Sought After Educator

Jodie Brown
  • 5.0 (8)
  • MARKETING
  • UPDATED WEEKLY

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators. Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you: → Market your online courses, workshops, and coaching programs with confidence → Build sales funnels and backend systems that actually work (without the tech overwhelm) → Create content and social media strategies that attract the right students and clients → Position your brand as the authority in your niche so you become the go-to educator If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan. The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.

  1. 6D AGO

    Why your content isn't bringing in new clients + students (even when you are consistent)

    If you’ve ever felt like you’re doing everything right with your content, posting consistently, trying different formats, following trends, but still not seeing results… This episode is going to give you a completely different way to look at what’s actually going on. Because the problem usually isn’t effort. It’s strategy, messaging, and how you’re measuring success. Inside this episode, Jodie breaks down the five biggest content mistakes that are quietly holding educators and beauty pros back and what to shift instead so your content actually starts working for your business. This is the kind of episode you’ll want to come back to when your content feels frustrating, inconsistent, or like it’s just not converting. What you’ll learn:Why chasing the algorithm is keeping you stuck and what actually matters moreThe difference between content strategy and content tacticsHow to stop measuring your content the wrong wayWhy some of your “low engagement” posts might actually be your most valuableHow to use your data to create better content and better offersWhy storytelling is no longer optional if you want your content to landWhat happens when you’re speaking to the wrong audience and how to fix itHow inconsistent brand voice can quietly break trust with your audienceThe small shifts you can make this week to start seeing better results Key takeaway:You don’t need to create more content to get better results. You need to refine how you’re approaching it. When your messaging is clear, your strategy is intentional, and you’re speaking directly to the right people, your content starts to feel easier, more aligned, and a whole lot more effective. Your challenge:Pick one of the five mistakes that stood out to you most, the one that made you slightly uncomfortable, and make a small shift this week. That’s where the momentum starts. Resources mentioned:The Content Edit private podcast series Comment EDIT on Instagram @itsjodiebrown Or go to jodiebrown.ca/edit

    23 min

  2. APR 1

    When to pivot your education business and when to push through

    Ever had a launch that didn't quite land and immediately started questioning everything, your offer, your model, your entire business direction? You're not alone. In this episode, Jodie digs into one of the most common and costly mistakes she sees educators make: confusing reactive pivots with intentional business evolution. Using a relatable analogy about a kid who quits soccer after a few bad kicks, Jodie unpacks how we as adults and entrepreneurs do the exact same thing. She breaks down the critical difference between strategic evolution and emotionally driven pivots, and explains why constant changes are quietly costing you audience trust, sales momentum, and long-term growth. In this episode, Jodie covers: The soccer analogy that perfectly captures why we abandon what's workingHow to define the difference between business evolution and reactive pivotingReal brand examples (Netflix, Apple) that show what strategic evolution actually looks likeWhy the momentum from your marketing doesn't always translate into an immediate sale and why that's okayHow constantly changing your offers, model, or messaging confuses your audience and erodes trustThe key question to ask yourself before making any major business changeWhy some parts of building a business are supposed to feel hard and that's not a sign to quitTwo specific times when pivoting frequently actually makes sense Key Takeaway Strategies need time to work. If you're changing direction every time something feels slow or uncomfortable, you're not giving your audience or your offer a real chance to build momentum. The businesses that win long-term are the ones that commit, analyze, refine, and keep going. Resources & Links Mentioned Previous episode on messaging and meeting clients where they're atTag Jodie on Instagram: @itsjodiebrown If you loved this episode, leave a rating or review on your podcast app, it helps more educators find the show!

    26 min

  3. MAR 25

    How to make sure your ideal clients actually see themselves in your content + marketing

    If your audience is engaging, clicking the link, checking out the sales page and still not buying, this episode is your first line of defence. Jodie is breaking down the one messaging shift that makes your ideal clients actually see themselves in what you do. This is not about overhauling your offer or showing up more. It is about understanding your people deeply enough that your messaging cuts through all of the vague noise online and speaks directly to the right person at the right time. In this episode Jodie covers: Why your ideal client might love your content and still not think it applies to themWhat it means to speak to your client at their current awareness level and why it matters more than whether you use pain point or desire based marketingThe difference between describing a problem and describing the lived experience of that problem, and why one converts and one doesn'tReal copy examples that show exactly what this shift looks like in practiceHow to do simple research to find the exact language your ideal clients are already usingWhere to apply this in your messaging, from your sales page to your content to your about page The core idea: Your ideal clients may not recognise themselves in the way you are describing the problem you solve. They have mentally checked the box and moved on. When your messaging speaks to the specific, everyday experience of what they are going through, they stop scrolling, feel seen, and realise you are talking directly to them. That is the shift that moves someone from "I love her content" to "I need to work with her." Loved this episode? Send Jodie a DM or tag her in your stories on Instagram @itsjodybrown and don't forget to subscribe so you don't miss part two of this series.

