47 episodes

A Load of BS: The Behavioural Science Podcast is the place to come for very human stories. Put simply, its raison d’être is to try to explain why we do the things we do. In conversation with thinkers, leaders and writers from all fields, we will shine light on the peculiarity, uncertainty and complexity of our existence, and give context and comfort to our associated anxieties and fears. And we'll do this in an entertaining, accessible and educational way.Come and join the community!

A Load of BS: The Behavioural Science Podcast with Daniel Ross Daniel Ross

    • Business
    • 5.0 • 12 Ratings

A Load of BS: The Behavioural Science Podcast is the place to come for very human stories. Put simply, its raison d’être is to try to explain why we do the things we do. In conversation with thinkers, leaders and writers from all fields, we will shine light on the peculiarity, uncertainty and complexity of our existence, and give context and comfort to our associated anxieties and fears. And we'll do this in an entertaining, accessible and educational way.Come and join the community!

    047: Cerita Bethea on hand towels, Metaverse & the next behavioural science frontier

    047: Cerita Bethea on hand towels, Metaverse & the next behavioural science frontier

    In partnership with BEworks, one of the very best behavioural science consultancies globally.

    Cerita Bethea is Director of behavioural science at The Coca-Cola Company, and a practitioner of over 30 years standing, having also worked at Kimberley-Clark, Toyota and Ford.

    Listen in for a lovely case study about washing hands; a nostalgic trip down Covid memory lane. We also project towards the next frontier; behavioural science in the metaverse. Your guess is as good as mine.

    Show notes
    Cerita’s academic path into behavioural science – from law to engineering psychologyFrom Ford to Kimberly-Clark to Coca-ColaHow the profession has changed over 30 years, and what still excites Cerita about itKimberly-Clark case study: tackling personal hygiene on the factory floorThe next frontier for behavioural science: data science, behaviour and decision making in the metaverseGetting out of your comfort zone: how does one become a practitioner and what are the pathways to get into the field?What would Cerita ask back from the industry?Subscribe for more here
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    • 26 min
    046: Wardah Malik on the future of behavioural science

    046: Wardah Malik on the future of behavioural science

    I’m thrilled to be launching my partnership with BEworks today. Co-founded by Dan Ariely and Nina Mazar (previous guest on the show alongside Dilip Soman), BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper.

    And so today starts a 10-part series of short, sharp and very digestible conversations with practitioners at the heart of the action; from Coca-Cola to Novartis to Natwest Bank to the World Bank.

    But today, I’m delighted to be kicking off by talking to BEwork’s new CEO Wardah Malik.

    Show notes
    How does BEworks approach client challengesWork Wardah is most proud ofCreating, sustainable behavioural change at scaleBEworks’s Reimagining strategyDiversity of talent in behavioural scienceWhat skills are needed to be a successful behavioural scientist?The different languages of behavioural scienceThe next frontier: what does better access to data and AI mean for behavioural scienceThe intersection of behavioural science and cognitive technologyBehavioural science is like the Wild WestSubscribe for more here
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    • 22 min
    045: John List on the Voltage Effect & life at Uber, Lyft and Walmart

    045: John List on the Voltage Effect & life at Uber, Lyft and Walmart

    My guest today is sports nut, almost pro golfer but primarily Professor at the University of Chicago and Chief Economist at Walmart John List.

    Just when you thought we were about to dive into the politics of diverging golf tours, instead we're going to turn our attention to ride hailing companies Uber and Lyft, where John was also Chief Economist. What was Travis Kalanick really like to work for?
    John also recently published ‘The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale’ and so we're also discussing how to scale a business and we bring it to life with the story of the failed Jamie's Italian restaurant chain.
    John's passion is using field experiments to explore economic questions and so our conversation is filled with great stories from John's time in the White House, to rideshare to groceries and even collaboration with DARPA. 
    Show notes
    When fieldwork is needed in scientific discovery to describe the real worldJohn’s journey from the White House, Uber, Lyft and now Walmart Chief EconomistBreaking out of silos to make deep cultural impactWorking with DARPA, moonshots and hiring the right teamHow John didn’t become a truckerWhat interests John about the subject of scale?What is a voltage effect?The story of Jamie’s Italian and a failure to scale: negotiables and non-negotiablesThinking on the margin vs. by the average: applying it in the real world beyond the university campusWhy Logan Green, CEO Lyft, a trained econ major, was leaving dollars on the floorWhy quitting is for winnersScaling culture: Uber vs LyftJohn’s hopes for the book: add science to scalingSubscribe for more here
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    • 52 min
    044: Steve Martin on influence, persuasion and delivering the right message

