Creative Capes

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Listen to relaxed conversations with inspiring creatives and innovators from around the world. Hear their stories, mistakes they have made on the way and opinions on what's going on in the industry. Get inspired!

  1. vor 2 Tagen

    Olio Co-Founder Tessa Clarke On Food Waste, Female Founders, and Business for Good

    Most founders wait for the right idea. Tessa Clarke spent years doing exactly that before realising she'd been looking for the wrong thing, she should have been looking for a problem she cared about. Since co-founding Olio in 2015 with Saasha Celestial-One, Tessa has grown the food sharing app to more than 10 million users and an estimated £1.1 billion in social impact, alongside a B2B arm that now redistributes surplus for supermarkets, schools and production companies. Tessa is also a teacher at the Executive Programme at Future London Academy. Learn from her in-person: https://fla.wiki/4wZMcJ5 In this video, you'll learn: ▶ Why a two-week WhatsApp group proved the concept before a single line of code was written ▶ How Olio's most enthusiastic early users turned out to be the ones with nothing to give, and the third audience she built to close the gap ▶ Why Duolingo's streaks would never work for surplus food, and how to test a borrowed mechanic before you copy it ▶ How signing one supermarket outgrew everything the consumer app could achieve on its own ▶ How to answer a prevention-based question with a promotion-based response, and why female founders get asked them in the first place ▶ Why nobody cares about your solution, only whether you understand their problem Chapters: 00:00 Meet Tessa Clarke Co-Founder of Olio Solving Food Waste at Scale 04:56 Why Tessa Clarke Chose Business Over Charity 09:41 Why Purpose-Driven Business Attracts Gen Z Talent 14:05 How Olio Started as a WhatsApp Experiment 19:05 The Food Waste Heroes Programme That Solved Olio's Supply Problem 21:34 How B Corp Status Helped People Understand Olio's Business Model 28:37 Why Financial Incentives Backfired for Olio 34:44 How Tessa Clarke Raised $50 Million as a Female Founder 43:32 What Is Earth Overshoot Day 47:00 How Olio Measures Its Social Impact Beyond Profit 50:34 Why Olio Pivoted from B2C to B2B 56:30 How to Pitch Purpose to Corporate Buyers 1:00:25 Tessa Clarke Wants to Replace GDP as Our Success Metric

    Olio Co-Founder Tessa Clarke On Food Waste, Female Founders, and Business for Good

  2. 27. Juli

    Ivo Gormley, GoodGym's Founder on designing for contribution

    Acts of kindness feel good, but they are rarely profitable. Ivo Gormley has spent nearly twenty years proving it's possible while creating an incredible community around helping people.We sat down with him to find out how. Since starting GoodGym in 2007 with a single newspaper run, Ivo has built it into a movement of 25,000+ volunteers across 60+ cities. He's been awarded an OBE and made GoodGym the first-ever charity to win the Sky Zero Footprint Fund Grand Prix. Ivo is also a teacher at the Executive Programme at Future London Academy. Learn from him in-person: https://fla.wiki/3TdVYZlIn this video, you'll learn:▶ How an £8 suggestion made over a pint became a reliable, recurring source of income▶ Why he chose to become a charity, not a business, and doesn't regret it▶ How he built what he needed because no one else did▶ Why a genuine, acknowledged role in delivering something beats a frictionless experience of receiving it▶ Why designing for contribution creates more winners than competition0:00 - Who is Ivo Gormley? GoodGym founder introduction1:41 - Anthropology, comedy & service design: Ivo's career path6:03 - The story behind GoodGym: why Ivo started it9:05 - Quitting his job to go full-time on GoodGym (2013)12:14 - Group runs & community volunteering: the GoodGym model14:34 - GoodGym's donation-based business model explained19:29 - How GoodGym got local councils to invest24:55 - GoodGym during COVID: volunteering through the pandemic35:25 - Charity vs social enterprise: why GoodGym chose nonprofit status44:55 - Design, loneliness & human connection52:45 - How AI is eroding human identity (the Stack Overflow effect)1:04:20 - Building a business with AI without losing human connectionSubscribe to our social media channels:Instagram: @futurelondonacademyLinkedIn: Future London AcademyTwitter: @flondonacademyfuturelondonacademy.co.uk