    21 min

  4. MAR 18

    Why you should stop using AI to edit your content...

    Is using AI to polish your content actually making it worse? In this episode, Jodie goes deep on one of the most common and damaging mistakes online educators, coaches, and service providers are making right now: running their content through AI for final edits and calling it done.This is not an anti-AI episode. It is a pro-strategy, pro-integrity, pro-your-actual-voice episode. Because here is the truth... if your content sounds like everyone else, it does not matter how brilliant your ideas are. Your audience has no way of knowing those ideas are yours. What We Cover in This EpisodeThe core problem with AI content editing Using AI as your final editor strips out the lived experience, the nuance, and the natural language patterns that make your content actually connect. Large language models are trained on everything on the internet, which means they naturally format your ideas to sound like everything on the internet. The AI tells showing up in your content right now Jodie breaks down the most common signs that content has been over-edited by AI, including: The em dash epidemic (yes, this is a thing)Suspiciously perfect structure where every paragraph is the same length and every thought is neatly resolvedHollow filler phrases like "in today's fast-paced world" and "it's worth noting"Zero opinion, all information contentThe enforced negative pattern ("you don't need more education, you need this") and why it damages your messageOverly balanced conclusions that hedge instead of take a stand Why it doesn't matter if the ideas are originally yours... This is the part people need to hear. If your genuine, original thinking gets run through AI and all your natural language patterns are removed, your audience has no way of knowing those thoughts belong to you. Perception is the whole game. You can have the most brilliant thinking in your niche and still lose credibility by outsourcing your voice to a tool that has zero perspective of its own. The data behind why this matters 75% of marketers now use AI tools, yet human-created content gets 5.44x more trafficNearly 60% of consumers already doubt the authenticity of content they see onlineOnly 20% of consumers say they trust AI itself50% of consumers in a recent study could correctly identify AI-generated copy, and that number is climbingBrands with a distinctive personality see 20% higher retention (and for personal brands and educators, that number is significantly higher) The integrity line Jodie will not cross This is where the conversation moves from strategy to ethics. Using AI to generate content on topics you do not fully understand is a breach of trust with your audience. It is especially critical for educators, coaches, and service providers. If a client makes a decision based on content you did not actually understand when you posted it, that is on you. AI can help you say what you know better. It cannot be the source of what you know. The busy vs. productive trap Feeling productive and being productive are not the same thing. If it takes 45 minutes to go back and forth with AI to get a caption that finally sounds like you, it would have taken you less time to just write it yourself. Jodie shares her own experience with this, plus the research: 77% of employees report AI has actually increased their workloads, and a Harvard Business Review study found that AI output requiring rework costs nearly two hours per instance. How to actually use AI well The rule: AI belongs upstream in your process, before your voice enters the content. The best use cases include: Brainstorming and ideationMarket research and finding out what your audience is searching forUsing AI to interview you (Jodie shares how she built this into her On Brand Social Refresh program)Repurposing content, like turning a podcast transcript into a blog postAdmin tasks and show notesUsing AI output as a swipe file to rewrite in your own words, rather than publishing as-is The one place AI should not live: the final layer your audience actually reads, watches, or hears. Quotes From This Episode"You could have the most brilliant original thinking in your niche, and if you run it through AI for that final edit, you are outsourcing your credibility to something that has zero perspective of its own." "It does not matter if these were your original ideas. If it does not sound like you, your audience has no way of knowing." "AI can help you say what you know better. It cannot be the source of what you know." "I am not anti-AI. I am anti lazy AI use." "Anyone pushing the use AI for everything or fall behind narrative is profiting from your fear of missing out. Without exception." Resources + LinksSources referenced in this episode are linked below: Human content vs. AI content traffic data: Averi.aiConsumer trust in AI-generated content: Trendwatching / Accenture Life Trends 2025AI content identification study (Bynder, 2,000 consumers): BynderConsumer trust in AI (NIM study): NIMAI and workload/productivity: FindemAI rework costs (Harvard Business Review / BetterUp Labs + Stanford): HBR Connect With JodieInstagram: @itsjodibrown Send Jodie a DM and let her know how you are using AI in your content process, what is working, what is not, and whether you want more tactical content on using AI to grow your business without losing your voice or your credibility. The Sought After Educator Podcast helps online educators, coaches, and service providers build standout personal brands and create content that actually converts. Subscribe wherever you listen to podcasts.

