Revise and Resubmit - The Mayukh Show

Mayukh Mukhopadhyay

In Revise and Resubmit, a dynamic AI duo— Nikita and Pavlov — guides you through the fascinating world of academic research. Whether they’re debating emerging trends, revisiting theories, or exploring the latest innovations, their conversational style makes scholarly insights accessible and engaging for academics. Papers chosen by Mayukh. Powered by Google NotebookLM.

  1. 2 hr ago

    Testing Einstein (Odom & Kennefick, 2026) - Weekend Book Review

    English Podcast Start at 00:00:00 Bengali Podcast Start at 00:49:44 Hindi Podcast Start at 01:13:23 Danish Podcast Start at 01:27:55 Reference Odom, B. C., & Kennefick, D. (Eds.). (2026). Testing Einstein. The MIT press. https://doi.org/10.7551/mitpress/15746.001.0001 ‌Youtube channel link https://www.youtube.com/@weekendresearcher Podcast Website https://mayukhmukhopadhyay.com/reviseandresubmit 🎙️✨ Welcome to Revise and Resubmit, and welcome to another episode of Weekend Book Review! 📚🌌 There are some books that do not simply tell us what happened. They quietly remind us how patiently humanity has searched for truth, and how every certainty we celebrate today once stood on fragile ground. 🌠 As I settled into Testing Einstein: One Hundred Years of Experimental Relativity, I found myself thinking less about spectacular discoveries and more about the countless unseen moments of doubt, persistence, and careful observation that made those discoveries possible. Perhaps the most extraordinary stories are not about genius alone, but about the people who refused to stop asking difficult questions. 💡🔭 Edited by Brian C. Odom, the Chief Historian at NASA whose work beautifully connects science with its broader human story, and Daniel Kennefick, a physicist and historian of science renowned for illuminating Einstein's scientific legacy, this remarkable collection invites us into a century of experimental relativity. 🚀📖 Rather than presenting Einstein's theories as inevitable triumphs, the editors reveal a richer and far more human narrative where precision instruments, determined researchers, historical circumstances, and even political and cultural forces all shaped the path toward understanding gravity itself. From the painstaking pursuit of the gravitational redshift to the emergence of black hole science and the breathtaking era of gravitational wave detection, this book reminds me that science rarely advances in dramatic leaps. Instead, it grows through patience, disagreement, revision, and relentless curiosity. 🔬✨ Every experiment becomes a conversation between nature and the people trying to understand it, and every answer seems to open the door to an even deeper mystery. 🎧 So, join me as we explore Testing Einstein: One Hundred Years of Experimental Relativity, uncover the remarkable human stories behind experimental gravity, and discover why proving an idea can sometimes be as fascinating as imagining it. ❓After all, if even Einstein's greatest ideas had to patiently earn the world's confidence through generations of careful experiments, what truths around us are still quietly waiting to be tested? 🙏 My heartfelt thanks to editors Brian C. Odom and Daniel Kennefick, and to The MIT Press, for bringing this remarkable work to readers. 💙 If you enjoy thoughtful book conversations like this, please subscribe to Revise and Resubmit on Spotify, and subscribe to the Weekend Researcher YouTube channel. 🎥🎙️ You can also listen on Amazon Prime Music and Apple Podcasts. Thank you for being part of this journey. 🌟

