Should I Care?

Sophie Griffiths
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Should I Care? is a weekly online business and marketing podcast with Sophie Griffiths and Ruthie Walmsley, for ambitious women building businesses online around real, busy lives. Each week, Sophie and Ruthie take whatever everyone in online business is suddenly talking about, from launches and Instagram trends to offers, content, ads and audience growth, and ask the question you're probably already thinking: should I care? There's endless advice and not enough time to act on it, so they sort the genuinely useful from the noise, with honest conversations, strong opinions and the occasional eye-roll at the internet. It's not a tips podcast and it's not a masterclass. It's the real conversation behind the polished posts, for women who want the nuance, the context and the bit actually worth taking with them.

Season 1

  1. Episode 1

    Should I Care About... Big Money Months, Spending on My Health & Yapping?

    Welcome to the very first episode of Should I Care? - the weekly chat show where we (Sophie Griffiths and Ruthie Walmsley) unpack what's actually happening in the online business world, so you know what deserves your attention (and what really doesn't). We kick things off with the question Ruthie is desperate to have answered: how did Sophie have her biggest month ever in May when she only posted on her grid five times? Sophie spills exactly how she did it: ads, emails, wild consistency on stories, and why two pay-in-full clients shifted something in how she thinks about money. Then things get real: the £6k (yikes!) business class flights to a retreat in Australia, the conversation with her husband that stung, and why spending money on your own wellbeing is the hardest investment to justify, even when you've earned it. And of course, we have to talk about the thing everyone's talking about: yapping. We get into the talk-to-camera trend sweeping Instagram, why it's activating everyone's nervous systems (ours included), and what it's really telling us about connection, storytelling and standing out in a world where AI can write anyone a decent caption. In this episode:How we met (it involves a squeal of delight at the pub) and why this podcast existsThe exact strategy behind Sophie's best month ever: ads, email, and barely any grid postsWhy pay-in-full clients felt like "cheating" and the trust theory behind why they're showing up nowThe overflow spreadsheet that means Sophie knows she doesn't need to sell anything until AugustSetting a £30k stretch goal to justify business class, and the 10 days it took to actually bookWhy spending on your own wellbeing feels harder than any business investmentThe yap-to-camera trend: bandwagon or genuine shift?Why information is free now but your lens, stories and lived experience aren'tThe nervous system work behind big launches (and why volume + nurture both matter) Next week:Audience growth, why your second launch can be harder than your first if you haven't restocked your audience, and how to grow yours without chasing virality. New episodes every Tuesday. Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative

    55 min

  2. Episode 2

    Should I Care About... Being Triggered By What Everyone Else Is Earning?

    This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into what's actually behind Sophie’s run of best-ever months, especially when there's a narrative at the minute that business is hard and nobody's buying. We kick off with the question we got from so many people last week (& Ruthie by her own admission!) - how the f&ck did Sophie make over £35K in May? And the bit that got people? Not the number itself, but the fact that Sophie's business doesn't look that different to everyone else's if you look at Insta! So the real question isn't how much she earned, or why it stung to hear it. It's what has she actually got in place that lets that money come in & how she’s got here. So we get into what's really underneath it: having more than one lever to pull, naming the thing you actually do (so people can buy it & remember it), being willing to be seen trying, and the unglamorous bit almost everyone skips. There's no secret here, there's just a lot of reps and a few decisions most of us bottle. (if you loved Scaling Unwapped, you’ll love this episode!) In this episode: Why two best months in a row quietly triggered people, and the more uncomfortable question hiding underneath "how did she do it"The £97 course sitting quietly in the background that sold 22 from just 4 emails, in a month Sophie had zero capacityWhy naming your transformation is the fastest personal-branding shortcut there is, and why it's still terrifying to actually do itOpportunity maxing - what is it and how does Sophie use it?Sophie's actual next-step advice if you're in a bit of a business funk and want your own best month New episodes every Tuesday. Follow Sophie: @sophiegriffithsco & Ruthie: @firstpersonnarrative Ps and should you care about Off Campus? A hard yes from us.

    55 min

  3. 13 Jun

    Should I Care... Sneak Peek

    There's endless advice out there about how to run your business online, and absolutely no time, energy or childcare to act on all of it. So we're going to do the sorting for you. Should I Care? is a weekly online business and marketing podcast with Sophie Griffiths and Ruthie Walmsley, for ambitious women building businesses online around real, busy lives. Every week we take whatever everyone's suddenly talking about, the trends, the launches, the content everyone's copying, the advice that sounds clever but doesn't quite hold up, and ask the question you're probably already thinking: should I care? Expect honest conversations, real money talk, strong opinions and the occasional collective eye-roll at the internet. It's not a tips podcast and it's not a polished masterclass. It's the actual conversation behind the polished posts. In this little sneak peek, you'll get a taste of what's coming in episode one. Meet your hosts Sophie Griffiths is obsessed with working with impatiently ambitious women who want to build a business based on connection and depth and refuse to accept they can’t work less and still earn big money. A fast talking scaling strategist who teaches women to grow their businesses with ads, offer they are obsessed with and marketing that actually feels fun. Over the last 9 years she’s grown the business alongside 2 high energy girls, a cavapoo dog who doesn’t understand personal space, an ADHD diagnosis & strong (positive) feelings about trashy TV (yes Off Campus..) & salted butter. Ruthie Walmsley is a storytelling strategist and recovering English teacher ( and deputy headteacher) who helps women turn what they actually think into content people can’t stop reading. One husband, one son, one ridiculous puppy called Bernie, an obsession with storytelling and a CV that includes some of the biggest names in the online business space. Follow Should I Care? now so the first full episode lands in your feed the moment it drops Tuesday 16th June. We'll see you then.

    4 min
  • 3 Episodes

About

Should I Care? is a weekly online business and marketing podcast with Sophie Griffiths and Ruthie Walmsley, for ambitious women building businesses online around real, busy lives. Each week, Sophie and Ruthie take whatever everyone in online business is suddenly talking about, from launches and Instagram trends to offers, content, ads and audience growth, and ask the question you're probably already thinking: should I care? There's endless advice and not enough time to act on it, so they sort the genuinely useful from the noise, with honest conversations, strong opinions and the occasional eye-roll at the internet. It's not a tips podcast and it's not a masterclass. It's the real conversation behind the polished posts, for women who want the nuance, the context and the bit actually worth taking with them.

Information

  • Creator
    Sophie Griffiths
  • Episodes
    3
  • Seasons
    1
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Sophie Griffiths
  • Show Website
    Should I Care?

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