The Wealthy Coach

Kendra Perry | Health Business Mentor
  • 5.0 (23)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, and personal development gems to grow a virtual practice that gives you financial freedom while changing lives! 

  1. 2D AGO

    332: Stop Writing Boring Subject Lines (+ how to get your emails opened)

    If your emails aren’t getting opened, the problem might not be your content. It might be your subject lines. In this episode, Kendra breaks down why most coaches write subject lines that sound safe, predictable, and instantly ignorable… and how that’s quietly killing their email engagement. She explains the psychology behind curiosity-driven subject lines, why trying to sound “professional” often backfires, and how to write emails people actually want to click on. Kendra also shares practical examples of subject lines that work, the biggest mistakes coaches make with email marketing, and why your emails should feel more like a conversation than a corporate newsletter. If your open rates are low or your list feels dead, this episode will completely change the way you approach email marketing. In This Episode: The open rate benchmarks you should be hitting (hint: 30%+ for weekly emails, 50%+ for freebie delivery)Boring subject lines vs. compelling ones (and why yours are probably the first one)The 5 types of subject lines i rotate through every single week... curiosity, story tease, organic, personalized, and authority (with real examples of each)The subject line don'ts that are tanking your open rates right now (all caps, too many emojis, title case, vague filler)How to A/B split test your subject lines so you always get two chances at a good open rateThe resend-to-unopens trick that can take your 30% open rate to 40% with almost zero effortWhy preview text matters (and how to use it as a second subject line)The AI hack i use with Claude to find hidden patterns in my subject lines (this one alone is worth the listen)  Referenced episodes: Episode 325 — Email Deliverability (tech setup, DMARC, DNS records, domain verification)Ep. 225: Email Nurture Sequences: Get My Template!Tools & platforms mentioned: FG FunnelsClaude (for subject line analysis)ChatGPT (for subject line analysis)The Weather Network app (for studying clickbait article titles)  Enroll in Health Coach Accelerator: Apply for HCA: https://kendraperry.net/apply    Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    26 min

  2. MAY 11

    331: How to Launch a Group Program, Grow Your Email List, and Finally Get Out of Your Own Way (HCA Coaching Call)

    A lot of coaches hit a point where one-on-one work starts to feel maxed out. The client results are there, the demand is growing, but suddenly the business feels heavy. Too many DMs, too many protocols, too many moving pieces. In this episode, Kendra breaks down what it actually looks like to transition from one-on-one coaching into a scalable group program without sacrificing client experience or burning yourself out in the process. She dives into the difference between cohort-style launches versus ongoing enrollment models, why community matters so much in women’s health programs, and the systems you need in place before scaling. Kendra also explains why most coaches are trying to grow too early without a real marketing foundation and how building an email list, running webinars, and leveraging paid ads can dramatically simplify client acquisition. This conversation is also a reminder that scaling isn’t just about strategy. It’s about mindset, boundaries, delegation, and learning how to build a business that actually supports your life instead of consuming it. In this coaching call with Marnee, Kendra discusses:  The real reason health coaches plateau even when their offer is working and their close rate is solidThe three things Kendra has seen separate coaches who make it from the ones who don'tWhy persistence beats strategy every single time and what that actually looks like in practiceWhat to do when self doubt, rejection, and a bad week on social media make you want to quitThe mindset shift that turns a struggling health coaching business into a sustainable one Marnee Dejong's Bio: Marnee DeJong is a certified health coach and former drug and alcohol counselor with a passion for helping women over 40 navigate the hormone chaos of perimenopause. Drawing on nearly a decade of one-on-one counseling experience, Marnee brings a deeply personal and supportive approach to her coaching, helping women in this season of life reclaim their energy, boost their metabolism, and feel like themselves again. She is the creator of a signature four-month hormone and perimenopause program designed to guide women through real, lasting change with the kind of high-touch support that actually moves the needle. Connect with Marnee: https://instagram.com/marnee.dejong    Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    41 min