    34 min

  5. MAR 11

    The two word copywriting trick that makes your sales pages + content convert

    If your sales page isn't converting the way you want it to, this episode is for you. Jodie breaks down one of her all-time favorite copywriting tricks, the "so that" method, a deceptively simple two-word phrase that will completely shift the way you write about your offers, packages, and programs. Most educators and service providers make the same mistake: they get excited about what they've built and lead with features, the number of modules, the workbook pages, the hours included, without ever connecting those features to the outcome their client actually wants. In this episode, Jodie walks through exactly how to bridge that gap. In this episode, you'll learn: The real difference between features and benefits (and why it matters for conversions)Why clients make purchasing decisions based on emotion, not informationHow to use the "so that" statement to pull out the benefit behind every single thing you offerWhy you should list out all your features before writing copy and what it reveals about your offerHow to use this method to audit existing sales pages, social posts, and coaching packagesWhat it means when you can't finish the "so that" statement (and what to do about it) Jodie uses her own Escape to Elevate retreat as a real-time example, walking through the mastermind component, the luxury retreat experience, brand photo shoots, and one-to-one support, showing exactly how each feature gets transformed into a compelling benefit-driven statement. Whether you're selling a digital course, a coaching package, a service offering, or a retreat, this episode gives you a repeatable framework you can apply to everything you write. Mentioned in this episode: Escape to Elevate Retreat, Italy October 2026: www.escapetoelevate.com Loved this episode? Subscribe and leave a review so more visionary educators can find the show!

    23 min

  6. MAR 4

    If you're JUST starting your education biz, listen to this (Re-Air)

    If you’ve ever thought about stepping into education in the beauty industry but felt unsure about where to start, this conversation is for you. In this episode, Jodie sits down with esthetician and studio owner The Confident Waxer to talk about the real journey from service provider to educator. They dive into the mindset shifts, fears, and growing pains that come with building a beauty business and eventually stepping into mentorship or education. A lot of people look at educators online and assume they appeared overnight with confidence, authority, and a full program. The reality is very different. Every educator starts somewhere, and the beginning stages often come with imposter syndrome, fear of selling, and the uncomfortable feeling of being a beginner again. Jodie and her guest talk about what that transition actually looks like in the beauty industry. From building a brow and waxing studio to hosting networking events and training other estheticians, this episode highlights how transferable skills, community, and continuous learning play a huge role in growing into an educator. They also talk honestly about the emotional side of entrepreneurship. The early years of business can feel messy. Revenue goals change, confidence fluctuates, and the pressure to “figure everything out” can be overwhelming. But those seasons are often where the most growth happens. If you’re a hairstylist, esthetician, or beauty professional who feels called to teach, mentor, or share your expertise in a bigger way, this episode will give you a realistic look at the path ahead and remind you that starting small is part of the process. In this episode, you’ll hear about: • The mindset shift from service provider to educator • Why imposter syndrome shows up when you start teaching • How beauty professionals can reframe selling as education • The transferable skills beauty pros already have when building a business • Why community and mentorship matter when you’re growing something new • What the first few years of entrepreneurship actually look like • Why failure and experimentation are part of building a successful education brand Whether you're behind the chair, in a treatment room, or already thinking about building education into your career, this conversation will remind you that every successful educator started exactly where you are. Connect with today’s guest: Instagram, TikTok, Threads: @theconfidentwaxer If you enjoyed this episode, make sure you’re following the Sought After Educator Podcast so you don’t miss future conversations about marketing, business growth, and building a reputation as an educator in the beauty industry.

