Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

3.4 (5)
社会与文化

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.

1小时前 · 附赠内容

Happy World Radio Day. Revisiting "Air Quotes: Creative Radio"

In celebration of World Radio Day, we look back on some of the most creative radio advertising from around the world. It’s the toughest medium to write for – but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product, a fast-food series created for these confusing times and a student audio idea that attracted Taylor Swift. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

27 分钟
3天前 · 附赠内容

Terry Ranks The Super Bowl 60 Ads

Super Bowl 60 had an interesting mix of commercials - from humorous to emotional to plain weird. Terry ranks his favs and compares his list to audience favs. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

35 分钟
6天前

Jingles: Rhythmic Instruction Manuals

This week, we look at a sub-category of jingles. Most successful jingles are catchy little earworms. But these particular little ditties use lyrics to tell you how to use the product, or how to play the advertised game. They’re not just catchy… they’re rhythmic instruction manuals. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

28 分钟
2月3日 · 附赠内容

Interview with Genny Schorr, Punk Pioneer and Wardrobe Stylist To Rock Stars

Inspired by the Beatles, Genny Schorr was a member of one of the first female punk bands in LA. She co-owned a vintage fashion store frequented by rock stars, and was wardrobe stylist for the Bangles, Tom Petty, and Linda Ronstadt. Her spouse is Kosh, who was the creative director of Apple Records for the Beatles. Her new book is titled “All Roads Lead To Punk: Riding the First Wave of the Phenomenal Los Angeles Punk Scene Through Music and Fashion" - and she has one fascinating story to tell. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

48 分钟
1月31日

Rage Marketing: Monetizing The Fury

This week, we look at “Rage Marketing.” Where a company or organization intentionally provokes the public to get angry. And hopefully spend money. We’ll look at the American Eagle/Sydney Sweeney controversy. We’ll talk about an actress who faked her own death to make a point. And how Connecticut made New Yorkers furious when it said it makes the best pizza in the country. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

28 分钟
1月24日

Clapback Advertising: The Art of the Response Ad

This week, we look at “Clapback Ads.” A clapback ad is a response or retaliation to another commercial. We’ll talk about a Canadian province that took offence to a Vrbo ad. A youth orchestra who retaliated against a big car commercial. And a tech company CEO who got caught having an affair – which forced his company to respond - with humour. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

27 分钟
1月17日

Fakevertising

The world of marketing has discovered there’s money to be made in creating fake ads. But, they’re not trying to fool you - they’re trying to entertain you. Companies are creating fake ads and fake stores and even fake mistakes - on purpose - in order to gain your attention. The trick is to appear absolutely legitimate. While gently pulling your leg at the same time. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

27 分钟
预告

Lend us your ears – we have some exciting news

You asked, we listened. For the first time ever, both Android and Apple users can now get access to our exclusive subscriber-only bonus option. And we’re offering more exclusive content than ever to our subscribers. Introducing Apostrophe All Ears. You get: ad-free listening (tisk tisk), early access, extended episodes, Q&As PLUS access to all other Apostrophe shows (Backstage at the Vinyl Cafe, We Regret To Inform You, The Beatlology Interviews) – with bonus episodes, virtual events, chats with the hosts, merch discounts & more. Subscribe now – and get a special founder's discount. Already a subscriber on Apple Podcasts? Don’t worry – your subscription doesn’t change, and you’ll continue to enjoy uninterrupted access. We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

2 分钟

查看全部 424 集

Terry O’Reilly

主持人

3.4

共 5 分

5 个评分

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.