    Testing Einstein (Odom & Kennefick, 2026) - Weekend Book Review
  2. 6 days ago

    The Power of Proximity to Coworkers (Emanuel et al 2026) | FT50 QJE

    English Podcast Starts at 00:00:00 Bengali Podcast Starts at 00:50:20 Hindi Podcast Starts at 01:11:59 Danish Podcast Starts at 01:28:39 Reference Emanuel, N., Harrington, E., & Pallais, A. (2026). The Power of Proximity to Coworkers. The Quarterly Journal of Economics, 141(3), 1825–1870. https://doi.org/10.1093/qje/qjag027 ‌ ‌Youtube Channel ⁠https://www.youtube.com/@weekendresearcher⁠ Podcast Website https://mayukhmukhopadhyay.com/reviseandresubmit Academy of Management PDW on Space Economy Registration Flyer https://cto.aom.org/discussion/flagship-aom-2026-pdw-space-economy-consolidating-a-research-agenda-8 AOM SIM Curriculum Committee https://sim.aom.org/curriculum/curriculum-committee AOM SIM-Bytes Curriculum Lessons https://sim.aom.org/curriculum/simbytes 🎙️✨ Welcome to Revise and Resubmit. I am truly delighted that you've chosen to spend this moment with me. There are some ideas that arrive quietly, almost unnoticed, and yet they linger long after the conversation has ended. They remind us that the spaces we share are never merely spaces. They become part of who we are becoming. 🌿📚 Today, we explore a fascinating paper, "The Power of Proximity to Coworkers," by Natalia Emanuel, Emma Harrington, and Amanda Pallais, published online on 12 May 2026 in The Quarterly Journal of Economics. 🏆📖 This is one of the world's most prestigious academic journals and proudly belongs to the FT50 journal list, where groundbreaking research continues to shape our understanding of economics, organizations, and society. Not so long ago, many of us discovered that work could happen almost anywhere. Kitchen tables became offices. Bedrooms became meeting rooms. Conversations became little glowing squares on a screen. And somewhere along the way, we began asking a quiet question. What, if anything, had been left behind? 💻🏡 This study does not answer that question with nostalgia. Instead, it listens carefully to the evidence. Following software engineers through office closures, remote work, and the gradual return to shared workplaces, the authors uncover something beautifully subtle. Sitting close to colleagues does more than shorten the distance between desks. It shortens the distance between experience and curiosity. 🌱🤝 Junior employees receive more feedback. Their work improves. Skills that might have taken years to develop begin to emerge through countless small conversations that rarely appear on a calendar. And yet, the story is not without its quiet complexity. Senior engineers often produce more code when they work remotely, free from the interruptions that mentoring naturally brings. Productivity, it seems, wears more than one face. 📈💡 Perhaps that is what makes this paper feel so deeply human. It reminds us that learning is rarely dramatic. More often, it happens in passing. A brief suggestion. An unexpected question. A glance at someone else's work. These moments are so ordinary that we hardly notice them, until one day we realize they have gently shaped the people we have become. 🌍❤️ As we journey through this remarkable research together, I hope you'll think not only about offices or remote work, but about your own life. Who helped shape you simply by being nearby, and how much of who you are today was learned without either of you ever realizing it? 🤔✨ 🙏 My heartfelt thanks to Natalia Emanuel, Emma Harrington, and Amanda Pallais, and to Oxford Academic, for publishing this exceptional contribution in the prestigious FT50-listed The Quarterly Journal of Economics. 🎧 If you enjoy thoughtful conversations where research meets the quiet truths of everyday life, please subscribe to Revise and Resubmit on Spotify, and subscribe to Weekend Researcher on YouTube. You can also listen on Amazon Prime and Apple Podcasts. 🌟 Thank you for being here, and for bringing your curiosity with you.

