290 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

eCommerce MasterPlan Chloë Thomas

    • Marketing

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

    Competitive advantage and selecting suppliers with Matt Edmundson of Jersey Beauty Company

    Competitive advantage and selecting suppliers with Matt Edmundson of Jersey Beauty Company

    Matt Edmundson is the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. The group includes the eCommerce business Jersey Beauty Company – which went online in 2006 and since then they have achieved global sales of $75million, that’s over 7 million products shipped.

    • 41 min
    Find out how Brie Read has grown Snag to £2m per month in just 2 years

    Find out how Brie Read has grown Snag to £2m per month in just 2 years

    Brie Read is the CEO of Snag, selling tights to ladies of all sizes all around the world. Brie founded the business 2 years ago and now doing £2million per month. We talk about a whole host of growth related subjects including why to not do email marketing and black friday, why to do Facebook Ads, how to build a community, running your business from a mobile phone and much more.

    • 34 min
    Luxury brand eCommerce and international growth with Freddie Sawkins from Czech & Speake

    Luxury brand eCommerce and international growth with Freddie Sawkins from Czech & Speake

    Freddie Sawkins is a director at Czech & Speake and manages eCommerce, and international development. Czech and Speake an international luxury retail brand and family run business. Launched in 1978 Freddie joined in 2017 to establish and grow the eCommerce business in the UK and around the world. They now turnover £2m per year. We talk about the importance of the right eCommerce foundations, selling overseas into the USA and China, and some interesting perspectives on Influencers!

    • 41 min
    Story, brand and the cross channel selling balancing act with Quicke's Cheese's Tom Chatfield

    Story, brand and the cross channel selling balancing act with Quicke's Cheese's Tom Chatfield

    Tom Chatfield is the Head of Sales sand Marketing at Quicke’s. Quicke’s is a family farm and cheese maker established in 1540 – definitely making them the oldest business we’ve had on the show so far!! Quicke’s started selling online in the 1990s and now sell around £2m of cheese per year across eCommerce, retail and wholesale

    • 33 min
    Fashion replatforming, customer service and the impact of PR with Needle & Thread's Mark Liddington

    Fashion replatforming, customer service and the impact of PR with Needle & Thread's Mark Liddington

    Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own website and through outlets such as Selfridges and net a porter. Needle and Thread launched in 2013 and now do over £15m per year in sales.

    • 43 min
    Using Delivery Tracking data to streamline the customer experience with Scurri's Rory O'Connor

    Using Delivery Tracking data to streamline the customer experience with Scurri's Rory O'Connor

    We've got Scurri founder and CEO Rory O'Connor on the show to help us understand the opportunities and challenges of delivery tracking. From the retailer and customer's point of view. There's a lot here you can use to increase sales and repeat orders.

    • 29 min

Customer Reviews

Caribbeangirlsf1234 ,

Awesome show!

I’m so happy I found the e commerce master plan podcast! It’s been helping me so much as I launch my own e-commerce business and keep me really inspired by hearing from such awesome guests. Chloe is a great host and does so well at engaging with guests and asking questions that bring about important learnings. Really enjoying so far!

Rfgdsdggjfg ,

Very Insightful

There are few podcasts that are as insightful as the eCommerce MasterPlan Podcast with Chloe Thomas. Chloe is an excellent listener, and her commentary with her guests provide the listener with a multitude of varying opinions and perspectives about the nuances of entrepreneurship. The format of the show is fantastic and fresh. Keep up the good work!

Clarisse Gomez ,

Awesome Podcast!!!

Chloe, host of the eCommerce MasterPlan podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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