Brendan, the founder of Santa Cruz Medicinals, may be the most influential voice in the world for young men right now. He walks down the street and cars pull over so kids can yell "Santa Cruz!" out the window. He funds his own content, he doesn't take the gambling money, and he shows people exactly how he lives. I didn't sit down with him to talk about supplements. I wanted to talk about the inside of a young man's life, because I believe that's where the real crisis is. The loneliness. A dating world that feels rigged. A brain so cooked by the scroll that it feels nothing and everything at the same time. We spoke about larping, looksmaxxing, mogging, mewing, monk mode, rage baiting, sexual market value, AI girlfriends, sports betting and the manosphere itself. A few of his answers surprised me! If you're a young man who feels stuck, lonely, or like the game is rigged against you, this one is for you. And if you love one, send it to him. I hope you enjoy, and if you do, let me know by liking, commenting, and subscribing to the show. I am committed out of my mind to bringing you conversations that alter the direction of your life, leading you to a deeper sense of belonging in the context of the world. This episode includes a conversation about those who contemplate taking their life. If you're struggling, you are not alone. In the US, call or text 988 to reach the Crisis Lifeline. Outside the US, findahelpline.com lists free support near you. The views expressed are those of the guest, and this conversation is intended for general informational purposes only. It should not be used as a substitute for professional medical or mental health advice. Follow Santa Cruz Medicinals: https://www.instagram.com/santacruzmedicinals/ Follow Billy: https://www.instagram.com/billygartonjr/ Follow the Podcast: https://www.instagram.com/youchoosepodcast/ Chapters 0:00 Mental and Physical Health Are The Same Thing 1:23 Why Gambling and Alcohol Run the Internet 4:29 The Biggest Crisis Facing Young Men 6:09 Black Pill Crowd 7:30 Why Dating Is So Hard Right Now 8:54 How Short-Form Scrolling Blunts Your Dopamine 12:26 Men Need to Get Closer to Rejection 13:14 The Best Dating Advice 14:35 Get Your Health Right 15:38 Happiness Is the Wrong Goal 18:05 You Need Hobbies Rooted in Nature 19:00 Homies, Health, Hobbies 19:27 What Women Are Actually Attracted To 23:24 Influencers, Parents, and Personal Responsibility 25:23 Why Manosphere Creators Are So Popular 27:19 The Hard Truth About the Dating Market 28:20 What Makes a Man Attractive 32:32 Billy on Being the Unattractive Kid 37:45 Control Your Breath 40:39 Tell Someone WHat You're Going Through 42:00 "Nobody Cares", and That's Good News 49:38 The Three-Minute Morning Routine 51:20 The Evening Wind-Down Routine 53:32 Labelling, ADHD, SSRI's 59:55 Why Cutting Recess and PE Backfires 1:06:50 Larping: Healthy or Unhealthy? 1:12:22 Sexual Market Value: Healthy or Unhealthy? 1:13:46 Looksmaxxing: Healthy or Unhealthy? 1:21:33 Mogging: Healthy or Unhealthy? 1:23:39 Mewing: Healthy or Unhealthy? 1:25:12 Monk Mode: Healthy or Unhealthy? 1:26:30 Rage Baiting: Healthy or Unhealthy? 1:29:59 AI Girlfriends: Healthy or Unhealthy? 1:35:27 Sports Betting: Healthy or Unhealthy? 1:38:45 The Manosphere: Healthy or Unhealthy? 1:40:11 No Friction, No Fulfillment 1:48:43 What Losing His Dad Taught Him 1:55:28 Why Friendship Comes Before Everything 1:57:35 Lock In for 30 Days
