Profitable Salon Owner Podcast

Jason Everett, Kayla Swanson

Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high energy makes every event they run not only educational, but extremely engaging.

  1. 2 DAYS AGO

    The Real Power of AI for Salon Owners: Precision Over Information | EP 232 | Profitable Salon Owner

    In this episode, you’ll hear: Why AI won’t replace haircuts or massages but will replace several roles behind the scenesThe “$20/month employee” concept (and the 6–8 jobs it can supportHow to start using AI the right way: “Go to lunch with AI”Voice prompts vs typing promptsBuilding playbooks instead of long, outdated SOPsThe “Sh*t Manual” every salon should have for emergencies and chaosOffboarding checklists: what to do when someone quits so you don’t miss stepsThe big shift: from the age of information to the age of precision

    23 min

  2. 28 JAN

    The Salon Code of Honor: Fix Your Culture, Drama, and Accountability | EP 231 | Profitable Salon Owner

    In this episode, Jason Everett joins Kayla Swanson to talk about the Code of Honor, a simple system that can transform your salon culture, reduce team drama, and strengthen accountability. You’ll hear: Why “we all get along” isn’t the same as a strong culture What happens when you don’t have rules (spoiler: your team makes their own) How to create a Code of Honor with your team The biggest mistakes owners make when implementing it How Code of Honor builds trust and performance under pressure   Need support building your own Code of Honor? Text “CODE” to (916) 258-0720 and we’ll help you!

    33 min

  3. 21 JAN

    How to Develop 6-Figure Stylists Without Burning Them Out | EP 230 | Profitable Salon Owner

    In this episode, Kayla sits down with Danielle Cherewyk to talk about how salon owners can build a culture where team members grow into high-performing, six-figure earners.   You’ll hear:   Danielle’s story and why she built a career-path culture early How she helped her team realize they were closer than they thought How the program grew from 6 qualifiers to 14 What salon owners can do to expand belief and break income ceilings How Danielle supports her team with a 7:1 mentorship model How to make “money conversations” normal without making them uncomfortable Why your salon wins when your people WIN

    34 min

  4. 14 JAN

    What High-Performing Salons Do Differently | EP 229 | Profitable Salon Owner

    In this episode, Kayla and Jason unpack what it really means to be a high-performing salon and why the biggest difference isn’t intelligence, luck, or even talent. What you’ll hear in this episode: What “high performance” actually means (and why it’s the foundation of everything at HPSA) The true separator of the top 1% from the rest Why high performers don’t overthink, stall out, or wait for perfect plans How top owners get their team to execute quickly Why “corrective action” is the cheat code for growth The 2–20–24 Rule for taking action immediately and building momentum Why and how consistency turns excellence into a habit

    22 min

  5. 7 JAN

    Why Profit Is the Only Thing That Saves Your Salon This 2026 | EP 228 | Profitable Salon Owner

    In this episode, Kayla Swanson and Jason Everett discuss what it truly means to be a profitable salon owner.   They cover the following topics: The difference between staying busy and actually making money Why salon owners often avoid profit (sometimes without knowing it) How to begin shifting your salon from survival to sustainability Jason also shares why profitable businesses create better teams, stronger cultures, and more fulfilled owners.

    32 min

  6. 31/12/2025

    Buy, Sell, or Shut the Doors? What Smart Salon Owners Will Do in 2026 | EP 227 | Profitable Salon Owner

    In this episode, you’ll discover: Why 2026 is a buyer’s market and how shaky operations are creating big opportunities for owners who are ready. What does capacity utilization mean and how to know if growth is smart or premature. Are you a CEO or just a high-paid stylist? And how to start shifting into true ownership. Why Jason wrote Prove Them Wrong and how owners can use it as a roadmap for stylists who want more income and a long-term future. Why Jason believes you must get lean, smart, and supported to ensure you’re on the upswing, not the decline of next year. The MINDSET you need for 2026.

    30 min

  7. 17/12/2025

    The Real Reason You’re Burnt Out (And the 3 Fixes That Actually Work) | EP 226 | Profitable Salon Owner

    In this episode, you’ll learn: Why burnout is often a mindset shift issue, not just a rest issue The difference between Burn On, Burn Up, and Burnout How effort vs reward imbalance quietly creates burnout Why impostor syndrome can be a catalyst (and how common it is) The 3 major causes of burnout and their respective cures A leadership takeaway: why investing in support is often cheaper than losing great people

    37 min

  8. 10/12/2025

    Stop Going Broke on Gift Cards: The Salon Owner’s Survival Guide | EP 225 | Profitable Salon Owner

    Gift Cards as a Tool for Growth: Gift cards can be highly profitable when used to attract new guests and grow revenue during holidays. Biggest Mistake #1 - Discounting: Avoid offering discounts on gift cards, as this can hurt your profit margins and set unrealistic pricing expectations. Biggest Mistake #2 - No Boundaries: Clearly define gift card usage rules to prevent misuse, like limiting their use to specific services or retail products. Biggest Mistake #3 - Fluffing December Sales: High gift card sales in December can artificially inflate revenue, leaving other months weaker. Biggest Mistake #4 - Spending December’s Cash: Treat gift card revenue as deferred income and avoid spending it immediately. Biggest Mistake #5 - Misclassifying on P&L: Log gift card sales properly as liabilities until redeemed, to avoid tax and accounting issues. Biggest Mistake #6 - Selling to Existing Clients: Focus on gift cards as a tool to bring in new customers rather than discounting services for loyal clients. Theft Risks: Implement systems to track and catalog gift cards, as they can be a target for employee theft. Timing and Marketing Strategies: Peak sales often happen close to Christmas, but promotions should encourage early-year bookings to maintain revenue consistency. Creative Packages: Bundle gift cards with services or retail items to add value, attract new guests, and provide thoughtful gifting options for businesses or groups.

    31 min
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About

Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high energy makes every event they run not only educational, but extremely engaging.

Information

  • Creator
    Jason Everett, Kayla Swanson
  • Years Active
    2020 - 2026
  • Episodes
    219
  • Rating
    Clean
  • Copyright
    © 2020 Profitable Salon Owner Podcast
  • Show Website
    Profitable Salon Owner Podcast

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