    32 min

  7. FEB 25

    Instagram content types that are winning in 2026

    If your content has been feeling a little flat lately, this episode is your refresh. Jodie breaks down the content types that are driving real results in 2026, pulled straight from what she's seeing across her content marketing agency and her own education brand. The good news? You don't have to create every single format. Pick a few, make them your own, and get strategic about how you're showing up. Here's a quick overview of what's covered: Photo dump style carousels: Think candid, behind-the-scenes camera roll content shared with your audience. The key is treating your second slide like a second hook since Instagram will often show that slide to people who didn't engage with the first. Add enough text to give context without cluttering the slide, and try pointing to a specific slide in your caption to build curiosity and drive swipe-throughs. Storytelling carousels: These work best when you use an open loop structure, meaning you don't fully close the thought on each slide so the viewer has to keep swiping to get the payoff. Skip the backstory and drop straight into the middle of a scene. The goal is to open a loop, get them to the next slide, and then open another one. FaceTime style face to camera content: Low production, high authenticity. Think of it like you're FaceTiming your best friend and telling them something worth hearing. You can film this on your couch or sitting in a parked car. Just make sure your lighting and audio are solid, because while the production value is intentionally casual, quality still matters. A text hook on screen helps anchor the viewer if you're jumping in mid-thought. Cinematic face to camera content: The more polished counterpart to FaceTime style. This version uses zooms, overlays, sound effects, and dynamic captions to make the content more visually engaging. You don't need a videographer to pull this off. A tripod and the cinematic setting on your iPhone go a long way. Jodie says she regularly gets comments on her video quality and it really comes down to good lighting and that cinematic mode combo. The amount of editing is entirely up to your brand style. Voiceover content: Your voice laid over B-roll footage, either in a vlog style or as a straight up narrative. The visual storytelling needs to carry its weight here since the days of a voiceover sitting on one static clip are pretty much over. Make sure your footage keeps moving and supports whatever story you're telling out loud. Short hook reels: A punchy, specific statement placed over B-roll. These still work well when the message is timely and actually says something. If it's generic or vague, it won't land. But if you've got a strong take, this format can get solid reach without a lot of production. Bonus, quote or statement dump carousels: If you've built up a library of quote or statement graphics, bundle them into a single carousel post with a "take what you need" vibe. It's a simple way to repurpose content you've already created. One important note Jodie makes throughout: none of these formats will do the heavy lifting if your messaging strategy isn't solid. These are ways to present your message, not a replacement for having one. For more on that, there's plenty of content on this podcast that goes deep on messaging. You can find more information at www.aligncreativeco.com and send Jodie a DM on Instagram at @itsjodiebrown if you're interested in done-for-you content support.

    19 min

  8. FEB 18

    Market sophistication and the future of marketing education online

    Marketing your business effectively is one of the most important skills you can master as an educator or business owner. Without clients, we do not have businesses. And if your messaging feels like it used to work but suddenly is not landing the same way, this episode explains why. In this quick training, we are unpacking market sophistication. What it is, why it matters, and how it is directly impacting your sales and visibility heading into 2025. The truth is simple. It is not that people do not want courses. It is not that your offer format is outdated. It is that your audience is more aware, more discerning, and more educated than ever before. And that requires a more intentional, specific, and results oriented approach to marketing. In this episode, we cover:What market sophistication actually means in simple termsWhy vague marketing worked in the past and does not anymoreThe chocolate bar analogy that explains modern buyer behaviorWhy differentiation is no longer optionalHow to focus on identity, aspiration, and specific outcomesWhy shouting louder is not the answerWhat cutting through the noise actually looks like in 2025 Your action plan from this episode:Get clear on your differentiator What makes you uniquely positioned to serve your audience?Focus on results, not tasks Stop describing what you do. Start describing what it does for them.Refine your messaging Remove vague language and speak directly to lived experiences and real challenges.Understand who your audience wants to become Your marketing should reflect the identity they aspire to step into. The goal is not to be louder. It is to be clearer. When your brand resonates deeply with the right people and speaks directly to the transformation they want, that is when you cut through the noise. If this episode hit home, take a screenshot, share it to your stories, and send me a DM on Instagram with your biggest takeaway. I would love to hear how you are refining your messaging

    10 min
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About

The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts. Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips. Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators. Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you: → Market your online courses, workshops, and coaching programs with confidence → Build sales funnels and backend systems that actually work (without the tech overwhelm) → Create content and social media strategies that attract the right students and clients → Position your brand as the authority in your niche so you become the go-to educator If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan. The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.

Information

  • Creator
    Jodie Brown
  • Years Active
    2024 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Jodie Brown
  • Show Website
    Sought After Educator

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