    The Power of Proximity to Coworkers (Emanuel et al 2026) | FT50 QJE
  3. 5 Sept

    Inventing ELIZA (Ciston et al 2026) - Weekend Book Review

    English Podcast starts at 00:00:00 Bengali Podcast Starts at 00:33:36 Hindi Podcast Starts at 00:54:20 Danish Podcast Starts at 01:13:18 Reference Ciston, S., Berry, D. M., Hay, A. C., Marino, M. C., Millican, P., Shrager, J., Schwarz, A. I., & Weil, P. (2026). Inventing ELIZA. https://doi.org/10.7551/mitpress/15790.001.0001 ‌Youtube channel link https://www.youtube.com/@weekendresearcher Podcast Website https://mayukhmukhopadhyay.com/reviseandresubmit 🎙️📚✨ Welcome to Revise and Resubmit, and to another episode of Weekend Book Review. I am genuinely delighted that you're here. There is something quietly magical about opening a book that promises not merely to tell us where technology has been, but to gently remind us of who we have always been whenever we find ourselves speaking to a machine. 🤖💙 Today, we journey through Inventing ELIZA: How the First Chatbot Shaped the Future of AI, published by The MIT Press on July 14, 2026. It is written by an extraordinary group of scholars and creators, Sarah Ciston, David M. Berry, Anthony C. Hay, Mark C. Marino, Peter Millican, Jeff Shrager, Arthur I. Schwarz, and Peggy Weil. Together, they bring expertise from computer science, philosophy, digital humanities, cognitive science, literature, and the arts. 🌍📖 It feels fitting that a story about one of history's first conversations between humans and computers is told by voices that come from so many different ways of understanding the world. For many of us, conversations with artificial intelligence have become almost ordinary. We ask questions, seek advice, even confess worries that we might hesitate to share elsewhere. It all feels remarkably new. And yet, sixty years ago, another conversation had already begun. This book invites us to meet ELIZA, the world's first chatbot, not as a museum piece, but as a living idea whose echoes still surround us today. Through remarkable archival discoveries, including the long lost original source code and forgotten scripts, the authors reveal that ELIZA was far more imaginative than history had remembered. It was not simply a clever illusion. It was a new way of imagining what dialogue between humans and machines could become. 💻✨ But perhaps the most moving figure in these pages is Joseph Weizenbaum himself. He built ELIZA with curiosity and playfulness, only to become increasingly unsettled as people began believing the machine truly understood them. He watched as users projected empathy, wisdom, even companionship onto lines of code. What began as an experiment slowly became a cautionary tale about our remarkable willingness to see ourselves reflected in technology. 🌱💭 As I read this book, I found myself wondering whether the history of artificial intelligence is really the history of machines at all. Perhaps it is the history of our own longing to be heard, understood, and accompanied, even if the listener exists only through computation. So, as we begin today's Weekend Book Review, I invite you to carry one quiet question with you. 🤔✨ When we believe a machine understands us, what is it truly revealing about the machine, and what is it revealing about ourselves? 🙏 My heartfelt thanks to Sarah Ciston, David M. Berry, Anthony C. Hay, Mark C. Marino, Peter Millican, Jeff Shrager, Arthur I. Schwarz, Peggy Weil, and The MIT Press for this thoughtful and timely book. 🎧 If you enjoy book reviews and conversations where ideas meet humanity, please subscribe to Revise and Resubmit on Spotify, and subscribe to the Weekend Researcher YouTube channel. You can also listen on Amazon Prime Music and Apple Podcasts. 🌟 Thank you for joining me. Let's begin.

