On Strategy Showcase

Fergus O’Carroll
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  • Marketing
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Where marketers share the strategy stories behind amazing campaigns.

  1. vor 18 Std.

    AI ads are good enough. And that's the problem

    Can human-created ads drive better business outcomes than AI ads? From this collaboration between Ipsos and Syracuse University's S.I. Newhouse School of Public Communications, we hear why AI is currently struggling to drive business outcomes and how brands can navigate the delicate balance between creative efficiency and strategic effectiveness. Download the free report bit.ly/aiadreport

  2. 9. Juli

    On the Spot with Chris Gallery of Mother and Nick Hirst of Adam&Eve

    We talk campaigns from Heinz Ketchup and The New York Times. Chris Gallery is Global CSO at Mother and Nick Hirst is Global Strategy Lead on Mars across OMC at adam&eve, London. Thanks to Tracksuit and System1 for supporting this series.

  3. 5. Juli

    Martin Weigel's new book on lessons from the front line

    A favorite guest of the show, Martin is one of the most influential strategists in the industry. Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must listen and must read for all of us. Check him out at www.martinweigel.org

  4. 22. Juni

    Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”

    Stars like Patrick Mahomes, Travis Kelce and Taylor Swift have super charged the fanbase, but Lara's goal is bigger - an entertainment company with a football product. We talk about her plans, why she joined from L'Oreal and Stella Artois, and how the NFL's strict no paid media rule is creating a culture of creative innovation. She's joined by BarkleyOKRP CSO, Chris Cardetti and CCO, Brad Jones.

  5. 13. Juni

    On the Spot - Nike vs Adidas World Cup and Maker's Mark

    I'm joined by Amelea Renshaw, Head of Strategy at Lucky Generals, NYC and Janni Widerholm, Head of Social and GCD at TBWA/Chiat/Day Los Angeles. As always, thanks to System1 and Tracksuit for making this On the Spot series possible.

  6. 7. Juni

    Planning for Effective Outcomes Ep#3: Lessons in Getting Underway

    In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative. Johnny Corpuz, Head of Comms Strategy at BBDO, Asmirh Davis, Partner and President at Majority, and Gunny Scarfo, Co-Founder at Nonfiction join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com

  7. 31. Mai

    Walmart's Virtual Worlds Gaming Strategy

    Walmart's Head of Emerging Experience, Justin Breton and GEEIQ's CEO Charles Hambro join me to talk about gaming, virtual worlds and Walmart's place in them. This is episode one in a three episode virtual worlds series. Tickets for our June 18th, 2026 Live from Minneapolis show are now on sale.

  8. 28. Mai

    Why Uber Eats won tonight's 2026 U.S. Grand Effie

    Inside the Effie Judge's room in NYC on May 7th. Twelve judges were there to decide which of the seven Gold Effie-winning cases from earlier judging rounds would be awarded the prestigious Grand Effie for 2026. This is what happened.

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Where marketers share the strategy stories behind amazing campaigns.

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  • Erstellt von
    Fergus O’Carroll
  • Jahre aktiv
    2020 - 2026
  • Folgen
    310
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