The Coaching Crowd® Podcast with Jo Wheatley & Zoe Hawkins

Jo Wheatley and Zoe Hawkins
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The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company "In Good Company", based in the UK, (https://www.igcompany.com). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book 'Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches'. Each episode focuses on a different element of what it is to be a coach and you'll listen in as Zoe and Jo discuss the topic through different lenses. You'll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You'll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.

  1. The Coaching Advantage

    12 HR AGO

    The Coaching Advantage

    What if the real advantage of coaching isn't what you do… but who you become? This episode opened up a powerful question that sits at the heart of coaching. What does coaching really make possible? Because for many people, coaching is still misunderstood. It can be seen as a skill, a tool, or something you add to your professional toolkit. But what we explored in this conversation is something much deeper. Coaching is not only something you do. It is something that changes how you think, how you relate, and how you live. We began by exploring the leadership advantage. In a world where organisations are navigating uncertainty, complexity, and constant change, the demand for emotionally intelligent leaders has never been higher. And yet, these qualities are difficult to demonstrate on a CV. Coaching bridges that gap. It equips leaders with the ability to: Build trust quickly Communicate with emotional awareness Motivate and inspire through uncertainty Navigate complexity with clarity For us, coaching is no longer optional in leadership. It is essential. But the advantages do not stop there. We talked about the ability to hold multiple perspectives. Coaching develops a kind of mental agility. The ability to step into someone else's world, understand their viewpoint, and then step back into your own with clarity. That flexibility transforms relationships. It creates collaboration instead of conflict. It builds connection instead of resistance. And then there is resilience. One of the most profound shifts that coaching creates is how quickly you can move through challenge. Instead of staying stuck in one perspective, you develop the ability to reframe, to adapt, and to respond with intention. It gives you access to a deeper internal resource. A steadiness that you can return to, even when life feels uncertain. We also reflected on how coaching shapes identity. There is something powerful about understanding who you are, what you stand for, and how you want to show up in the world. Coaching strengthens that internal anchor, allowing you to navigate life with greater confidence and clarity. And then something unexpected emerged in the conversation. The relational advantage. Through coaching, you begin to notice the impact you have on others in a much deeper way. Whether that is in leadership, friendships, or even parenting, the way you listen, respond, and engage changes. It creates more conscious, more meaningful relationships. We shared personal reflections on how coaching has influenced the way we show up with our children. From helping them understand their thoughts and emotions, to creating space for curiosity and ownership, coaching extends far beyond professional settings. It becomes a way of being. Another key shift we explored is around judgement and curiosity. Coaching increases your awareness of how often we default to judgement. And in doing so, it offers an alternative. A shift towards curiosity, acceptance, and understanding. That shift is freeing. It reduces the mental load of constantly evaluating others and redirects your focus inward, towards your own values, choices, and growth. And yet, we were honest about something important. There is a flip side. With greater awareness comes greater complexity. There are moments where seeing multiple perspectives can feel overwhelming. Where your mind wants to explore every angle, every layer, every system at play. And that requires something else. Choice. The ability to decide where to focus your attention. The ability to resource yourself. The ability to step back when needed. Because ultimately, coaching gives you options. And perhaps that is the greatest advantage of all. The ability to choose how you think, how you respond, and how you live.   Timestamps: 00:00 – Introduction to the coaching advantage 00:34 – Leadership advantage in modern workplaces 02:19 – Developing multiple perspectives 04:38 – Resilience and navigating challenges 05:02 – Coaching influence in parenting and relationships 08:30 – Ownership, accountability, and self-awareness 10:50 – Finding learning and meaning in everyday moments 11:24 – Judgement vs curiosity 13:50 – Values, identity, and conscious decision-making 14:13 – The power of pause and awareness 15:33 – The complexity and downsides of coaching awareness 16:39 – Navigating multiple perspectives in a complex world 18:30 – Choice, energy, and self-management 19:02 – Gratitude and recognising the coaching advantage   Key Lessons Learned: Coaching enhances leadership through emotional intelligence and adaptability The ability to hold multiple perspectives strengthens relationships and collaboration Coaching builds resilience by enabling faster reframing and recovery Greater self-awareness leads to stronger identity and decision-making Coaching improves relationships through deeper understanding and presence Curiosity replaces judgement, reducing mental strain and increasing connection Awareness brings complexity, requiring conscious energy management The greatest advantage of coaching is the power of choice   Keywords: Coaching advantage, Benefits of coaching training, Coaching skills for leadership, Emotional intelligence in leadership, Coaching for resilience, Coaching mindset and self-awareness, Personal development through coaching, Coaching impact on relationships, Coaching skills in everyday life, Why coaching matters,   Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    18 min
  2. Why Personal Brand Matters For Coaches

