13 episodes

We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals.

Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals".

In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard.

The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.

Download the intro lyrics and more at https://www.inandaroundpodcasting.com.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

In & Around Podcasting Mark Asquith, Danny Brown & Friends

    • Technology
    • 5.0 • 3 Ratings

We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals.

Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals".

In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard.

The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable.

Download the intro lyrics and more at https://www.inandaroundpodcasting.com.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

    Retrospective: 9 Expert Insights on the Podcast Industry

    Retrospective: 9 Expert Insights on the Podcast Industry

    As the industry descends on the Podcast Show 2024 in London, UK, we take a look back at the first couple of months of In & Around Podcasting.
    We've covered a wealth of important topics, and been delighted to bring some fantastic insights around these topics from both industry insiders and indie podcasters. So sit back, and enjoy this recap.
    Featured in this episode: @smashleyhamer on Twitter @JamesCridland on Twitter @jcasabona on Twitter @webby2001 on Twitter @VeritySangan on Twitter Deirdre's Facebook group Sam's Facebook page
    In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
    If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
    If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
    Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
    If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
    The podcast is also available at In & Around Podcasting.


    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy

    • 15 min
    Does YouTube Actually Care About Podcasting?

    Does YouTube Actually Care About Podcasting?

    We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate).
    But for podcasters, it can be a different story:
    RSS feed ingestion release was left wanting in some key areasanalytics are still not provided to podcast hosting companiesto do it properly, you kinda do need proper video
    But can 2024 be the year YouTube "gets it right"?
    they've advised they're updating the API to support better hosting company integrationthey've added some new podcast-specific features to YouTube Music appthey advise they've heard podcaster frustrations and are committed to better support for audio-only creators
    So, what do we think? Is 2024 the year Google gets podcasting "right" via YouTube? Join your regular hosts Mark and Danny as they ask the question: does YouTube actually care about podcasting?
    Links to interesting things from this episode
    MrBeast reveals the staggering amount he spends on one videoYouTube Is Not the Podcast Savior You’re Looking ForPodcast features : r/YoutubeMusicRelease Notes: Shaping the Future of Podcasts with YouTube - YouTube BlogPodcasters weigh the cost-benefit of producing video podcasts - DigidayPodcasting is in its YouTube era - The VergePodcast Movement Evolutions 2024 Keynote: YouTube for Podcasters
    In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
    If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
    If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
    Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
    If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
    The podcast is also available at In & Around Podcasting.
    Mentioned in this episode:
    A Breath of Fresh Air with Sandy Kaye
    Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s.
    Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!
    A Breath of Fresh Air
    The Podcast Show,...

    • 37 min
    Is the CPM Model in Podcasting Really Sustainable?

    Is the CPM Model in Podcasting Really Sustainable?

    In a recent article published by Mia Lobel, ex Head of Content at Pushkin Industries, she decries the CPM model in podcasting, and that "The CPM model of advertising does not — and will not ever — work to sustain podcasting."
    Join us as we dive deep into this topic with two podcasting pros.
    Plus, Stupid Stuff in Podcasting and The Flattering Ram!
    Co-hosts, ( ) and Gareth Davies(@garethsounds on Twitter)  .
    Links to interesting things from this episode
    Kathy Doyle | LinkedInIndependent Podcast Awards 2024Quill Podcast Agency | High-Quality Corporate Podcast ProductionCoHost | Podcast Analytics and Audience InsightsPodcast Production Services | Lower StreetThe world's most influential branded podcasts - Pacific ContentAlex Lieberman on X: "Unless you're an A-list celeb, big media co, or plan to sell your audience a high $ product, it makes no sense for you to launch a podcast right now." / XPodcast Advertising Rates [2024] | Ad Results MediaAudioboom sees revenue growthWhy our system for valuing podcasts is broken - Current
    In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
    If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
    If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
    Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
    If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
    The podcast is also available at In & Around Podcasting.
    Mentioned in this episode:
    A Breath of Fresh Air with Sandy Kaye
    Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s.
    Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!
    A Breath of Fresh Air
    The Podcast Show, London, 2024
    Get ready for over 150 hours of content from a lineup wall-to-wall with some of the most recognisable voices in audio and major players...

