen Grains. Derek shares his journey from working in the agriculture industry back to the family farm and how that path led to launching a value-added food business. Many farmers are exploring diversification and new revenue streams. Derek offers an honest look at what it takes to move from growing crops to creating retail products. From the original idea and naming of the brand to production, marketing, and getting products into customers' hands, this conversation provides practical insights and inspiration for farm families thinking about their own value-added opportunities. Conversation Highlights • Derek's journey from working in agriculture industry roles back to the family farm • How the idea for Sixteen Grains first took shape • The meaning and story behind the name Sixteen Grains • Turning farm grown crops into consumer food products • What it really takes to move from farming into food production and retail • Marketing a farm based food brand and connecting with customers • The biggest challenges of launching a value added business • The most rewarding moments along the journey • Advice for farmers considering diversification or value added products If you enjoyed this conversation, make sure to subscribe to The Impact Farming Show so you never miss an episode. We bring you real conversations with farmers, industry leaders, and innovators who are shaping the future of agriculture. If this episode sparked ideas for your own farm business, share it with a fellow farmer or family member who is exploring diversification or value-added opportunities. Thanks for tuning in, Tracy Show Resources Learn more about Sixteen Grains https://www.sixteengrains.ca Shop Sixteen Grains Products https://www.sixteengrains.ca/collections/apparel-accessories Follow Sixteen Grains on social media for product updates and farm stories. Subscribe to The Impact Farming Show for more conversations about farm business, succession, and agricultural innovation. #Agriculture #Farming #FarmBusiness #ValueAddedAgriculture #FarmDiversification #FarmEntrepreneur #CanadianAgriculture #impactfarmingshow  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  © The Impact Farming Show: Produced by Farm Marketer

    49 min
  5. EMILI: Driving Agriculture Innovation Through Collaboration with Jacqueline Keena

    Apr 29

    EMILI: Driving Agriculture Innovation Through Collaboration with Jacqueline Keena

    Innovation in agriculture is accelerating, but moving new technology from concept to practical on-farm adoption takes collaboration, testing, and trusted partners across the industry. In this episode of The Impact Farming Show, Tracy sits down with Jacqueline Keena, Managing Director of EMILI, to explore how this Manitoba-based organization is helping bridge the gap between agtech innovation and real-world farming. Jacqueline shares how EMILI connects farmers, agtech companies, researchers, and industry partners to accelerate the development and adoption of new agricultural technologies. From innovation farms to collaborative research projects, EMILI is helping move promising ideas from the lab to the field. If you're interested in the future of agtech, innovation in agriculture, and how collaboration is shaping the next generation of farming solutions, this is a conversation you won't want to miss. Conversation Highlights • What EMILI is and why the organization was created • The gap in the agriculture innovation ecosystem EMILI aims to fill • How EMILI brings together farmers, researchers, and agtech companies • The mission and long-term vision driving the organization • A closer look at EMILI's Innovation Farms and how they help test new technologies in real farming environments • Examples of collaborations and projects currently underway • Upcoming initiatives and opportunities within the ag innovation space • How farmers and industry professionals can connect with and get involved with EMILI Episode Timestamps 1:10 – Introduction to the episode and guest 1:50 – Meet Jacqueline Keena and her role at EMILI 5:11– What EMILI is and why the organization was created 8:00 – The agriculture industry gap EMILI was designed to address 11:30 – Who and how EMILI serves across the agriculture ecosystem 13:30 - Farmer's concerns about adoption early stage tech 16:30 – Current projects and collaborations happening - Bushel Plus, Elmers, AGi3 and more 22:39 – Upcoming initiatives and what's ahead for the organization 26:00 – How farmers and industry professionals can learn more and get involved Agriculture innovation doesn't happen in isolation. It requires collaboration between farmers, technology developers, researchers, and industry leaders who are all working toward practical solutions for the future of farming. Organizations like EMILI play an important role in helping those connections happen and ensuring that promising technologies are tested and validated in real-world farming environments. If you're interested in the future of agtech and how innovation is shaping agriculture, this episode offers a great look at how collaboration can accelerate progress across the industry. Thanks for tuning in, Tracy ========== 💬 If you enjoyed this episode of The Impact Farming Show, please take a moment to subscribe, share the episode with a colleague, and leave a review. It helps more farmers and agriculture professionals discover the show. And if you know someone in the agriculture industry who would benefit from learning more about ag innovation and collaboration, send this episode their way. SHOW RESOURCES Learn more about EMILI Website: https://emilicanada.com/ Events Page: https://emilicanada.com/events/ ======= 🔎 Related Phrases: Ag Tech, Agriculture Innovation, AI in Agriculture, Jacqueline Keena, Farm Risk Management, EMILI, Tracy Brunet, Impact Farming Show, Agriculture, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Agribusiness #aginnovation #agtech #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming #FarmingTips #FarmBusinessManagement #FarmingSuccess #FinancialIndependenceForFarmers #WealthManagementForFarmers #FarmFundingSolutions #AgriculturalFinance #FarmingInnovations #FarmFinancialSolutions  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  © The Impact Farming Show: Produced by Farm Marketer

