Watch the full episode on our YouTube channel: youtube.com/@mreapodcast What if the best real estate content barely talked about real estate? Tommy Choi and his team close more than 125 units and $100 million in annual sales, with most new leads coming through social media. Yet his Instagram feed is packed with Chicago restaurants, local businesses, and community stories instead of home tours and closing photos. Tommy joins us to break down his TCT framework: traffic, content, conversation, conversion, close, and transact. We learn how each step works in both the digital and physical worlds, from inviting clients to events to turning an Instagram comment into a face-to-face meeting. We also dig into Tommy’s audience promise, why he shifted from real estate education to hyperlocal content, and how one noodle video reached 2.2 million views. His approach proves that food is not the business. It is the conversation starter that builds trust, creates relationships, and makes future sales conversations much easier. Tune in to learn how we can connect our online presence with our database, become known in our communities, and build a modern real estate business that works for decades. Resources: Weinberg Choi Real EstateFollow Tommy Choi on InstagramOrder the Millionaire Real Estate Agent Playbook | Volume 3 Connect with Jason: Linkedin Produced by NOVA This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.
