20 episodes

From the flawed masterminds at the heart of Matter Of Form, global leaders in Brand & Digital Experience, comes a series set on reframing luxury. With some strong – and mostly sound – opinions on the state of the sector, MOF CEO Anant Sharma and COO Fred Moore are debunking convention and conducting (occasionally) gracious debate surrounding what’s next with an enviable line-up of industry leaders.

What The Luxe Matter Of Form

    • Business
    • 5.0 • 15 Ratings

From the flawed masterminds at the heart of Matter Of Form, global leaders in Brand & Digital Experience, comes a series set on reframing luxury. With some strong – and mostly sound – opinions on the state of the sector, MOF CEO Anant Sharma and COO Fred Moore are debunking convention and conducting (occasionally) gracious debate surrounding what’s next with an enviable line-up of industry leaders.

    S3E4: The Compulsive Pursuit of Beauty in Craft with Fromental Founders, Tim Butcher & Lizzie Deshayes

    S3E4: The Compulsive Pursuit of Beauty in Craft with Fromental Founders, Tim Butcher & Lizzie Deshayes

    In 2005, Tim Butcher and Lizzie Deshayes founded Fromental, establishing their reputation with hand-painted, hand-embroidered silk wall coverings. Twenty years later, they've carved out a singular space in the interiors market. Sitting down with What The Luxe, Lizzie and Tim illuminate listeners on the innate fun of creation, the nuances of taste in designing for designers and how crafting beautiful things is a compulsive and human act. 

    • 41 min
    S3E3: Masterminding Creative Platforms with James Lees, Strategy Director at Matter Of Form

    S3E3: Masterminding Creative Platforms with James Lees, Strategy Director at Matter Of Form

    Always armed with a pen and something sharp to say, James was the perfect victim for What The Luxe’s first video episode. He and Anant begin by debunking innovation myths and misconceptions surrounding the U/HNW cohort before moving through the subjects of status, digital assets, healthy friction in the customer experience, the importance of rewarding behaviours, creating ritual and the industry’s tendency to conflate observation with insight – punctuated with subtle innovation anecdotes and valuable case studies. 

    • 35 min
    S3E2: ‘In The Moment’ Travel with Tom Marchant, Co-Founder of Black Tomato

    S3E2: ‘In The Moment’ Travel with Tom Marchant, Co-Founder of Black Tomato

    For nearly two decades, Black Tomato has been lighting the way for curious travellers, providing bespoke experiences designed to inspire, challenge and connect. Sitting down with What The Luxe, co-founder Tom Marchant taps into the brand’s driving forces as well as the need for a symbiotic relationship between traveller and place.

    • 38 min
    S3E1: Hype, Luxury & Street Culture with Streetwear Icon & Founder, Jeff Staple

    S3E1: Hype, Luxury & Street Culture with Streetwear Icon & Founder, Jeff Staple

    All-round streetwear icon, founder of STAPLE and creator of the Pigeon SB Dunk, Jeff Staple, joins the podcast to kick off What The Luxe’s coolest series yet – talking everything from 1980s/90s NYC to self-expression, individuality and why streetwear has become synonymous with the world of luxury. Plus we get the story behind the legendary “NYC Pigeon”, its five-figure value and more.

    • 54 min
    S2E8: ‘Destination-Last Travel’ with Geordie Mackay-Lewis, Co-Founder & CEO of Pelorus

    S2E8: ‘Destination-Last Travel’ with Geordie Mackay-Lewis, Co-Founder & CEO of Pelorus

    Wrapping up What The Luxe’s second series, Fred is joined by Geordie Mackay-Lewis; a former soldier turned co-founder of bespoke experience group Pelorus, who design and lead transformative travel experiences for those who desire something different. Covering the big subjects like sustainability, diversifying luxury audiences and market gaps, Fred and Geordie also touch on the question of AI, whether it’s a threat or benefit to Pelorus’ premise and why
    experiences should be designed destination-last, not first.

    • 37 min
    S2E7: Don’t Hate The Player with Perla Bloom, Global Strategy Lead at Electronic Arts

    S2E7: Don’t Hate The Player with Perla Bloom, Global Strategy Lead at Electronic Arts

    Our first team host and Head of Marketing Juliet Watkin-Rees sits down with Perla Bloom, Global Strategy Lead at Electronic Arts, to enlighten forward-thinking luxury brands on the gaming opportunity, clarify widespread misconceptions and demystify the space for those who have yet to get to grips with it – underpinned by a call for brands to value players just as much as they value traditional media audiences.

    • 31 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

LCardoe ,

Ridiculously good stuff!

This is THE podcast for anyone trying to learn more about the luxury industry. I’m just starting to get into the industry and these are the sort of insights you normally only get from endless seminars etc. etc.

Really well-presented, really fun to listen to, and one of my favourite podcasts on the WHOLE market!

P.S What a fun name!

AdityaTripathi ,

Delightful, must subscribe!

Lovely series diving into the stories behind elevated customer experiences! This is a must hear for anyone interested in all things story telling, luxury, and design!

Nordoff The Robin ,

A fresh approach to exploring meaning of ‘luxury’. 5*

A wonderfully articulate dive into the vibrant world of “luxury”, with guests who are at the top of their game and (so far) I’ve found each episode really insightful and thought-provoking.

The hook of ‘luxury’ is great because it allows for such a diverse guest list covering a number of sectors/industries, all of whom have different experiences and perspectives - again making it a really interesting listen. Well done to all involved!

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