    044: Steve Martin on influence, persuasion and delivering the right message

    Steve Martin is a behaviorial science practitioner and a leading member of Dr Robert Cialdini's consultancy Influence at Work, where he heads up the UK practice. 
    Steve is a Royal Society nominated author and a co-author with Bob Cialdini on a number of books, including their most recent tome, alongside Dr Noah Goldstein, Messengers, Who We Listen to, Who We Don’t and Why. This is a timely exploration of why some people in society are listened to and why others are ignored regardless of the truth or wisdom of their message; a subject we address today. In all, Steve's books have sold in excess of 1.5 million copies.
    Show notes
    The work and influence of Bob Cialdini over nearly 50 yearsWhat leads us to say “Yes” to a requestWhat came before Bob, codifying social psychology for everyone and making it accessibleImmunisation of influence techniquesHow a waiter/waitress can increase their tips through reciprocitySmall Bigs: creating big impacts with small changesWhat makes some people better communicators than others?Why are self-confident ignoramuses so often believed and why are thoughtful experts ignored?In an increasingly information overloaded world, the messenger has become the messageHard (perceived status and dominance) and soft (making connection with others) messengersHow truth and trust work together. How can you trust someone who lies to you?How do we use influence techniques for good in a world of disinformation?Influence and sports management: history is important, but recency keeps the scoreWhat Steve has learnt from co-authorshipSubscribe for more here
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    • 48 min
    043: Sir Michael Barber on the science of delivery in politics

    043: Sir Michael Barber on the science of delivery in politics

    Returning from the Summer, this week I'm talking to Sir Michael Barber, the man who Tony Blair appointed to create and then run his Delivery Unit at No. 10.

    While not overt, there's lots of behavioural science going on here: creating repeatable routines, fear of and resistance to change, influencing and persuading intransigent individuals. A great part of Michael's work after all is understanding people, with all their biases and preconceptions, and then reorganising them.

    Show notes
    What Scafell Pike walk teaches you about problem solvingWhy did Tony Blair ask Michael to set up his Delivery Unit?What was the civil service doing before the introduction of the Delivery Unit?Changing real people’s lives in a very visible, meaningful wayHow boring and radical government must hang togetherWhy delivery is like a soap opera as well as a documentaryThe importance of a guiding coalition in government to make policy happenGovernment by routine vs. by spasmBuy-in is overrated, or why you don’t need it at the beginningReaching irreversibilityHow intrusive press blurs the line between transparency and privacyExcuses that ministers throw up to resist changeWhat Michael advised Boris Johnson in 2019The next frontier in Delivery – using real-time dataSubscribe for more here
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    • 44 min
    042: Bri Williams on being predictably irrational

    042: Bri Williams on being predictably irrational

    Bri Williams is one of the foremost behavioural scientists in Australia. She’s obsessed with application rather than theory, and I buy that approach 100%. She majored in accounting and psychology (a rare but actually quite sensible combination), built a corporate career in product design and marketing, the BS switch was flicked in 2008 when she read Dan Ariely’s ‘Predictably Irrational’; a book that would change her life.
    It crystallised why she had been experiencing a nagging irritation throughout her 15 year corporate career. And it started to address questions like why people get frustrated with their colleagues, why campaigns fail and why products flop.
    She realised ‘we've been doing it wrong’. Our assumptions about why and how to influence behaviour had been wrong. 
    That book inspired Bri to start People Patterns, one of Australia's first consultancies to apply behavioural economics to everyday business and personal effectiveness, to write books on the topic and work with businesses to make their lives easier.
    Show notes
    Bri’s funny hats, visual devices and other beh sci propsHow do I use beh sci in my podcast to get the most out of my guests?The story of my podcast theme tune and the tone it setsBri’s background: precision and creativityInfluence of Dan Ariely’s writingThe 3 barriers to action: Bri’s BS modelMarginal gains and the problems Bri loves solvingWhat the best communicators do? Feelings rather than facts, audience vs. egoThe simplicity paradoxEscaping an elephant in BotswanaSubscribe for more here
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    • 53 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

jonlee1978 ,

Fascinating discussion

This podcast offers a wide breadth of interviewees and fascinating, lively discussion. Really enjoyable.

Futureboy2000 ,

Really good conversations

Very enjoyable

fcharlottte ,

Fascinating

Love how it makes me think of things from surprising angles

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