    Ivo Gormley, GoodGym's Founder on designing for contribution

  3. 16. Juli

    Chief Design Officer on Turning £1 into £20 Through Design | Cat Drew

    How can design create impact at a systems level, across business, government and the planet? Cat Drew has spent a large part of her career answering exactly that question. Chief Design Officer at Design Council, the UK's design body, set up nearly 80 years ago to help rebuild the post-war economy. Cat works at the intersection of design, business, policy and sustainability. Cat is also faculty member of our Executive Programme for Design Leaders: https://fla.wiki/4vsrYWRAs In our conversation, we explored how designers can better communicate their value, why sustainability belongs in every designer's toolkit, and what it takes to influence entire systems. What you'll learn: ► How to build design's influence inside a large organisation, and make the business case for it, from Decathlon to Impossible Foods ► Why sustainability and "skills for the planet" now belong in every designer's toolkit ► How design can shape government policy, not just products 👤 Who this episode is for: Chief Design Officers · Design Leaders · Heads of Design · Policy Makers · Sustainability Leads · and anyone curious about design's role in business, government and the planet 00:00 Meet Cat Drew, Chief Design Officer at Design Council 2:04 80 Years of Design Council: From Post-War Product Awards to Design for Planet 6:45 Why Governments and Businesses Still Misunderstand the Word Design 9:39 Design Speaks a Different Language Than Business 12:10 How to Build Design Influence Inside a Large Organisation 14:33 Five Business Arguments for Design, With Case Studies From Decathlon to Impossible Foods 19:04 What Governments Actually Care About: Design Economy vs Design for Policy 23:54 Measuring Impact in the Public Sector From Vulnerable Families to Mental Health Access 29:54 Salford Wetlands: A Design Solution That Solves Five Problems at Once 32:34 Should Designers Even Use the Word "Design"?36:44 Introducing Skills for the Planet and the Weight of Design's Responsibility 45:58 How Can Designers Advocate for the Planet 49:31 Judging FLA's Executive Programme & What Design Leaders Are Building Next 52:03 Q&A: B Corp Certification vs Measurable Regenerative Impact 53:42 Q&A: Why Designers Need Hands in Soil and Feet in Rivers 56:49 Q&A: Fixing Design Education for the Next Generation 01:03:45 Q&A: Designing for Systems When Work Is Project-Based 01:06:08 Q&A: Building a Business Case for Retainer-Based Sustainability Work 01:10:35 Q&A: Who Kat Thinks We Should Invite Next to the Podcast & Why 01:12:21 Q&A: Bridging a Career Into Purpose-Led Work More about our Executive Programme for Design Leaders: https://fla.wiki/4vsrYWR

    Chief Design Officer on Turning £1 into £20 Through Design | Cat Drew

  4. 10. Juni

    Why self-limiting beliefs about leadership are the hidden barrier for most design leaders | Julia Whitney, Executive Coach

    How design leaders build influence, navigate conflict, and lead across cultures. In this episode, Ekaterina sits down with Julia Whitney, executive coach and former General Manager and Executive Creative Director at the BBC, where she led a 150-person UX and design team.Julia spent over 20 years as a design leader across the UK and US before turning her experience into a coaching practice that helps design leaders at companies like Condé Nast, AWS, the Financial Times, and IDEO perform at their best.Julia is also a teacher at our Executive programme for Design Leaders: https://fla.wiki/4fDlOirWhat you'll learn: ► Why self-limiting beliefs about leadership are the hidden barrier for most design leaders ► How to build sponsorship at the next level up — and why empathy is the first step ► How cultural differences shape communication, hierarchy, and trust — and what to do about it ► The four types of workplace conflict and why identifying them early changes everything 👤 Who this episode is for: Design Leaders · Heads of Design · Creative Directors · UX Leaders · People Managers · Anyone going for a senior or C-level role · Anyone who's been passed over for promotion and wants to understand why 00:00:00 Welcome, Julia Whitney, Executive Coach and former Executive Creative Director at BBC 00:02:05 What design leaders most commonly struggle with 00:04:20 Self-limiting beliefs and the leader you think you have to be 00:07:25 How introverts can build influence without performing extroversion 00:12:00 Levels of zoom: how leadership shifts at every career stage 00:17:25 Why candidates get rejected for senior roles — and what to do instead 00:20:00 How to build sponsorship at C-level using empathy 00:27:25 Generational differences at work: what the research actually says 00:36:20 Multi-hyphenate careers and the future of work 00:40:25 Remote vs in-office: why it's more nuanced than you think 00:46:55 The SCARF Model and why people resist change 00:49:30 Leading multicultural teams and the Culture Map by Erin Meyer 00:54:35 High-context vs low-context cultures and remote communication 00:59:30 How to handle conflict: the broken record technique and four conflict types 01:07:05 Centralising design in a broadcaster organisation 01:13:45 Final thoughts and who Julia recommends we speak to next

