The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen
  • 4.9 (30)
  • Marketing
  • Updated Weekly

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

  1. 3d ago

    The AI Visibility Pyramid: 3 Layers to Get Cited

    A £2 million business and a £2 billion business shouldn't be running the same AI Search strategy.  In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) breaks down the Pyramid of AI Search, a layered framework for understanding exactly where your brand sits and what to build next to show up in ChatGPT and other AI platforms. Why there's no single "correct" AI Search strategy, and how your starting point depends on your business size The foundation layer: technical SEO, site health, and getting schema right across 100+ types The middle layer: which on-site pages (About, comparison, product) tend to get referenced in AI answers, and how to shape their messaging The tip of the pyramid: third-party sites like Trustpilot, G2, Reddit, and trade publications, and how to reverse engineer which ones AI is already citing about you Getting cited by AI platforms isn't about ticking one box. It's about building a consistent, accurate brand story that holds up from your own website through to what customers and third parties say about you elsewhere. Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/  Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation: https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/  Get the show notes: https://exposureninja.com/podcast/ai-visibility-pyramid/ Listen to this episode next: https://exposureninja.com/podcast/ai-attribution-gap/

    The AI Visibility Pyramid: 3 Layers to Get Cited

  2. Jul 15

    The AI Attribution Gap, Solved

    Ask a marketing leader how much of their traffic comes from ChatGPT, and you'll usually get the same response: a pause, then "we don't really know."  In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers the AI attribution gap and what businesses can actually do about it. Why "dark traffic" makes AI-driven visits invisible in Google Analytics Setting up channel groups to track referrals from AI platforms Auditing direct traffic for signs of AI-influenced buyer journeys Manually checking visibility inside ChatGPT, Gemini, and Perplexity Using tools like Peec AI, Profound, and Scrunch AI to monitor AI visibility at scale Why asking customers directly is still the most reliable source of truth With ChatGPT now among the most visited sites in the world, more buyers are starting their research there long before a business sees them in analytics. Charlie breaks down why closing this gap matters for justifying AI Search investment to the board, and the practical changes marketing teams can make starting today. Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/ Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation:https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/ Read the show notes: https://exposureninja.com/podcast/ai-attribution-gap/ Listen to this episode next: How To Show Up in ChatGPT in 5 Steps:  https://exposureninja.com/podcast/show-up-in-chatgpt/

    The AI Attribution Gap, Solved

  3. Jul 13

    Why You’re Not Getting Enough Leads From Search

    Google isn't sending you the traffic it used to, and it's not because your product got worse, your sales team got worse, or demand disappeared. AI Overviews and AI Search tools like ChatGPT, Gemini, and Perplexity are rewriting how people research and buy, and if you're only optimising for traditional search, you're already behind. Here's what I cover: Why AI Overviews cut clicks to websites by 58% when they appear and what that means for your traffic Case study #1: how a global skincare brand grew organic traffic by 27% year-on-year while more than doubling their AI Overview mentions Case study #2: how a business with a 14.5% drop in organic traffic still hit their best-ever revenue month from search — with average order value up over 10% The two-part strategy (traditional SEO + AI Search Optimisation) that's helping both of these businesses win right now Want to know exactly where you stand in traditional and AI Search? Request an SEO and AI Search Audit at https://exposure.ninja/audit/ and we'll show you your visibility across Google, ChatGPT, Perplexity, and Gemini, and build you a step-by-step plan to improve it. Read the full show notes: https://exposureninja.com/podcast/not-enough-leads/

  4. Jul 10

    My Boss Is Asking: Why Aren't We Showing Up in ChatGPT?

    Charlie has heard the same opening line in nearly every sales conversation over the past few weeks: "My boss is asking why we don't show up in ChatGPT, what do I do?"  In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers: Why aligning the business on one clear positioning statement is the essential first step How to benchmark your current AI Search visibility without relying on random ChatGPT searches Building a one-year (minimum) roadmap that prioritises your highest-value categories first The three pillars of implementation: technical updates, content, and PR Why training your team is the most overlooked step in AI Search Optimisation Showing up in LLM answers isn't about hoping for visibility. It takes a structured plan, the right technical foundations, and consistent tracking of your share of voice against competitors. Check out our recent case study where we drove visibility results in AI Search and Google:  https://exposureninja.com/our-work/value-capital-funding/ Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/ Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation: https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/ Get the show notes:  https://exposureninja.com/podcast/show-up-in-chatgpt/ Listen to these episodes next: Viral Sunscreen Shows The Future Customer Search Journey: https://exposureninja.com/podcast/customer-search-journey/  Google I/O 2026: 5 AI Search Updates Marketing Leaders Need To Know: https://exposureninja.com/podcast/google-i-o-2026/

    My Boss Is Asking: Why Aren't We Showing Up in ChatGPT?