    Inventing ELIZA (Ciston et al 2026) - Weekend Book Review
  4. 30 Aug

    Praying for Rain (Espín-Sánchez 2026) | FT50 QJE

    English Podcast Starts at 00:00:00 Bengali Podcast Starts at 00:49:40 Hindi Podcast Starts at 01:06:08 Danish Podcast Starts at 01:33:02 Reference Espín-Sánchez, J.-A., Gil-Guirado, S., & Ryan, N. (2026). Praying for Rain. The Quarterly Journal of Economics, 141(3), 2363–2422. https://doi.org/10.1093/qje/qjag026 ‌ ‌Youtube Channel ⁠https://www.youtube.com/@weekendresearcher⁠ Podcast Website https://mayukhmukhopadhyay.com/reviseandresubmit Academy of Management PDW on Space Economy Registration Flyer https://cto.aom.org/discussion/flagship-aom-2026-pdw-space-economy-consolidating-a-research-agenda-8 AOM SIM Curriculum Committee https://sim.aom.org/curriculum/curriculum-committee AOM SIM-Bytes Curriculum Lessons https://sim.aom.org/curriculum/simbytes 🎙️🌧️ Welcome to Revise and Resubmit. I am so glad you've joined me today. There are certain questions that seem to follow humanity across every generation. They wait quietly beneath our routines, returning whenever the sky remains empty a little longer than we hoped. They ask not only what we believe, but why we continue believing. 🌾✨ Today's journey takes us through a remarkable paper, "Praying for Rain," by José Antonio Espín Sánchez, Salvador Gil Guirado, and Nicholas Ryan, published online on 11 May 2026 in The Quarterly Journal of Economics. 📚🏆 This is one of the world's most prestigious academic journals and proudly belongs to the FT50 journal list, where research often reshapes how we understand people, institutions, and society. There is something deeply human about waiting for rain. We can measure clouds, predict seasons, and calculate probabilities, yet the experience of waiting has always carried something beyond numbers. It carries hope. It carries memory. Sometimes, it carries prayer. ☁️🙏 This study begins with what sounds like an ancient custom, but gradually unfolds into something surprisingly modern. Looking across two centuries of records from Murcia, Spain, and extending their investigation to communities around the world, the authors ask a gentle but profound question. Why do certain traditions endure? Their answer is neither cynical nor dismissive. Instead, it invites us to notice how people learn from the rhythms of nature. In places where the chance of rainfall naturally grows as a drought continues, prayers offered during the hardest moments are also more likely to be followed by rain. 🌦️ Little by little, experience becomes tradition. Tradition becomes belief. And belief becomes part of the story a community tells itself about hope, resilience, and survival. Perhaps what fascinates me most is that this paper is not simply about religion or weather. It is about the quiet partnership between the world outside us and the meanings we create within it. It reminds us that culture is often shaped not only by what is true, but by what repeatedly feels true in the lives of ordinary people. 🌍💙 As we explore this extraordinary research together, I hope you'll listen not only as a student of economics or history, but as someone who has also waited for something beyond your control. After all, how many of our deepest convictions begin with a coincidence that arrives at exactly the moment we needed it most? 🤔🌈 🙏 My heartfelt thanks to José Antonio Espín Sánchez, Salvador Gil Guirado, and Nicholas Ryan, and to Oxford Academic, for publishing this outstanding contribution in the prestigious FT50-listed The Quarterly Journal of Economics. 🎧 If you enjoy conversations where research meets the quiet mysteries of being human, please subscribe to Revise and Resubmit on Spotify, and subscribe to Weekend Researcher on YouTube. You can also find us on Amazon Prime and Apple Podcasts. 🌟 Thank you for listening, and for bringing your curiosity along.

    Praying for Rain (Espín-Sánchez 2026) | FT50 QJE
  5. 29 Aug

    The Fitzroy (Sally Fiber 1995) - Weekend Classics

    English Podcast starts at 00:00:00 Bengali Podcast Starts at 00:25:03 Hindi Podcast Starts at 00:41:32 Danish Podcast Starts at 00:58:55 Reference The Fitzroy: The Autobiography of a London Tavern: by Sally Fiber, (co-authored with Clive Powell-Williams), Temple House Books [an imprint of The Book Guild Ltd], 1995, 114 pp., ISBN: 9781857760231. https://www.abebooks.com/signed-first-edition/Fitzroy-Autobiography-London-Tavern-Fiber-Sally/31922800663/bd ‌ ‌Youtube Channel ⁠https://www.youtube.com/@weekendresearcher⁠ Podcast Website https://mayukhmukhopadhyay.com/reviseandresubmit 🎙️ Welcome to Revise and Resubmit, the episode Weekend Classics. There are books that tell us about a place, and then there are books that make us feel we have briefly stood inside it. This week, I found myself stepping through the doors of a London pub that seems to have gathered an entire vanished world around itself. 📖 The Fitzroy: The Autobiography of a London Tavern, published on 21 August 1995 by Temple House Books, is Sally Fiber's remarkable act of remembrance, written with Clive Powell-Williams. And perhaps nobody could have written this particular book quite as she did. Fiber was born in 1936 and grew up inside the Fitzroy Tavern. Her grandfather, Judah "Pop" Kleinfeld, and later her parents ran the establishment. So when she writes about the Fitzroy, she isn't looking back at history from a comfortable distance. She is remembering the rooms in which she grew up, the people who passed through them, and the strange mixture of affection, danger, fame and ordinary life that surrounded her childhood. 🍻 And what people they were. Dylan Thomas drank here. Augustus John drew a self-portrait in her mother's autograph book. George Orwell, Nina Hamnett and Jacob Epstein belonged to the world that gathered around this corner of Fitzrovia. Yet Fiber also remembers detectives, politicians, Albert Pierrepoint, police raids, scandal, murder and courtroom battles. That contrast is what stayed with me. The Fitzroy was somehow both literary salon and rough neighbourhood pub. A place where art and gossip could occupy the same table, where a memorial for Dylan Thomas could take place in the bar, and where charity collections could quietly change children's lives. 🌃 Reading Fiber, I kept thinking about how cities disappear without really leaving. Buildings remain. Street names remain. Perhaps even the pubs remain. But the particular people, voices and rituals that gave those places their meaning slowly become impossible to recover. This book is Fiber's attempt to recover them. And perhaps that is why a tavern can have an autobiography at all. If a building can remember through the people who passed through it, then what exactly are we losing when a neighbourhood loses its old gathering places? 🤔 So, when a place becomes famous for the people who once inhabited it, are we really remembering the place itself, or are we remembering a version of ourselves that no longer exists? My thanks to Sally Fiber and Clive Powell-Williams, and to Temple House Books, an imprint of The Book Guild Ltd, for this fascinating journey into Fitzrovia's past. 🎧 If you enjoyed this episode of Weekend Classics, please subscribe to Revise and Resubmit on Spotify and to the Weekend Researcher YouTube channel. You can also find the channel on Amazon Prime Music and Apple Podcasts. Until next time, keep reading, keep questioning, and perhaps occasionally look twice at the old places we think we already know. 📚🍻

