Impact Farming Farm Marketer

In this week’s episode Tracy speaks to Michelle Durnin in this episode titled “Innovating Women’s Farm & Ranch Wear.”

This one is for the ladies.

Are you tired of the awkward fitting work wear? Wish you had farm gear designed specifically for the shapes and curves gifted to us ladies?

If so, you will not want to miss Michelle's incredible entrepreneurial story of dreaming up and launching Durnin Farm & Ranch Wear.

In this episode, Tracy and Michelle speak about:


Michelle's background, story, and how the idea for farm and ranch wear designed specifically for women came to her. She shares more about her overalls and coveralls and what women can expect when they purchase products from her rather than the brand names readily available to farmers. Everyone loves a good entrepreneurial story, so Tracy tells the who, what, when, and how of her journey from idea to finally deciding to launch Durnin Farm & Ranch Wear. Tracy asks Michelle what has been the most challenging, surprising, and best thing on her entrepreneurial journey. Limiting beliefs: we all deal with them, and if we don’t know better, we let them stop us. Tracy asked Michelle what advice she would give herself as she contemplated this business idea. Michelle shares some great advice here for aspiring entrepreneurs. To wrap up the episode, Tracy asks some extra personal questions to help the audience get to know her better. These include something that she is really fired up about, a book that changed her life, and the best advice she has ever received.
Whether you are a female farmer looking for better-fitting farm and ranch gear or an aspiring entrepreneur… you will love this episode.
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RESOURCES

Durnin Farm & Ranch Wear: https://dfrwear.ca
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In this week’s episode, Tracy speaks to Marcel Kringe about “Harvest Optimization” and how the Bushel Plus products are adding more value and profit to each harvest.
Are you looking to reduce harvest wastage, increase yield in the bins and generate more profit at the end of each season?
If so, that is precisely what Tracy and Marcel are speaking about in today’s episode:
- Marcel shares more about their Smart DropPan System™, MAD Concaves™, and the MiniCombine™
- Before chatting about the Bushel Plus products, Tracy asks Marcel to share more about growing up on a multigenerational family farm in Germany, his family’s background, and how he ended up in Canada as a summer student.
- Marcel also shares his fascinating farming-related travels to Russia, Brazil, and Australia and how he once again found himself back in Canada.
- Throughout his travels and experience farming around the World, Marcel noticed one common denominator when checking for combine wastage: it was time-consuming and incredibly dangerous. 
- Relying on his handy nature and generations of handymanship, Marcel started innovating to create a drop pan system that would not require farmers and farm hands to risk their lives to get a sample.
- He shares how demand steadily grew, and he knew he was onto something. He shares more about the support he received from farmers and the early days of starting to mass-manufacture the drop pan system.
- Marcel walks Tracy and our audience through the smart pan system, MAD concaves, and mini combine systems. How do they work, and how do they add value to a farmer’s operation and harvest efficiency?
- Marcel has been heard to use the term “precision harvest.” Tracy asks him to explain the terminology and share more about harvest optimization and how their products are helping farmers reduce operational costs over time and maximize their profit potential during harvest.
- Tracy asks Marcel to discuss return on investment as each purchase needs to make financial sense for farmers to purchase it. 
- Last but not least, Marcel shares the exciting news about a new service, Harvest Academy, which will launch at the beginning of April.
Are you excited to learn how you can put more yield in the bin with the Bushel Plus harvest optimization products? If so, check out their website in the resource links below.
RESOURCES
Bushel Plus https://bushelplus.ca
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In this week’s episode, Tracy speaks with FCC Vice President and Chief Economist J.P. Gervais about the “2023 FCC Farmland Values Report.”
The FCC Farmland Values Report provides an annual look at the regional land value trends across Canada.
In this episode, Tracy and JP discuss:
- The special milestone of this being the 40th FCC Farmland Values Report. JP shares more about the report and the information it contains.
- JP shares the overall Canada-wide national value for 2023.
- He then shares the results province by province, noting anything surprising.
- How did the 2023 values compare to 2022 and 2021? JP shares more.
- Tracy asks about interest rates, higher costs, and if they are starting to see farmland purchases cooling.
- With elevated interest, higher costs, and lower commodity prices, Tracy asks JP for his thoughts on what the 2024 report will likely reflect.
- JP shares his thoughts on interest rates for 2024, fixed versus variable, and what farmers may expect for interest rates over the next ten years.
If you are curious about the 2023 FCC FarmLand Values Report, click the show link below to access it.
Thanks for tuning in,
Tracy Brunet
RESOURCES
2023 FCC FarmLand Values Report: https://www.fcc-fac.ca/en/knowledge/economics/farmland-values-report
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#agriculture #farming #farm #landvalues
Episode 222: Canadian Farmland Values: Exploring Trends and Prices w/JP Gervais

