The Social Housing Round Table

Matthew Baird

Join Matthew Baird for a free, weekly networking forum discussing anything and everything in Social Housing with a different guest speaker each week. The idea?  To create a community from the conversations that matter.

  1. Are We As Efficient As We Can Be? And Is Technology The Answer?

    16 Jun

    Are We As Efficient As We Can Be? And Is Technology The Answer?

    Efficiency and productivity often get used as interchangeable terms in housing. According to Rob Fletcher, Director of Digital, Data and Technology at Codi Group, Wales' largest housing association, they are not the same thing at all — and understanding the difference matters more than ever, given the financial pressure the sector is currently under. In this episode of the Social Housing Round Table, part of the Data and Technology stream, Dave Loudon, trusted advisor to the Round Table, guest hosts a conversation with Rob exploring whether housing organisations are operating as efficiently as they could be, and whether technology is genuinely the answer many hope it is. Rob unpacks why operating margins across the sector have fallen sharply in recent years, what genuine process standardisation looks like in practice, and where the real efficiency gains are hiding — not in flashy pilots, but in fixing the repetitive, high-volume processes that quietly drag on services like repairs, voids, and compliance every single day. The conversation also tackles one of the sector's most persistent problems: data collected for its own sake, rather than to actually help residents. From IoT sensors that generate oceans of unused data, to a passionate contribution from a participant on the lack of any shared data standard between the country's 317 councils and 1,600 social housing providers, this session does not shy away from naming where the sector is falling short. Technology, Rob argues, is never going to be a silver bullet. But used well, on top of strong data foundations and well-designed processes, it can be a genuine accelerator. Big thank you to Alertacall Ltd and REACT App by CMSG for sponsoring The Social Housing Round Table, without them, none of this would be possible.

    1hr 1min
  2. Overcoming Challenges for Exiting Shared Ownership

    9 Jun

    Overcoming Challenges for Exiting Shared Ownership

    Shared ownership was designed as a stepping stone to full homeownership.  For many people, it has worked exactly as intended. But for a growing number of shared owners, what was sold as a flexible tenure has become something closer to a trap — with no clear or viable way out. In episode 229 of the Social Housing Round Table, part of the Policy and Governance stream, Matt Baird is joined by Sue Phillips and Jamie Ratcliff of Shared Ownership Resources to explore the barriers facing shared owners who are trying to exit the scheme, and why the sector — and government — still does not have a clear picture of what is going wrong. The timing of the session is significant. On the very morning of the recording, the Housing Communities and Local Government Committee published its long-awaited report on affordable housing, concluding that shared ownership is not a long-term affordable option for many of the buyers to whom it is marketed. The National Audit Office has previously found that data on shared ownership has been incomplete, and that even MHCLG does not fully understand customer journeys and experience. Shared Ownership Resources, which recently registered as a charity and was awarded an MHCLG Social Housing Innovation Fund grant, is working to change that. Their first insights report — on exit routes and buyback — aims to bring together lived experience, sector expertise, and legal expertise to address what Sue describes as a fairly intractable set of problems. The session covers the gap between how easy it is to enter shared ownership and how difficult it can be to leave, the financial and structural barriers to staircasing and resale, the striking lack of standardisation in buyback policies across housing providers, and what better guidance and practice could look like. If shared ownership sits within your world, this is a conversation worth hearing. Big thank you to Alertacall Ltd for sponsoring The Social Housing Round Table, without them, none of this would be possible.

    59 min
  3. Connecting Communities Through Sport

    26 May

    Connecting Communities Through Sport

    What if the best way to build trust with your tenants was not a repairs satisfaction survey or a contact centre call - but a seat at a football match? In episode 227 of the Social Housing Round Table, part of the Customer and Community stream, Matt Baird is joined by Kevin Hornsby, Executive Director of Customer and Communities at Ongo, to explore one of the more refreshingly different conversations the Round Table has hosted this year. Ongo, a housing association managing around 12,000 properties primarily across North Lincolnshire, invests over £1.1 million every year into community-based outcomes. A couple of years ago, a LinkedIn connection sparked a conversation with Scunthorpe United that has since grown into a network of sport partnerships - with Scunthorpe United, Grimsby Town, Lincoln City, and Doncaster Rovers - giving tenants free access to football and rugby matches through a ballot system. Over 2,300 tickets have been given away so far. But this conversation goes well beyond the logistics of sports sponsorship. Kevin talks honestly about the unexpected ways these partnerships have started to shift something harder to measure - trust. For tenants who have repeatedly been let down, who have learned not to believe things will actually happen, turning up with a ticket and making sure they have a good day out is, as Matt puts it, a stepping stone. A small one, perhaps. But for some people, a significant one. The session also covers how to get started, how to measure impact beyond ticket numbers, the importance of being willing to walk away from partnerships that do not feel right, and why a conversation at a football ground lands very differently to one on someone's doorstep. Big thank you to ASB App and Alertacall Ltd for sponsoring The Social Housing Round Table, without them, none of this would be possible.