    Why self-limiting beliefs about leadership are the hidden barrier for most design leaders | Julia Whitney, Executive Coach

  5. 9. Juni

    Google's Chief Design Officer on why designers are the most strategic people in the room | Ivy Ross

    By 26, Ivy Ross had jewellery in the permanent collections of 12 international museums, including the Smithsonian and V&A. She went on to hold executive roles at Calvin Klein, Swatch, Mattel, Gap, and Disney before arriving at Google, where her hardware design team has since won over 240 global design awards and helped Fast Company name Google the most important design company in the world in 2018. Her book Your Brain on Art, co-authored with neuroscientist Susan Magsamen, became a New York Times bestseller. She is one of the most creatively accomplished people working in business today. Future London Academy spent a day with her in London, during which Ivy has shared And if you are curious about our Executive Programme for Design Leader that Ivy teaches on, you can find more information here: https://fla.wiki/4evyOFI

    Google's Chief Design Officer on why designers are the most strategic people in the room | Ivy Ross

  6. 1. Juni

    What it really takes to lead a global creative team | Tim Greenhalgh, Like a Moth, ex Landor & Fitch

    How can designers reach the executive level, and what are their responsibilities and the impact they get to create?To find out, join our Design Executives Series with Tim Greenhalgh, Founder and Creative Director at Like a Moth and former Chief Creative Officer at Landor & Fitch, one of the most iconic creative agencies in the world.Tim is also faculty member of our Executive Programme for Design Leaders: https://fla.wiki/3RTKnxH Over more than 30 years, Tim has led a team of over 1,200 curious minds across 20 countries, creating award-winning brand experiences for clients including Apple, LEGO, and Adidas. During our live interview, Tim will share his mistakes and learnings, along with insights into leading at executive level. What you'll learn ► How to create and maintain high-quality design standards, and motivate the team to "destroy the ordinary" ► The value of design and creativity for business performance ► Tim's journey from creative director to chief creative officer 00:00 Meet Tim Greenhalgh — 40 years leading global creative at Fitch and Landor, now founder of Like a Moth 02:00 What Tim learned from Rodney Fitch about the value of design 05:15 How to justify the value of design to clients 13:00 How to present bold creative ideas so clients say yes 19:25 Why most creative briefs are just agendas and how to fix them 23:35 What nobody tells you about being a chief creative officer 33:10 Dealing with underperformers in creative teams without burning the culture 35:30 Why there's no such thing as a bad project 45:20 How Tim uses sight, insight, foresight to start every creative project 52:40 Destroy Ordinary: the creative framework that united 26 global studios 57:45 The future of craft, ideas and creative leadership 01:06:00 How to sell the value of an idea (not just the design) to business leaders 01:08:45 Has hybrid working destroyed studio culture? 01:12:20 If you could change one thing in the world 👤 Who this episode is for: Design Leaders · Creative Directors · Heads of Design · Agency Founders · Brand Strategists · Innovation Leads · and anyone curious about creativity, leadership, and business Tim is also faculty member of our Executive Programme for Design Leaders: https://fla.wiki/3RTKnxH

    What it really takes to lead a global creative team | Tim Greenhalgh, Like a Moth, ex Landor & Fitch