  3. MAY 4

    330: [BEST OF] 5 Non-Negotiables of a Killer Online Program

    Join Kendra Perry on the Wealthy Coach podcast as she outlines the five key components of successful online programs: education, action steps, personalized support, accountability, and resources. Kendra emphasizes structuring educational content for easy understanding and the importance of clear directives for action. Personalized support, accountability, and purposeful resources are also crucial for client success. Tune in for actionable insights to elevate your coaching programs! Here's what's covered: Why giving your clients MORE education is actually setting them up to fail... and the dead simple shift that gets people taking action instead of freezing up.The real reason 85% of people never finish a DIY course ... and what you need to include in your program if you actually care about your clients getting results.The one thing that makes the difference between a client who does the work and a client who ghosts you ... and no, it's not better content or more modules.Why shorter sessions are more valuable than longer ones ... and how to cut your one-on-one calls in half without your clients feeling shortchanged.The resource mistake that makes your program feel bloated and overwhelming ... and how to figure out exactly what to include and what to cut. MENTIONED ON THIS EPISODE Watch the free HTMA training video: https://go.kendraperry.net/practitioner-training   EPISODES YOU MAY ALSO ENJOY: 210: How To Run A Group Program When You Have No Audience 202: Real Coaches Share Their Experience Running Online Programs LEAVE THE PODCAST A 5-STAR REVIEW: HTTPS://RATETHISPODCAST.COM/WEALTHY

    24 min

  4. APR 27

    329. From 0 to 12 Clients: How to Build Your Email List, Retain Clients, and Close Sales Without the Fear (HCA Coaching Call)

    A lot of coaches don’t struggle because they lack knowledge. They struggle because they never fully implement the basics. In this episode, Kendra sits down with Angie Ruby to break down exactly how she went from zero clients to a full roster of 12. No complicated funnels. No massive audience. Just simple strategies executed consistently… and a willingness to move through the fear that keeps most people stuck. They unpack what actually moved the needle in Angie’s business, from signing her first clients to refining her sales process, improving retention, and starting to think about scaling. You’ll hear where she got in her own way, what she did differently inside HCA, and the small shifts that made a big impact fast. If you’ve been overthinking your next move, this episode will bring you back to what actually works. What We Cover in This Episode How a Personal Health Crisis Turned Into a Coaching Business That Actually WorksThe Real Reason Most Coaches Stay Stuck After Certification (and How Angie Moved Past It)From 0 to 12 Clients: The Simple Client Acquisition Strategies That Worked FastWhen to Shift From 1:1 to Group Coaching (Without Losing Quality or Results)Fixing Client Drop-Off With a Smarter Retention and Recurring Revenue ModelThe Sales Mistake That Costs You Clients After the “Yes” (and How to Close Properly) Angie Ruby: Angie is a certified health coach and occupational therapist with nearly 30 years of clinical experience. After years of being dismissed by conventional medicine while quietly battling hormonal imbalances, thyroid dysfunction, leaky gut, rheumatoid arthritis, and chronic fatigue, Angie took her health into her own hands and found a path to healing through functional nutrition and holistic wellness. That personal transformation became the foundation of her business, Angie Ruby Wellness, where she created the Chronic Fatigue Solution program to help active women overcome fatigue and reclaim the energy to live the life they love.  Angie is passionate about helping women skip the years of frustration she experienced and get back to doing the things that light them up, whether that's hiking, kayaking, or simply getting out of bed without dread. She combines her deep clinical background with real-life lived experience to guide her clients toward lasting, root-cause healing. WATCH ON YOUTUBE Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    42 min

  5. APR 20

    328: Can You Build a Business Off of Social Media?

    Everyone wants to know if they can build a business without being glued to social media… and the answer is yes. But probably not in the way you think. In this episode, Kendra breaks down what it actually looks like to build a business “off” social media, and why most people are focusing on the wrong thing entirely. Because the goal isn’t to disappear from social media; it’s to stop relying on it as your main growth strategy. She walks through what really drives consistent leads and sales, why your email list should be the center of your business, and how to use social media in a way that supports your growth without burning you out. If you’ve been dreaming of stepping off of the social media content hamster wheel, this episode will help you rethink your entire approach. In This Episode: The Business Model That Remains Tried and TrueWhy Social Media Is Just “Proof of Life” (Not Your Lead Strategy)How Paid Ads Create Consistent Leads Without Daily PostingWhy Video Content Builds Trust Faster Than Anything ElseThe Role of Webinars in Replacing Constant Social EngagementHow to Step Back from Content Without Stalling Your Business WATCH ON YOUTUBE Resources mentioned:  Apply for HCA: https://kendraperry.net/apply Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    14 min