    4 MAY

    Why Personal Brand Matters For Coaches

    If people don't know you exist, how can they ever choose to work with you? This episode felt like a necessary conversation. One that many coaches avoid, delay, or quietly struggle with. We explored why personal brand matters for coaches, and more importantly, what it really means beyond the noise of marketing jargon. Because for many, the idea of "personal branding" feels uncomfortable. It can feel like self-promotion, like performance, or like stepping into a space that doesn't quite fit with the values of coaching. And yet, the reality is simple. If people don't know you exist, they cannot work with you. What we reflected on in this episode is that personal brand is not something you create. It is something you reveal. It is how people experience you. It is what you stand for. It is the consistency between what you say and how you show up. When someone chooses a coach, they are not only choosing a skillset. They are choosing a person. They are asking: Do I feel safe with this person? Do our values align? Do I trust how they think and how they work? And personal brand is the bridge that helps answer those questions. We shared openly how, in the early days, we didn't think about personal brand at all. We believed that being a coach was enough. That our work would speak for itself. But over time, we learned something critical. Clarity creates trust. Consistency builds credibility. Visibility creates opportunity. And personal brand sits at the centre of all three. What became clear as we talked was that authenticity is the foundation of everything. We never sat down and decided what our brand would be. We didn't curate a persona or engineer an identity. What you hear on this podcast is who we are in real life. The depth, the curiosity, the challenge, the care. It runs through everything we do. That consistency allows people to understand what it feels like to work with us before they ever step into a room. And that is where personal brand becomes powerful. We also spoke about the discomfort that comes with visibility. There is a moment every coach faces where sharing your voice feels exposing. Where putting your thoughts out into the world feels permanent. Where fear shows up. And yet, growth sits on the other side of that. Personal branding is not about feeling comfortable. It is about being willing to be seen anyway. Over time, it becomes easier. Your voice becomes clearer. Your confidence builds. And what once felt like exposure starts to feel like expression. Another important shift we explored is this: You already have a personal brand. Whether you are intentional about it or not, people are forming perceptions based on how they experience you. The choice is whether you actively shape that experience or leave it to chance. And when you begin to take ownership of it, something changes. You start to see what makes you distinct. You recognise the patterns in how people describe you. You begin to build something that feels aligned, not forced. For us, investing in our brand marked a turning point. It was not only about how others saw us. It was about how we saw ourselves. It moved us from hoping things would work, to deciding that we believed in what we were building. And that shift created momentum. This episode is a reminder that personal brand is not about becoming someone else. It is about standing more fully in who you already are.   Timestamps: 00:00 – Introduction to personal branding in coaching 00:43 – What personal brand really means 02:09 – How people experience you as a coach 04:35 – Clarity, consistency, and credibility 06:01 – Authenticity and real-life alignment 08:19 – Why you cannot fake your brand 09:38 – Consistency builds trust over time 12:28 – Visibility and the fear of being seen 15:14 – Recognising what makes you unique 17:37 – Brand evolution and growth over time 20:05 – You already have a brand 21:58 – Investing in your brand and business growth 24:49 – Evolving your brand as you grow 27:43 – Why visibility is essential for success   Key Lessons Learned: Personal brand is about authenticity, not performance Visibility is essential for attracting coaching clients Consistency builds trust and strengthens credibility You already have a personal brand, whether intentional or not Discomfort around visibility is part of growth Your brand should reflect your values, beliefs, and coaching style Testimonials can reveal powerful insights about your brand Investing in your brand can transform your confidence and business growth   Keywords: Personal brand for coaches, Why personal branding matters in coaching, Coaching business growth, Coach visibility and marketing, Authentic personal branding, Coaching identity and brand, How to attract coaching clients, Coaching marketing strategies, Building trust as a coach, Coaching business development,   Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    26 min
  3. How Coaching Supervision Training Changes You As A Coach

