Master The Media

Amy Gorin
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Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

  1. 4D AGO

    How to Turn Self-Doubt into Confident Public Speaking with Dr. Kevin Mays | EP 34

    What if the fear you feel before speaking is actually the fuel that could make you unforgettable? In this episode, Amy Gorin sits down with executive coach Dr. Kevin Mays to talk about the real reason so many experts hold back. From Kevin’s college speech meltdown to leading boardrooms and keynotes for thousands, he shares how giving himself permission to “be the fool” changed everything. Together, they unpack imposter syndrome, perfectionism, and the pressure to appear polished. You’ll learn why your origin story matters more than your credentials, how presence beats perfection, and simple ways to calm your nerves before stepping on stage. If you’ve been waiting to feel ready, this is your sign to start now. Dr. Kevin Mays is an executive coach, leadership consultant, author, and keynote speaker who helps high-performing leaders overcome self-doubt and lead with clarity and confidence. He has worked with hundreds of executives and teams across industries, supporting them in building stronger cultures, improving collaboration, and driving meaningful organizational growth. With a focus on self-awareness and presence, Dr. Mays teaches leaders how to break free from limiting thought patterns and communicate with greater impact. Known for his engaging and practical speaking style, he delivers keynotes and leadership programs that empower professionals to show up authentically and create workplaces where both people and performance thrive. Connect with Dr. Mays: Website: https://maysleadership.com/ Learn how to land your first(or next!) brand partnership in the next 30 days: https://masterthemedia.co/bps-masterclass/ Episode highlights: (0:00) Intro (1:19) Meet Dr. Kevin Mays, and today’s focus on confident presenting (2:45) Imposter syndrome and the fear of being judged (6:24) Why high achievers struggle with self-doubt (9:09) Facing fear in front of powerful decision-makers (13:12) Practical first steps to start speaking publicly (16:26) The power of your origin story (20:36) Owning your personality instead of toning it down (23:13) Simple pre-stage mindset and breathing tips (26:53) Connecting with real people, not a “crowd” (31:41) Preparing for a TED-style talk without overthinking (37:54) One clear action: step into discomfort (39:57) Go for no and stop fearing rejection (41:38) Where to find Dr. Kevin Mays (42:32) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    43 min

  2. FEB 24

    From Ignored Emails to National TV With Dawn Jackson Blatner | EP 33

    Have you ever felt like you’re doing everything “right” in your career, but it still doesn’t feel good? Or like you’re one brave email away from something bigger, but you just can’t hit send? In this heart-filled conversation, Amy sits down with Dawn Jackson Blatner to talk about what it really takes to build a media career you love. Dawn shares the story of emailing a PR rep every single week for two and a half years before getting her first TV shot and how that one moment changed everything. But this episode isn’t just about hustle. It’s about joy. It’s about leading with your strengths. And it’s about building brand partnerships in a way that feels true to you. Amy asks the questions so many of you are thinking about confidence, rejection, and how to actually land those opportunities without losing yourself along the way. Dawn Jackson Blatner is a registered dietitian nutritionist and certified specialist in sports dietetics known for her practical, plant-forward approach to healthy eating. She is the author of The Flexitarian Diet, a best-selling book that promotes eating mostly plant-based foods while allowing flexibility with meat, as well as The Superfood Swap. Dawn has appeared regularly on national television and in major media outlets, and she won ABC’s primetime reality series My Diet Is Better Than Yours. She previously served as the head dietitian for the Chicago Cubs for nearly a decade and has partnered with numerous national brands. Dawn is widely recognized for making nutrition simple, realistic, and approachable. Connect with Dawn: Website: https://www.dawnjacksonblatner.com/ Learn how to land your first(or next!) brand partnership in the next 30 days: https://masterthemedia.co/bps-masterclass/ Episode highlights: (0:00) Intro (1:21) Meet Dawn Jackson Blatner (5:10) Her media journey and her first TV break (12:26) Hitting success but losing joy (16:30) The “joy journal” experiment (21:43) How brand partnerships really begin (34:00) Why it’s not “heck yes or no” (36:32) Lead with your strengths, not your weaknesses (42:53) How fun and authenticity attract opportunities (47:06) Where to find Dawn (47:55) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    49 min

  3. FEB 17

    5 Things You Should Never Say To Protect Your Privacy & Grow Your Brand | EP 32

    Are you keeping the wrong secrets? In this episode, Amy Gorin shares five things people always say you should never talk about and offers her honest take on each. From income and brand partnerships to personal stories, age, safety on social media, and even politics, Amy keeps it real. She talks about how sharing the right details can build trust, help you land paid partnerships, and make you more relatable. At the same time, she explains where to draw the line to protect your privacy and your family. It’s practical, personal, and a little bold, just how Amy likes it. Grab Amy’s free guide: https://masterthemedia.co/start Episode highlights: (0:00) Intro (1:35) #1 Should you share your income? (6:45) #2 Why personal stories matter (9:32) #3 Talking about your age (11:48) #4 Don’t post your live location (13:22) #5 Keeping political views private (16:09) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    17 min

