Focus on WHY

Amy Rowlinson

Seeking fulfilment and purpose in your life? The intention of this podcast is to encourage you to focus on your WHY which will enable and empower you to achieve your desires. Creating positive, global ripple effects, guests from all walks of life and at differing stages in their business, career and life speak with podcast host, Amy Rowlinson, sharing their unique perspectives on purpose in relatable, uplifting and inspiring conversations. Have a Purpose. Have a Plan. Focus on WHY.

  1. 2 days ago

    Intergenerational Harmony with Alastair Greener

    Curious about how generational differences shape the way we work, communicate and connect? Generational communication expert and PSA President Alastair Greener steps out from behind the mic to share his journey from hospitality, entertainment and television into generational thinking and workplace cohesion. Drawing on original research and UK-centric data, Alastair challenges generational stereotypes and explores how life stage, social evolution and generational framing influence engagement, communication and connection. Advocating curiosity, authentic listening and acceptance of difference, he shares insights into purpose, legacy and the importance of bridging generations at work and at home. Tune in to understand the value behind embracing his five steps towards greater understanding and Intergenerational Harmony. KEY TAKEAWAY "Engagement comes from a multitude of things but one of them is cohesion."   BOOK RECOMMENDATIONS* Mind the Gap by Graeme Codrington - https://amzn.eu/d/0biYLtQV  Generationally Speaking by Alastair Greener - https://amzn.eu/d/0hkUQqQQ    ABOUT THE GUEST – Alastair Greener Alastair Greener is a Generational Communication expert helping organisations understand generational differences in the workplace. He shows businesses how to create a more cohesive and productive work environment while building stronger business relationships with effective generational communication. Alastair hosts the Alastair Greener Generationally Speaking Podcast and is the author of "Generationally Speaking - How to Bridge the Generation Gap and Communicate with Confidence"  With a background in TV Presenting and performance, he's been in the communications business for over 30 years and is currently the president of the Professional Speaking Association.   CONNECT WITH ALASTAIR https://www.linkedin.com/in/alastairgreener  https://www.instagram.com/ag.generationallyspeaking  https://generationallyspeaking.co.uk    ABOUT THE HOST - AMY ROWLINSON Amy is a purpose and fulfilment coach, author, podcast strategist and mastermind host who empowers purpose-driven leaders to boost productivity, engagement and meaning in life and work. Through transformational conversations, Amy helps individuals overcome overwhelm and live with clarity, building living legacies along the way.   WORK WITH AMY If you're interested in how purpose can help you and/or your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call    KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter    CONNECT WITH AMY https://linktr.ee/AmyRowlinson    BUY AMY'S BOOK (Finalist in the 2025 Business Book Awards) * Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu    HOSTED BY AMY ROWLINSON   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.  *As an Amazon Associate, Amy earns from qualifying purchases.