    26 APR

    How Coaching Supervision Training Changes You As A Coach

    What happens when you slow down enough to truly see yourself as a coach? This episode felt like one of those conversations where we didn't set out with a script, yet uncovered something far more meaningful along the way. We opened up about how coaching supervision training changed us, not only as practitioners, but as people. What stood out immediately was how difficult it is to articulate the impact. The changes are subtle, yet undeniably profound. As we reflected on our experiences, one theme kept surfacing: slowing down. Not only slowing down how we speak, but how we think, how we show up, and how we hold space. Through supervision training, we both experienced a shift away from doing more, towards creating more space. And within that space, something powerful happens. Insight deepens. Awareness expands. Coaching becomes less about performance and more about presence. We also explored the discomfort that comes with this level of growth. There were moments of resistance, emotional reactions, and even questioning everything we thought we knew about coaching. At times, it felt like a stripping back of identity. Not only refining our coaching practice, but re-evaluating who we are within it. And yet, this is where the real transformation happens. Through deep reflection, supervision training helped us: Develop a stronger internal compass Challenge traditional coaching norms Build confidence in our own voice as coaches Embrace uncertainty rather than resist it One of the most powerful shifts was around identity. Moving from "how do I coach?" to "who am I as a coach?" That shift changes everything. We also spoke about how supervision introduces you to a completely different level of awareness. From ethical sensitivity and power dynamics, to the relational field between coach and client. You begin to notice what is happening beneath the surface. Not only what is said, but what is felt, what is unsaid, and what is emerging in the space between. For us, coaching supervision training elevated our practice into something deeper. More intuitive. More reflective. More human. It also normalised something many coaches quietly struggle with: imposter syndrome. Rather than eliminating it, supervision helps you understand it, sit with it, and move through it. Over time, that discomfort becomes a signal for growth rather than something to avoid. And perhaps one of the most unexpected outcomes was how much it expanded our curiosity. From somatic awareness to energetics, to exploring intuition within coaching, supervision training opened doors we hadn't even realised were there. This episode is not only a reflection on our journey, but also an invitation. If you are a coach who values depth, reflection, and growth, then coaching supervision training might not only change your practice, it might change you.   Timestamps: 00:00 – Introduction and why we're talking about supervision training 00:49 – Why coaching supervision changes you in subtle but powerful ways 01:46 – The importance of slowing down in coaching 03:22 – Resistance and questioning everything you've learned 04:22 – Emotional reactions and identity shifts 06:42 – Becoming a different version of yourself as a coach 08:00 – Learning alongside experienced coaches and building confidence 09:30 – Imposter syndrome and finding your own voice 11:48 – Developing your internal compass as a coach 14:06 – Ethical awareness and deeper coaching conversations 16:32 – Coaching at a more advanced and intuitive level 17:28 – Energetics, intuition, and expanding beyond traditional coaching 18:59 – Introducing our coaching supervision diploma   Key Lessons Learned: Slowing down creates space for deeper insight and more meaningful coaching conversations Coaching supervision training develops your identity, not only your skillset Discomfort and emotional reactions are part of the growth process Supervision strengthens your internal compass and confidence as a coach Reflective practice enhances long-term sustainability in coaching Exposure to other experienced coaches normalises imperfection Ethical awareness and relational depth significantly improve coaching quality Supervision expands your curiosity into areas such as intuition and energetics   Keywords: Coaching supervision training, Coaching supervision benefits, How to become a better coach, Reflective coaching practice, Coaching identity development, Coaching supervision course, Professional coach development, Imposter syndrome in coaching, Advanced coaching skills, Coaching supervision diploma   Links & Resources: Supervision Training: https://www.igcompany.com/supervisiontraining IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    19 min
  4. Is Neutrality Toxic in Coaching?

