The WARC Podcast

WARC
  • 3,5 (2)
  • MARKETING
  • WÖCHENTLICH

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

  1. VOR 4 TAGEN

    What resilience means for brands right now

    What does brand resiliency mean in a polycrisis? Fast Venture's Wade Eagar shares a four-phase framework for marketers to navigate geopolitical and economic uncertainty with WARC's Catherine Driscoll.

    36 Min.

  2. VOR 6 TAGEN

    The Effective CMO: Sephora's Zena Arnold

    Sephora is one of the world’s biggest beauty retailers. Zena Arnold, US CMO, joins the pod to discuss 'the lipstick effect', why Sephora is investing in women’s sports, emerging retail trends and the importance of brand building. Hosted by WARC's Anna Hamill.

    41 Min.

  3. 23. APR.

    Effective marketing is built on soft skills

    Ideas on their own don’t deliver marketing effectiveness. What if the real driver is something less visible? BMF Australia's Anna Bollinger and Christina Aventi join WARC's Rica Facundo to discuss the outsized influence of soft skills including trust, psychological safety and simplicity.

    32 Min.

  4. 21. APR.

    AI vs. retail media: why brand trust still wins

    From LLM platforms for discovery through to 'bot-to-bot commerce', agentic commerce is already revolutionizing the retail media space. WARC's Ann Marie Kerwin is joined by Andrew Lipsman and Alex Brownsell to discuss WARC's new Retail Media Radar report.

    31 Min.

  5. 16. APR.

    Four frameworks marketers need to know

    Effectiveness expert Tom Roach joins the pod to analyse some essential ideas in marketing effectiveness, including the performance plateau, the modified funnel, 'lots of little' and share of model. Hosted by WARC's David Tiltman.

    49 Min.

  6. 14. APR.

    Why brand is critical in the age of generative AI

    In a generative AI world, strong and consistent brands act as a bulwark against LLM confusion. But how can marketers equip themselves for success? WARC's Cathy Taylor talks to WARC guide contributors Gary J. Nix and Kate Watts how to build iconic or enduring brands in the AI era.

    45 Min.

  7. 9. APR.

    Systems thinking: what it is and what it's not

    Brands act as systems of meaning, with flexibility preferred over rigid guidelines. So what does 'complex systems management' mean for marketers? JP Castlin joins WARC's David Tiltman to break down the terminology of systems, the complexity of modern marketing and the need to find answers to that complexity.

    41 Min.

  8. 7. APR.

    Implications of the Gulf energy crisis

    WARC's new Global Ad Forecast maps out three scenarios for media spend as a result of war in the Middle East. WARC's James McDonald and Alex Brownsell make sense of the data, and what the current volatility will mean for advertisers in 2026.

    21 Min.
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Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

Informationen

  • Erstellt von
    WARC
  • Jahre aktiv
    2021 - 2026
  • Folgen
    439
  • Bewertung
    Unbedenklich
  • Copyright
    © WARC
  • Sendungswebsite
    The WARC Podcast

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