    The Fitzroy (Sally Fiber 1995) - Weekend Classics
  6. 23 Aug

    ESG investing and pollution outsourcing (Yan et al., 2026) | FT50 SMJ

    English Podcast Starts at 00:00:00 Bengali Podcast Starts at 00:42:58 Hindi Podcast Starts at 01:05:22 Danish Podcast Starts at 01:18:51 Reference Yan, S., Zhang, F., & Li, Z. (2026). ESG investing and pollution outsourcing. Strategic Management Journal, 1–36. https://doi.org/10.1002/smj.70115 ‌ ‌Youtube Channel ⁠https://www.youtube.com/@weekendresearcher⁠ Podcast Website https://mayukhmukhopadhyay.com/reviseandresubmit AOM SIM Curriculum Committee https://sim.aom.org/curriculum/curriculum-committee AOM SIM-Bytes Curriculum Lessons https://sim.aom.org/curriculum/simbytes 🎙️🔎 Welcome to Revise and Resubmit! Today, I want to take you into a rather intriguing corner of the world of corporate sustainability, where appearances can be deceiving and the most important clue may be hiding somewhere just beyond the obvious. 🌍🕵️‍♂️ Our paper today is titled “ESG Investing and Pollution Outsourcing”, by Shipeng Yan, Fan Zhang, and Zhengyu Li, published online on 3 August 2026 in the Strategic Management Journal, a highly prestigious academic journal and proudly part of the FT50 journal list. 📚🏆 The paper is published by John Wiley & Sons Ltd. Now, ESG investing has often been presented as a powerful new force for corporate accountability. The logic seems straightforward. Investors care about environmental performance, so companies should have every reason to become cleaner, greener, and more responsible. 🌱💰 But as I began exploring this study, I found myself drawn to a rather more curious possibility. What if the pollution does not disappear? What if it simply moves? Using global firm data covering 2006 to 2019, Yan, Zhang, and Li investigate whether companies facing pressure from ESG investors might reduce pollution within their own operations while quietly shifting some of that environmental burden onto suppliers. The result is a fascinating and uncomfortable puzzle: a company may appear cleaner on paper, while the pollution associated with producing its goods remains much the same. 🔍🏭 The authors describe this as a sophisticated form of corporate decoupling. And the story becomes even more interesting when we look at the conditions under which this behaviour weakens. ESG investors can sometimes make a genuine difference when they provide access to green technologies or when they have greater visibility into the environmental practices of suppliers. In other words, perhaps the real test of ESG is not simply asking, “Is this company cleaner?” 🌿 Perhaps we should ask, “Where did the dirt go?” That question takes us beyond corporate reports and sustainability promises, into the complicated world of supply chains, incentives, institutional pressure, and the curious ways organisations respond when someone is watching. 🧩📊 ❓ So, if a company becomes greener only because the pollution has been moved somewhere we cannot easily see, are ESG investors really changing corporate behaviour, or merely changing the appearance of it? 🙏 My sincere thanks to Shipeng Yan, Fan Zhang, and Zhengyu Li, and to John Wiley & Sons Ltd. for bringing this important research to the academic community. 🎧 If you enjoy Revise and Resubmit, please subscribe to Revise and Resubmit on Spotify and to Weekend Researcher on YouTube. 📺 You can also find the podcast on Amazon Prime and Apple Podcasts. 🌍 Until next time, keep questioning the evidence, follow the trail, and remember: sometimes the most revealing clue is the one that seems to have disappeared.