    20 APR

    Is Neutrality Toxic in Coaching?

    Is staying neutral as a coach always the right thing to do, or can it quietly cause more harm than good? In this episode, we found ourselves deep in reflection while developing our coaching supervision training, questioning something many coaches are taught early on: neutrality. It is often positioned as a gold standard in coaching, yet as we explored it more deeply, we realised the reality is far more nuanced. We began by unpacking what neutrality actually means in coaching. For us, it has always been about creating a clean space where clients can explore their own thoughts, beliefs, and decisions without influence. We are trained to avoid imposing our views, resisting the urge to label ideas as good or bad. That foundation remains important. Yet as we talked, it became clear that neutrality is not always straightforward or even helpful. Through our conversation, we explored the tension between being non-judgmental and being responsible. We reflected on moments in our own coaching where staying completely neutral could have led to avoidance. Avoidance of challenge. Avoidance of difficult conversations. Avoidance of responsibility. One example we discussed was working with leaders whose behaviours may unintentionally create toxic dynamics. In those moments, remaining passive can allow harmful patterns to continue unchecked. Instead, we explored how curiosity, thoughtful questioning, and sometimes stepping slightly beyond neutrality can help clients see the true impact of their actions. We also reflected on the role of rapport and contracting. The depth of challenge we bring as coaches often depends on the relationship we have built and the expectations we have set. Some clients want to be stretched. Others need space first. There is no one-size approach, and this is where coaching becomes more art than formula. A key theme that emerged for us was the idea of responsible neutrality. Neutrality that is not detached from ethics or awareness. Neutrality that does not ignore systemic issues such as power, culture, or discrimination. Because choosing not to challenge can unintentionally reinforce harmful systems. We also shared moments where stepping slightly outside neutrality created powerful breakthroughs. Whether it was expressing surprise, offering an observation, or gently pushing a client to stretch further, these small shifts can create significant impact when grounded in trust and intention. Ultimately, this episode is not about rejecting neutrality. It is about evolving beyond a rigid interpretation of it. Coaching is not a rule book. It is a practice that requires awareness, reflection, and continuous learning. We left this conversation recognising that great coaching sits in the tension between discipline and intuition, between structure and flexibility, and between neutrality and courageous challenge. And perhaps the real question is not whether neutrality is toxic, but whether we are using it consciously.   Timestamps: 00:00 Introduction and the question of neutrality 01:02 What neutrality means in coaching practice 02:35 When neutrality supports curiosity and openness 04:52 When neutrality becomes avoidance or passivity 07:23 Real coaching example of challenging leadership behaviour 09:07 The role of contracting and client expectations 11:02 Reflecting on your own coaching approach 13:52 Stretching clients beyond surface-level actions 15:25 Systemic impact and ethical responsibility in coaching 17:23 Real example of stepping outside neutrality 18:57 Introducing the concept of responsible neutrality 20:48 The complexity and contradictions of coaching 22:15 Learning when to be neutral and when not to 24:18 Final reflections and invitation to continue the conversation   Key Lessons Learned: Neutrality in coaching is a foundational principle, but it is not always sufficient on its own Passive neutrality can lead to avoidance of challenge and reduced coaching impact Responsible coaching requires balancing support with meaningful challenge Contracting and rapport play a critical role in determining how far to stretch a client Coaches must remain aware of systemic issues and the impact of silence Small, intentional shifts away from neutrality can create powerful breakthroughs Coaching is both a discipline and an art, requiring judgment, reflection, and adaptability Supervision and peer discussions are essential for navigating complex coaching decisions   Keywords: Neutrality in coaching, Coaching ethics, Coaching supervision, Leadership coaching, Coaching skills, Non-judgmental coaching, Coaching challenges, Professional coaching development, Systemic coaching, Coaching conversations,   Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    22 min
  5. The Energetics of Coaching