  4. FEB 10

    STOP Chasing Money & START Living Before It's Too Late… | EP 31

    What if success isn’t about how much money you make, but how your life actually feels day to day? In this episode, Amy speaks straight from the heart about why she never built her career around chasing a dollar amount. She shares honest stories from her early days working nonstop in New York City, feeling burned out, and realizing that the life she was living wasn’t the life she wanted. Amy walks you through how she started asking a different question What do I really want my days to look like? From family time and self care to meaningful work and freedom, this episode is a gentle reminder that money is a tool, not the goal. When you focus on building a life you love, the income can follow in a way that truly supports you. Grab the limited-time masterclass replay: masterthemedia.co/masterclass Episode highlights: (0:00) Intro (1:22) The real meaning of “stop chasing money.” (2:46) Burnout and hard career lessons (6:43) Creating income around life, not stress (8:38) Family, freedom, and everyday moments (10:39) Visualizing your future self (13:16) Choosing your next step with intention (14:05) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    15 min

  5. FEB 3

    4 Habits You Need To Break Right Now If You're Wanting to be a Successful Media Health Professional | EP 30

    Do you ever feel like you're doing all the things, but still not getting where you want to be in your media career? In this episode of Master the Media, Amy Gorin shares four sneaky habits that can hold back even the smartest, most talented health professionals. She opens up with real stories, from helping a client finally say her dream income out loud to juggling a baby, a launch, sick pets, and still squeezing in acupuncture and a foot massage. Amy’s honest, funny, and heartfelt take reminds us it’s okay to want big things, ask for help, and even watch a Hallmark movie to recharge. If you're a dietitian, doctor, or health pro who wants to grow in media without losing your mind, this one’s for you. Grab the limited-time masterclass replay: masterthemedia.co/masterclass Episode highlights: (0:00) Intro (1:45) #1: Not sharing your goals (4:03) Share your knowledge, it helps everyone (5:24) #2: Not putting yourself first (8:52) #3: Not setting boundaries (12:41) #4: Thinking every minute must be productive (14:30) Want the $50K in 6 months masterclass replay? (15:04) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    16 min

  6. JAN 27

    From Gut Health to GMA: Building a Media Career with Kaytee Hadley | EP 29

    How does a gut health dietitian become a brand spokesperson, TV regular, and media mentor, all in just two years? In this episode, Amy Gorin chats with Kaytee Hadley, a Master the Media alum, private practice owner, and now Master the Media's own community manager. Kaytee shares how she started media work, thinking she might hate it, and ended up building a thriving second income stream while growing her clinical team and stepping into national brand campaigns. They talk about making media work feel aligned, landing dream partnerships (hi, Impossible Foods!), showing up with confidence, and creating a career that supports your whole life, not just your work life. If you’ve ever wondered what’s possible when you combine your expertise with media, this one’s for you. Kaytee Hadley, MS, RDN, IFMCP, CPT, is a functional medicine dietitian specializing in gut health, particularly IBS and SIBO. With advanced training from USC and certifications in both SIBO and functional medicine, she focuses on helping people uncover and address the root causes of digestive issues through personalized, evidence-based care. Kaytee also supports clients with hormone health, detoxification, metabolic wellness, and mental well-being. Her work has been featured in Time, Forbes, and Yahoo, and she’s partnered with brands like Impossible Foods and Califia Farms. In addition to running a group practice, she mentors healthcare providers as the Community Manager at Master the Media, helping them confidently step into the world of media and brand partnerships. Connect with Kaytee: Website: https://kayteehadley.com/ IG: https://www.instagram.com/kayteehadley/ Don’t miss the invite to Amy’s free live Q&A sessions happening on January 29. Details at https://masterthemedia.co/qa/ Episode highlights: (0:00) Intro (2:16) Kaytee’s private practice growth and rebrand (3:40) Merging gut health and plant-based passions (5:07 Why she almost didn’t pursue media—and what changed (7:12) Earning nearly $100K part-time through brand work (9:27) How media boosted her private practice (and confidence) (13:36) Why healthcare pros need to be in the media (15:01) Finding true community in the media space (18:15) Working with brands that respect your values (22:09) Dream collab: Becoming an advisor for Impossible Foods (27:52) Landing a recurring TV segment with just 2 pitches (32:53) Managing multiple roles (without burning out) (35:44) Her weekly structure for staying sane (40:11) Letting go of perfectionism and just getting started (41:58) 2026 goals: more media, more life, more joy (47:48) Where to find Kaytee online (47:57) Upcoming Q&A on working with brands (48:48) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    50 min