  5. Jul 6

    FINALLY! An AI Agent That Helps You Get Cited in AI Search

    Sponsored by Ahrefs. Try Agent A  👉 https://ahrefs.com/agent-a Getting cited in AI Search results isn't just about ranking well on Google. According to research from Ahrefs, 88% of pages cited in AI answers don't even appear on Google's first page, which means traditional SEO alone won't cut it anymore. In this video, Tim walks through the four pillars of AI Search citation and puts Ahrefs' new agentic tool, Agent A, through its paces to show how it can speed up the process. Here's what's covered: The four things AI tools need before they'll cite your content: the right topics, the right structure, the right authority signals, and freshness How to use Agent A's pre-built skills to run an EEAT audit, convert SEO keywords into AI queries, and identify which of your cited pages need a content refresh Get the blog post template: https://exposureninja.com/blog/blog-post-template/ Try Agent A: https://ahrefs.com/agent-a Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/ Read the show notes: https://exposureninja.com/podcast/how-to-get-cited-in-ai-search/

  6. Jul 3

    This Viral Sunscreen Explains The Future of Search

    Charlie's LinkedIn post about a £13 sunscreen went viral, pulling in 183+ comments from the likes of skincare and fashion influencer Marta Canga Roza and Dr Pete, and it became a live case study in how search actually works. This executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers: Why Charlie's post about Beauty of Joson's SPF took off, and what the comments reveal about dark traffic and attribution How TikTok virality, PR placements in The Guardian, and Reddit threads shape what AI platforms end up recommending Why customer search journeys are wildly different lengths, from five minutes to six weeks What a search everywhere mindset actually means for your brand Search isn't linear anymore. Brands need to think about their narrative across every platform their customers use, not just their own website. Read the post: https://lnkd.in/p/eDXrGcGS Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/ Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation: https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/ Get the show notes: https://exposureninja.com/podcast/customer-search-journey/ Listen to this episode next: Google I/O 2026: The 5 Updates Every Marketer Needs To Know  https://open.spotify.com/episode/2v6NRi9ZBzsBwhb02cQRmJ?si=wTKMEgsWRe6o56AQHFKLOw

    This Viral Sunscreen Explains The Future of Search

  7. Jun 29

    How to See Your Brand Through AI's Eyes (For Free)

    Enterprise AI Search monitoring tools are powerful, but they're also expensive.  Most businesses just want to know what AI tools are saying about their brand. Until now, that meant either doing it manually (which is unreliable) or paying enterprise-level prices. Mind My Brand is a free tool from Exposure Ninja that gives you an accurate picture of how ChatGPT, Gemini, Perplexity, and Grok actually perceive your brand, without the enterprise price tag. Here's what you'll learn: Why manually asking AI tools about your own brand gives you a distorted picture and what an accurate read actually looks like How enterprise tools like Profound, Peec.AI, and Semrush One compare to what most businesses actually need What a full Mind My Brand report covers: brand sentiment, performance scores, visual identity analysis, competitor positioning, and gaps most brands would never spot themselves Why non-deterministic AI responses make manual monitoring unreliable, and how Mind My Brand solves that How to turn your report findings into content improvements that shift how AI tools perceive and recommend your brand Ready to see what AI tools are saying about your business? Try Mind My Brand for free: https://minemybrand.com  Book a consultation call for a live marketing review from Exposure Ninja: https://exposureninja.com/review Read the full show notes: https://exposureninja.com/podcast/track-brand-in-ai-search/

  8. Jun 24

    The Content Engineering Playbook with Josh Spilker, AirOps

    What does it actually look like to rebuild a content and SEO strategy for a world where search is shifting from clicks to mentions? In this episode of The Growth Leaders Series, Charlie Marchant sits down with Josh Spilker, Head of Search Marketing at AirOps, the AI-powered content and search platform. Josh has led organic growth at high-growth SaaS companies, including ClickUp, where he helped turn content into a serious revenue driver through a relentless focus on the middle funnel. Josh introduces the concept of content engineering: what it means, why it matters now more than ever, and how building connected AI-powered workflows is replacing the traditional brief-to-publish content process. The conversation gets into where Google and ChatGPT results actually overlap (and what the data says), why LinkedIn is starting to behave more like search than social, and why the middle funnel may be the most underrated opportunity in B2B content right now. Josh also shares how AirOps runs its own webinar-to-content workflow end to end, what he learned building comparison content at ClickUp that still holds up today, and why saying yes to uncomfortable things was the career advice he wished he'd had earlier. Read the full show notes:  https://exposureninja.com/podcast/growth-leader-series-josh-spilker/ Check out Josh’s post on the “10x Content Engineer”  https://www.airops.com/blog/10x-content-engineer Follow Josh Spilker on LinkedIn:  https://www.linkedin.com/in/joshspilker/ Listen to these episodes next: McKinsey’s Thought Leadership Playbook with Daphne Luchtenberg  https://exposureninja.com/podcast/growth-leader-series-daphne-luchtenberg/ Growth Strategy in the AI Search Era with Nick Lafferty, Profound  https://exposureninja.com/podcast/growth-leader-series-nick-lafferty/ The Organic Growth Playbook Behind Wise with Fabrizio Ballarini  https://exposureninja.com/podcast/growth-leader-series-fabrizio-ballarini/ Book a consultation to get a live review of your website and marketing 👉 ⁠https://exposureninja.com/review/⁠

    The Content Engineering Playbook with Josh Spilker, AirOps
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Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

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