PT Pintcast - Physical Therapy

Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • 4.8 (201)
  • Medicine
  • Updated Semiweekly

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

  1. 1d ago

    If Physical Therapy Is for Everyone, Who Are You Actually Talking To?

    Physical therapy is for everyone. But if your marketing is for everyone, who exactly are you talking to? On the first day of Physical Therapy Month, Jimmy McKay, Tony Meritato and Dave Kittle dig into APTA’s public-facing messaging, “PT for future me,” the role of professional associations, and one of the biggest communication problems in physical therapy: We keep trying to say everything at once. The episode explores the difference between representing the entire profession and creating communication that actually resonates with an individual person. Jimmy argues that broad messaging often becomes bland messaging. Tony and Dave push into what APTA membership should actually provide, whether professional associations should offer more structure and accountability, and why peer-to-peer groups may create more tangible value than another webpage full of resources. Then the conversation turns practical. Tony shares recent social media numbers and explains what kinds of images are generating hundreds of thousands or even millions of views. Dave breaks down how he turned a simple comment into a reaction video in minutes. Jimmy explains why most clinicians already have a massive content library sitting on their phones. And eventually the conversation lands on the biggest obstacle: Fear. Fear of looking stupid. Fear of being criticized by another clinician. Fear of posting something that flops. Fear that the work won’t be worth the effort. The technology is already available. The barrier may simply be hitting publish. KEY THEMES: • Physical Therapy Month • APTA’s “PT for future me” campaign • Why broad marketing can fail • Targeting one specific audience • “Aim small, miss small” • APTA membership value • Professional associations • Peer-to-peer groups and masterminds • Information versus structure • Accountability • Content creation for PTs • Facebook, Instagram and TikTok • Reaction videos • Repurposing old content • Using existing photos and video • Fear of criticism • The 28-day content challenge FEATURED: Jimmy McKay Tony Meritato Dave Kittle Tony Meritato: https://www.youtube.com/c/MedicareBilling Dave Kittle: https://www.youtube.com/@thedavekittleshow/featured FOLLOW PT PINTCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc YouTube: https://www.youtube.com/@PTPintcast Instagram: https://www.instagram.com/ptpintcast LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/ Website: https://www.ptpintcast.com/ X: https://x.com/PTPintcast

    If Physical Therapy Is for Everyone, Who Are You Actually Talking To?

  2. 4d ago

    Understand What Game You’re Playing: Barnes & Noble, AI and the Future of PT

    What does Barnes & Noble have to do with the future of physical therapy? More than you might think. Barnes & Noble couldn't compete with Amazon by simply offering more books. So the company changed what a bookstore could be: experience, discovery, community, events, gifts, toys, coffee, and local relevance. That launches Jimmy McKay, Tony Meritato, and Dave Kittle into a much bigger PT Breakfast Club conversation: What game is physical therapy actually playing? The guys explore what PT clinics might learn from businesses forced to adapt, including whether clinics need revenue beyond traditional reimbursement, why “selling” remains such an uncomfortable word in physical therapy, and why simply making more people aware of PT may not solve the profession’s problems. Then things get bigger. What exactly will a physical therapist be ten years from now? Tony makes the case that AI and digital healthcare could absorb much of the simpler end of physical therapy. Dave pushes back on how quickly the profession's identity and title will change. Jimmy questions whether our current professional labels, licenses, and marketing strategies help clinicians compete or sometimes constrain them. The conversation also explores the distinction between PT as a license and DPT as a degree, digital versus human care, AI-assisted clinicians, healthcare consumer behavior, and whether the future belongs not to AI or humans, but to humans who learn how to use AI well. And underneath all of it is one question: What game are you actually playing? KEY THEMES • Barnes & Noble as a model for adapting instead of competing head-on • Experience, community and alternative revenue • Cash-pay physical therapy • Why PTs struggle with the idea of selling • Marketing through repetition and useful communication • Whether physical therapy really has an awareness problem • The future value of the PT license • PT versus DPT • Digital physical therapy and AI • Hinge Health and Sword Health • Human clinicians handling increasingly complex cases • AI as a clinical tool rather than a replacement • Cory Doctorow’s “reverse centaur” concept • Understanding the business you're actually in FEATURED VOICES Jimmy McKay Tony Meritato Dave Kittle WATCH TONY: https://www.youtube.com/c/MedicareBilling WATCH DAVE: https://www.youtube.com/@thedavekittleshow/featured FOLLOW PT PINTCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc YouTube: https://www.youtube.com/@PTPintcast Instagram: https://www.instagram.com/ptpintcast LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/ Website: https://www.ptpintcast.com/ X: https://x.com/PTPintcast

    Understand What Game You’re Playing: Barnes & Noble, AI and the Future of PT

  3. Sep 28

    Stop Overthinking Content. Start Getting Reps.