    Intergenerational Harmony with Alastair Greener
  2. 1 Sept

    Radical Self-Responsibility with Lara Waldman

    Are you ready to rethink wealth, purpose and the power within? Returning to the show, wealth manifestation mentor Lara Waldman speaks about her work with entrepreneurs and leaders to consciously create both financial and inner wealth. Lara shares how balancing feminine flow with masculine action can unlock an inner wealth system and create results that go beyond logic. With raw honesty, she reflects on the pain, responsibility and purpose behind her 30-year journey, the importance of self-responsibility and how aligned support can help us overcome inner blocks and step into our fullest potential. If you want to master the art of conscious wealth and human potential and uncover your unique wealth frequency, discover what it means to embrace Radical Self-Responsibility. KEY TAKEAWAY "We do a lot of meaning-making and storytelling about why things are happening in our life, and what I like to tell people to do is take radical self-responsibility for their results."   BOOK RECOMMENDATION* Money Manifestation Mastery by Lara Waldman - https://amzn.eu/d/0a8Jy6j3     ABOUT THE GUEST – LARA WALDMAN Lara Waldman, The Wealth Activator, is a manifestation expert, healer, podcast host, and author of Money Manifestation Mastery. She helps purpose-driven entrepreneurs and leaders release money blocks, own their value, and manifest true wealth in finances and life.   CONNECT WITH LARA https://larawaldman.com https://larawaldman.com/podcast https://www.instagram.com/larawaldmanofficial https://www.youtube.com/@LaraWaldmanabundanceactivator https://www.facebook.com/abundanceactivator https://www.linkedin.com/in/larawaldman     ABOUT THE HOST - AMY ROWLINSON Amy is a purpose and fulfilment coach, author, podcast strategist and mastermind host who empowers purpose-driven leaders to boost productivity, engagement and meaning in life and work. Through transformational conversations, Amy helps individuals overcome overwhelm and live with clarity, building living legacies along the way.   WORK WITH AMY If you're interested in how purpose can help you and/or your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call    KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter    CONNECT WITH AMY https://linktr.ee/AmyRowlinson    BUY AMY'S BOOK (Shortlisted in the 2025 Business Book Awards) * Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu    HOSTED BY AMY ROWLINSON   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.  *As an Amazon Associate, Amy earns from qualifying purchases.

    Radical Self-Responsibility with Lara Waldman
  3. 25 Aug

    Why Creating Space Matters with Ingrid Pope

    How much clutter is holding you back? Ingrid Pope takes decluttering far beyond the messy spare room—into our overloaded minds, tangled emotions and the choices that shape our lives. Reflecting on her journey from corporate life and approaching burnout to coaching and writing, Ingrid shares how questioning the 'ant hill' of busy work led her to create more space, intention and choice. Through personal stories and client experiences, she explores how awareness, emotional insight and deliberate decisions can transform how we think, work and live. Tune in to discover why creating space matters.  KEY TAKEAWAY "Be choiceful. Whatever it is that you choose, choose it. Go through life with intention."   BOOK RECOMMENDATION* Uncluttered: How to create space to think, work and live by Ingrid Pope - https://amzn.eu/d/09Y0rxwm   ABOUT THE GUEST – INGRID POPE  Ingrid Pope is the decluttering expert. In her 16-year corporate IT career, she experienced firsthand how too much clutter can affect focus, effectiveness and decision-making. Coupling this experience with a lifelong interest in organizing spaces, she now runs her own coaching practice, Creating Space, which focuses on decluttering all aspects of her clients' lives for effectiveness and agency.    Alongside coaching, she runs courses, talks and workshops on reducing the clutter, the busy-ness and the noise, bringing to her audiences fun and novel ways of regaining their attention and focus. She has also just published her first book Uncluttered: How to create space to think, work and live.    CONNECT WITH INGRID https://creating-space.co/  https://www.linkedin.com/in/ingridpope/  https://www.instagram.com/ingrid_creates_space/  https://www.facebook.com/ingrid.pope.10/  https://www.youtube.com/@creatingspace7607      ABOUT THE HOST - AMY ROWLINSON Amy is a purpose and fulfilment coach, author, podcast strategist and mastermind host who empowers purpose-driven leaders to boost productivity, engagement and meaning in life and work. Through transformational conversations, Amy helps individuals overcome overwhelm and live with clarity, building living legacies along the way.   WORK WITH AMY If you're interested in how purpose can help you and/or your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call    KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter    CONNECT WITH AMY https://linktr.ee/AmyRowlinson    BUY AMY'S BOOK (Finalist in the 2025 Business Book Awards) * Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu     HOSTED BY AMY ROWLINSON   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.  *As an Amazon Associate, Amy earns from qualifying purchases.

