iGaming Daily

SBC Media
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A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.

  1. 8 HR AGO

    Ep. 709 | Gamification in 2026: What Operators Get Wrong | Optimove at ICE

    Gamification is one of the most powerful tools iGaming operators have to build real player loyalty, but only if it’s implemented correctly. In today’s episode of iGaming Daily, supported by Optimove, Charlie Horner is joined live at ICE by Kalev Karpuk, Optimove’s Director of Gamification, to break down what’s changed in gamification, what operators still get wrong, and how new tools are making it easier to build creative, configurable loyalty mechanics at scale.  Kalev explains why modern gamification is moving beyond “points and badges” into deeper experiences like missions, tournaments, public profiles, and broader loyalty systems, and why he believes gamification should be public by default to unlock the social layer that drives real engagement. Tune in to find out: Why gamification in 2026 is no longer “missions and badges”, and what’s replaced itThe most common mistakes operators make (and how to avoid them)Why gamification should be public, not hiddenHow gamification fits into CRM, email, SMS, and on-site engagementWhat Optimove is launching next, and why March is a key moment for rolloutHost: Charlie HornerProducer: Anaya McDonaldEditor: Luke WaltersGuest: Kalev Karpuk, Director of Gamification (Optimove)Location: ICE (Optimove stand) Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    23 min

  2. 1 DAY AGO

    Ep 708: Road to Rio: Are Prediction Markets Ready for Brazil?

    In today’s episode of iGaming Daily, we launch a brand-new Road to Rio series, inviting guest speakers who will be taking to the stage at our upcoming SBC Summit Rio. In our first episode, SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and special guest Hugo Baungartner, Chief Business Officer at Grupo Esportes Gaming Brasil, who will be speaking on the panel The Tax Game: Who Plays, Pays, as the trio discuss whether Brazil’s newly regulated market is ready for prediction markets and who should really be calling the shots. Tune in to today’s episode to find out: Why Brazil’s stock exchange (B3) is eyeing prediction markets as early as March or AprilWhether prediction markets belong under betting regulation or financial oversightHow recent court rulings could limit regulators from overstepping their authorityThe critical role of Pix, banks, and the Central Bank in enabling or blocking new verticalsWhy operators are taking a cautious “wait and see” approach before entering BrazilDon’t forget to catch Hugo at: The Tax Game: Who Plays, PaysStage 1 – Leadership Launched at 12% GGR under Law 14.790/2023, Brazil’s market is already testing the resilience of operators. With R$30 million licence fees, shifting SPA ordinances, and whispers of higher or even retroactive taxes, the pressure is mounting. In a landscape that changes by the week, clarity is power: know the rules, read the moves, and stay two steps ahead to weather the next regulatory shake-up. Get tickets now !!! Host: Fernando NoodtGuests: Ana Maria Menezes & Hugo BaungartnerProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    25 min

  3. 2 DAYS AGO

    Ep 707: Is Sports Data Alone No Longer Enough? Inside Genius Sports’ Legend Bet

    In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Genius Sports’ shock acquisition of Legend, and what it reveals about the future of sportstech, media ownership, and data-driven betting ecosystems. Tune in to today’s episode to find out: Why Genius Sports’ acquisition of Legend could mark a turning point for the sportstech and sports betting data marketWhat the shift toward combining media, audience, and data means for traditional sports data licensing modelsHow valuable owned media audiences have become as rights costs continue to riseWhether media ownership now offers a safer long-term strategy than exclusive data dealsHow this move could reshape competition, partnerships, and operator planning around major global sporting eventsHost: Fernando NoodtGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    23 min

  4. 5 DAYS AGO

    Ep 706: Surviving the Headwinds: Betsson’s Playbook for Growth

    In today’s episode of iGaming Daily, SBC’s Editor-at-Large Ted Menmuir is joined by CEO of Betsson AB Pontus Lindwall as the pair discuss Betsson’s financial resilience, navigating regulatory and tax headwinds, and the strategic outlook for M&A and growth heading into a pivotal 2026. Stay tuned to the second half of the podcast where SBC Media Manager Fernando Noodt is joined by Ted Menmuir to debrief the week’s biggest industry stories, including major M&A moves and what shifting investor sentiment means for European gaming PLCs. Tune in to today’s episode to find out: Why Betsson continues to deliver record-level revenues and double-digit margins despite rising regulatory and tax pressuresHow Lindwall views taxation as a competitive filter between regulated and unregulated marketsWhat Betsson’s €150m+ net cash position signals about its M&A ambitionsWhy Betsson is seen as a bellwether for European gaming stocks and what that means for the wider industryHow investor expectations are shifting from cost-cutting to smarter, more enterprising leadership ahead of 2026Host: Fernando Noodt Guests: Ted Menmuir & Pontus LindwallProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    21 min

