Impact Farming

Farm Marketer

Welcome to Impact Farming, a podcast show dedicated to helping Canadian farmers excel in the business of farming. Our goal at Impact Farming is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business information that can be consumed on the go.

  1. The Rural Well Podcast: Real Talk on Farmer Mental Health with Lauren Van Ewyk & Bridgette Readel

    DEC 10

    The Rural Well Podcast: Real Talk on Farmer Mental Health with Lauren Van Ewyk & Bridgette Readel

    In this powerful episode, we sit down with two passionate voices in agricultural mental health: Lauren Van Ewyk, CEO of the National Farmer Mental Health Alliance — speaker, registered social worker, therapist, foster mom, sheep farmer, and agricultural mental health advocate, and Bridgette Readel, partner at Ag Mafia and co-host of The Rural Well Podcast. Together, we have an honest, grounded conversation about the reality of farmer mental health, the emotional weight carried behind the scenes, and what happens when we finally start talking about the hard things. This episode explores the real stories, the silent struggles, and the hope that grows when rural communities feel seen, supported, and understood.   Guest Bios Lauren Van Ewyk CEO, National Farmer Mental Health Alliance. Lauren is a registered social worker, therapist, speaker, foster mom, sheep farmer, and national advocate for mental wellness in agriculture. Her work focuses on breaking stigma, increasing access to care, and creating real-world supports for farm families. Bridgette Readel Partner at Ag Mafia and co-host of The Rural Well Podcast. Bridgette brings a voice of honesty, relatability, and leadership to rural conversations, helping create space for real dialogue about stress, identity, and resilience in agriculture. Topics Covered in This Episode • Why they felt called to create a podcast focused on farmer mental health • The personal moments that made this work feel urgent and necessary • How the farm community's response has shaped their mission • Which podcast topics have resonated most deeply with listeners • Surprising themes and patterns that emerged through their interviews • What they've learned about mental wellness through these conversations • The emotional landscape of farmers today • What farmers are really carrying behind the scenes • Why farmers often stay silent about stress and struggle • The cultural and practical barriers to reaching out • Misconceptions about resilience in agriculture • Powerful stories and moments from their podcast journey • How to move past the "I'm fine" response • What real conversation looks like around the kitchen table and on the farm • How farm families can support one another through hard seasons • A message of hope for farmers listening right now Episode Highlights ✅ Honest, real conversations about mental health in agriculture ✅ Practical insight for farm families and rural communities ✅ Breaking stigma and normalizing support ✅ Powerful storytelling from inside the ag world If this episode resonated, share it with someone in agriculture who needs to hear this message: You are not alone, and your mental health matters. Thanks for tuning in, Tracy Brunet ============ SHOW RESOURCES - National Farmer Mental Health Alliance https://nfmha.ca - Rural Well Podcast https://podcasts.apple.com/ca/podcast/the-rural-well/id1763638851 ============ ✅ CONNECT With The Impact Farming Show & Farm Marketer 👉 Facebook (The Impact Farming Show): https://web.facebook.com/impactfarming/?_rdc=1&_rdr  👉 Instagram (The Impact Farming Show): https://www.instagram.com/impact_farming_show/ 👉 Facebook (Farm Marketer): https://web.facebook.com/farmmarketercom/?_rdc=1&_rdr   👉 Instagram (Farm Marketer): https://www.instagram.com/farmmarketercom/?hl=en  👉 Twitter (X): https://x.com/farmmarketercom   👉 Website: https://www.farmmarketer.com/     🔎 Related Phrases: Mental Health, Lauren Van Ewyk, Bridgette Readel, The Rural Well Podcast, National Farmer Mental Health Alliance, Tracy Brunet, Impact Farming Show, Agriculture, Farming, Farmer, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness  #TracyBrunet #ImpactFarmingShow #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming #TransitionPlanning #SuccessionPlanning #FarmingTips #FarmBusinessManagement #FarmingSuccess #agriculture #farming #farmer #farmlife ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  © The Impact Farming Show: Produced by Farm Marketer

