Cheeky Mid Weeky

Strength Coach Network

Cheeky Mid Weeky is the podcast from Strength Coach Network, where strength coaches continue their education. Hosted by Dr. Justin Lima, the show brings you conversations with strength and conditioning coaches, sport scientists, athletic trainers, researchers, and athletes working across professional, collegiate, tactical, high school, and private-sector performance. Each week, we dig into training, programming, sport science, leadership, career development, and the lessons learned from actually doing the job. Different coaches have different experiences, philosophies, and ways of solving problems — and that is exactly what makes the profession worth talking about. Dr. Lima has worked in strength and conditioning since 2009, including stops in the Big Ten, ACC, Ivy League, and private sector. Today, he serves as President and CEO of Strength Coach Network, a CEU-approved education platform serving strength coaches around the world. Real coaches. Real conversations. Education you can take back to the weight room. New episodes of Cheeky Mid Weeky drop every Wednesday. For more information from Strength Coach Network follow us at: Website: https://strengthcoachnetwork.com/ Blog: https://strengthcoachnetwork.com/blog Instagram: https://www.instagram.com/strength_coach_network/ YouTube: https://www.youtube.com/@StrengthCoachNetwork Facebook: https://www.facebook.com/strengthcoachnetwork Twitter: https://twitter.com/StrCoachNetwork

  1. 20 hr ago

    He Won as a Head Coach Twice: Then Stepped Down to Learn Again | Lonnie Maddox

    Lonnie Maddox is the Associate Director of Football Sports Performance at University of North Carolina. Prior to joining North Carolina, he served as an assistant strength coach at Kansas State University, helping the Wildcats to a 9-4 season and a victory in the 2024 Rate Bowl. Before Kansas State, Maddox was the Head Strength and Conditioning Coach at Valdosta State University and Alcorn State University, where he played a key role in multiple conference championships and deep postseason runs. A certified CSCS, RSCC, and USA Weightlifting Level 1 coach, Maddox earned his bachelor's degree from Troy University and his master's degree from Auburn University at Montgomery. $1 Trial Membership to SCN 🏫CEUs: https://strengthcoachnetwork.com/Trial Save on your re-certification to the NSCA and CSCCa with best price CEUs 🏫CEUs: https://strengthcoachnetwork.com/CEU Hawkin Dynamics https://www.hawkindynamics.com/ Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Power Lift https://www.powerliftusa.com/ Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. Dashr https://www.dashrsystems.com/ Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above. PlayerData https://www.playerdata.com/en-us PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above TeamBuildr https://www.teambuildr.com/en TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above. Thorne https://www.thorne.com/ Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

    He Won as a Head Coach Twice: Then Stepped Down to Learn Again | Lonnie Maddox
  2. 5 Aug

    Rugby League Coach: The 'Safe' Tackle Is Actually More Dangerous | Liam Shot

    Liam is the Head Coach of Sporting Olympique Avignon XIII and Co-Founder of Tackle University, where he helps coaches and players develop a deeper understanding of rugby league performance and tactics. He is also the creator of Rugby League IQ, an online coaching community focused on player and coach development. Based in the United Kingdom, Liam combines coaching, education, and entrepreneurship to support the growth of rugby league athletes and coaches around the world. He holds a Master's degree from the University of Hull. ___ $1 Trial Membership to SCN 🏫CEUs: https://strengthcoachnetwork.com/Trial ___ Save on your re-certification to the NSCA and CSCCa with best price CEUs 🏫CEUs: https://strengthcoachnetwork.com/CEU From our sponsors: Hawkin Dynamics 🌎Site: https://www.hawkindynamics.com/ Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above. Power Lift 🌎Site: https://www.powerliftusa.com/ Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above. Dashr 🌎Site: https://www.dashrsystems.com/ Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above. PlayerData 🌎Site:https://www.playerdata.com/en-us PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above TeamBuildr 🌎Site:https://www.teambuildr.com/en TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above. Thorne 🌎Site: https://www.thorne.com/ Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

    Rugby League Coach: The 'Safe' Tackle Is Actually More Dangerous | Liam Shot
  3. 29 Jul

    NFL Wide Receiver Tells ALL

    Tevaun Smith is a former professional football player and current financial services professional based in Toronto, Canada. After playing for the Indianapolis Colts, Jacksonville Jaguars, and in the Canadian Football League, Smith transitioned into financial services, helping individuals, business owners, and athletes navigate insurance, estate planning, and long-term wealth strategies. Drawing from his own experience as a professional athlete, Smith focuses on protecting income, reducing risk, and building long-term financial security. He is a graduate of the University of Iowa and has completed business and finance leadership programs through the University of Miami. $1 Trial Membership to SCN CEUs: https://strengthcoachnetwork.com/Trial Save on your re-certification to the NSCA and CSCCa with best price CEUs CEUs: https://strengthcoachnetwork.com/CEU From our sponsors: Hawkin Dynamics https://www.hawkindynamics.com/ Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Power Lift https://www.powerliftusa.com/ Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. Dashr https://www.dashrsystems.com/ Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. PlayerData https://www.playerdata.com/en-us PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. TeamBuildr https://www.teambuildr.com/en TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Thorne https://www.thorne.com/ Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust.

