488 episodes
eCommerce MasterPlan eCommerce Podcast Network
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- Business
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4.9 • 61 Ratings
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Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.
Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
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Gift Cards, Loyalty and China Expansion with Elisabeth de Gramont, Frank And Oak
Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak.
A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group.
In this episode we discuss:
How do you determine your top customers?How does Frank and Oak communicate their sustainability practices to their customers?Lessons from a brand strategist and consumer marketing expertThe key considerations for Western brands looking to expand into the Chinese market
Time stamps:
[05:01] The brand’s focus on sustainability and timeless pieces.
[09:15] Using innovative materials for sustainable fashion.
[17:18] Need someone on the ground in China.
[22:45] Identify loyal customers and reward their loyalty.
[24:23] Encourage team to share weekly recommendations for inspiration.
[29:54] Insights from Elizabeth on sustainable brand evolution, transparency, and China expansion.
Free trial of SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy -
Serving 160k Customers Custom Fit Fashion with Jess Fleischer, Son of a Tailor
Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.
In this episode we discuss:
Peer-to-peer models with returns and secondhand products in the fashion industryHow can you create a personalised shopping experience AND be sustainable?What are the benefits of using video content in Facebook ads?Improving sustainability practices in product lifecycle and end-of-life solutionsModels for sustainability in the fashion industry
Time stamps:
[03:35] eCommerce transformed fashion supply chains, sparking change.
[07:51] Small brands need to address sustainability issues.
[11:02] P2P businesses increasing.
[15:34] Challenges of customer onboarding process in business.
[18:21] Video ads on Facebook showing website checkout process.
[22:44] Entrepreneurs should start with non-online options.
[26:30] Keep it simple, no need for calculations.
[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.
Free trial of SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy -
Hiring for Growth: How do you build a great eCommerce team? with Andy Davies, Vertical Advantage
Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire.
In this episode we discuss:
How does the concept of "Moneyball" apply to recruitment?How can smaller, lesser-known brands compete for talent?The advantages and disadvantages of dividing specialisms within a teamThe pros and cons of simple subscriptions for both businesses and customers
Time stamps:
[04:09] Tech impact on market not as pessimistic.
[06:48] Finding value in recruitment, particularly in Amazon.
[10:24] Why big brands not always worth the cost.
[18:52] Growth role in companies are not linear
[22:36] Tips for hiring: define needs, understand growth and use LinkedIn for networking.
[25:09] Top Tips.
Free trial of SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy -
The Pre-Loved Fashion Market with Oxfam's Andrew Ostcliffe
Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online.
In this episode we discuss:
The impact of pre-loved clothing on the fashion industryWhat role do Influencers play in selling pre-loved clothing?How can mainstream retailers get involved in the secondhand market?Leverage online shopper activity and product trends to inform physical shops
Time stamps:
[05:05] Having a large corporate following, diverse donations and popular charity shops.
[08:06] Using online data for trends.
[11:09] Consumers want bargains and unique clothing options.
[14:40] How Oxfam promotes sustainability in product sourcing.
[20:33] Be genuine, use take back schemes and why influencers matter.
[24:10] Tips for listing on eBay.
[25:45] Flexible working is changing how Oxfam communicates.
[30:23] The pre-loved movement.
Free trial of SHOPLINE >>> https://ecmp.info/shopline
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy -
The Six Core Principles of eCommerce Growth with Kunle Campbell, host of 2x eCommerce Podcast
Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book:
‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’.
In this episode we'll be diving into some of the key takeaways from his new book:
What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?How do the six core principles of eCommerce growth work together?Building customer loyalty and repeat purchasesWhat is the significance of cross-functional and departmental growth?
Time stamps:
[03:44] Failed attempts at writing a book and changing career.
[07:36] Evolving career in digital marketing and eCommerce.
[14:38] Customer-centricity key to understanding and serving customers.
[18:02] Creating habitual buying process for high customer loyalty.
[24:06] Archive.com for managing social media.
Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync
Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy -
What it takes to hit $15 million with Peter Mann from Oransi
Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range.
In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’.
We explore having a vertically integrated approach in the manufacturing industry and the impact of climate change on air purifiers.
Peter shares their decision to bring shipping and storage in-house, contrary to Amazon's encouragement to use the FBA program.
Peter also highlights the importance of environmentally responsible manufacturing and transparency.
In this episode we discuss:
Manufacturing in the US and the challenges and advantages of domestic productionHow do you integrate sustainability into your business practices?Comparing word-of-mouth marketing to other forms of advertisingHow Peter approaches vertical integration in their business modelIn an oversaturated market, why is it crucial to have a clear mission and values?
Time stamps:
[05:05] How a COVID merger led to sustainable manufacturing focus.
[08:12] What prompted the use of air purifiers alongside HVAC systems for better ventilation.
[10:50] Building better products, understanding customers, and having the right story.
[12:59] Merging to lower costs and stay competitive.
[19:34] How vertically integrated manufacturing saves costs and increases sustainability.
Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync
Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Podsights - https://podsights.com/privacy
Customer Reviews
Great Interviewer
Having been on several podcasts I have to say Chloe is a pro with engaging questions and guiding the interview to bring value to the listener. Thoroughly enjoyed it!
Great interview, fantastic show!
Chloe is a great podcast host and fantastic conversationalist. Her vast knowledge and many connections make this show a must listen!!
The Best in the Biz
Chloe is queen. 🙌👑 I have learned so much from Chloe and her guests and it has paid off in the form of hugely increased revenue in the years I’ve been listening to her podcast. I cannot recommend this podcast enough!
No gimmicks, just the concrete steps to take to build a solid business. An absolute must listen.