    1h 2m
  2. Farmer Mental Health with Lauren Van Ewyk

    DEC 3

    Farmer Mental Health with Lauren Van Ewyk

    In this powerful and timely conversation, Tracy speaks with Lauren Van Ewyk, a registered social worker, therapist, sheep farmer, foster mom, and dedicated agricultural mental-health advocate. Lauren brings both personal and professional insight into the challenges farmers face and the critically needed support systems being built today. From stress and financial uncertainty to rural isolation and family dynamics, this episode unpacks what is too often kept quiet in agriculture — and shines a light on real solutions and hope. 🧠 What You'll Learn in This Episode • How Lauren's farm upbringing and social work background drive her mission • The story behind the National Farmer Mental Health Alliance • Services, tools, and resources available to farmers right now • How farmers can access therapy: cost, confidentiality, and convenience • The purpose and impact of the Rural Well Podcast • What "agriculture-informed therapy" means and why it's essential • Myths and misconceptions about mental health in agriculture • How financial stress affects farmer well-being • The effects of rural isolation and how to reduce disconnection • Signs and red flags that signal professional support may help • Insights and surprises Lauren has discovered through her work • Why she's optimistic about the future of mental health in agriculture • A vision for better support systems industry-wide • How to connect with NFMHA and access help Episode Highlights ✔ Honest talk about invisible pressures on farmers ✔ Strategies to build resilience and support networks ✔ A hopeful look at progress across rural communities ✔ A reminder that strong people still need support Farmer mental health is not a luxury — it's foundational to our food system, our rural economy, and our families. If you or someone you know is struggling, please reach out. There is help. There is hope. And conversations like this one are how change begins. Thanks for tuning in friends, Tracy ============ SHOW RESOURCES - National Farmer Mental Health Alliance https://nfmha.ca - Rural Well Podcast https://podcasts.apple.com/ca/podcast/the-rural-well/id1763638851 ============ ✅ CONNECT With The Impact Farming Show & Farm Marketer 👉 Facebook (The Impact Farming Show): https://web.facebook.com/impactfarming/?_rdc=1&_rdr  👉 Instagram (The Impact Farming Show): https://www.instagram.com/impact_farming_show/ 👉 Facebook (Farm Marketer): https://web.facebook.com/farmmarketercom/?_rdc=1&_rdr   👉 Instagram (Farm Marketer): https://www.instagram.com/farmmarketercom/?hl=en  👉 Twitter (X): https://x.com/farmmarketercom   👉 Website: https://www.farmmarketer.com/     🔎 Related Phrases: Mental Health, Lauren Van Ewyk, National Farmer Mental Health Alliance, Tracy Brunet, Impact Farming Show, Agriculture, Farming, Farmer, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness  #TracyBrunet #ImpactFarmingShow #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming #TransitionPlanning #SuccessionPlanning #FarmingTips #FarmBusinessManagement #FarmingSuccess #agriculture #farming #farmer #farmlife ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  © The Impact Farming Show: Produced by Farm Marketer

    55 min
  3. Event Spotlight: CrossRoads - Alberta's Crop Conference – Two Months Away!!!

    NOV 28

    Event Spotlight: CrossRoads - Alberta's Crop Conference – Two Months Away!!!