    Why Creating Space Matters with Ingrid Pope
  4. 18 Aug

    Become Part of the Solution with Dunia Shafik

    What does it mean to be part of the solution when life turns upside down? Dunia Shafik shares the heart-wrenching story of her son's journey from victim to perpetrator of knife crime and the hidden sentence carried by families left behind. Reflecting on cultural grooming, systemic failures, belonging and rehabilitation, Dunia reveals the profound moral decision to turn her son in, choosing prison over the grave.   Transforming trauma into purpose, she now works with young men, prisoners and mothers to challenge narratives of punishment and blame, championing empathy, courage and love-based solutions. This episode demonstrates how love over fear breaks cycles of trauma to transform lives and by doing so you choose to become part of the solution.   KEY TAKEAWAY "Love wins. So instead of being stuck in fear, let's choose to be in love."   ABOUT THE GUEST – DUNIA SHAFIK Dunia Shafik is a community leader, coach and trainer specialising in supporting families impacted by the criminal justice system, with a focus on mothers and young men affected by youth violence and incarceration. She is the founder of Manhood from Within™, a Community Interest Company (CIC) delivering a CPD-accredited programme supporting young men and emerging men to develop mature masculinity, and A Life of Choices, a CIC empowering mothers of incarcerated children to reclaim their voices and strengthen their wellbeing.   Drawing on both professional expertise and lived experience as a mother of a son serving a life sentence, Dunia brings a trauma-informed, compassionate approach to her work. She holds a master's degree in Youth and Community Work, is a qualified life coach and NLP Master Practitioner, and is committed to driving healing, rehabilitation, and social change.   CONNECT WITH DUNIA  https://www.instagram.com/a_life_of_choices/ https://www.linkedin.com/in/dunia-shafik-627a4811b https://www.alifeofchoices.com   https://www.manhoodfromwithin.co.uk     ABOUT THE HOST - AMY ROWLINSON Amy is a purpose and fulfilment coach, author, podcast strategist and mastermind host who empowers purpose-driven leaders to boost productivity, engagement and meaning in life and work. Through transformational conversations, Amy helps individuals overcome overwhelm and live with clarity, building living legacies along the way.   WORK WITH AMY If you're interested in how purpose can help you and/or your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call    KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter    CONNECT WITH AMY https://linktr.ee/AmyRowlinson    BUY AMY'S BOOK (Finalist in the 2025 Business Book Awards) * Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu    HOSTED BY AMY ROWLINSON   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.  *As an Amazon Associate, Amy earns from qualifying purchases.

    Become Part of the Solution with Dunia Shafik
  5. 11 Aug

    From Warships to Wellbeing with Chris Dodd

    What happens when the structure and identity you've known for nearly two decades suddenly disappears? After almost 19 years in the Royal Navy and a life-changing cancer diagnosis, Chris Dodd shares his honest journey through military transition, cancer recovery and rebuilding his identity beyond the uniform. Exploring leadership, resilience, mental health and purpose, Chris reflects on the challenges of uncertainty and the importance of authenticity, vulnerability and connection. Through his work as an author and leadership consultant, he now helps others navigate change and lead with confidence. Discover how adversity transformed his focus from warships to wellbeing. KEY TAKEAWAY "You can't steer a ship looking at the wakes. Keep looking forward to keep moving forward."   BOOK RECOMMENDATION* Navigating Leadership: Essential lessons from a life at sea by Chris Dodd - https://amzn.eu/d/08s7GBHm   ABOUT THE GUEST – CHRIS DODD Chris Dodd is a former Royal Navy Chief Petty Officer Marine Engineer with almost 20 years' leadership experience gained in demanding operational environments. After leaving the military, he founded R2AI, helping organisations prepare for leadership in an AI-driven world. Chris is the author of Navigating Leadership: Essential Lessons from Life at Sea, a practical guide for new and aspiring leaders based on real experiences rather than theory. Having faced cancer, mental health challenges, and the transition from military to civilian life, he is passionate about helping others build confidence, resilience, and the leadership skills needed to look after people while delivering results.   CONNECT WITH CHRIS DODD https://www.linkedin.com/in/chris-dodd12/      ABOUT THE HOST - AMY ROWLINSON Amy is a purpose and fulfilment coach, author, podcast strategist and mastermind host who empowers purpose-driven leaders to boost productivity, engagement and meaning in life and work. Through transformational conversations, Amy helps individuals overcome overwhelm and live with clarity, building living legacies along the way.   WORK WITH AMY If you're interested in how purpose can help you and/or your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call    KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter    CONNECT WITH AMY https://linktr.ee/AmyRowlinson    BUY AMY'S BOOK (Finalist in the 2025 Business Book Awards) * Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu    HOSTED BY AMY ROWLINSON   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.  *As an Amazon Associate, Amy earns from qualifying purchases.

