Cut Through!

Simon Baugh
  • 5.0 (4)
  • How To
  • Updated weekly

How to communicate with clarity in a noisy world simonbaugh.substack.com

  1. 2 days ago

    How to set communications objectives

    SMART (specific, measurable, achievable, relevant and time-bound) is a poor starting point for setting communications objectives. It distracts people from asking the most important question of all: why are we communicating in the first place? So what does a smarter way of approaching communications objectives look like? A technique borrowed from Toyota may form part of the answer. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    15 min

  2. 16 Jun

    How to be a better gossip

    Why did humans start to communicate? The obvious answer is: ‘to exchange information’. Yet this may not be why language was so important to our ancestors. And the real reason might tell us something we often forget when communicating today. Thinking about communication as a social act changes our view on what good communication looks like today. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    17 min

  3. 9 Jun

    Purpose under pressure

    Can a Japanese secret to long life help you live past 100? Probably not. But it might help you to identify what kind of communications roles are going to give you energy, be worth periods of strain and be a good fit for your skills. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    13 min

  4. 2 Jun

    The battle for reality

    “Germany calling. This is Germany calling.” Throughout the Second World War those words echoed through the static of Britain’s airwaves. The clipped tones of William Joyce, better known as Lord Haw-Haw, were broadcast daily from Nazi Germany with the aim of weakening Allied morale. But in a conflict today, would we spot enemy influence so easily? What do foreign influence operations look like in a world of algorithmic recommendations and AI mediation? And as Europe boosts its defence budgets, should we also be spending more on protecting our information environment? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    16 min

  5. 26 May

    The messenger is the message

    People are REALLY ANGRY because Gemma Collins appeared in a social media clip for the Department for Education. "Bizarre”, “tone-deaf”, “sickening” and “ridiculous”, said the critics. Communications teams spend a great deal of time asking what they should say. They spend much less time asking who should say it. So what does this row reveal about the importance of the messenger? Is it worth working with content creators? And if so, how can you avoid a backlash? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    14 min

  6. 19 May

    How to evaluate communications

    If you’re not measuring communications, you don’t know it’s working. Yet our profession has an evaluation problem: we’re counting the wrong things for the wrong reasons. So what does good communications evaluation look like? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    21 min

  7. 12 May

    The wisdom of the long-distance train conductor

    Why would giving a train passenger a quiz question make them more likely to accept an excess fare? And what can that teach us about how to communicate bad news more effectively? Procedural justice is the ideas that the process - how decisions are made and how people are treated - is more important to public trust than the actual outcome. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    18 min

  8. 5 May

    Same vinegar, different response

    What can a traditional Chinese painting, an Austrian psychologist, and a Roman Emperor teach communications leaders about how to manage personal resilience? Recognising you have more power to choose your response to events than you might think can be a powerful and liberating insight that boosts personal resilience and performance. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    21 min
See All (35)

Ratings & Reviews

5
out of 5
4 Ratings

About

How to communicate with clarity in a noisy world simonbaugh.substack.com

Information

  • Creator
    Simon Baugh
  • Years Active
    2025 - 2026
  • Episodes
    35
  • Rating
    Clean
  • Copyright
    © Simon Baugh
  • Show Website
    Cut Through!

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