    In this segment, Tracy speaks to Paula Law the Event Chair for CrossRoads - Alberta's Crop Conference about their upcoming January 2026 event. Join Tracy and Paula in this segment as they discuss the theme of this year's event "Grow Boldy," key event speakers, networking opportunities, and so much more.  About CrossRoads - Alberta's Crop Conference CrossRoads provides a dynamic platform where farmers can engage with leading experts, share experiences, and explore the latest trends shaping the agricultural landscape. What to Expect: - Exceptional Speaker Sessions - Dynamic, Relevant Topics - Latest Insights for Western Farmers -  Valuable Networking - Essential Tools to Keep Farmers Ahead of Industry Trends CrossRoads – Alberta's Crop Conference is brought to you by three of Alberta's crop commissions, comprised of farmers and staff from Alberta Canola, Alberta Grains and Alberta Pulse Growers. Not from Alberta? That's perfectly ok. The event is hoping to draw farmers from across the prairies. Tune into this week's segment to learn all about this event. SHOW RESOURCES: CrossRoads Conference Event Info https://crossroadscropconference.ca Purchase Tickets - https://crossroadscropconference.ca/tickets/ Don't Wait. Early Bird Savings Deadline is December 31, 2025. .................. ✅ Important Link to Follow 🔗 Linktree http://linktr.ee/FarmMarketer  ✅ Stay Connected With The Impact Farming Show: 👉 Facebook (The Impact Farming Show): https://web.facebook.com/impactfarming/?_rdc=1&_rdr  👉 Instagram (The Impact Farming Show): https://www.instagram.com/impact_farming_show/ ✅ Stay In Touch With Farm Marketer. 👉 Facebook (Farm Marketer): https://web.facebook.com/farmmarketercom/?_rdc=1&_rdr   👉 Instagram (Farm Marketer): https://www.instagram.com/farmmarketercom/?hl=en  👉 Twitter (X): https://x.com/farmmarketercom   👉 Website: https://www.farmmarketer.com/     ============================= ✅ About The Impact Farming Show: Produced by Farm Marketer. Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.  Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations. Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.    ================================= 🔎 Related Phrases: Farmer Stories, Farmers Life, Farm Legacy,  Impact Farming, Farming Challenges, Agricultural Economics, Farming Technology, Small Farmers, Farming Generations, Farming Struggles, Farmer Success, Sustainable Agriculture, Family Agriculture, Rural Farming, farm conferences, farm events, Farm marketer, impact farming, tracy brunet, farm business, farm business management, agriculture conference, crossroads Alberta's crop conference, Paula law, agriculture, farmlife  #farming #agriculture #sustainablefarming #farmbusiness #agribusiness #farmconference  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.  © The Impact Farming Show: Produced by Farm Marketer

    10 min
  4. Farm Transition Made Easier: Inside FCC's Transition Loan

    NOV 26

    Farm Transition Made Easier: Inside FCC's Transition Loan

    In this episode, Tracy welcomes Colin Brisebois, VP of Products & Market Strategies at Farm Credit Canada, to talk about one of the most important topics in Canadian agriculture today: transition planning.  Colin walks through why farm transition is becoming more urgent, the industry pressures behind it, and how FCC is stepping up with tools, resources, and the innovative Transition Loan to help both founders and young farmers navigate the shift. He breaks down what makes this loan unique, what features farmers need to know, and shares real-world storytelling examples showing how it can work in different farm scenarios.  Whether you're on the buying or selling side of a farm transition, this episode provides practical clarity and direction. Episode Highlights & Timestamps 0:00 – Welcome & Guest Introduction Tracy welcomes Colin and has him share more about himself and his role at Farm Credit Canada. 4:12 – Why Transition Planning Matters More Than Ever Colin discusses why farm transition planning is essential for Canadian producers. 6:45 – Key Industry Trends Driving Urgency Rising land values, aging producers, consolidation, and delayed succession conversations. 10:09 – FCC's Role in Supporting Transition How transition planning fits into FCC's mission to strengthen Canadian agriculture. 14:25 – What Makes FCC's Transition Loan Unique Colin explains the purpose behind the loan and why it fills a gap in the Canadian market. * Extended disbursement periods * Down payment financing options * Seller guarantee pathways * Structuring for both family and non-family transitions * Two pathways for buyers (Equity Building Path & Cash Flow Optimization Path ) 17:23 – Benefits for Founders/Sellers How the loan helps outgoing farmers with flexibility, retirement planning, and smoother handoff. 17:59 – Advantages for Young Farmers/Buyers Reducing upfront strain, improving cash flow, and enabling earlier, smoother ownership. Plus he shares more on the two pathways to ownership for buyers. 19:45 – Transition Loan Examples Through Storytelling  Explore two distinct pathways that illustrate how the Transition Loan can be tailored to meet the needs of both buyers and sellers. Colin shares the two pathways to ownership (Equity Building Path & Cash Flow Optimization Path) showing how the loan can be adapted for different needs. 29:00 – Tools & Resources Available Calculator tools, planning resources, and how farmers can model their options. 29:26 – Where to Learn More & Show Closing How producers can connect with FCC or access information online. Whether you're on the buying or selling side of a farm transition, this episode provides practical clarity and direction on how Farm Credit Canada is supporting Canadian farmers to transition their legacy to the next generation. Thanks for tuning in friends, Tracy SHOW RESOURCES FCC Transition Loan: https://www.fcc-fac.ca/en/financing/agriculture/transition FCC Transition Loan Calculator: https://www.fcc-fac.ca/en/resources/calculators#7caxjuU=3 FCC Transition Knowledge Center: https://www.fcc-fac.ca/en/knowledge#VfpxFJD=0 FCC Events: https://www.fcc-fac.ca/en/knowledge/events ============ ✅ CONNECT With The Impact Farming Show & Farm Marketer 👉 Facebook (The Impact Farming Show): https://web.facebook.com/impactfarming/?_rdc=1&_rdr  👉 Instagram (The Impact Farming Show): https://www.instagram.com/impact_farming_show/ 👉 Facebook (Farm Marketer): https://web.facebook.com/farmmarketercom/?_rdc=1&_rdr   👉 Instagram (Farm Marketer): https://www.instagram.com/farmmarketercom/?hl=en  👉 Twitter (X): https://x.com/farmmarketercom   👉 Website: https://www.farmmarketer.com/     🔎 Related Phrases: Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show, Agriculture, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness #FarmTransitionPlanning #FarmSuccessionPlanning #FarmFounders #FarmSuccessors #TracyBrunet #ImpactFarmingShow #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming #TransitionPlanning #SuccessionPlanning #FarmingTips #FarmBusinessManagement #FarmingSuccess #FinancialIndependenceForFarmers #WealthManagementForFarmers #FarmFundingSolutions #AgriculturalFinance #FarmingInnovations #FarmFinancialSolutions  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  © The Impact Farming Show: Produced by Farm Marketer