    1 hr
  4. The Housing Loop: Why Families are Forced Back into Temporary Accommodation

    19 May

    The Housing Loop: Why Families are Forced Back into Temporary Accommodation

    There is a content warning for this session. The conversation includes discussion of domestic abuse, homelessness and the experiences of families in temporary accommodation. There are 1.4 million fewer social homes in England today than there were in the 1980s. Over 170,000 children are currently living in temporary accommodation. And keeping a single family in that temporary accommodation costs, on average, more than £30,000 a year — while the human cost goes far beyond any figure. In this episode of the Social Housing Round Table, part of the Customer and Community stream, Matt Baird is joined by Alexandra Pop-Hristic of Bridge Housing Solutions and Naomi Rae Wharton of Populo Living for an honest and at times deeply moving conversation about the housing loop — the cycle that pulls families, and particularly domestic abuse survivors, back into temporary accommodation again and again. Alexandra introduces Bridge Connect, a matching platform designed to speed up reciprocal moves and get people into suitable permanent homes faster, prioritising those fleeing domestic abuse. Naomi shares her research into the violence risks facing young people in temporary accommodation, the data gaps that make the problem harder to address, and her five-point framework for change. The wider discussion draws in voices from across the room — housing professionals, tenants, and those with lived experience — and raises questions that go well beyond the immediate crisis: about labelling, about profit, about political will, and about who is really responsible for fixing something this broken. It is a session that stays with you. Big thank you to ASB App and Alertacall Ltd for sponsoring The Social Housing Round Table, without them, none of this would be possible.

    1hr 1min
  5. Beyond Qualifications - What’s Really Driving the Competency and Conduct Standard

    12 May

    Beyond Qualifications - What’s Really Driving the Competency and Conduct Standard

    The Competency and Conduct Standard arrives in October 2026, and the sector is paying attention. But there is a question worth asking: is the attention landing in the right place? Much of the conversation around the standard has focused on qualifications — who needs one, by when, and how to get it done. What has received less focus is the broader set of obligations the standard places on registered providers: the requirement to ensure that relevant staff have the right skills, knowledge, behaviours, and conduct to deliver genuinely good services. That is a different challenge, and arguably a more complex one. In the first episode of the Social Housing Round Table's Policy and Governance stream, Matt Baird is joined by Amy Stirton, Director and Founder of The Social Housing Academy and specialist social housing solicitor, to explore what the Competency and Conduct Standard is actually asking of the sector — and why getting qualified is only part of the answer. The conversation covers where the standard came from and what drove it, including the evidence heard at the Grenfell Inquiry around staff training and the disregarding of residents' concerns. It covers the very real pressures facing frontline practitioners, who are navigating an increasingly complex legislative landscape alongside the day-to-day demands of housing management. And it introduces HousingPro, a 10-module e-learning programme developed by the Social Housing Academy in partnership with Me Learning, designed to help organisations upskill large workforces at pace in readiness for October. This was one of the most attended sessions of the year. It is not hard to see why. Big thank you to Alertacall Ltd for sponsoring The Social Housing Round Table, without them, none of this would be possible.

    58 min
  6. What Is Service Design and Why It Matters to Housing

    5 May

    What Is Service Design and Why It Matters to Housing

    A tenant reports a leak. She uploads photos, explains she has a young child, and flags that she is worried the ceiling might collapse. A week passes. She hears nothing. She chases - online, by phone, in person. The repair team eventually come out, leave her some buckets, and advise her to keep containing the water. More of the ceiling falls. The light fittings fill up with water. She is told the flat is still liveable. The hotel she is offered is miles away and she does not drive. From the organisation's perspective, the process was followed. The case was closed. And yet the experience failed - completely. That gap between what a landlord thinks it delivered and what a tenant actually felt is, as Oliver Goldring puts it, customer experience. And it ended up in the media. In the first session of the Social Housing Round Table's new People and Culture stream, Matt Baird is joined by Oliver Goldring, Head of Digital, Design and Communications at Magna Housing and author of Listen, Act, Change, for a candid and practical conversation about service design - what it actually is, why the sector has normalised poor design without realising it, and what it would take to genuinely change. The conversation covers the difference between process mapping and customer journey mapping, why so many organisations are confusing the two, how technology has come to define services rather than support them, and what Oliver calls the uncomfortable truth: that in housing, there are thousands of Sarahs because services were never designed to actually work. Big thank you to Alertacall Ltd for sponsoring The Social Housing Round Table, without them, none of this would be possible.

    59 min

About

Join Matthew Baird for a free, weekly networking forum discussing anything and everything in Social Housing with a different guest speaker each week. The idea?  To create a community from the conversations that matter.

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