    From Warships to Wellbeing with Chris Dodd
  6. 4 Aug

    Reflections with Actions with Amy Rowlinson

    Ever felt stuck, craving more purpose in work and life? Amy Rowlinson dives deep into powerful transformations, sharing personal moments and lessons from five inspiring guests – from leaving unfulfilling careers, overcoming trauma, embracing new identities, to building businesses rooted in meaning. Discover the pivotal role that self-reflection and courageous action play in finding clarity, challenging old beliefs, and redefining success. If you're questioning your path or seeking practical steps to live with more intention, don't miss this energising solo episode. Featured Episodes: 521 Midlife Awakening with Nathalie Cordell 522 Making Meaningful Connections with Eleanor Sands 523 Changing Lives from the Inside Out with Marc McNeice 524 Lifting for Life with Natalie Hurdley 525 Establish Better Boundaries with Larissa Astara Gray   KEY TAKEAWAY "Reflection without action changes very little, but action without reflection often leads you in the wrong direction. It's when you intentionally combine the two that purpose becomes something you don't just understand; you live it."   ABOUT THE HOST - AMY ROWLINSON Amy is a purpose and fulfilment coach, author, podcast strategist and mastermind host who empowers purpose-driven leaders to boost productivity, engagement and meaning in life and work. Through transformational conversations, Amy helps individuals overcome overwhelm and live with clarity, building living legacies along the way.   WORK WITH AMY If you're interested in how purpose can help you and your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call    KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter    CONNECT WITH AMY https://linktr.ee/AmyRowlinson    BUY AMY'S BOOK (Shortlisted in the 2025 Business Book Awards) Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu    HOSTED BY AMY ROWLINSON   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.  As an Amazon Associate, Amy earns from qualifying purchases.

    Reflections with Actions with Amy Rowlinson
  7. 28 Jul

    Establish Better Boundaries with Larissa Astara Gray

    Episode Trigger Warning: Discussion of Rape Have you ever questioned where your boundaries came from and how they shape the way you see yourself and your relationships? Survivor, sex education speaker and founder of Better Boundaries CIC, Larissa Astara Gray speaks about her journey from childhood trauma and teenage rape to reclaiming her voice and purpose. She shares why breaking the silence around sex, consent and healthy relationships is essential, how education can empower the next generation, and why safe connections begin with understanding our own boundaries. On a mission to change the narrative for young people, discover what it truly means to establish better boundaries.   KEY TAKEAWAY "We've been fed this very, very toxic view of what sexuality is, which is objectification, control, dominance, performance. That's so far away from what true intimacy is, which is safety, care, consideration, respect, honesty, and actually what that does is it empowers and it expands both parties. The other stuff is limiting, it's constrictive, it's disempowering, it's everything we don't want it to be."   BOOK RECOMMENDATION* Coming of Age on a Porn Set by Jewel Baraka - https://amzn.eu/d/0arNyQCR    RESOURCE Interview with Christopher Zeischegg for Porn Education Awareness Week Day 3 - The Human Cost: https://riverside.com/shared/exported-clip/b42e26d0105a1202e60a    ABOUT THE GUEST – LARISSA ASTARA GRAY Larissa Astara Gray is an inspirational positive sex education speaker and founder of Better Boundaries CIC, a Community Interest Company dedicated to protecting and educating young people on the dangers of online toxic sexual content. She delivers empowering, shame-free talks on consent, boundaries, pornography awareness, trauma prevention, and healthy sexuality. Drawing from her personal journey overcoming rape, sexual shame, and addiction, Larissa equips young people, educators, and parents with the knowledge and tools for informed choices, safer relationships, and confident sexual communication. She also offers practical resources and workshops to foster respect and long-term positive change.   CONNECT WITH LARISSA ASTARA GRAY https://www.larissaastaragray.co.uk  https://www.betterboundaries.co.uk  https://www.linkedin.com/in/larissa-astara-gray-a98374202/    https://www.vibe25radio.com  https://www.instagram.com/betterboundariesonline    ABOUT THE HOST - AMY ROWLINSON Amy is a purpose and fulfilment coach, author, podcast strategist and mastermind host who empowers purpose-driven leaders to boost productivity, engagement and meaning in life and work. Through transformational conversations, Amy helps individuals overcome overwhelm and live with clarity, building living legacies along the way.   WORK WITH AMY If you're interested in how purpose can help you and/or your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call    KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter    CONNECT WITH AMY https://linktr.ee/AmyRowlinson    BUY AMY'S BOOK (Shortlisted in the 2025 Business Book Awards) * Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu    HOSTED BY AMY ROWLINSON   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.  *As an Amazon Associate, Amy earns from qualifying purchases.