    12 APR

    The Energetics of Coaching

    What if the most powerful tool you bring to coaching isn't your questions, but your energy? In this episode, we open up a conversation that sits at the intersection of awareness, presence, and depth in coaching practice. We explore something that is often felt but rarely named: the energetics of coaching. As we recorded this conversation, we found ourselves reflecting on how often energy operates in the background of our work, shaping outcomes without us consciously engaging with it. Coaching is not only about techniques or frameworks. It is about the unseen exchange that happens between coach and client in every moment. We explore what it means to accept that we each carry an energetic field, and how that field both influences and is influenced by the people we work with. From the moment we enter a coaching space, whether virtual or in person, there is a meeting of energy. That meeting can either be intentional and supportive, or unconscious and potentially disruptive. During our discussion, we reflected on how awareness of energy is not always natural for everyone. Some people instinctively feel it, while others are less connected to it. Yet as coaches, developing this awareness becomes a critical part of our effectiveness and sustainability. We explored how preparing for a coaching session goes beyond reviewing notes or setting an intention. It involves checking in with your own energy, understanding what you are carrying, and creating clarity around what belongs to you and what does not. This becomes essential when navigating moments such as frustration, where the key question is whether that experience is yours or something emerging from the client's world. One of the most powerful insights in this conversation was how energy can be used as data within a coaching session. When we notice shifts in our own internal state, we can bring curiosity rather than judgement. This opens up a deeper level of coaching, where clients feel seen and understood in ways that go beyond words. We also touched on practices such as somatic awareness and the exploration of energy within the body. Questions like where a feeling is experienced physically can unlock new insights and create space for meaningful breakthroughs. For some clients, this may extend into concepts such as chakras or energy centres, offering alternative ways to understand blocks and patterns. As the conversation unfolded, we found ourselves reflecting on the importance of energetic boundaries. Without them, it becomes easy to absorb and carry what is not ours, leading to feelings of heaviness or depletion. This is where self-awareness and self-care intersect with coaching mastery. Supporting clients effectively requires us to also restore and manage our own energy. We also explored the idea that coaching is both a science and an art. While there are models and methodologies that guide us, the energetics of coaching sit firmly within the art. It is the nuance, the presence, and the subtle shifts that create transformative experiences for clients. This episode is an invitation to expand your perspective. Whether you already resonate with the concept of energy or are approaching it with curiosity, there is an opportunity here to deepen your practice and explore a new dimension of coaching.   Timestamps: 00:00 Introduction to the energetics of coaching 02:00 Understanding energy in coaching relationships 04:00 Accepting and working with your energetic field 06:30 Preparing your energy before coaching sessions 08:30 Distinguishing your energy from your client's 11:00 Using energy as an entry point in coaching conversations 13:00 Exploring chakras and alternative perspectives 15:30 Somatic coaching and energy in the body 17:00 Energy, self-care, and compassion fatigue 19:00 Energetic boundaries and releasing what is not yours 21:00 Coaching as both art and science   Key Lessons Learned: Energy is always present in coaching, whether consciously recognised or not Awareness of your own energy is foundational to effective coaching practice Distinguishing between your energy and your client's is a critical coaching skill Energy can be used as valuable data to deepen coaching conversations Preparing and restoring your energy supports both performance and sustainability Somatic awareness can unlock deeper insights for clients Energetic boundaries protect against burnout and emotional overload Coaching mastery involves both structured methods and intuitive awareness   Keywords: Energetics of coaching, Coaching presence, Emotional intelligence in coaching, Somatic coaching, Coaching self-awareness, Coaching energy management, Coaching techniques for deeper conversations, Coach burnout and self-care, Coaching skills development, Energy in coaching relationships,   Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    20 min
  6. Re-accreditation Checklist for Coaches

