Movers and Shakers with April Wachtel

April Wachtel
  • 5.0 (18)
  • FOOD

Movers and Shakers is the podcast about people and ideas that are changing the beverage landscape. Hosted by mixologist and Swig + Swallow Founder, April Wachtel, this podcast examines stories from innovators and thought leaders throughout the beverage ecosystem.

  1. 10/31/2025

    Celia Waddington from Ignite Creative Services

    Hey hey Movers and Shakers, it's your host April Wachtel, and I'm thrilled to bring you another inspiring episode of Movers and Shakers. Today, I sit down with Celia Waddington, the creative force behind Ignite Creative Services. Celia's journey through the world of hospitality and brand building is nothing short of remarkable—her innovative approach has helped shape some of the most memorable experiences in the industry. In this episode, Celia shares her story of founding Ignite Creative Services, the challenges and triumphs of building a creative agency from the ground up, and her insights on what it takes to stand out in a crowded market. We dive into her creative process, her passion for elevating brands, and the lessons she's learned along the way. We also discuss: The origins and mission of Ignite Creative Services How Celia approaches creative problem-solving for clients Her perspective on leadership, mentorship, and building strong teams The evolving landscape of hospitality and brand experience It was a pleasure to connect with Celia and hear her unique perspective on creativity and entrepreneurship. Please enjoy my conversation with Celia Waddington. Find Celia: On LinkedIn https://ignitecs.co Find Movers and Shakers: www.moverssshakers.com On Instagram @moverssshakers   Find April: On LinkedIn www.aprilwachtel.com   Find Cheeky  www.cheekycocktails.co (Enter code MOVERSANDSHAKERS at checkout for 10% off your first order) On Instagram @cheekycocktails

    36 min

  2. 01/31/2023

    Dushan Zaric from Employees Only and Macao Trading Company

    Hey hey Movers and Shakers, it's your host April Wachtel, and I'm pleased to present to you a most unusual episode of Movers and Shakers.  If you're a regular listener and are familiar with our standard format- this isn't that.  In today's episode I interviewed an old friend and the cocktail mastermind behind world-famous New York bars Employees Only and Macao Trading Co- Dushan Zaric. Dushan is widely recognized as an industry leader and a pioneer in craft bartending; his innovative work behind the bar has revolutionized the art of the cocktail.  Dushan and I hadn't spoken in about a decade and what started as the pre-interview ended up being the actual interview. For anyone who knows Dushan, it will not surprise you that he broke the format of my podcast, and we love him for it. Without further ado, please enjoy my interview with Dushan Zaric.  In the podcast today we discuss: What we've both been up to for the last decade Dushan's new Youtube show, 4am Chicken Soup Dushan's perspective on avoiding burnout and rediscovering the privilege of being of service to others And so much more. It was amazing catching up with Dushan after so many years. Please enjoy my interview with Dushan Zaric. Find Dushan: www.dushanzaric.com 4 am Chicken Soup show on Youtube On Instagram: @4amchickensoup   Find Movers and Shakers: www.moverssshakers.com On Instagram @moverssshakers   Find April: On LinkedIn www.aprilwachtel.com   Find Cheeky  www.cheekycocktails.co Enter code MOVERSANDSHAKERS at checkout for 10% off your first order On Instagram @cheekycocktails

    1h 5m

  3. 10/26/2022

    Elayne Duff from the Beverage Brand Ambassador Academy

    Today's interview is with Elayne Duff from the Beverage Brand Ambassador Academy. Elayne Duff is a 20-year veteran of the spirits industry.  She was Diageo U.S.A.'s first head mixologist and luxury spirits ambassador,  has appeared on the T.V. show Bar Rescue  numerous times as a beverage expert, and was a Global Manager of experiential events and education at Ab-InBev.  More recently Elayne founded "Duff on the Rocks,"  an on and off-trade brand strategy consultancy, launched a YouTube show "Celebrating the Brand Ambassador"  and created  the "Beverage B.A. Academy," the first online training academy for Brand Ambassadors.  In the podcast today we discuss: Elayne's extensive background in beverage  The origin stories behind Elayne's various ventures What to expect from the Beverage BA curriculum …and so much more. Without further ado, please enjoy my interview with Elayne Duff!   Find The Beverage Brand Ambassador Academy: https://beveragebaacademy.teachable.com Find Elayne: On Instagram @duffontherocks On Facebook @Elayneduff On LinkedIn @ Elayne Duff   Find Movers and Shakers: www.moverssshakers.com   On Instagram @moverssshakers   Find April: On LinkedIn www.aprilwachtel.com   Find Cheeky  www.cheekycocktails.co Enter code MOVERSANDSHAKERS at checkout for 10% off your first order On Instagram @cheekycocktails