    28 min
  6. Simplifying Farm Succession: A New Approach for Canadian Farm Families with Derryn Shrosbree

    Apr 24

    Simplifying Farm Succession: A New Approach for Canadian Farm Families with Derryn Shrosbree

    Farm succession planning is one of the most important – and often most delayed – conversations on family farms. While Canadian agriculture is built on family ownership, the majority of farms still do not have a clear succession plan in place. In this episode of The Impact Farming Show, Tracy sits down with Derryn Shrosbree to talk about why succession planning so often stalls and what farm families can do to move forward with confidence. After years of helping farmers navigate complex succession planning through 33seven, Derryn saw firsthand how overwhelming and fragmented the process can become. That experience led him to launch Farmstrong, a new approach designed to simplify the process and bring all the moving pieces together in one integrated solution. If succession planning has been sitting on your farm's "someday" list, this conversation will help you understand why the process feels so complicated—and how it can become much more manageable. Conversation Highlights • Why farm succession planning is one of the biggest challenges facing Canadian agriculture • The surprising reason many farmers delay or avoid succession conversations • How dealing with multiple advisors can complicate the process for farm families • Lessons Derryn has learned after years of helping farms navigate generational transitions • The inspiration behind launching Farmstrong Financial and the Farmstrong Workshop • How an integrated approach can simplify succession planning • Why protecting family farms is critical to the future of Canadian agriculture • Practical first steps farmers can take to begin their succession journey Episode Timestamps 0:21 - Introduction to the episode and guest 0:46 - Meet Derryn Shrosbree and his work helping farm families 1:27 - Why Derryn became passionate about farm succession planning 5:10 - Key lessons learned from working with farm families over the years 8:03 - Family office concept when it comes to succession planning 9:10 - The overwhelm factor and complexity of traditional succession planning 9:46 - The challenge of working with multiple advisors 10:06 - How a family office gets it done with ease and "one throat to choke" accountability 12:21 - Tracy's apology of family office as sports team coach or orchestra conductor 13:38 - The inspiration behind launching Farmstrong Financial 16:21 - Making it easy, clear, accountable and reducing the billable hours for farmers 18:46 - Are you farming for your legacy or for your government? 20:21 - How Farmstrong simplifies the succession planning process 28:21 - What this approach could mean for the future of Canadian farm families 36:01 - First steps farmers can take to begin the succession conversation Farm succession planning is about more than transferring land and assets—it's about protecting family legacies and ensuring the future of Canadian agriculture. If this episode sparked ideas or important conversations for your farm family, share it with someone who should hear it. Starting the conversation today can make all the difference for the next generation. To learn more about succession planning and explore additional resources for farm families, visit the show notes and connect with the experts working to support the future of Canadian farms. Thanks for tuning in, Tracy ============ SHOW RESOURCES Connect with Derryn Shrosbree and 33seven for expert guidance on farm succession and estate planning https://www.33seven.ca Subscribe to The Impact Farming Show for more conversations shaping the future of agriculture https://www.farmmarketer.com/impact_farming_show/sign-up 🔔 Stay updated with in-depth podcasts on agricultural market updates, expert farm economy analysis, the latest farming technology innovations, and more — hit subscribe! https://www.youtube.com/@farmmarketer3270/?sub_confirmation=1  🔎 Related Phrases: Derryn Shrosbree, Farm Inheritance Laws, Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show, Agriculture, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness #FarmTransitionPlanning #FarmSuccessionPlanning #FarmFounders #FarmSuccessors #TracyBrunet #ImpactFarmingShow #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming #TransitionPlanning #SuccessionPlanning #FarmingTips #FarmBusinessManagement #FarmingSuccess #FinancialIndependenceForFarmers #WealthManagementForFarmers  #AgriculturalFinance #FarmingInnovations #FarmFinancialSolutions  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  © The Impact Farming Show: Produced by Farm Marketer

    44 min
  7. 10 Mistakes Farm Families Make in Succession Planning with Tracy Brunet | The Impact Farming Show