    31 min
  5. The Human Side of Farming: Stronger Teams, Stronger Farms

    NOV 19

    The Human Side of Farming: Stronger Teams, Stronger Farms

    In this powerful and practical episode of The Impact Farming Show, Tracy sits down with Sally Murfet, Chief Inspiration Officer at Inspire AG. Sally brings decades of experience working with both family and corporate farms to help them build healthy teams, strengthen leadership, and create environments where people feel seen, valued, and supported. Together, Tracy and Sally dive deep into the human side of agriculture — from communication and engagement to succession planning, mental health, and operational leadership.  Highlights • Why "people are the power of agriculture" • The biggest challenges facing family farming businesses • How team engagement starts with leadership • Practical communication tools farmers can use immediately • The link between human performance and profitability • What strong leadership looks like in a farm setting • Mental health, burnout, and psychological safety in ag • What "psychological safety" really means on a farm • How to approach succession planning with clarity and care • Sally's top piece of advice for building thriving farm teams Episode Breakdown  • Welcome & Introduction Tracy introduces Sally Murfet and the mission behind Inspire AG. • What Inspire AG Does for Australian Agriculture Sally explains the consultancy's focus and why people development is foundational to farm success. • "People Are the Power of Agriculture" Why culture and human performance matter just as much as agronomy and machinery. • Improving Team Engagement on the Farm Practical tips for creating better communication and stronger relationships with teams and spouses/family. • Navigating Family Farming Dynamics The unique challenges of working with family — and how to keep harmony while growing the business. • Human Performance Drives Business Performance How investing in people transforms productivity, decision-making, and overall business health. • What Strong Farm Leadership Looks Like Sally breaks down the habits and traits of effective farm leaders. • Mental Health & Well-Being in Agriculture Current trends, pressure points, and how to build a workplace culture that supports mental health. • Understanding Psychological Safety on the Farm Why people must feel safe to speak up — and how this impacts retention, innovation, and performance. • Succession Planning Through a People & Culture Lens How to prepare the next generation, open difficult conversations, and design a smooth leadership transition. • Sally's One Piece of Advice for Farm Families Sally shares her take-home wisdom on building resilient teams and thriving businesses. • Closing Thoughts & Where to Find Inspire AG Tracy wraps up and shares links for farmers who want to connect with Sally. Whether you're running a family farm, managing a team, or simply wanting a smoother, more productive workplace, this conversation will give you tools, insights, and real-world strategies you can put into practice today. CONNECT WITH US: 👉 Facebook (The Impact Farming Show): https://web.facebook.com/impactfarming/?_rdc=1&_rdr  👉 Instagram (The Impact Farming Show): https://www.instagram.com/impact_farming_show/ ============================= ✅ About The Impact Farming Show: Produced by Farm Marketer. Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.  Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations. Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.    ================================= #agriculture #farmlife #farming #leadership ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.  © The Impact Farming Show: Produced by Farm Marketer