    NFL Wide Receiver Tells ALL
  4. 24 Jul ·  Bonus

    Keith Belton | From the NFL to the NBA: Lessons That Never Change

    Keith Belton has coached at nearly every level of sport—from the NFL and Power 4 football to the NBA and Olympic sports. In this episode, we discuss his journey into strength and conditioning, lessons from coaching Robert Griffin III during his Heisman season, working alongside Chip Kelly, the proper role of sports science, and why leadership is ultimately about serving others. ___ CONNECT WITH SCN: 📱Facebook: https://www.facebook.com/strengthcoachnetwork 🐦X: https://twitter.com/StrCoachNetwork 📷Instagram: https://www.instagram.com/strength_coach_network/ 🌎Site: https://strengthcoachnetwork.com/ 📝Blog: https://strengthcoachnetwork.com/blog/ ___ From our sponsors: Hawkin Dynamics 🌎Site: https://www.hawkindynamics.com/ Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above. Power Lift 🌎Site: https://www.powerliftusa.com/ Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above. Dashr 🌎Site: https://www.dashrsystems.com/ Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above. PlayerData 🌎Site:https://www.playerdata.com/en-us PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above. Thorne 🌎Site: https://www.thorne.com/ Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

    Keith Belton | From the NFL to the NBA: Lessons That Never Change
  5. 22 Jul

    Why Your AT and Strength Coach Should Never Compete! | Whitney Lee

    Whitney Lee, MS, AT, LAT, CSCS is a dual-credentialed athletic trainer and strength coach currently supporting the U.S. Air Force's Operational Health and Wellness (OHWS) program in Okinawa, Japan. With more than 15 years of experience in athletic training, performance, and rehabilitation, she has worked across military, collegiate, high school, and private-sector settings. Lee is also the owner of Athletic Medicine LLC and previously served as an athletic trainer at Grand Canyon University, California University of Pennsylvania, and multiple Arizona high schools. She earned her bachelor's degree from Grand Canyon University and her master's degree in Athletic Training from California University of Pennsylvania $1 Trial Membership to SCN 🏫CEUs: https://strengthcoachnetwork.com/Trial Save on your re-certification to the NSCA and CSCCa with best price CEUs 🏫CEUs: https://strengthcoachnetwork.com/CEU From our sponsors: Hawkin Dynamics 🌎Site: https://www.hawkindynamics.com/ Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Power Lift 🌎Site: https://www.powerliftusa.com/ Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. Dashr 🌎Site: https://www.dashrsystems.com/ Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. PlayerData 🌎Site:https://www.playerdata.com/en-us PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. TeamBuildr 🌎Site:https://www.teambuildr.com/en TeamBuildr is a platform for any coach in any setting. Every day, thousands of coaches log into TeamBuildr to write training programs, build questionnaires and access athlete training in a simple and manageable way. Be sure to check them out in the link above. Thorne 🌎Site: https://www.thorne.com/ Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

    Why Your AT and Strength Coach Should Never Compete! | Whitney Lee
  6. 20 Jul ·  Bonus

    Most Coaches Are Barely Scratching the Surface of BFR

    Blood Flow Restriction (BFR) is much more than a rehab tool. In this episode of Cheeky Mid Weeky, Mark Mitchell shares how he integrates BFR into warm-ups, conditioning, in-season lifting, recovery, and travel. He also explains why great coaches don't chase one method—they build a toolbox and use the right tool for the right athlete. Learn more about Hytro BFR here: https://hytro.com/pages/basketball?utm_source=podcast&utm_medium=paid-media&utm_campaign=basketball&utm_content=journal&utm_term=mens-performance ___ Save on your re-certification to the NSCA and CSCCa with best price CEUs 🏫CEUs: https://strengthcoachnetwork.com/CEU ___ From our sponsors: Hawkin Dynamics 🌎Site: https://www.hawkindynamics.com/ Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above. Power Lift 🌎Site: https://www.powerliftusa.com/ Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above. Dashr 🌎Site: https://www.dashrsystems.com/ Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above. PlayerData 🌎Site:https://www.playerdata.com/en-us PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above. Thorne 🌎Site: https://www.thorne.com/ Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

    Most Coaches Are Barely Scratching the Surface of BFR
  7. 18 Jul ·  Bonus

    PNF, Functional Training, Bands & Chains, and Hypertrophy | Supertraining in a Year (Pages 376–420)