  6. APR 14

    327: Perimenopause is a TERRIBLE Niche

    Perimenopause might be one of the most talked-about niches right now… but that doesn’t mean it’s a good one to build a business around. In this episode, Kendra breaks down why niching into “perimenopause” is actually setting a lot of coaches up to struggle. From unclear medical definitions to wildly different symptom experiences, she explains why this space feels attractive on the surface but creates major problems when it comes to messaging, connection, and ultimately, sales. She also walks through what to do instead. How to keep perimenopause as part of your work without building your entire brand around it, and how to create messaging that actually speaks to one person, one problem, in a way that converts. In This Episode: Why no one can actually agree on what “perimenopause” isThe hidden trap behind this trending niche (and why it’s not converting)Why broad “perimenopause” messaging attracts attention but not buyersHow to choose an identity that makes your marketing instantly more preciseThe difference between how you market vs how you actually coach clientsThe smarter way to build a profitable business in this space long-term  WATCH ON YOUTUBE   Resources mentioned: Episode 321: The Biggest Shift to Niching Just Happened Apply for HCA: https://kendraperry.net/apply     Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    17 min

  7. APR 6

    326: Use Boring Stories to Create Unforgettable Content

    If you’re constantly overthinking your content, trying to come up with something “valuable” or “original,” this episode is going to shift the way you approach it completely. Kendra shares why the most effective content doesn’t come from big breakthroughs or perfectly packaged ideas. It comes from small, everyday moments that feel human and relatable. The kind of stories most people dismiss as too boring to share. She breaks down how to capture those moments, turn them into meaningful content, and use them to build real connection with your audience. Because the goal isn’t to impress people. It’s to make them feel something. In This Episode: Why “value-packed” content isn’t working anymore (and what replaced it)The content shift that instantly makes you stand out onlineHow to create content people actually feel connected toUsing AI without sounding like everyone elseThe simple “story bank” that makes content creation effortlessWhy these emails get the most replies, clicks, and engagementTurning random life moments into content that actually teaches WATCH ON YOUTUBE Resources mentioned: The Story Imprint Formula Guide: https://go.kendraperry.net/story-imprint-formula Apply for HCA: https://kendraperry.net/apply    Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    24 min

  8. MAR 30

    325: 5 Ways to Improve Email Deliverability

    Most coaches assume their emails aren’t converting because of bad copy… but that’s usually not the real issue. In this episode, Kendra breaks down what’s actually happening when your emails stop performing and why deliverability is often the hidden problem. She gets into how inbox placement really works, why your list can suddenly go quiet, and the subtle habits that can damage your sender reputation without you even realizing it. If your open rates are dropping and your emails feel like they’re going nowhere, this is likely the root of it. In this episode:  Why your email setup might be killing your open rates (DMARC, authentication, and what actually matters)How to spot deliverability issues early (before your list goes cold)Why engagement matters more than you think and how email sequences impact inbox placementThe hidden spam triggers that push your emails out of the primary inboxWhy generic content tanks your open rates (and what to send instead)(The real reason you need to clean your email list (and what happens if you don’t)The simple tools that protect your sender reputation and keep you out of spam WATCH ON YOUTUBE   Resources mentioned: Google Postmaster: https://www.gmail.com/postmaster/ Apply for HCA: https://kendraperry.net/apply Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

    28 min
See All (346)

5
out of 5
23 Ratings

About

Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, and personal development gems to grow a virtual practice that gives you financial freedom while changing lives! 

Information

  • Creator
    Kendra Perry | Health Business Mentor
  • Years Active
    2020 - 2026
  • Episodes
    346
  • Rating
    Explicit
  • Copyright
    © 2026 The Wealthy Coach
  • Show Website
    The Wealthy Coach

You Might Also Like