    1h 10m
  6. Saskatchewan Farmland Market Trends: Real Estate Spotlight w/ Ted Cawkwell

    NOV 14

    Saskatchewan Farmland Market Trends: Real Estate Spotlight w/ Ted Cawkwell

    Saskatchewan Farmland Market Trends: Real Estate Spotlight w/ Ted Cawkwell #farmland #farming #farmlife #agriculture  In this week's episode of The Impact Farming Show, Tracy sits down with Ted Cawkwell for our very first Real Estate Spotlight segment. Ted is a well-known agriculture real estate specialist with deep roots in Saskatchewan's farm and ranch community. Together, they dive into the current state of the Saskatchewan farmland market, including price trends, buyer and seller motivations, interest rate impacts, regional variations, shifting demand, and what farmers should be thinking about if they plan to buy or sell land in today's environment. Episode Highlights • Ted's background, agricultural roots, and the mission of The Cawkwell Group • The real-time pulse of the Saskatchewan farmland market • Whether the market is heating up, cooling off, or stabilizing • Shifts in demand—especially whether cattle producers are jumping back into the market • Trends in land prices over the past 1–2 years • Who's buying farmland today: farm families vs. investors • Seller motivations: transitions, retirements, strategic divestments • Regional differences across Saskatchewan and where demand is strongest • How interest rates are shaping buyer confidence and deal flow • Ted's 12–24 month outlook for farmland values • Practical advice for farmers preparing to buy or sell • What to look for when choosing a farmland real estate professional If you're curious about where farmland values are heading, what's driving demand, or how to prepare for a land transaction, this is a must-watch conversation. Thanks for tuning in, Tracy 🔔 Stay updated with in-depth podcasts on agricultural market updates, expert farm economy analysis, the latest farming technology innovations, and more — hit subscribe! https://www.youtube.com/@farmmarketer3270/?sub_confirmation=1  ============================= ✅ About The Impact Farming Show: Produced by Farm Marketer. Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.  Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations. Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.    ================================= 🔎 Related Phrases: Farmland Values, Canadian Farmland Values, Saskatchewan Farmland Values, Impact Farming Show, Agriculture Podcast, Tracy Brunet, Farm Business, Ted Cawkwell, Farm Finance, Farm Management, Sustainable Farming, Farming Tips, Farm Business Management, Farming Success, Wealth Management for Farmers, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Agribusiness, Agriculture, Farming, Farmers, Family Farm, Farm Life #farmland #farmlandforsale #farmland #farmbusiness  #FarmFinance #FarmManagement #SustainableFarming  #FarmingTips #FarmBusinessManagement #FarmingSuccess #Tariffs  #FarmLife #Agriculture #Farming #Farmer #Ranchers  #Agribusiness  #Familyfarm #Farmstories #Familyfarming #Familyfarms #Familyfarmers #Agloans #Agribusiness #Agricultureworldwide #Agriculturemachinery #Agriculturejobs #Farminglife #Organicfarming  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.  © The Impact Farming Show: Produced by Farm Marketer