    • 49 min
    Does Podcasting Still Need the IAB? A Deep Dive with James Cridland

    Does Podcasting Still Need the IAB? A Deep Dive with James Cridland

    Spotify recently announced they've ceased their membership of the IAB (Interactive Advertising Bureau), which has long been seen as the standard for the podcast industry when it comes to analytics and measurement.
    This announcement means Spotify for Podcasters (previously Anchor), Megaphone, and Chartable are no longer IAB Certified.
    With the industry looking to standardize podcast measurement for both podcasters and sponsors/ad buyers, what now for the industry, with such a big player leaving the current standard?
    About our co-host,
    Links to interesting things from this episode
    IAB Podcast Analytic Certification & Compliance ExplainedIAB “Compliance” or “Certified” - the differenceSpotify leaves the IAB; no longer certified
    In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
    If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
    If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
    Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
    If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
    The podcast is also available at In & Around Podcasting.
    Mentioned in this episode:
    A Breath of Fresh Air with Sandy Kaye
    Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s.
    Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!
    A Breath of Fresh Air


    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy

    • 51 min
    Why Do Podcasters Quit by Episode 5?

    Why Do Podcasters Quit by Episode 5?

    Many podcasts don't make it past episode five, according to new data from the Podcast Index. In this episode, Mark, Danny, Dave Jackson, and Ashley Hamer discuss the challenges and misconceptions surrounding podcasting.
    Takeaways
    Many podcasts don't make it past episode five, possibly due to the rise of free podcast hosting platforms like Anchor, now Spotify for Podcasters.The lack of immediate feedback and community engagement in podcasting can be disheartening for new podcasters.The influx of celebrity podcasts and the perception of difficulty in getting noticed may discourage indie podcasters.To overcome these challenges, podcasters should focus on their internal motivation, have a long list of episode topics, and plan for breaks or hiatuses.Setting realistic expectations is crucial in podcasting, as it takes time and effort to grow an audience and make money.Podcasting is not a quick way to make six figures, and it's important to focus on creating valuable content and building a loyal audience.
    Our co-hosts this week:
    - -
    Dave Jackson
    Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 3.1 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team.  In 2018 he was inducted into the Academy of Podcasters Hall of Fame.

    His flagship show is at www.schoolofpodcast..com
    @DaveJackson on Twitter - @schoolofpodcasting on Instagram - Dave on YouTube - Dave's Website Dave's Facebook page
    Links to interesting things from this episode
    The Podcast Launch Accelerator - Free Online Podcast Course | CaptivateNeil Scott | National Association of Addiction Treatment ProvidersTink Media Podfade: surprising reasons why podcasters give up | Ana XavierTotal podcasts in the index - Podcast IndexHow many episodes do podcasts have? - Podcast IndexHow many podcasts make it to 5 or more episodes? - Podnews
    In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
    If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
    If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
    Please tell your friends that the show is available on Spotify, a...

    • 53 min
    Do Small Podcast Apps Really Have a Future?

    Do Small Podcast Apps Really Have a Future?

    In this episode, Danny, Sam Sethi, and Garry Aylott discuss the current state of podcasting apps and the recent closures of several apps. They explore the challenges faced by podcasting apps in terms of monetization and discoverability, and question whether this means some podcast apps have a future.
    The conversation also touches on the need for apps to offer more features and interactivity to both listeners and creators, and the potential for larger apps to tap into their existing platforms and open up APIs to smaller apps, creating a more diverse and innovative ecosystem.
    Takeaways
    Podcasting apps face challenges in terms of monetization and discoverability.Apps need to offer more features and interactivity to attract and retain listeners and creators.Larger apps could tap into their existing platforms and open up APIs to smaller apps to create a more diverse and innovative ecosystem.Education and communication are key to bridging the gap between the podcasting community and the mainstream audience. Listen to your audience and be selective about which features to use in your podcasting app.App closures and consolidations are likely to occur in the future.Support your favorite podcasting apps to help them stay in the game.
    Links to interesting things from this episode
    Amazing Spider-TalkTom Buck - YouTubePodcasting 2.0 | Dave JonesGuy Martin | LinkedInShare of downloads by podcast apps13 Podcast Statistics You Need To Know For 2024Our recommendations for a new podcast app to replace Google Podcasts and StitcherPodcast Industry in 2024: Top Platforms, Audience Stats, & Ad TrendsPodcast App Development - Features, Cost, and StepsRadioPublic is Shutting Down
    In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
    If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
    If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
    Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
    If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
    The podcast is also available at In & Around Podcasting.
    Mentioned in this episode:
    The #1 Place for

    • 51 min

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