25 episodes

Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.


Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.


Each episode is an intriguing challenge involving an insightful expert who reveals some of their best-kept secrets, which you can use right away to boost your business.


All episode articles: Growth Interviews


Follow Omniconvert on:


FacebookTwitterLinkedinYouTube

Growth Interviews - engaging conversations driven by digital business growth Omniconvert

    • Marketing

Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth.


Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce.


Each episode is an intriguing challenge involving an insightful expert who reveals some of their best-kept secrets, which you can use right away to boost your business.


All episode articles: Growth Interviews


Follow Omniconvert on:


FacebookTwitterLinkedinYouTube

    Andrew Salzman: There is an unbelievable range of new opportunities

    Andrew Salzman: There is an unbelievable range of new opportunities

    In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Andrew Salzman, global market development and growth strategist with over 20 years of experience and a proven international track record of leading change and developing markets for top companies, worldwide.


    Andrew Salzman is one of the most insightful experts who provides companies seeking transitional or transformational growth with the market and customer-based insights to ensure product-market fit and aligned cross-functional execution. He specializes in market development strategy, strategic planning frameworks, marketing and sales planning, messaging and brand architectures, product portfolio and direction, channel strategies, go-to-market planning, sales enablement, product marketing, and lead generation.


    An expert with lots of experiences to share, Andrew Salzman worked with innovative technologies including AI, Cloud, IoT, Big Data, Mobile, & Social Media across industries like enterprise hardware - software - infrastructure, cybersecurity, healthcare, financial services, cleantech, storage and networking, social media, talent management, and consumer tech software/hardware. Now it’s time to sit for one of the greatest marketing lessons.


    The best takeaways:


    Points of view on the digital landscape - 01.25Challenges technology changed - 02.52Product market fit vs. channel market fit - 04.53Principles of starting a digital business - 18.35Lessons of success - 21.35States of company development - 25.28AI and Machine learning - 34.55

    Podcast Notes: Andrew Salzman: There is an unbelievable range of new opportunities


    All episode articles: Growth Interviews


    Follow Omniconvert on:


    FacebookTwitterLinkedinYouTube

    • 42 min
    Simo Ahava: All data is corrupt. What to do about it?

    Simo Ahava: All data is corrupt. What to do about it?

    In this week’s episode of Growth Interviews, we invite you to join our conversation with Simo Ahava, partner and Senior Data Advocate at 8-bit-sheep, helping with strategy, transformation, enterprise innovation, tech, user experience and metrics.


    Simo Ahava has also been a Google Developer Expert for Google Analytics and Google Tag Manager since 2014, to improve the entire “life cycle” of data collection, processing, and reporting. Most often, he writes on his blog about web analytics, but also about digital marketing, more specifically SEO, web development and working with the Google Cloud Platform.


    He believes in the power of data and technology. He is also a strong advocate for altruistic knowledge sharing.


    The best takeaways:


    The most probable misuse of data in marketingWhat is fixable and not in the misuse of corrupt dataShould web tracking be blocked?Anomaly detection - the next best thing in machine learning

    Podcast Notes: Simo Ahava: All data is corrupt. What to do about it?


    All episode articles: Growth Interviews


    Follow Omniconvert on:


    FacebookTwitterLinkedinYouTube

    • 52 min
    Nir Eyal: The power to become indistractable

    Nir Eyal: The power to become indistractable

    In this week’s episode of Growth Interviews, we invite you to join our conversation with Nir Eyal, Wall Street Journal bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life". He is also a renowned public speaker and consultant.


    Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch and Psychology Today. He has sold two technology companies since 2003 and now helps teams design more engaging products.


    Nir blogs regularly at nirandfar.com, a blog about the intersection of psychology, technology, and business, which he refers to as "behavioral design." His blog covers topics such as user experience, behavioral economics and even neuroscience.


    He is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Anchor.fm (acquired by Spotify) Product Hunt, Pantry, Kahoot!, Refresh.io (acquired by LinkedIn), Happy Bits, Presence Learning, 7 Cups of Tea and Pana.


    The best takeaways:


    How to start working on a new book - 0:50What to do when you cannot be “indistractable” - 3:38The concept of “identity pacts” - 8:30Time management is pain management - 11:12How to deal with self-criticism - 13:50Is technology your enemy? - 15:36

    Podcast Notes: Nir Eyal: The power to become “indistractable”


    All episode articles: Growth Interviews


    Follow Omniconvert on:


    FacebookTwitterLinkedinYouTube

    • 19 min
    Chance Irvine: We need to have a good blend of different talents

    Chance Irvine: We need to have a good blend of different talents

    In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Chance Irvine, worldwide known expert IT consultant with more than 20 years of experience in planning and implementing cloud readiness and agile transformation for many industries such as telecommunications, manufacturing, and online marketplace technologies.


    Recognized as a thought leader for cloud and agile transformation for established businesses, Chance Irvine is assisting organizations to discover their path from current state to their effective target within cloud and agile opportunities as well as options for appropriate partners that match the needs of their journey ahead.


    For more than 20 years, Chance Irvine orchestrated the procurement, implementation and operational management of technology infrastructure resources, greatly improving reliability and stability for various organizations. He is instrumental in team development across IT operations, software and product development, collaborating with business leaders to make changes in skillset and mindset for constant improvement and increased effectiveness for business growth.


    The best takeaways:


    Everything about the pre-cloud era - 04.36Challenges in delivering the promise of a company - 15.19Opportunities from the e-commerce industry - 25.29Advice from an expert - 29.45

    Podcast Notes: Chance Irvine podcast: We need to have a good blend of different talents


    All episode articles: Growth Interviews


    Follow Omniconvert on:


    FacebookTwitterLinkedinYouTube

    • 37 min
    Tim Kilroy: Increasing customer retention and lifetime value by following up

    Tim Kilroy: Increasing customer retention and lifetime value by following up

    In this week’s episode of Growth Interviews, we invite you to join our conversation with Tim Kilroy, a senior marketing and sales executive with more than 18 years of experience in creating companies and helping retailers and agencies achieve faster growth.


    His deep experience in search and social media has allowed him to create new business processes, in a successful effort of driving massive revenue growth. 


    A big part of Tim’s legacy also stands in his work with agencies. His consultancy business focuses on solving marketing, messaging, business development & process problems. In his own words, Tim helps agencies create more revenue and more profit.


    The best takeaways:


    eCommerce growth strategiesArtificial Intelligence is transforming the customer experienceCustomer retention is a purposeful act Recency, Frequency and Monetary Value is the best place to start

    Podcast Notes: Tim Kilroy: Increasing customer retention and lifetime value by following up


    All episode articles: Growth Interviews


    Follow Omniconvert on:


    FacebookTwitterLinkedinYouTube

    • 32 min
    Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience

    Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience

    In this week’s episode of Growth Interviews, we invite you to join our conversation with Roger Dooley, a world-renowned author, marketing professional, keynote speaker and recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience, and corporate culture.


    Roger has worked with companies ranging from Fortune 500 firms to entrepreneurial startups, providing his behavioral science insights on building high-traffic, customer-centric businesses. 


    His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. 


    The best takeaways:


    The importance of behavioral science, psychology and neuroscience in businessCustomer centricity. The pain points and winning tactics and strategy. The unified theory of frictionIn-depth personalization of customer experience with machine learning Frictionless tips and tricks for customer retention rate optimization

    Podcast Notes: Roger Dooley: Using neuromarketing and frictionless tactics to enhance your customer experience


    All episode articles: Growth Interviews


    Follow Omniconvert on:


    FacebookTwitterLinkedinYouTube

    • 48 min

Top Podcasts In Marketing