    6 APR

    Re-accreditation Checklist for Coaches

    Re-accreditation Checklist: At the start of this episode, we laid out everything you need to have in place for a smooth, stress-free re-accreditation process. Here's the full checklist to guide you: Know your accreditation renewal period (e.g. 3 years for ICF, 5 years for EMCC) Track your re-accreditation deadline well in advance Complete the required number of CPD hours Ensure your CPD meets the criteria of your accrediting body Budget for re-accreditation costs and ongoing CPD investment Keep your coaching log accurate and up to date Record coaching hours clearly and ethically Maintain structured notes for potential case studies Understand requirements for supervision or mentor coaching Ensure supervision or mentor coaching aligns with accreditation standards Stay active in coaching practice to meet hour requirements Prepare for potential audits or verification checks Clarify requirements if progressing to the next accreditation level Plan ahead for recordings or evidence submissions if required Align your CPD with your professional development goals Regularly review your progress rather than leaving it to the deadline   Have you ever felt that quiet pressure when an accreditation deadline starts creeping closer, knowing you might not have everything in place? In this episode, we unpack what re-accreditation really involves and why it often catches coaches off guard. We move beyond the surface-level requirements and into the reality of maintaining professional coaching standards over time. As we talk through this, we found ourselves reflecting on how easy it is to assume accreditation is a one-time milestone. In reality, it is an ongoing commitment to growth, ethics, and professional integrity. Re-accreditation is not simply about ticking boxes. It is about demonstrating that you are actively developing, learning, and showing up responsibly for your clients. We explore the practical side of re-accreditation, including CPD requirements, coaching logs, supervision, and the financial investment involved. One of the biggest insights that stood out for me is how important it is to understand what actually counts as valid CPD, especially when different bodies like the International Coach Federation, European Mentoring and Coaching Council, and Association for Coaching all have different expectations. There is also a deeper layer to this conversation. Re-accreditation invites reflection. It creates a moment to pause and ask: who have I become as a coach since I started? What have I learned? Where am I heading next? We also talk about the reality that many coaches leave things too late. Trying to pull together dozens of CPD hours or reconstruct coaching logs at the last minute creates unnecessary stress. A more strategic, forward-thinking approach transforms re-accreditation into something far more valuable. It becomes a structured pathway for continuous professional development. What we felt strongly during this conversation is that re-accreditation should not feel like a burden. When approached intentionally, it becomes a powerful tool for growth, clarity, and confidence in your coaching practice.   Timestamps: 00:00 Introduction to re-accreditation 00:28 Why accreditation is not a one-time achievement 01:26 The reality of CPD requirements and time pressure 02:22 The responsibility of being an accredited coach 04:35 Understanding renewal periods across coaching bodies 06:21 CPD requirements and what counts 08:49 Budgeting and financial planning for re-accreditation 09:19 Coaching logs and why most coaches struggle with them 10:24 Reflection and growth through re-accreditation 11:22 Progressing to higher accreditation levels 13:00 Case studies and record keeping 16:18 Supervision and mentor coaching requirements 18:14 Ethical coaching beyond the accreditation process 19:31 Building a proactive re-accreditation plan   Key Lessons Learned Re-accreditation is a continuous professional commitment, not a one-off milestone Planning ahead removes stress and improves the quality of your development Not all CPD is equal, understanding what counts is critical Coaching logs are essential and should be maintained consistently Supervision and mentor coaching are foundational to ethical practice Re-accreditation is an opportunity for reflection, not only compliance Aligning CPD with your long-term goals accelerates your growth as a coach   Keywords: coaching re-accreditation, CPD for coaches, coach accreditation requirements, ICF re-accreditation, EMCC accreditation renewal, coaching supervision requirements, professional coaching development, coaching log requirements, mentor coaching, continuous professional development coaching,   Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    22 min
  7. Trauma Informed Coaching