    Establish Better Boundaries with Larissa Astara Gray
  8. 21 Jul

    Lifting for Life with Natalie Hurdley

    Who are you when life changes the roles that once defined you? Team GB powerlifter, personal trainer and mum Natalie Hurdley shares how she has navigated life's many transitions while discovering strength that goes far beyond the barbell. She reflects on how motherhood, running a business and competing at the highest level have shaped her identity, and why empowering women to overcome their fear of the gym has become her mission. Discover why building muscle is vital for long-term health, confidence and independence and what it truly means to keep lifting for life.   KEY TAKEAWAY "When you get a barbell in your hands and you learn how to move it safely and load that weight up, that extra level of confidence is like nothing else. It's incredible, because you realise what your body is actually capable of."   ABOUT THE GUEST – NATALIE HURDLEY Natalie Hurdley is a strength coach, personal trainer, and competitive powerlifter with over 18 years of experience helping women build confidence through strength training. As the founder of NH Personal Training, she specialises in supporting overwhelmed, high-achieving women who feel stuck, inconsistent, or unsure where to start with fitness. Natalie is passionate about simplifying exercise and helping women create sustainable routines that fit around real life, careers, and family commitments. A mum, content creator, and Team GB powerlifter, she believes that strength is about more than physical performance; it's about building confidence, resilience, and trust in yourself both inside and outside the gym.   CONNECT WITH NATALIE HURDLEY https://natalie-hurdley.systeme.io/nhpt-blogs  https://www.youtube.com/@Nataliehurdley  
https://www.linkedin.com/in/nataliehurdley
  https://substack.com/@nataliehurdley  https://www.instagram.com/nhpersonaltraining/  https://www.tiktok.com/@nataliehurdley     ABOUT THE HOST - AMY ROWLINSON Amy is a purpose and fulfilment coach, author, podcast strategist and mastermind host who empowers purpose-driven leaders to boost productivity, engagement and meaning in life and work. Through transformational conversations, Amy helps individuals overcome overwhelm and live with clarity, building living legacies along the way.   WORK WITH AMY If you're interested in how purpose can help you and/or your business, please book a free 30 min call via https://calendly.com/amyrowlinson/call    KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter    CONNECT WITH AMY https://linktr.ee/AmyRowlinson    BUY AMY'S BOOK (Finalist in the 2025 Business Book Awards) * Focus on Why by Amy Rowlinson with George F. Kerr – https://amzn.eu/d/6W02HWu    HOSTED BY AMY ROWLINSON   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.  *As an Amazon Associate, Amy earns from qualifying purchases.

    Lifting for Life with Natalie Hurdley

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Seeking fulfilment and purpose in your life? The intention of this podcast is to encourage you to focus on your WHY which will enable and empower you to achieve your desires. Creating positive, global ripple effects, guests from all walks of life and at differing stages in their business, career and life speak with podcast host, Amy Rowlinson, sharing their unique perspectives on purpose in relatable, uplifting and inspiring conversations. Have a Purpose. Have a Plan. Focus on WHY.

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