    You probably don’t need another camera. You probably don’t need a better microphone. And you definitely don’t need to wait until your content is perfect. You need reps. On this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato and Dave Kittle launch the Content Dojo, a 28-day experiment designed to help physical therapists stop overthinking content and actually start creating it. The guys break down why consistency beats perfection, how Tony turns simple ideas into massive engagement, why Dave finally stopped outsourcing the process, and how clinicians can turn everyday conversations with patients into useful content. They also dig into the real barriers nobody talks about: fear of posting, lack of time, annoying workflows, tiny audiences, slow early results and the temptation to spend money solving a problem that may actually require practice. The challenge uses a martial-arts belt system so everyone can participate. Your goal might be one post a week. Tony’s might be 20 pieces a day. The point isn’t matching somebody else’s volume. The point is moving up one belt. Because the people who get good at content aren’t necessarily the people with the best equipment. They’re the people who keep hitting record.

    Stop Overthinking Content. Start Getting Reps.

  4. Sep 18

    Stop Waiting for Perfect

    What if the biggest thing holding your clinic back isn’t a lack of ideas? It’s waiting until the idea feels safe. Jimmy McKay, Tony Maritato and Dave Kittle bounce from Airbnb cereal to physical therapy marketing, hiring, recruiting, content creation and virtual assistants in an episode that keeps arriving at the same conclusion: Take the shot. Learn. Adjust. Dave breaks down the five levels of customer awareness and why most clinic marketing tries to move people from attention directly to a purchase before earning enough trust. Jimmy takes a painfully traditional physical therapy job posting and attacks it through a Ryan Reynolds-style lens: stop trying to appeal to everybody and start making the RIGHT person lean in. That leads to an even harder problem: how do you recruit a certified hand therapist to Alaska? Then Tony finds a fascinating social-media example involving an 88-year-old aspiring basketball player and asks whether physical therapy clinics are missing an enormous content opportunity by making themselves the hero instead of their patients. The conversation also covers: • Marketing to different levels of awareness • Attention → Trust → Action • Why six to twelve exposures may matter more than one great ad • Recruiting for difficult PT positions • Using social media instead of relying entirely on Indeed • Making geography part of the recruiting pitch • Patient-led storytelling • Building recurring content series • Creating content buckets that reduce mental load • Why expertise starts to look automatic • Delegating lead follow-up and scheduling • Using offshore virtual assistants • Testing inexpensive solutions before scaling them • Why imperfect action beats analysis paralysis PT Breakfast Club is hosted by Jimmy McKay, Tony Maritato and Dave Kittle. Follow Tony Maritato on YouTube at Total Therapy Solution. Find Dave Kittle at ConciergePainRelief.com and on YouTube at The Dave Kittle Show. Follow Jimmy McKay and PT Pintcast wherever you listen to podcasts and across social media. This conversation is for entertainment and discussion only, not medical, legal, billing or business advice.