In this week’s episode, Tracy speaks to Sarah Falen Tate from Wild West Advocacy about “Balancing Conservation & Property Rights.”
In this episode, Tracy and Sarah discuss:
- Sarah’s deep family roots in ranching, advocacy, and fighting for the property rights of ranchers. 
Tracy asks Sarah if land ownership and property rights are under attack.
- Sarah shares her thoughts on land ownership, property rights, conservation, and the attack on farmland.
- In this episode, Tracy and Sarah dive deep into five areas of concern regarding property rights. They chat about:
- Energy companies: We discuss the forceful use of eminent domain that some states and energy projects have seen in the US.
- Conversation programs - Do you have acres enrolled in a conversation program? If so, you won’t want to miss this.
- Land trusts - What are land trusts, how do they work, and why are they used?
- Endangered Species Act—Do you remember the wolves being released in Colorado? We chat about this heated topic. Are local farmers happy with the wolves being released? What are the dangers? Can this raise endangered species act & property right concerns? Sarah shares horrifying stories about other locations where wolves have been released, the damage they have done to wildlife and livestock, and how residents fear for their pets and their children’s lives.
- Natural Asset Companies - What are NACs, and what just happened a few months back? This one is alarming.
Sarah shares some final advice for farmers with land in conversation programs or those considering entering their land into conservation programs.
You will want to catch this episode if you own or lease government land.
 I hope you enjoyed this episode as much as I did. As farmers, our property rights are critical and Sarah brought some great food for thoughts for our audience.
Thanks for tuning in friends,
Tracy
RESOURCES
Wild West Advocacy - https://www.wildwestadvocacy.com
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Episode 221: Balancing Conservation & Property Rights with Sarah Falen Tate
#agriculture #farming #farmer #farm

In this week’s episode, Tracy speaks to Evan Shout about “The Agri-preneur Mindset.”
In this episode, Tracy and Evan discuss:
- Is your farm a business or a lifestyle? This is always a hot topic in agriculture, and Evan shares his thoughts on it to open the conversation.
- Tracy asks Evan to share more about Farmer Coach, a farm business coaching program launched to bridge the gap between farming as a lifestyle and farming as a successful and thriving business.
- Evan speaks and coaches farmers about the Agri-preneur Mindset. He elaborates more on the thinking, actions, and behaviours accompanying this mindset.
- We are headed into a down cycle for the crop sector; now, more than ever, it’s time to act like a business. Evan shares some thoughts about the near future—good and bad, tight times and opportunities.
- Agri-preneur farmers show up differently than lifestyle farmers. Evan shares four key areas and insights on strengthening farmers' farming operations. They discuss:
1) Business structures and systems.
2) Income, costs, and driving revenue through side hustles.
3) How they work in the business (roles, hired employees, working on business and not in)
4) Learning and goals
This episode has some great takeaways if you want to strengthen your operation and adopt an agri-preneur mindset.
Evan is a great speaker with some keen insights on farm business management. 
I hope you enjoy this episode as much as I did.
Thanks friends,
Tracy
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RESOURCES
Hebert Grain Ventures - https://hebertgrainventures.com
Maverick Ag - https://maverickag.com
Farmer Coach - https://farmercoach.ca
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#agriculture #farming #farmer

In this week’s episode, Tracy speaks to Joe Roberts about “Peak Energy Performance.”
In 1989, Joe was homeless, living under a bridge. 12 years later, he was a celebrated CEO, and in 2017, he finished a 9000-kilometre charity walk across Canada.
Having mastered energy health through his own experience, Joe now helps individuals balance effort and energy to create high-performance results.
In this episode, Tracy and Joe speak about:
- Joe shares more about how we become imbalanced and how we respond. 
- He shares more information about the energy continuum scale and the stress recovery wheel, two tools he uses with individuals who attend his workshops.
- Tracy asks how farmers can manage stress, prevent burnout, and quickly bounce back to healthy levels.
Are you looking for ways to feel better?
Then this is the episode for you.
Joe truly has an inspiring story and it was great having him back on the show to help farmers manage their stress and to achieve peak energy performance.
Thanks for tuning in. I hope you enjoyed this episode as much as I did. 
Tracy
RESOURCES
Check out Joe’s website and books here - https://skidrowceo.com
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Episode 219: Peak Energy Performance For Stressed Farmers
#agriculture #farming #mentalhealth