    ESG investing and pollution outsourcing (Yan et al., 2026) | FT50 SMJ
  7. 22 Aug

    Conceptual Form (Prasada 2026) - Weekend Book Review

    English Podcast starts at 00:00:00 Bengali Podcast Starts at 00:49:57 Hindi Podcast Starts at 01:08:58 Danish Podcast Starts at 01:34:17 Reference Prasada, S. (2026). Conceptual Form: The Hidden Structure of Commonsense Concepts. The MIT Press. https://doi.org/10.7551/mitpress/15449.001.0001 michellj. (2019). An Interview with Sandeep Prasada, PhD | MindCORE. Upenn.Edu. https://mindcore.sas.upenn.edu/2019/11/01/sandeep-prasada-phd/ ‌Youtube channel link https://www.youtube.com/@weekendresearcher Podcast Website https://mayukhmukhopadhyay.com/reviseandresubmit AOM SIM Curriculum Committee https://sim.aom.org/curriculum/curriculum-committee AOM SIM-Bytes Episode 1 - Dr Ed Freeman https://sim.aom.org/teaching/simbytes 🎙️ Welcome to Revise and Resubmit, Episode: “Weekend Book Review”. There are certain things I have always taken for granted. A dog is a dog. A tree is a tree. A book is a book. We rarely stop to ask how, exactly, our minds arrived at such certainty. And perhaps that is why Sandeep Prasada’s Conceptual Form: The Hidden Structure of Commonsense Concepts caught my attention. 📖 Published on 18 August 2026 by The MIT Press, this is a book about something almost invisible: the hidden structures that allow us to think about the ordinary world with such extraordinary ease. Prasada, a professor at Hunter College, City University of New York, has spent much of his career asking deceptively simple questions about the machinery of thought. How do we form concepts of dogs, trees, people, freedom or justice? How do these concepts develop? And how are they connected to language, perception and the brain? With a PhD in Cognitive Science from MIT and research published across leading journals in cognitive science and developmental psychology, Prasada brings that long intellectual journey to this book. 🎓 His central proposal is both subtle and strangely familiar. Concepts such as DOG do not merely contain information about dogs. They provide what he calls “mental lenses”, particular ways of thinking and talking about what a concept represents. That idea made me pause. Because perhaps much of what we call common sense is not really as simple as we imagine. Perhaps, beneath the words we use effortlessly every day, there are structures quietly guiding what seems natural, what seems possible, and even what seems necessary. 🧠 The book challenges approaches that explain concepts mainly through prototypes, examples or accumulated knowledge. Instead, Prasada directs our attention towards the formal structures that organise our understanding of kinds and their instances. For me, that makes this more than a book about philosophy or cognitive science. It becomes a small invitation to look differently at the most ordinary moments of thinking. After all, if the mind is constantly looking through lenses we rarely notice, how much of the world are we actually seeing for the first time? 🙏 My thanks to Sandeep Prasada and The MIT Press for this fascinating contribution to our understanding of human thought. And if you enjoy thoughtful conversations about books and ideas, please subscribe to Revise and Resubmit on Spotify and to the Weekend Researcher YouTube channel. 🎧 We are also available on Amazon Prime Music and Apple Podcasts. So, before we begin, I want to leave you with one question: If our concepts quietly decide how we see the world, who is really doing the seeing, our eyes, or the hidden structures of the mind? 🤔📚

