396 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

eCommerce MasterPlan Chloë Thomas

    • Business
    • 4.9 • 54 Ratings

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    JGS How to both embrace the path to Net Zero AND run a successful eCommerce business

    JGS How to both embrace the path to Net Zero AND run a successful eCommerce business

    Yes, we're getting DEEP into eCommerce sustainability.
    Adam Bastock is the founder of Small99 who provide practical guidance to Net Zero for small business owners. He’s on a mission to guide 1 million micro businesses to net zero by 2025.
    He's chatting with Chloe about WHY to go net zero, HOW to do it- AND how to shout about it for maximum impact.
    JGS
    This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 39 min
    JGS Interested in a target market worth $8trillion a year? Find out how with Mike Adams from Enable All

    JGS Interested in a target market worth $8trillion a year? Find out how with Mike Adams from Enable All

    Mike Adams is the CEO of Purple, an organisation changing the disability conversation with businesses and disabled people.
    He’s been listed on the Shaw Trust #DisabilityPower100 list as one of the most influential disabled people in Britain and received an OBE for his services to disabled people.
    A large part of what Mike and his team at Purple are doing is highlighting the value and potential of the disabled market – the purple pound – for businesses, and their latest focus is on helping online retailers sell to this fiercely loyal market – which in the UK alone is worth £274 billion, and $8 trillion globally.
    He's telling us all about their new project "Enable All" a marketplace that's accessible to everyone (no matter their disability) that you can sell your products via. AND which is a brilliant example of how to make an eCommerce site truely accessible.
    JGS
    This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 34 min
    JGS What is your top tip for growing an eCommerce business in 2022?

    JGS What is your top tip for growing an eCommerce business in 2022?

    One of our famous expert mash-up episodes!
    Each of our guests has been asked for their top tip for eCommerce Success in 2022.
    We've been doing these episodes every January since we started - and this year the answers are even more useful and inspiring than normal.
    This year our guests are...
    Chris Dawson from Tamebay
    Sue Monhait from Gift Biz Unwrapped
    Jamie Huskisson from JH and Meet Magento
    Ben Marks from Shopware
    Luke Hodgson from eCommerce Thinking
    Rytis Lauris from Omnisend
    Tim Richardson from Your Basket is Empty
    Arlen Robinson from OSI Affiliate Software and the eCommerce Marketing Podcast.
    You'll also hear the thoughts of our host Chloe Thomas.
    We cover a LOT of topics in this show a MUST LISTEN for your planning for 2022.
    JGS
    This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 40 min
    JGS Solving your Tech Stack issues by replatforming with Ashley Hubbard from Grenson Shoes

    JGS Solving your Tech Stack issues by replatforming with Ashley Hubbard from Grenson Shoes

    Ashley Hubbard is in charge of eCommerce at Grenson Shoes a heritage British brand with a young heart. The business was founded over 150 years ago, as well as the DTC website, they wholesale to top department stores such as Mr Porter, Matches Fashion, and Selfridges, They also have their own physical stores across London.
    Ashley has recently taken Grenson through a HUGE replatforming project from Magento 1 Community to BigCommerce. We talk through why and how they undertook the project. Including key lessons learnt, and tips for doing it right yourselves. We ALSO manage to chat about the rise in marketplaces and importance of having your data ready to go AND how Grenson's customers can massively extend the life of their products via their repairs service.
    JGS
    This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 52 min
    JGS What are the key stages of eCommerce Growth? And what does it mean for your business?

    JGS What are the key stages of eCommerce Growth? And what does it mean for your business?

    Since 2013 Luke Hodgson has been helping eCommerce businesses improve their systems, and find their path to growth. With an impressive background in building platforms that fix all those integration headaches, his most recent endeavour is eCommerce Thinking – a business on a mission to help fast growth DTC brands scale their tech just as easily as they scale their teams, marketing and sales.
    As part of all that Luke’s been diving into the DNA of 100s of DTC brands to work out the stages for growth, and key things to do on that growth path.
    As I often say “there’s an awful lot you *could* do to grow an eCommerce brand, the successful companies are the ones who work out what they *should* do at any given point.
    Luke shared an AMAZING guide to working this out on LinkedIn recently – and that’s why he’s here as part of our growth series – to share it with all of you!
    JGS
    This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 41 min
    JGS How to create a fast-growth startup with Immaculate Vegan's Simon Bell

    JGS How to create a fast-growth startup with Immaculate Vegan's Simon Bell

    Simon Bell is co-founder at Immaculate Vegan, a curated fashion marketplace – for consumers who like a lot of style with their ethics. Launched in 2019 growing fast has always been part of the plan and in year 2 they’ve experienced over 300% year on year growth. We discuss what it takes to be a fast-growth startup, how to plan for the growth, going all-in with your time, building the right team whilst keeping costs low, lean-thinking, Minimum Viable Products, AND (of course) what the marketing looks like.
    Whether you're plotting your own fast-growth startup, or looking to simply accelerate your growth in 2022, or even streamline your business - this one is well worth the listen.
    JGS
    This is one of our 2022 January Growth Series - handpicked episodes selected to help you pull together the perfect plan for your business in 2022. We'll be releasing one every MONDAY and THURSDAY throughout January.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 37 min

Customer Reviews

4.9 out of 5
54 Ratings

54 Ratings

Heather Bo ,

Great Content!

Interesting topics with knowledgeable guests make this podcast a must-listen. Highly enjoyable and informative!

ArlieLP ,

An invaluable resource!

The eCommerce MasterPlan podcast has quickly become a favorite in my feed. Whether you’re a seasoned professional or just getting started in the world of eCommerce, there are numerous insights to gain from every episode. Super grateful for the resource Chloe has created here!

Jay Word ,

Quick and dirty

Chloe is fantastic- love the episode on AfroDrops. Great for beginners. “Keep optimizing.”
Thanks Chloe

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