300 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

eCommerce MasterPla‪n‬ Chloë Thomas

    • Marketing
    • 4.9 • 51 Ratings

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    How team structure is crucial for easy growth with Melvin & Hamilton's Nicolas Metzke

    How team structure is crucial for easy growth with Melvin & Hamilton's Nicolas Metzke

    Nicolas Metzke is the co-founder and CEO at Melvin and Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012 they now the site sells 80,000 shoes a year and annual sales is over €7m. He talks to Chloe about their replatforming, how the pandemic has changed their marketing focus - and how reorganising the marketing team has been crucial to take the next growth step.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 32 min
    The Top Facebook Ad Strategies for eCommerce in 2021 with Antoine Gagné from J7 Media

    The Top Facebook Ad Strategies for eCommerce in 2021 with Antoine Gagné from J7 Media

    Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $2m in monthly ad spend. J7 Media specialise in helping DTC brands grow their sales, and have analysed the advertising they’ve been running to put together a guide to best practices – and that’s what I’m chatting with Antoine about today.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 37 min
    "The Age of Influence" bestselling author Neal Schaffer

    "The Age of Influence" bestselling author Neal Schaffer

    Neal Schaffer has been deep in the world of Social media for over 10 years, and is an expert on both building your own social influence and leveraging that of others through Influencer marketing campaigns. In 2020 he published the bestselling book “The Age of Influence: The Power of Influencers to Elevate your Brand”.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 41 min
    Meet our 2021 Startup founder: Luke Carthy of Afro Drops. What's the plan for the first 6months?

    Meet our 2021 Startup founder: Luke Carthy of Afro Drops. What's the plan for the first 6months?

    Luke Carthy is a well known eCommerce CRO and SEO specialist, AND now the founder of Afro Drops the new start up we’ll be following throughout 2021. We're chatting about how he got to live, why he's not creating his own products, why he chose to launch with WooCommerce, and what he has planned for the first 6 months. We'll be catching up with Luke throughout 2021 to see how things go and what he's doing to grow the business in the first 12 months.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 37 min
    What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss

    What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss

    Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there's a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you work out your plans for 2021. Our experts include Chris Dawson from Tamebay; Lucy Bloomfield of 10,000 Customers; Rand Fishkin from Sparktoro, Matt Edmundson from the eCommerce Podcast, eCommerce Badassery's Jessica Totillo Coster, Kunle Campbell from 2x eCommerce, Corinne Watson from Postscript, Sue Monhait from Gift Biz Unwrapped, Rytis Lauris from Omnisend and more. There's so much in this episode you're going to listen more than once!
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 34 min
    How to Double your Sales Every Year with Purelei's John Hagan

    How to Double your Sales Every Year with Purelei's John Hagan

    John Hagan is Director of Growth at Purelei. It’s a German jewellery brand inspired by Hawaii and founded in 2017 that now an 8 figure brand who aim to double in size every year. In this episode we discuss just what it takes to double each year, what it means for the team, for mindset, for every area of the business. Lots of great advice in here for growing fast.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 42 min

Customer Reviews

4.9 out of 5
51 Ratings

51 Ratings

Aquaman_ ,

Keeping it real!

Thank you Chloë for keeping this podcast truly real. I enjoy learning precisely what I need to do next to improve in various areas of our business. Thank you.

Macstephen1 ,

Solving Marketing Problems

First, congratulations on your Business Excellence Award! I appreciate how you made the decision to be a pandemic free zone. Refreshing. I love how this podcast gives me an insight as to how other businesses are growing.

Angela Brown Oberer ,

Great Info - I Need This

Hey Chloe,
New to e-commerce student here and found your podcast super helpful. I enjoyed the episode with Shannon Fitzsimmons and her Instagram tips.
Thanks for putting this together for us. I appreciate you. 👍💯🎯

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