  7. 12. Mai

    How to use Play as your Business Strategy | Michelle Lee, IDEO Partner

    How IDEO uses play to solve real business problems. In this interview, Ekaterina sits down with Michelle Lee, IDEO Partner and Executive Managing Director of IDEO San Francisco. Michelle Lee began her career as an aerospace engineer, working on satellites, wondering why it took so long to launch one. A friend's room full of toys changed everything. What followed was a winding path through the toy industry: an internship at IDEO in 2004, a startup she spun out and left, and a return to lead the Play Lab. Over two decades, she brought over 250 products to market with Hasbro, Mattel, and Sesame Workshop, and today, she is Partner and Executive Managing Director of IDEO's San Francisco studio.In a recent conversation with Future London Academy, Michelle shared what she's learned about creativity, leadership, ambiguity, and why play is one of the most underestimated tools in business. What you'll learn: ► Why play is a serious business tool, not a frivolous one ► How to design a non-linear career by following curiosity rather than chasing titles ► How to move from individual contributor into leadership without losing the craft ► Why clients are partners, not customers, and how generosity builds trust ► How to prove the ROI of design, play, and creativity using IDEO's POWER framework ► How to use AI as a sparring partner without losing your creativity 👤 Who this episode is for: Design Leaders · Product Designers · Heads of Design · Service Designers · Experience Designers · Creative Directors · Agency Founders · Innovation Leads · and anyone curious about creativity, leadership, and business Chapters: 00:00 Welcome and why play matters in business 05:30 How to design a non-linear career by following curiosity 10:30 From individual contributor to leader without losing the craft 17:00 Heart vs dollar sign: balancing creativity and business as a senior professional 20:30 Why clients are partners, not customers 24:30 How to step into senior leadership without going it alone 29:30 The IDEO IQ framework and the ROI of play 41:30 How to sit in ambiguity and why good friction matters 48:30 How to convince business leaders that play drives results 53:30 Cultivating IDEO's culture: concrete floors and rough prototypes 01:01:30 AI at IDEO: rough, rapid, right prototyping in the AI era 01:10:30 Earning design a seat at the table and more curiosity in the world

    How to use Play as your Business Strategy | Michelle Lee, IDEO Partner

  8. 22. Apr.

    AKQA Co-Founder on the Lessons Behind a $550 Million Agency | James Hilton

    Nearly 30 years ago, James Hilton answered an ad in Creative Review, met a stranger named Ajaz Ahmed, and they signed Virgin as their first client. That was the beginning of AKQA. AKQA went on to win Grand Prix Cannes Lions, James was named the UK's number one digital creative director three times, and they were acquired by WPP for around $550 million. He also made the Creativity 50 alongside Jonathan Ive and Lady Gaga. What followed was a design studio, a custom motorcycle brand featured by Netflix and Top Gear, a Chief Creative Officer role at Native, and now a position inside Abbott, helping a 100,000-person healthcare company grow.James invited Future London Academy to his home outside London to chat about his journey. And if you are curious about our Executive Programme for Design Leader that James teaches on, you can find more information here: https://fla.wiki/42jCun4 00:00:00 — Meet James Hilton — The Design Leader Who Built AKQA Into a 6,000-Person Agency 00:01:00 — Selling AKQA for £340M 00:04:00 — What made AKQA succeed: obsession, craft & hiring people smarter than you 00:09:00 — The founder's paradox: staying in the work vs. scaling a creative business 00:11:00 — Building a Culture of Honest Feedback as a Creative Leadership Strategy 00:16:00 — Over-delivering as a growth strategy: how AKQA became a trusted advisor 00:28:00 — Life after AKQA: leaving, fear, and starting over from scratch 00:37:00 — Imposter syndrome, catastrophic thinking & using data to fight anxiety 00:44:00 — Stoicism as a leadership practice: the philosophy that changed everything 00:49:00 — Design with a capital D: transforming organisations at scale (Abbott case study) 00:53:00 — Why design leaders are a business value lever, not a visual service 01:00:00 — AI as a design tool, post-scarcity futures & final advice for design leaders #designleadership #agencyfounder #

    AKQA Co-Founder on the Lessons Behind a $550 Million Agency | James Hilton
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Listen to relaxed conversations with inspiring creatives and innovators from around the world. Hear their stories, mistakes they have made on the way and opinions on what's going on in the industry. Get inspired!

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