    50 min
  7. Inside the Sauerkraut & Fermented Food Boom with Jorge Azevedo

    NOV 12

    Inside the Sauerkraut & Fermented Food Boom with Jorge Azevedo

    In this episode, Tracy sits down with Jorge Azevedo, CEO of Fermented Food Holdings, to explore the sauerkraut and fermented food boom that's reshaping the future of farming, food, and consumer demand. From ancient preservation methods to modern probiotic powerhouses, fermented foods are having a major moment. Jorge shares how his company connects farmers to consumers, the market forces driving this growth, and what makes fermentation a sustainable and profitable opportunity for agriculture. Episode Highlights -  Meet Jorge & Fermented Food Holdings   Jorge shares his background and how Fermented Food Holdings came to life — uniting authentic, probiotic-rich brands under one mission. - Why  Sauerkraut & Fermented Foods?   Hear why Jorge chose to focus on fermentation and the market opportunities behind this rising food trend. - The Brands & Where to Buy   Jorge highlights the company's key brands and where consumers can find them across North America. - A Decade of Food Trends   Jorge takes us on a "time travel" through food fads — from kale to fake meat — explaining why fermented foods check all the boxes of modern eating: natural, healthy, and sustainable. - Spotting Real Fermentation vs. "Ferment-Washing"   Learn how to identify high-quality fermented foods and avoid misleading marketing claims. - Farm-to-Shelf Partnerships   Jorge explains how Fermented Food Holdings works directly with farmers, including contracts, crop planning, and managing good and challenging years. - Geography & Market Reach   From the new Wisconsin headquarters to the largest cabbage and cucumber states — plus insights into sales in Canada. - Yields, Rotations & Irrigation   A look at production details: yields per acre, disease rotation, and how irrigation impacts crop quality. - Local vs. Imported Ingredients   A candid conversation on sourcing local produce and balancing supply chain realities. - Challenges & Opportunities   Jorge shares the biggest challenges in scaling fermentation — and where he sees the next wave of opportunity for farmers and consumers. - Learn More & Closing Thoughts   Find out how to connect with Fermented Food Holdings and learn more about their mission to bring real, natural fermented foods to every table. Key Takeaway Fermented foods may be an ancient art — but they're driving one of today's most exciting agricultural and consumer trends, connecting farmers, food innovators, and health-conscious consumers in powerful new ways. Thanks for tuning in, Tracy Brunet ============================= SHOW RESOURCES 🌐 www.fermentedfoodholdings.com ============================= ✅ Stay Connected With The Impact Farming Show: 👉 Facebook (The Impact Farming Show): https://web.facebook.com/impactfarming/?_rdc=1&_rdr  👉 Instagram (The Impact Farming Show): https://www.instagram.com/impact_farming_show/ ✅ Stay In Touch With Farm Marketer. 👉 Facebook (Farm Marketer): https://web.facebook.com/farmmarketercom/?_rdc=1&_rdr   👉 Instagram (Farm Marketer): https://www.instagram.com/farmmarketercom/?hl=en  👉 Twitter (X): https://x.com/farmmarketercom   👉 Website: https://www.farmmarketer.com/     ============================= ✅ About The Impact Farming Show: Produced by Farm Marketer. Farm Marketer is a Canadian digital media company specializing in publishing agriculture content that matters most to Canadian farmers: news, commodities, agriculture events, agriculture real estate for sale, and much more.  Farm Marketer is also the proud producer of the award-winning agriculture show The Impact Farming Show. This weekly video and podcast show is dedicated to introducing farmers to the people and ideas that will impact their farming operations. Join show host Tracy Brunet as she speaks to top minds and change makers about what's currently IMPACTING agriculture.    ================================= #agribusiness #sauerkraut #foodindustry #foodproduction #agriculture #farming #food #smallbusiness  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  Copyright Notice: This podcast and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.  © The Impact Farming Show: Produced by Farm Marketer

    57 min
  8. Overcoming Resistance in Farm Transition Planning with Trevor MacLean