  5. 6 DAYS AGO

    Ep 705: Duty of Care on Trial: What the Betfair Appeal Means for Operators and Players

    In today’s episode of iGaming Daily, host and SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir alongside a special guest, Tamsin Blow, Partner in the Litigation and Arbitration Group at CMS and a member of the International Masters of Gaming Law (IMGL), to break down the landmark Betfair Court of Appeal ruling and what it means for duty of care, player protection, and the future legal responsibilities of UK gambling operators. Tune in to today’s episode to find out: Why the UK Court of Appeal rejected the argument that operators owe a common-law duty of care to gambling customersHow negligence, breach of statutory duty, and breach of contract were assessed in the Gibson vs Betfair claimWhere the legal boundary now sits between LCCP regulatory obligations and civil liabilityWhether failures in safer gambling practices could ever lead to compensation claims in future casesWhat this ruling means for both operator compliance strategies and consumer responsibility going forwardHost: Charlie HornerGuests: Ted Menmuir & Tamsin BlowProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    24 min

  6. 4 FEB

    Ep 704: Advertising, Regulation and Confidence: Inside the BGC’s Latest Research

    In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio delve into the Betting and Gaming Council’s latest research on declining advertising spend, unpacking what it reveals about operator confidence, political pressure and the wider impact on the UK’s media and sports ecosystem. Tune in to today’s episode to find out: What the BGC’s research actually tells us about falling marketing spend and who commissioned, funded and shaped the reportWhy a reduction in advertising may signal deeper uncertainty across UK-licensed operatorsWhether lower gambling visibility is really a “win” for critics of the industry’s media presenceHow cuts to gambling advertising could ripple through sports, marketing and broadcast sectorsIf reduced legal advertising risks creating space for illegal operators and more work for the new Illegal Gambling Taskforce Host: Charlie HornerGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    25 min

  7. 3 FEB

    Ep 703: Inside the Illegal Gambling Taskforce: Powers, Pitfalls and Priorities

    In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss the UK government’s latest crackdown on illegal gambling and what it really means for the fight against the black market. Tune in to today’s episode to find out: What the new Illegal Gambling Taskforce is, how it will operate, and what powers it’s expected to haveWhether the Taskforce represents a serious escalation or another symbolic regulatory moveHow much of the UKGC’s £26m black-market budget could be absorbed by this initiativeWhy suppliers and payment providers may be the real pressure points regulators need to targetWhat rising UKGC licensing fees signal about the state of UK gambling regulation in 2026Host: Charlie HornerGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    21 min

  8. 2 FEB

    Ep 702: Maine iCasino in Doubt? Churchill Downs Lawsuit and Prediction Markets Under the Microscope

    In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman as the duo discuss the growing uncertainty around Maine’s proposed online casino market, the wider implications of prediction markets regulation in the US, and reflect on key industry moments in Jessica’s final episode as Managing Editor as she sadly departs SBC. Tune in to today’s episode to find out: Why Churchill Downs is taking the Maine regulator to court and what’s really behind the lawsuitWhether Maine’s online casino plans are now in serious jeopardyChurchill Downs’ complicated history with iGaming and why it continues to resist expansionWhat the legal challenge could mean for other US states considering iCasino regulationHow shifting federal sentiment around prediction markets could reshape the US gambling landscapeHost: Charlie HornerGuest: Jessica WelmanProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. And finally, we wish Jessica all the very best in her new endeavours, she’ll be hugely missed, but we can’t wait to see what she does next.

    29 min
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About

A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.

Information

  • Creator
    SBC Media
  • Years Active
    2023 - 2026
  • Episodes
    726
  • Rating
    Clean
  • Copyright
    © sportglobal

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