Words To Win By* takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio as she unpacks real-world narrative shifts that led to real-world victories.
*Formerly called Brave New Words
Changing the Narrative About First Nations - Australia
Starting in 2019, Aboriginal and Torres Strait Islander advocates began an ambitious two year effort to flip the script on sovereignty, self-determination and justice for First Nations. Now, after comprehensive communications training and robust messaging research, campaigners are making new gains on land rights and tackling damage to the climate.
Flipping the Senate through Georgia Runoffs - United States
In 2020, Georgia selected a Democrat for president for the first time since 1992. But the organizers who made this happen, having registered 800,000 new voters, had an arguably more daunting task ahead: winning two Senate runoff elections two months later. With unwavering commitment to Black, Latino and Asian American communities, organizers deployed best practices in voter mobilization across mediums to win both races and flip the balance of power in Congress.
Legalizando el aborto - Argentina
A las 4 de la mañana del 30 de diciembre del 2020, mientras las multitudes estaban reunidas al frente del Congreso esperando el voto final, Argentina legalizó el aborto. Se hicieron realidad las expectativas y se validó el trabajo arduo de las organizadoras y abogadas, políticos y proveedores de atención médica, líderes feministas veteranas y activistas adolescentes recientemente comprometidas.
Legalizing Abortion - Argentina
At 4 a.m. on December 30th 2020, as crowds gathered in front of Congress awaiting the final vote, Argentina legalized abortion. This realized the hopes and validated the hard work of organizers and lawyers, politicians and medical providers, veteran feminist leaders and newly engaged teenage activists.
Striking for Public Education - West Virginia and Arizona
As we witness today’s rightwing attacks on our public schools, we consider what the 2018 educator strikes can teach us about formulating an effective response. This movement to secure better healthcare, classroom funding, and more equitable pay ignited in states you might not expect: West Virginia, Oklahoma, and Arizona. And from there, it took off and delivered wins across the nation.
Buena Política - La República Dominicana
En el 2020, un grupo tenaz de organizadores y activistas veteranos propulsaron a José Horacio Rodríguez desde la oscuridad hasta ganar un escaño en el Congreso, con más votos que ningún otro candidato de su circunscripción en el distrito central en la República Dominicana. Combatiendo partidos arraigados en un sistema corrupto de recibir pago para jugar a la política, la campaña de José Horacio desencadenó el poder de lo positivo bajo el título ‘Buena Política’.
Strategic, powerful, utterly bingeable
These podcasts are brilliant. Strategic insights, powerful story telling and utterly bingeable. Anat is one of the best framing and narrative minds on the progressive side right now and we need to take these lessons to heart. Getting this stuff right is how we get out of our bubble, build a base and win the public. And what's more these podcasts are heartwarming, funny and a real joy to listen to.
Honest and hopeful
A wonderful sharing of good ideas and campaigns that have changed minds. A must listen.
Engaging & hopeful
Great new podcast on how to frame winning messages for the left. Top tips: have a positive story of what can change, take the moral high ground and work out how to mobilise your base, persuade the middle and expose your opponents.