    NOV 7

    Overcoming Resistance in Farm Transition Planning with Trevor MacLean

    Overcoming Resistance in Farm Transition Planning #farming #farmlife #farmsuccession #farmtransitionplanning  Transitioning the family farm is one of the most emotional and complex challenges farm families face. It's not just about numbers or paperwork — it's about people, relationships, and navigating the tough conversations that come with change. In this episode, Tracy sits down with Trevor MacLean, Agriculture and Business Advisor with MNP, to explore the human side of succession planning and what it really takes to move from gridlock to progress. Drawing on his extensive experience working with farm families across Canada, Trevor unpacks the emotional resistance, family tensions, and questions of fairness that often arise during transition and shares practical strategies for building understanding, trust, and forward momentum. Whether you're at the start of your transition journey or already in the thick of it, this conversation offers grounded insights to help your family approach farm transition with more clarity and confidence. 🌾 Episode Highlights • The emotional and relational complexity behind farm transition • What "resistance" looks like and why it's so common in farm families • Common sources of family tension: fairness, control, and "letting go" • How to move conversations forward when emotions run high • Patterns and pitfalls that can stall progress in transition planning • What successful transition-minded families do differently • How successors can prepare personally and professionally for leadership • Why transition is an ongoing process, not a one-time event • What to expect from Trevor's upcoming session at Farm Management Canada's AgExcellence Conference ⏰ Timestamps 0:00 – Introduction 2:45 – About Trevor and his role at MNP 4:45 – Why farm transition is so emotionally complex 8:22 – Understanding resistance in transition 16:50 – Strategies to move past gridlock 22:38 – Common pitfalls in transition planning 24:35 – What successful families do differently 33:00 – Inside Trevor's AgEx session: key takeaways 37:30 - How can farm successors do to prepare? 42:19 – Closing thoughts  🎧 Listen to This Episode If You… • Are starting to think about transition planning for your farm • Are stuck in emotional or communication challenges within the family • Want to understand both the business and human sides of succession • Are looking for practical ways to move forward with less conflict Thanks for tuning in, Tracy SHOW RESOURCES MNP Transition Planning Services - https://www.mnp.ca/en/clients/agriculture/transitionsmart AGEX Conference https://site.pheedloop.com/event/AgEx2025/home =============== ✅ Important Link to Follow 🔗 Linktree http://linktr.ee/FarmMarketer  ✅ Stay Connected With The Impact Farming Show: 👉 Facebook (The Impact Farming Show): https://web.facebook.com/impactfarming/?_rdc=1&_rdr  👉 Instagram (The Impact Farming Show): https://www.instagram.com/impact_farming_show/ ✅ Stay In Touch With Farm Marketer. 👉 Facebook (Farm Marketer): https://web.facebook.com/farmmarketercom/?_rdc=1&_rdr   👉 Instagram (Farm Marketer): https://www.instagram.com/farmmarketercom/?hl=en  👉 Twitter (X): https://x.com/farmmarketercom   👉 Website: https://www.farmmarketer.com/     =============== 🔎 Related Phrases: Farm Conference, AgExcellence Event, Farm Transition Planning, Farm Succession Planning, Tracy Brunet, Impact Farming Show, Agriculture, Farming, Farmlife, Agribusiness, Farm Business, Farm Finance, Farm Management, Sustainable Farming,  Farming Tips, Farm Business Management, Farming Success, Farm Funding Solutions, Agricultural Finance, Farming Innovations, Farm Financial Solutions, Farm Founders, Farm Successors, Agribusiness #FarmTransitionPlanning #FarmSuccessionPlanning #FarmFounders #FarmSuccessors #TracyBrunet #ImpactFarmingShow #FarmBusiness #FarmFinance #FarmManagement #SustainableFarming #TransitionPlanning #SuccessionPlanning #FarmingTips #FarmBusinessManagement #FarmingSuccess #FinancialIndependenceForFarmers #WealthManagementForFarmers #FarmFundingSolutions #AgriculturalFinance #FarmingInnovations #FarmFinancialSolutions  ⚠️ Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.  Copyright Notice: This video and my YouTube channel contain dialogue, music, and images that are the property of The Impact Farming Show: Produced by Farm Marketer. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube channel is provided.  © The Impact Farming Show: Produced by Farm Marketer

    43 min
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Ratings & Reviews

4.9
out of 5
15 Ratings

About

Welcome to Impact Farming, a podcast show dedicated to helping Canadian farmers excel in the business of farming. Our goal at Impact Farming is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business information that can be consumed on the go.

Information

  • Creator
    Farm Marketer
  • Years Active
    2018 - 2025
  • Episodes
    411
  • Rating
    Clean
  • Show Website
    Impact Farming

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