    In this episode of Supertraining in a Year, Justin Lima and Yosef Johnson continue their journey through Supertraining, covering pages 376–420. Pages 376-405 were covered last week when Justin was at NSCA National but Yosef's camera stopped working again - they cover those pages briefly then they move on. This week's discussion dives into one of the most information-dense sections of the book, covering Proprioceptive Neuromuscular Facilitation (PNF), functional training, accommodating resistance, accelerated eccentric methods, and hypertrophy. Along the way, they explore why many "new" training concepts are actually decades old, how coaches should think about exercise selection, and why results—not trends—should drive programming decisions. ___ Download The Supertraining Reading Plan https://strengthcoachnetwork.com/st ___ Buy Supertraining to Read Along with Us - use code STRONGER20 to save 20% https://uaconcepts.com/product/supertraining ___ From our sponsors: Hawkin Dynamics 🌎Site: https://www.hawkindynamics.com/ Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above. Power Lift 🌎Site: https://www.powerliftusa.com/ Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above. Dashr 🌎Site: https://www.dashrsystems.com/ Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above. PlayerData 🌎Site:https://www.playerdata.com/en-us PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above. Thorne 🌎Site: https://www.thorne.com/ Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

    PNF, Functional Training, Bands & Chains, and Hypertrophy | Supertraining in a Year (Pages 376–420)
  8. 17 Jul ·  Bonus

    Mark Mitchell | Principles Over Methods: Building Elite Basketball Athletes

    Mark Mitchell has spent 15 years coaching Division I men's basketball, and in this conversation he shares the principles that have shaped his approach to developing elite athletes. Rather than following one training system, Mark explains why he's become principle-based instead of method-based, blending traditional strength training with modern performance methods to meet the demands of today's basketball athlete. ___ $1 Trial Membership to SCN 🏫CEUs: https://strengthcoachnetwork.com/Trial ___ Save on your re-certification to the NSCA and CSCCa with best price CEUs 🏫CEUs: https://strengthcoachnetwork.com/CEU ___ From our sponsors Hawkin Dynamics 🌎Site: https://www.hawkindynamics.com/ Hawkin Dynamics is the world leader in force plate solutions. Wireless hardware, intuitive software, and powerful analysis make Hawkin Dynamics the best choice for any coach or trainer. Make sure you check them out in the link above. Power Lift 🌎Site: https://www.powerliftusa.com/ Power Lift is an industry-leading designer and manufacturer of American-made strength and conditioning equipment. They understand that your Brand is important and offer several diverse ways to incorporate that Brand into your strength equipment. For more about Power Lift click the link above. Dashr 🌎Site: https://www.dashrsystems.com/ Dashr is a performance testing company best known for its laser timing, but also integrates with Teambuildr and offers a free Player Profile app used by 6k+ athletes. Beyond timing, they provide a full suite of testing solutions including verticals, broad jumps, RSI, biometrics, reaction, and AMS. For more about Dashr click the link above. PlayerData 🌎Site:https://www.playerdata.com/en-us PlayerData is Strength Coach Network’s trusted GPS provider and a FIFA Quality–certified system, used by coaches at every level to quantify training load and understand movement demands. PlayerData delivers reliable, actionable data at a strong value point, with seamless syncing that saves coaches precious time—so the focus stays on coaching, not managing technology. For more about PlayerData click the link above. Thorne 🌎Site: https://www.thorne.com/ Thorne is a global leader in high-quality nutritional supplements and health testing. Trusted by professional sports teams, the U.S. military, and practitioners around the world, Thorne is known for rigorous ingredient sourcing, third-party testing, and science-backed formulations. Whether supporting performance, recovery, or overall health, Thorne provides products coaches and athletes can trust. For more about Thorne click the link above.

    Mark Mitchell | Principles Over Methods: Building Elite Basketball Athletes

About

Cheeky Mid Weeky is the podcast from Strength Coach Network, where strength coaches continue their education. Hosted by Dr. Justin Lima, the show brings you conversations with strength and conditioning coaches, sport scientists, athletic trainers, researchers, and athletes working across professional, collegiate, tactical, high school, and private-sector performance. Each week, we dig into training, programming, sport science, leadership, career development, and the lessons learned from actually doing the job. Different coaches have different experiences, philosophies, and ways of solving problems — and that is exactly what makes the profession worth talking about. Dr. Lima has worked in strength and conditioning since 2009, including stops in the Big Ten, ACC, Ivy League, and private sector. Today, he serves as President and CEO of Strength Coach Network, a CEU-approved education platform serving strength coaches around the world. Real coaches. Real conversations. Education you can take back to the weight room. New episodes of Cheeky Mid Weeky drop every Wednesday. For more information from Strength Coach Network follow us at: Website: https://strengthcoachnetwork.com/ Blog: https://strengthcoachnetwork.com/blog Instagram: https://www.instagram.com/strength_coach_network/ YouTube: https://www.youtube.com/@StrengthCoachNetwork Facebook: https://www.facebook.com/strengthcoachnetwork Twitter: https://twitter.com/StrCoachNetwork

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