    30 MAR

    Trauma Informed Coaching

    What if the way someone shows up today is shaped by something they don't even fully understand yet? In this episode, we explored a topic that is gaining real traction in the coaching space and beyond: trauma-informed coaching. We sat down to unpack what this actually means in practice, not from a theoretical standpoint, but from the lived reality of working with people. Because the truth is, whether you are a coach, leader, or simply someone supporting others, you are already in the presence of trauma more often than you realise. We reflected on how trauma is not defined by the event itself, but by the impact it leaves behind. Two people can experience the same situation and carry entirely different imprints from it. That insight alone shifts how we approach conversations, relationships, and growth. Throughout the conversation, we explored how trauma can show up in coaching. Sometimes it is obvious through emotional responses, avoidance, or disconnection. Other times it is subtle, sitting beneath behaviours like self-criticism or hesitation. What stood out most for us is that coaching often surfaces self-awareness, and with that, past experiences can naturally come into view. We shared our own reflections on moments where unexpected responses emerged, reminding us that trauma is not always something we consciously recognise. It can live in the body, revealing itself in ways that catch us off guard. A key theme in this episode is responsibility. As coaches, we are not there to process trauma. Our role is to create a space of safety, choice, and autonomy. That means recognising when a client is present and reflective, versus when they may be re-experiencing something overwhelming. In those moments, our focus shifts to regulation, grounding, and support. We also challenged the idea that there is a clear-cut boundary in coaching between what is acceptable and what is not. The reality is more nuanced. It comes down to self-awareness, competence, and understanding where your role begins and ends. This episode is not about turning coaches into therapists. It is about raising awareness, deepening compassion, and equipping you to hold space in a way that is ethical, grounded, and human. Whether you are a coach, a leader, or someone navigating your own growth, this conversation invites you to consider how trauma awareness shapes the way you show up for yourself and others.   Timestamps: 00:00 Introduction to trauma-informed coaching 00:29 Why trauma awareness is rising 01:25 What trauma-informed coaching really means 02:10 Understanding the prevalence of trauma 03:07 Big T vs little t trauma explained 04:25 How trauma develops and repeats 05:22 How trauma shows up in coaching conversations 06:40 Boundaries in coaching and trauma 08:01 When trauma appears in coaching sessions 08:59 The role of safety and compassion 10:23 Client awareness and unconscious trauma 11:40 Is trauma-informed coaching different? 13:05 Training, knowledge, and coach capability 14:31 Control, contracting, and client safety 15:56 Self-awareness and professional boundaries 17:17 Real-life example of a trauma response 18:30 Somatic awareness and working with the body 19:25 Co-regulation and present moment awareness 20:18 Holding space when unexpected memories arise 22:08 Supporting clients through choice and autonomy 23:31 Real-world coaching scenarios 25:09 Coaching vs therapy boundaries 26:05 Final reflections and next steps   Key Lessons Learned: Trauma is not defined by the event, but by the impact it leaves on the individual You are likely interacting with people carrying trauma every day, whether visible or not Coaching can surface past experiences through increased self-awareness The role of a coach is to create safety, not to process trauma Recognising the difference between reflection and re-experiencing is critical Regulation and grounding are essential tools in trauma-informed practice There is no fixed boundary list, self-awareness and competence guide decisions Somatic awareness helps identify responses that are not cognitive Clients must always remain at choice in how they proceed Trauma-informed coaching starts with understanding your own experiences and limits Keywords: trauma informed coaching, what is trauma informed coaching, trauma awareness in coaching, coaching and trauma, emotional safety in coaching, somatic coaching techniques, coaching boundaries and trauma, trauma response in coaching, coaching vs therapy, ethical coaching practice, nervous system in coaching, trauma informed leadership,   Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    27 min
  8. How to Coach Values