    Apr 22

    10 Mistakes Farm Families Make in Succession Planning with Tracy Brunet | The Impact Farming Show

    Farm succession is one of the most important conversations happening in agriculture today. Across North America, many farm families hope the farm will continue into the next generation, yet a large percentage of operations still do not have a clear transition plan in place. In this solo episode, Tracy dives into insights gathered from conversations with farm advisors, succession planners, and agricultural thought leaders featured on the show. While every farm and family is unique, there are common patterns that experts consistently see when succession planning goes wrong. The good news is that many of these challenges are avoidable once farm families understand what to watch for and begin having the right conversations early. In this episode, I share ten of the most common mistakes farm families make when planning for the future of their operation and what producers can start thinking about today to set their farm and family up for long-term success. In this episode you will learn about: • Why waiting too long to start succession conversations can create unnecessary pressure and conflict • The importance of asking the next generation if they truly want to farm instead of making assumptions • Why treating the farm like a business during transition is critical for long-term sustainability • The challenge of parents holding onto control too long and how it can stall the next generation • Why avoiding difficult family conversations often leads to bigger issues later • The risks that come from a lack of financial transparency within the family • How outside advisors can bring clarity and structure to the succession process • The difference between treating children equally versus treating them fairly • Why tax and estate planning should start much earlier than most families expect • The importance of preparing the next generation for leadership, not just ownership Key takeaway Succession planning is not a single event. It is a process that unfolds over years of communication, planning, and gradual transition. The earlier farm families start these conversations, the more options they have and the smoother the transition can be. By understanding the common mistakes many farm families make, producers can take proactive steps to protect their legacy and help ensure the farm continues for future generations. Thanks for tuning in, Tracy ============ SHOW RESOURCES FREE Transition Planning Resource eBook: If transition planning is on the horizon for your farm, don't miss downloading our FREE resource guide. https://www.farmmarketer.com/impact_farming_show/free_resources ============ 🔎 Related Phrases: Agriculture, FarmLife, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show, Sustainable Farming, Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness #Farming #FarmLife #Farmer #Agriculture #FarmTransitionPlanning #FarmSuccessionPlanning   #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming #TransitionPlanning #SuccessionPlanning #FarmingTips #FarmBusinessManagement #FarmingSuccess    #AgriculturalFinance #FarmingInnovations #FarmFinancialSolutions  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  © The Impact Farming Show: Produced by Farm Marketer

    37 min
  8. Understanding the Rye Market with Jason McGillivray of Scoular | KWS Hybrid Rye Series

    Apr 17

    Understanding the Rye Market with Jason McGillivray of Scoular | KWS Hybrid Rye Series

    In this Product Spotlight episode of Impact Farming, we continue our series exploring KWS Hybrid Rye and the growing opportunities around this crop. Host Tracy sits down with Jason McGillivray, Trade Unit Manager – Specialty Grains Group at Scoular, to discuss the evolving rye market, demand trends, and practical marketing strategies for farmers. With many growers currently holding rye in their bins or planning future acres, Jason shares insights into what buyers are looking for, where demand is growing, and how producers can position themselves to capture market opportunities. From market timing to quality factors and forward contracting strategies, this conversation offers practical takeaways for producers looking to better market their rye crop. In This Episode • An overview of Scoular and its role in specialty grain markets in Canada • What farmers should be thinking about right now if they have rye in storage • How the end-use market for rye is evolving and where demand is growing • Key quality factors buyers look for when purchasing rye • How farmers can make their grain more market-ready and easier to move • Marketing strategies and considerations for the 2026 rye crop • Whether forward contracting after winter survival checks makes sense for growers Why This Conversation Matters Rye markets have been evolving in recent years, with expanding uses in distilling, milling, feed, and specialty grain markets. Understanding how buyers like Scoular evaluate supply, quality, and demand can help farmers make more informed marketing decisions. This episode provides practical insights to help producers navigate the rye market and position their crop for success. Tune in to hear how rye markets are evolving and what farmers should be thinking about when it comes to marketing their crop. SHOW RESOURCES Connect with Our Guest Jason McGillivray Trade Unit Manager – Specialty Grains Group Scoular 📍 Saskatoon, Saskatchewan https://www.scoular.com   Learn More About Hybrid Rye This episode is part of our ongoing Hybrid Rye Series, presented in collaboration with KWS Seeds Canada, exploring agronomy, markets, and profitability opportunities for Canadian farmers. KWS Canada https://www.kws.com/ca/en/ ============================= ✅ About The Impact Farming Show: Produced by Farm Marketer. Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.  Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations. Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.    🔔 Hit subscribe for informative podcasts & shows on agriculture news, farming mental health support, farm real estate listings, agriculture technology innovations, & more! https://www.youtube.com/@farmmarketer3270/?sub_confirmation=1  ================================= Related Searches 🔎 Hybrid Rye, Sustainable Farming, AgTech, Farming Innovation, Agriculture Podcast, KWS Seeds, PollenPLUS, Canadian Farming, Agriculture Innovation, Farm Tech, Sustainable Agriculture, Farming Future, Rye Farming, Farmers of Canada, Ag Industry, Agriculture Growth, Tech in Agriculture, Livestock Feed, Forage Systems, AgriBusiness, Agriculture, Farming, Grain Farmer, Dairy Farmer, Cattle Farmer #HybridRye #SustainableFarming #CanadianFarming #AgricultureInnovation #SustainableAgriculture #GrainFarming #LivestockFeed #ForageSystems #AgriBusiness #Agriculture #Farming  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.  © The Impact Farming Show: Produced by Farm Marketer

    19 min
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Ratings & Reviews

4.9
out of 5
15 Ratings

About

Welcome to Impact Farming, a podcast show dedicated to helping Canadian farmers excel in the business of farming. Our goal at Impact Farming is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business information that can be consumed on the go.

Information

  • Creator
    Farm Marketer
  • Years Active
    2018 - 2026
  • Episodes
    438
  • Rating
    Clean
  • Show Website
    Impact Farming

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