Take It Personally Maddie Peschong

In this episode of Take It Personally, Sean, owner of Unique Unicorn Photography, shares his transformative experience with the Make Four Figures with Mini Sessions training. Initially struggling to attract clients after deciding to fully commit to their photography business, Sean and his wife discovered mini sessions as a strategic entry point for client acquisition. The episode delves into how this approach not only built their portfolio rapidly but also significantly increased their client base by booking 30 families during a single weekend.
Sean discusses the importance of marketing, branding consistency, and the value of community building. He reflects on how mini sessions became a key component for business growth, client satisfaction, and a means to efficiently showcase their work and get referrals. This story is a testament to the power of mini sessions in kickstarting and expanding a photography business.
00:12 The Journey to Unique Unicorn Photography
00:37 Discovering Mini Sessions: A Game Changer
04:01 The Impact of Training on Business Strategy
10:43 The Success Story: Booking 30 Families
18:12 Marketing Strategies and Building a Client Base
19:44 The Future of Mini Sessions
21:58 Wrapping Up: The Power of Mini Sessions
 
CONNECT WITH SEAN
Instagram | Website
 
CONNECT WITH MADDIE:
Instagram | Website
 
LINKS:
Make 4-Figures with Mini Sessions Free Training on April 25, 2024 at 12pm CST: Sign up now!
Brand Session Shot List: 10 must-have images
 
FULL SHOW NOTES here

In this episode, I share my successful strategy for conducting high-4-figure mini session days! Since starting mini sessions in 2020, I have seen significant revenue growth and average $7,000 on these mini session days. I'll be sharing an overview of the simple strategy I have in my business that allows me to accomplish this. Here are the main highlights from this episode:
00:52 My Mini Session Journey: From Start to Success
01:58 Strategic Insights: Transforming Mini Sessions into Brand Builders
03:29 Yearly Growth: A Deep Dive into My Mini Session Evolution
05:55 Maximizing Profits with Smart Mini Session Strategies
10:59 The Power of Limitations: Crafting the Perfect Mini Session Offer
15:24 Marketing Mastery: How to Promote Your Mini Sessions Effectively
16:14 Next Steps & Free Training
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Make 4-Figures with Mini Sessions Free Live Training on April 25 at 12pm CST: Sign up now!
The Ultimate Personal Brand Session Shot List: 10 must-have images
 
FULL SHOW NOTES HERE

The topic of email marketing seems to be coming up more and more both inside of Rebrand, my group coaching program, and just in general. When I am talking to other creatives, it's always things like, "Do I really need an email list? Should I start using email as opposed to social media?"
I've utilized email marketing in my business and am a huge believer in it. But I personally have a few issues with how email is being sold to a lot of creative entrepreneurs, specifically local service providers, like photographers who serve a local market.
If that is you and you've had related questions about email before, this episode focuses on the power and nuances of email marketing. Here are highlights from this episode:
01:00 The Rising Importance of Email Marketing in Creative Industries
03:25 The Misconceptions and Realities of Email Marketing for Local Service Providers
06:43 Navigating the Challenges of Email List Building and Marketing Strategies
11:20 Determining if Email Marketing is the Right Strategy for You
16:49 Lazy Email List Growth: A Game-Changer for Local Service Providers
26:40 Maximizing Your Business with Effective Email Marketing Techniques and Waitlists
27:40 Exclusive Training Opportunity: Elevate Your Mini Session Game
 
CONNECT WITH MADDIE:
Instagram
Website
 
LINKS:
Make 4-Figures with Mini Sessions Free Live Training on April 25 at 12pm CST: Sign up now!
Flodesk Email Marketing (50% off your first year with this link)
 
FULL SHOW NOTES HERE

Dawn is a former software engineer, turned wedding photographer, who pivoted back to technology to assist creatives in overcoming their intimidation with tech. Dawn is currently juggling roles as a Product Marketing Manager at Flodesk and running Tech Savvy Creative.
In this episode, she shares her journey and the importance of integrating technology into creative professions. Topics we discuss in this episode are the transformative power of AI in photography, tools like ChatGPT for content creation, highlighting how AI tools can significantly save time and enhance productivity, and tools for improving business efficiency. Through her expertise, Dawn emphasizes the potential of AI to handle mundane tasks, enabling creatives to focus on their passions and excel in their craft. Here are highlights from this episode:
01:31 Dawn's Journey into Tech and Product Marketing
02:42 The Power of AI in Photography and Business
04:47 Exploring AI Tools for Content Creation
08:24 The Revolution of AI in Photo Editing
16:50 Maximizing Efficiency with AI in Meetings and Video Content
23:02 The Future of AI and Its Impact on Creativity
24:31 Closing Thoughts and Where to Find Dawn
 
CONNECT WITH DAWN:
Instagram | Website | YouTube
 
CONNECT WITH MADDIE:
Instagram | Website
 
LINKS:
Flodesk Email Marketing - get 50% off your first year
Dawn's AI Toolkit for Creatives
Brand Session Shot List: 10 must-have images
 
FULL SHOW NOTES HERE

One of my goals at the beginning of 2024 was to act like a grown up when it comes to my finances, and I have to say, I'm killing it so far–and that is in huge part to the program 6 Figure Saver. I'm thrilled to have Gina Knox, the financial coach behind 6 Figure Saver, on the podcast today.

Gina is known in her circle as Money's Mom, and helps entrepreneurs with variable income save six figures in their businesses. In under three months, I've saved just shy of $40,000 in this program without cutting expenses or strict budgeting. Instead, Gina emphasizes the significance of spending on the right things, and paying yourself as part of your operating expenses–not an afterthought.

The episode delves into what Gina (and I) would do differently if starting our businesses again, with a strong focus on financial strategies including setting realistic income goals, focusing on current problems rather than future ones, avoiding unnecessary spending, and the importance of paying oneself as a business owner. Here are some highlights:

01:10 The Impact of Gina's Program: Six Figure Saver
05:07 Gina's Advice on Organizing Business Finances
06:22 Introduction to the Cashflow Waterfall Strategy
10:09 The Importance of Strategic Spending in Business
10:52 Creating an Annual Investment Plan
11:58 The Dangers of Future Problem Spending
18:59 Setting Realistic Goals for Business Growth
20:59 Overcoming Money Blocking Thoughts
23:31 The Value of Focusing on One Service
25:19 The Importance of Paying Yourself as a Business Owner

You can follow Gina on Instagram, and find more information about 6 Figure Saver here. The program is now enrolling.

Kate has been on the podcast before talking about Rebrand, and I love what Kate is doing with her business. Her photography business sort of started “accidentally” and after working together in Rebrand, she was able to drop down to part-time in her 9-5 to be able to spend more time on her photography business.
Alongside taking brand photos, Kate also helps clients with copywriting! She took her PR skills to be able to grow another arm in her business where she offers blogging services to creatives.
Visuals are a huge part of personal branding, but messaging is so important too. Kate is sharing tips for how blogging can be a huge part of growing your business, connect with clients, and help you stand out. Here are the main things talked about in this episode:
Why blogging isn’t dead SEO and Google searches Providing value to clients Repurposing content How to utilize frequently asked questions to direct people to your blog Being seen as a thought leader Consistency tips for blogging Kate’s 5 favorite blog topics for photographer Connecting with clients Use blogs to cover client questions Connect with Kate:
Instagram | Website
Connect with Maddie:
Instagram | Website
Links mentioned:
Rebrand Coaching Program for Brand Photographers
Brand Session Shot List: 10 must-have images
See the full show notes here