    Stop Waiting for Perfect

  5. Sep 16

    Your PT Job Ad Is Probably Selling the Wrong Thing

    What if the goal of your next physical therapy job ad wasn’t to attract more people? What if it was to repel almost everyone except the few clinicians who would actually love working for you? Jimmy McKay and Tony Maritato dig into recruiting, advertising, AI and psychology after Tony asks a fascinating question: What would advertising legend David Ogilvy want to know before writing a job ad for a physical therapist? That question produces a 12-part framework clinic owners can use to evaluate their own recruiting. The conversation starts with the basics: Who exactly are you trying to hire? What does the employment model look like? How much control does the therapist have over their schedule? What does compensation actually look like? Then it gets more interesting. Jimmy and Tony argue that employers should explain not only what clinicians GET to do, but also what they DON'T have to do. Scheduling. Insurance verification. Marketing. Faxing plans of care. Administrative work. Whatever creates friction in that particular clinic. They also make the case for showing candidates the imperfect parts of the job instead of hiding them. The goal isn’t hundreds of applicants. The goal is a handful of people who understand the offer and think: “That sounds exactly like me.” The episode also explores how Josh Funk and Rehab 2 Perform use media as a recruiting tool, why simply spending more money on traditional job boards may not fix a hiring problem, and why short-form video could be an underused recruiting strategy in physical therapy. Later, the conversation expands into communication and content creation. How do you take one useful idea and package it as video, audio, images and text? Why do some pieces of content explode on one platform and disappear on another? And why do healthcare professionals spend years creating valuable information only to publish it as an unreadable screenshot? Finally, Jimmy and Tony tackle another uncomfortable idea: information has become incredibly cheap. People often aren’t paying coaches, consultants, courses or even clinicians purely for information. They may be paying for guidance, accountability, confidence and someone to help them take the next step. That leads to Jimmy’s warning about a $9,000 YouTube growth course and Tony’s story about spending roughly $33,000 on business education years ago. The episode closes with perhaps the simplest idea of the entire conversation: Before adding another form, another question, another feature or another step… Ask what you can remove. KEY TAKEAWAYS: • Recruit a specific person, not “everybody” • Transparency filters candidates instead of scaring them away • Explain the negatives before applicants discover them themselves • Sell what clinicians DON’T have to do • Make the next step conversational instead of bureaucratic • Great recruiting media can show what working somewhere feels like • One idea can become multiple kinds of media • Information and implementation are different products • Better experiences often come from subtraction FEATURED: Tony Maritato Tony on YouTube: https://www.youtube.com/c/MedicareBilling FOLLOW PT PINTCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc YouTube: https://www.youtube.com/@PTPintcast LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/ Instagram: https://www.instagram.com/ptpintcast Website: https://www.ptpintcast.com/ Twitter/X: https://x.com/PTPintcast

    Your PT Job Ad Is Probably Selling the Wrong Thing

  6. Sep 14

    Your Practice Sale Starts Years Before You Sell

    Your Practice Sale Starts Years Before You Sell Most physical therapy practice owners think about selling their business when they’re ready to sell. Paul Martin thinks that’s already too late. Paul is a physical therapist, founder of Martin Healthcare Advisors, and former clinic owner who helped grow a three-clinic operation into 21 locations. After decades working with PT practice owners, he says one mistake appears again and again: Owners treat selling their practice like an event. It isn’t. It’s a process. And according to Paul, the owners who begin preparing several years before a transaction have far more opportunities to improve the company, reduce risk and increase its potential value. Jimmy and Paul unpack what buyers actually look for when evaluating a PT business. In This EpisodeThey discuss: Why buyers care about cash flowWhat EBITDA means in a PT practiceWhy historical success alone doesn’t determine valueThe importance of demonstrating future growthHow financial preparation affects a transactionWhy leadership alignment mattersThe operational KPIs buyers examineCharge capture and proper codingProductivity versus complianceSchedule managementPT/PTA team modelsThe danger of a practice depending entirely on its ownerPaul’s “30-day test”Why larger practices often command higher multiplesHow Paul went from three clinics to 21Why systems and processes allow businesses to scaleThe difference between an owner’s perceived valuation and actual valuationWhy Paul believes PT continues to provide extraordinary healthcare valueOne Question Every Owner Should Ask Imagine telling your staff: “I’m leaving tomorrow. I’ll be gone for 30 days, and you cannot contact me.” What happens? If the clinic falls apart, Paul argues that you may not own a transferable business yet. You may own a job. Paul MartinFounder, Martin Healthcare Advisors Website: https://www.martinhealthcareadvisors.com/ LinkedIn: https://www.linkedin.com/in/paulmartinsview/ YouTube: https://www.youtube.com/@martinhealthcareadvisors Book MentionedBuilt to Sell John Warrillow