  7. JAN 20

    Making Media Work from Anywhere with Melissa Boufounos | EP 28

    Can you really grow a media and brand partnership business without living in a big city, or even in the U.S.? In this episode, Amy sits down with Melissa Boufounos, a certified holistic nutritionist, mom, and Master the Media coach, who shares how she’s made over $80K in media and brand deals, all while raising her son and living in a small town in Canada. Melissa opens up about how she combined her journalism background with her passion for nutrition, what it's really like to juggle work and parenthood, and why pitching, even when life is messy, is always worth it. This episode is packed with real talk, smart tips, and so many relatable moments. Melissa Boufounos is a certified holistic nutritionist and media nutritionist based near Ottawa, Canada. She runs MB Performance Nutrition, where she helps teen and adolescent hockey players fuel properly for sports performance. With a background in broadcast and sports journalism, Melissa blends her storytelling skills with nutrition expertise to create content for major outlets like MindBodyGreen, Forbes Health, Shape, and U.S. News. She’s also a media coach for Master the Media, where she helps other health professionals grow their visibility and income through media and brand work. Connect with Melissa: Website: https://melissaboufounos.com/ IG: https://www.instagram.com/melissaboufounos/ Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/ Episode highlights: (0:00) Intro (2:02) Meet Melissa and her unexpected path to holistic nutrition (5:09) What working with a newborn really looked like (7:11) Writing for major outlets like MindBodyGreen and Fortune (9:30) Breaking down her $80K in earnings from media and brand work (13:45) Her favorite brand deals and how they came to be (15:17) How she works 30 hours or less a week (19:05) The truth about working in Canadian vs. U.S. media (25:00) Why she’s careful with brand messaging right now (28:45) What she's focused on in 2026 (33:03) Melissa’s go-to advice: Always be pitching, even before you feel ready (35:42) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    36 min

  8. JAN 13

    Why “Perfect” Can Wait: It’s Okay to Start Messy | EP 27

    What if the best time to show up is actually when things feel the hardest? In this episode of Master the Media, Amy invites you into a real moment from her week, running on little sleep, caring for a sick child, and still choosing to hit record. She talks openly about the pressure to be perfect and why waiting for everything to line up can hold you back. Amy shares encouraging, real-life advice for healthcare professionals who want to get started in media or work with brands, even if they don’t have a polished website or a big social following. This episode is a warm reminder that progress starts with presence, not perfection. Learn how to earn $50,000 in brand partnerships in just 6 months: https://masterthemedia.co/masterclass/ Master the Media Facebook group: https://www.facebook.com/groups/mediamasterywithamy Master the Media Instagram: https://www.instagram.com/masterthemedia/ Episode highlights: (0:00) Intro (1:21) Amy’s personal week from chaos and deciding to still show up (3:26) The myth of waiting for the "perfect" time (5:04) How to make progress without a website or social media presence (6:59) How Facebook groups and email lists can help you grow (8:27) Instagram with one post? Yes, it can work (10:18) Homemade websites vs. fancy ones: what really matters (13:14) The only things you actually need to be findable online (13:40) The truth about “perfect” and why it doesn’t exist (14:39) Outro Support the show Master the Media for Dietitians, Physicians & Healthcare Professionals Facebook group: https://www.facebook.com/groups/mediamasterywithamy Dietitians on the Blog Facebook group: https://www.facebook.com/groups/789355101157569 Need a Guest Facebook group: https://www.facebook.com/groups/264636544981623 If you enjoyed this episode, don’t forget to subscribe so you never miss a tip on growing your income and impact through the media! And if you’re feeling extra generous, leave a review—it helps more healthcare pros like you find the show. Thanks for being here—I can’t wait to hang out with you again next time!

    15 min
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About

Hosted by award-winning media dietitian and founder of Master the Media, Amy Gorin, this podcast empowers healthcare professionals to break into the media spotlight and land high-paying brand partnerships. Whether you're a dietitian, physician, therapist, or simply curious about media strategy, this show will teach you how to amplify your message, grow your income, and make a lasting impact. Each episode delivers actionable strategies, industry insights, and real talk about what it takes to get featured in top-tier outlets and earn multi-figure brand deals... without burning out. Amy shares her personal experience (including how she earned $262K in one year through partnerships alone), and brings on top experts to help you navigate the ever-changing media and brand landscape with confidence. If you're ready to grow your visibility, your voice, and your revenue, this podcast is your go-to guide. Welcome to the Master the Media community.

Information

  • Creator
    Amy Gorin
  • Years Active
    2025 - 2026
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © 2026 Master The Media
  • Show Website
    Master The Media

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