    Conceptual Form (Prasada 2026) - Weekend Book Review
  8. 16 Aug

    Virtual influencer marketing: A meta-analytic review (Barari et al., 2026) | FT50 JAMS

    English Podcast Starts at 00:00:00 Bengali Podcast Starts at 00:42:13 Hindi Podcast Starts at 01:01:25 Danish Podcast Starts at 01:23:05 Reference Barari, M. M., Eisend, M., & Kulczynski, A. (2026). Virtual influencer marketing: A meta-analytic review. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-026-01186-w ‌ ‌Youtube Channel ⁠https://www.youtube.com/@weekendresearcher⁠ Podcast Website https://mayukhmukhopadhyay.com/reviseandresubmit AOM SIM Curriculum Committee https://sim.aom.org/curriculum/curriculum-committee AOM SIM-Bytes Curriculum Lessons https://sim.aom.org/curriculum/simbytes 🎙️✨ Welcome to Revise and Resubmit! 📚🚀 There are moments when the future arrives so quietly that we hardly notice it. One day, we are following people. The next, we find ourselves following digital creations that smile, speak, recommend, and even inspire us with surprising familiarity. It makes me wonder whether what moves us is authenticity itself, or simply our belief that we have found it. 🤖💭 In today's episode, I invite you to join me as we explore a fascinating research article, "Virtual Influencer Marketing: A Meta-Analytic Review," by Mojtaba Moji Barari, Martin Eisend, and Alicia Kulczynski. 🌟 Rather than offering another headline about artificial intelligence or social media trends, this remarkable study patiently gathers evidence from 210 independent experimental studies and 643 effect sizes, allowing the bigger picture to emerge with unusual clarity. What I find especially compelling is that the story is not about technology replacing humanity. Instead, it is about the delicate balance between novelty and trust. ✨🤝 Virtual influencers capture our attention because they feel fresh and unexpected, yet credibility remains something far more difficult to manufacture. As audiences become increasingly familiar with these digital personalities, the excitement of novelty slowly fades, while the quiet importance of trust grows stronger. It feels less like a tale of machines competing with humans and more like an exploration of what persuasion has always depended upon. The authors also uncover something deeply intriguing. The more human a virtual influencer appears, the more differently people respond to its messages, its intelligence, and even the products it represents. 🧠📱 In many ways, this research asks us to reconsider not only how brands communicate, but also how we ourselves decide whom to believe. 📖 What makes this paper even more significant is that it appears in the Journal of the Academy of Marketing Science, one of the world's most prestigious academic journals and a proud member of the FT50 journal list. That distinction reflects the journal's exceptional scholarly impact and the rigor of the research it publishes. 🏆🎓 So, come along with me as we unpack the evidence, question the assumptions, and discover what this landmark meta-analysis reveals about the evolving relationship between technology, marketing, and human psychology. 🌍💡 ❓If the faces shaping our decisions no longer belong to real people, then what does authenticity truly mean in the age of artificial influence? 🙏 My sincere thanks to Mojtaba Moji Barari, Martin Eisend, and Alicia Kulczynski, and to Springer Nature, for making this outstanding research available to the academic community. 🎧💙 If you enjoy thoughtful conversations on cutting-edge research, please subscribe to Revise and Resubmit on Spotify, and subscribe to the Weekend Researcher YouTube channel. You can also find us on Amazon Prime and Apple Podcasts. Your support helps us bring more world-class research stories to curious minds everywhere. 🌟

    Virtual influencer marketing: A meta-analytic review (Barari et al., 2026) | FT50 JAMS

About

In Revise and Resubmit, a dynamic AI duo— Nikita and Pavlov — guides you through the fascinating world of academic research. Whether they’re debating emerging trends, revisiting theories, or exploring the latest innovations, their conversational style makes scholarly insights accessible and engaging for academics. Papers chosen by Mayukh. Powered by Google NotebookLM.