    Your Practice Sale Starts Years Before You Sell

  7. Sep 11

    PTs Are Overthinking Everything

    Are physical therapists spending too much time optimizing things that barely matter? Jimmy McKay and Tony Maritato start with the growing backlash against AI-generated content and quickly uncover a much bigger question: Are we arguing about the tool, the output, or just something we don't like? That same tendency shows up everywhere in physical therapy. We obsess over perfect exercise form. We debate tiny biomechanical details. We search for the perfect posting time. We chase follower counts. We optimize before we've done enough reps to have anything worth optimizing. Tony shares how his thinking around exercise prescription changed with experience, including why an imperfect row may still be an entirely useful row. Then the conversation takes a sharp turn into a fascinating idea for the PT workforce: Could physical therapists eventually negotiate something resembling NIL deals? Instead of compensation being limited to salary and clinical productivity, what happens when a clinician's audience, reputation, content, expertise and ability to attract attention create measurable value for an employer? Jimmy and Tony explore what that could mean for: • PT recruitment • clinician compensation • DPT and PTA programs • personal branding • recruiters acting more like talent agents • incentive-based compensation • employee-generated content They also break down an overlooked social media problem: more followers aren't automatically better. If the people following you don't care about what you actually create, a bigger audience can become a community of lukewarm people instead of the audience you actually need. Finally, Tony unveils a 28-day content challenge built around an aggressive idea: create at scale, build the system first and let repetition do the heavy lifting. Because eventually, the exciting part isn't the secret. The boring part is. Jimmy's closing thought: “The results that you're not getting are hiding in work that you're not doing.” PT Breakfast Club features conversations about physical therapy, private practice, careers, business, technology, marketing and the future of the profession. Follow: Tony Maritato — Total Therapy Solution on YouTube Dave Kittle — The Dave Kittle Show / conciergepainrelief.com Jimmy McKay — PT Pintcast / PT Podcasts

    PTs Are Overthinking Everything

  8. Sep 9

    The Cost of Swinging the Bat Is Almost Zero

    AI has made experimentation cheap. So why are we still acting like every idea costs $5,000? On this episode of PT Breakfast Club, Jimmy McKay and Tony Maritato start with the debate over AI in education and end up somewhere much bigger: what happens to physical therapy when the cost of learning, creating, testing, building, and iterating drops dramatically? Tony walks through using AI to build a new website, generate social content, create viral knee-replacement imagery, analyze information, and explore business ideas that would have required significantly more time or money only a few years ago. Jimmy connects that to a familiar media principle: Attention → Trust → Action. The goal isn't simply to “make content.” It's to understand whose attention you're earning, why they should keep giving it to you, and what eventually happens because of that trust. The guys also dig into some surprisingly practical opportunities around PT. Key themesAI as a learning tool Instead of assuming AI eliminates thinking, what if educators taught students how to question outputs, find blind spots, compare perspectives, and apply information? The economics of experimentation If creating a website, image, script, campaign, or prototype costs a fraction of what it once did, the number of experiments businesses can run should increase dramatically. Identity beats generic content Tony explains why his knee-replacement tattoo images exploded online, while Jimmy breaks down how the same idea can translate into PT specialties, dogs, sneakers, ice cream, and other identity-driven concepts. Attention isn't the end goal Attention earns an opportunity to build trust. Trust eventually creates action, whether that means a patient choosing your clinic, someone listening to your podcast, buying something, or simply remembering you. Your customers are already giving you market research Google Reviews can reveal repeated language, beloved employees, missing services, hidden strengths, and opportunities that businesses may never mention in their own marketing. Does Facebook still work for PT clinics? Yes, if Facebook solves the problem you're actually trying to solve. The tool matters less than understanding the audience, objective, and platform. Three PT-adjacent business ideasTony also pitches several businesses hiding in plain sight: 1. A transparent rehab reimbursement database Take publicly available hospital and insurance pricing information and make it understandable and usable for PT, OT, and SLP professionals. 2. A physical therapy discount membership network A DentalPlans-style model where consumers pay for access to transparent discounted rates at participating clinics. 3. A healthcare buyer's agent Think real estate buyer's agent, but for healthcare: someone helping patients understand pricing, benefits, providers, options, and complex healthcare decisions. The conversation closes with a deceptively simple question: When AI gives you access to expertise, comparison, analysis, and second opinions almost instantly, are you irresponsible for using it? Or are you irresponsible for refusing to learn how?

    The Cost of Swinging the Bat Is Almost Zero
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4.8
out of 5
201 Ratings

About

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

Information

  • Creator
    Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • Years Active
    2015 - 2026
  • Episodes
    296
  • Rating
    Clean
  • Copyright
    © PT Pintcast LLC
  • Show Website
    PT Pintcast - Physical Therapy

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