    23 MAR

    How to Coach Values

    Are you making decisions that truly align with what matters most to you, or are you operating on autopilot without realising it? In this episode, we explore one of the most powerful yet often overlooked elements of coaching and personal development: values. As coaches, we have seen time and time again how uncovering values can transform the way people think, feel, and act. This conversation goes beyond theory and into the lived experience of what happens when someone finally understands what is driving their decisions. We reflect on how values operate like internal guidance systems, quietly influencing behaviour, priorities, and emotional responses. Many people move through life without consciously recognising their values, yet they feel the consequences when those values are either fulfilled or ignored. Through coaching, we create space for people to bring these unconscious drivers into awareness, allowing them to make more intentional and aligned choices. During this conversation, we unpack what values really are and why they are essential in effective coaching. We explore how values are not simply words, but deeply personal meanings shaped by life experiences. Two people may share the same value, such as freedom or connection, yet interpret and live it in completely different ways. That distinction is where real coaching insight begins. We also reflect on the emotional impact of discovering values. There is often a moment where everything clicks into place, where confusion turns into clarity. It is not uncommon for people to feel a physical response when they uncover a core value, as though they have found a missing piece of themselves. This is where coaching becomes transformational rather than transactional. A key theme we explore is the link between values and decision making. Many people feel stuck or conflicted without understanding why. Through a values lens, that tension becomes clearer. For example, a desire for creativity may be in conflict with a need for security. Rather than forcing change, coaching allows individuals to honour both values and find a way forward that feels aligned. We also discuss how values influence motivation, particularly the difference between moving towards something meaningful versus moving away from something uncomfortable. This distinction can have a significant impact on energy, resilience, and long term sustainability. Throughout the episode, we share practical ways to begin exploring values in coaching conversations, from simple reflective questions to deeper exploration of meaning and behaviour. We also touch on how values are shaped through early life experiences and how they can evolve or come into awareness at different stages of life. Ultimately, this episode is about helping people reconnect with what truly matters. When values are understood and honoured, decision making becomes clearer, confidence grows, and people are able to live and lead with greater purpose and intention.   Timestamps: 00:00 Introduction to coaching values 00:29 Why values shape decisions and fulfilment 01:25 What values are and how they influence behaviour 02:46 Values and self-understanding in coaching 03:42 Examples of common values and their meaning 05:02 Hidden values and deeper layers 06:20 Values, goals, and personal alignment 08:13 Values and internal conflict 10:07 Using values to unlock stuckness 11:06 Simple ways to explore values in coaching 12:25 Towards vs away from values 13:46 Energy, burnout, and value alignment 15:07 Linking values to behaviour and decision making 16:29 How values are formed 17:19 Do values change over time? 18:13 Life events and shifting values 19:03 Values as a foundation for resilience 20:19 Final reflections and next steps   Key Lessons Learned: Values act as internal drivers that shape decisions, behaviour, and emotional responses Awareness of values enables more intentional and aligned life choices Values are deeply personal and go beyond surface level words Internal conflict often stems from competing values rather than lack of clarity Moving towards values creates sustainable motivation, while moving away can drain energy Values provide a powerful framework for coaching conversations and personal growth Understanding values helps individuals move from feeling stuck to feeling empowered Values are influenced by early experiences but can evolve or come into awareness over time   Keywords: coaching values, values in coaching, personal values coaching, decision making coaching, coaching for personal growth, understanding values, values and behaviour, coaching techniques, mindset coaching, emotional intelligence coaching, leadership coaching values, overcoming internal conflict, motivation and values   Links & Resources: IG Company website: https://www.igcompany.com  Coaching course quiz: https://www.mycoachingcourse.com

    22 min
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About

The Coaching Crowd® Podcast is a weekly podcast for compassionate, courageous leaders, HR professionals and high achievers who are passionate about helping others to find alignment in their lives through coaching, and who are thinking of training and developing as a coach. Hosted by Zoe Hawkins and Jo Wheatley, Founders of Global Coaching Training Company "In Good Company", based in the UK, (https://www.igcompany.com). Zoe and Jo are Master Accredited, Award Winning and Multi Award Nominated coaches, coach trainers and coach supervisors. They are authors of the best selling book 'Deciding to Coach: The Mindset & Business Strategy For Aspiring Coaches'. Each episode focuses on a different element of what it is to be a coach and you'll listen in as Zoe and Jo discuss the topic through different lenses. You'll discover practical tools and resources you need to support your coaching as you learn all about becoming a qualified and certified coach. This podcast is a go-to resource for learning more about coaching and the mindset needed to be a world class coach. You'll learn how to enable clients to truly know who they are, what their hearts call for and how to understand their values, beliefs and unconscious needs. Coaching goes beyond professional success and personal fulfilment and focuses on supporting everyday mental health. As you learn more about coaching, you learn to coach yourself. You are In Good Company with The Coaching Crowd®. In Good Company offers accredited coaching qualifications for individuals and organisations around the world, as well as ground breaking accredited CPD for coaches such as the trade marked Emotions Coaching Practitioner Training. You can join our courses and learn more about our communities here www.igcompany.co.uk and take our free quiz to find out which coaching course is right for you www.mycoachingcourse.com.

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