eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  1. 5D AGO

    From Design to Impact: How to Champion Sustainable Growth with Leslie Roumilhac

    Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce.    Hit PLAY to hear:  🔎 Why shouting about sustainability might hurt your brand 🌿 How LimeSharp blends design with eco-friendly practices 🛒 The smart way to guide customers toward greener choices 💬 Why honesty (not perfection) wins loyal customers 🔄 The big opportunity brands are missing in circular commerce    Key timestamps to dive straight in:  [03:12] UX design journey from Paris to London.  [09:22] Sustainability: transparency over greenwashing.  [10:14] Transparent product sourcing and efforts.  [13:55] Timing of sustainability education.  [16:44] Post-purchase sustainability challenges.  [18:33] Listen to Leslie’s Top Tips!  Full episode notes here: https://ecmp.info/537 Be part of Episode 500 >>> https://ecmp.info/500 Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    28 min
  2. MAR 31

    The Circular Business Model that Works for Haines Collection with Jules Haines

    Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles.    Hit PLAY to hear:  🎯 The shocking truth about homeware textile waste (it's bigger than you think!) 🛋️ How Jules turned leftover fabrics into a thriving business ♻️ The clever way old textiles are becoming construction materials 💡 Why curating quality products is key to building customer trust 🚀 Jules' powerful advice for starting a sustainable business — even without all the answers 📅 The upcoming legislation that could change the textile industry forever    Key timestamps to dive straight in:  [05:33] Entrepreneurial persistence amid uncertainty.  [09:09] Curating luxury leftover fabrics.  [12:33] Curating luxury with care.  [13:28] Streamlined upholstery and charity solutions.  [18:46] Discounted luxury for diverse customers.  [21:20] Accountability and small steps matter.  [22:29] Listen to Jules’ Top Tips!       Full episode notes here: https://ecmp.info/536 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    34 min
  3. MAR 24

    needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle

    Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales.    Hit PLAY to hear:  How a corporate gift can make or break a business relationship 🚀 The secret to scaling an eCommerce marketplace without chaos 🔥 Why AI + human touch is the winning formula for personalized gifting 🤖❤️ The surprising way needi hit £1.5M in sales (and what you can learn!) 💰 How to make your brand unforgettable with the right gift strategy 🎁    Key timestamps to dive straight in:  [03:38] Birth of needi: motivating global teams.  [07:33] Practical gifts over traditional ones.  [12:05] AI-driven gift selection solution.  [13:05] Thoughtful gift giving insights.  [17:36] Recruiting innovative merchant partnerships.  [19:57] Listen to Louise’s Top Tips!    Full episode notes here: https://ecmp.info/535 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    31 min
  4. MAR 17

    How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability

    Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms.    Hit PLAY to hear:  🚀 How a B Corp eCommerce business builds sustainability into its core strategy 🌱 The secret to helping customers make greener choices—without forcing them 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses 💰 How cutting carbon can actually save your money 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!)    Key timestamps to dive straight in:  [04:01] Unexpected career pathways.  [07:26] B Corp planning and priorities.  [12:35] "Seed Bank: Empowering Vegan Cooking"  [14:15] Focusing sustainability efforts in B Corps.  [19:47] Double materiality: cost and risk analysis.  [23:33] "Embracing Business Sustainability Strategies"  [26:01] Listen to Jane’s Top Tips!     Full episode notes here: https://ecmp.info/534 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    36 min
  5. MAR 10

    How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success

    Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including the Ministers award for leadership for sustainability for Scott efforts within the business and broader business community.    Hit PLAY to hear:  ✅ How an Air Force officer became a 7-figure eCommerce entrepreneur ✅ The key business mistake most creatives make—and how to avoid it ✅ Scott’s 2 simple questions that drive consistent business growth ✅ Why saying no more often can skyrocket your success ✅ The surprising way sustainability can boost your bottom line ✅ How a jigsaw puzzle idea turned into a major sales win    Key timestamps to dive straight in:  [05:25] Balancing creativity and business skills.  [08:18] Experiencing Australia through photography.  [11:35] Lifestyle-driven business model choice.  [13:23] Two key business questions.  [16:06] How saying ‘no’ improves brand clarity.   [19:04] Connecting with nature: raising awareness.  [22:40] Promoting Australian manufacturing sustainability.  [24:00] Listen to Scott’s Top Tips!  Full episode notes here: https://ecmp.info/533 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    38 min
  6. MAR 3

    The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet

    Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.    Hit PLAY to hear:  How Sarah Raven skyrocketed from £8M to £22M in sales 🚀 The UX and tech strategies that drive higher conversions 🛒 Why bundling products boosts sales (without discounts!) 💡 The secret to making sustainability a business advantage 🌱 How to simplify your tech stack for smarter growth ⚙️ Must-know tips for improving your site’s search & UX 🔍    Key timestamps to dive straight in:  [04:36] Emma's career journey: dining room to eCommerce.  [08:35] Focus: UX and customer journey.  [12:00] Eco-friendly, customer-centric nursery.  [15:50] Refocus with MoSCoW prioritization method.  [18:52] "Keys to Business Success"  [21:06] Optimise website search for sales.  [23:41] Listen to Ash’s Top Tips!  Full episode notes here: https://ecmp.info/532 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    34 min
  7. FEB 24

    How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela

    Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year.    Hit PLAY to hear:  ✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business ✅ The Meta ads strategy that skyrocketed her eCom growth ✅ Why rebranding (not more ads) was the secret to massive sales ✅ How she ran the business solo—and why she doesn’t recommend it ✅ How discovering her ideal customer—women embracing their gray hair—transformed her marketing strategy ✅ Why sustainability isn’t a selling point anymore—and what to focus on instead    Key timestamps to dive straight in:  [03:40] From journalism to eCommerce entrepreneur.  [06:47] Seamless eco-friendly haircare transformation.  [11:56] "Betting on Rebrand Success".  [15:03] Successful rebranding strategy insights.  [18:31] Embracing gray: rebrand shift success.  [23:20] Bootstrapped growth through teamwork.  [27:09] Embrace opportunistic decision-making.  [28:52] Listen to Jaimee’s Top Tips!  Full episode notes here: https://ecmp.info/531 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    41 min
  8. FEB 17

    Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew Kemp

    Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.    Hit PLAY to hear:  How Bare Kind grew from 0 to 1,000 retailers in just 2 years Why trade shows are fading—and what works better for B2B sales The #1 mistake brands make on Faire (and how to fix it) A surprising niche that became Bare Kind’s biggest customer base The secret to turning first-time buyers into repeat customers Why SEO matters just as much for B2B as it does for DTC    Key timestamps to dive straight in:  [03:56] Lucy’s eco-friendly business success.  [06:46] B2B growth via venture-funded platform.  [09:43] Challenges of switching sales strategies.  [13:48] Faire dominates B2B eCommerce.  [18:12] Spring Fair attendance decline factors.  [21:34] Decline in year two trade shows.  [24:24] Listen to Andrew’s Top Tips!  Sign Up Now to Faire Full episode notes here: https://ecmp.info/530 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

    41 min

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About

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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