    36 min

  4. 10/19/2022

    Allison Evanow from Square One Organic Spirits

    Today's interview is with Allison Evanow from Square One Organic Spirits. Allison  is the Founder and CEO of Square One Organic Spirits and Cocktails. She is a pioneer in the organic spirits space, starting Square One as the U.S.'s first all organic spirits company and one of the first women to start her own spirits brand. Square One crafts a line of USDA Organic vodkas and botanical spirits and now also has two new products lines – organic cocktail mixers and convenient ready to drink sparkling vodka cocktails.   In the podcast today we discuss: How Allison harnessed her background in spirits marketing to launch Square One How she bootstrapped the brand to distribution in 42 states How she thinks about growth and new product launches And her advice for entrepreneurs just getting started It was amazing speaking to Allison after hearing about her work for so long-  Without further ado, please enjoy my interview with Allison Evanow Find Square One www.squareoneorganicspirits.com On instagram @squareoneorganicspirits On facebook @squareoneorganicspirits On Pinterest @SQ1organic On Twitter: @SQ1Organic Find Movers and Shakers: www.moverssshakers.com On Instagram @moverssshakers Find April: On LinkedIn www.aprilwachtel.com Find Cheeky  www.cheekycocktails.co Enter code MOVERSANDSHAKERS at checkout for 10% off your first order On Instagram @cheekycocktails

    48 min

  5. 08/18/2022

    Lance Winters and Dave Smith from St. George Spirits

    Today's interview is with Lance Winters and Dave Smith from St. George Spirits. Lance is the Master Distiller and Dave is the Head Distiller for St. George Spirits, one of the pioneer craft distilleries in the United States. Founded by Jorg Rupf in 1982, St. George originally distilled eau de vie, then birthed and sold the Hangar One brand, and expanded their portfolio across categories to include base spirits like Gin, Vodka, and Whiskey, as well as liqueurs and more esoteric offerings like Absinthe and Shochu. In the podcast today we discuss: How Lance and Dave have grown the brand organically within minimal startup funding How they think about pushing the boundaries with craft spirits How they consider the intersection between innovation and commercial opportunity And their advice for entrepreneurs interested in launching a spirits brand Lance and Dave are icons in the spirits industry, and it was such a pleasure having them on the pod. Without further ado, please enjoy my interview with Lance Winters and Dave Smith. Find St George www.stgeorgespirits.com On instagram @stgeorgespirits On Twitter @stgeorgespirits On facebook @stgeorgespirits Find Movers and Shakers: www.moverssshakers.com   On Instagram @moverssshakers   Find April: On LinkedIn www.aprilwachtel.com   Find Cheeky  www.cheekycocktails.co Enter code MOVERSANDSHAKERS at checkout for 10% off your first order On Instagram @cheekycocktails

    51 min

  6. 08/10/2022 · VIDEO

    Kim Lawton and the Fourth Annual Enthuse Foundation Pitch Competition

    Today's interview is a special episode on the Enthuse Foundation Pitch Competition coming up in November of 2022. Some of you know, I worked with the Foundation when they were starting out four years ago, and the event remains near and dear to my heart. It's a competition for women founders in food, beverage, and cpg, with some great cash prizes and marketing services available to the winners. I was fortunate to have Kim Lawton, the co-founder of the Enthuse Foundation and co-owner of Enthuse and Inspira Marketing join me on the podcast to talk about the Foundation, the competition, and how potential applicants can put their best foot forward. Before we jump into the interview, I wanted to share some specific dates and deadlines- Applications for the competition open August 15th (2022) They are due October 3rd Finalists are notified October 18th And the pitch competition will be held in New York City on November 3rd Without further ado, I hope you  enjoy my conversation with Kim Lawton!   Find The Enthuse Foundation www.enthusefoundation.org On Instagram @enthuse_foundation On Facebook @enthusefoundation On LinkedIn @enthusefoundation   Find Enthuse Marketing and Inspira Marketing www.enthuse-marketing.com www.inspiramarketing.com   Find Movers and Shakers: www.moverssshakers.com   On Instagram @moverssshakers   Find April: On LinkedIn www.aprilwachtel.com   Find Cheeky  www.cheekycocktails.co Enter code MOVERSANDSHAKERS at checkout for 10% off your first order On Instagram @cheekycocktails

    26 min

  7. 08/02/2022

    Andrew Merinoff from DisPact Ventures and Chinola on the biggest mistake entrepreneurs make and his advice for entrepreneurs raising capital in the current investing climate

    Today's episode is an interview with Andrew Merinoff. Andrew is the founder of DisPact Ventures, an investment fund focused on emerging retail, food & beverage and technology brands, and is also the co-founder of Chinola Passionfruit Liqueur.  Andrew's experience spans multiple sectors and industries, including F&B, Wine & Spirits, Hospitality, Investing, and Marketing. Most recently, Andrew worked to develop intuitive spirit branding for Proximo Spirits, where he focused on brand development for the company's current portfolio.   In the podcast today we discuss: How Andrew thinks about failure The biggest mistake entrepreneurs make How to strategically set your spirits brand up for acquistion… And Andrew's advice for entrepreneurs raising capital in the current climate. I think you'll agree Andrew shared some incredible advice in today's interview, and I hope you enjoy the conversation as much as I did.  Without further ado, please enjoy my interview with Andrew Merinoff.   Find Andrew On LinkedIn On Instagram @heymerinoff   Find Chinola www.chinola.com On Instagram @chinola   Find Movers and Shakers: www.moverssshakers.com   On Instagram @moverssshakers   Find April: On LinkedIn www.aprilwachtel.com   Find Cheeky  www.cheekycocktails.co Enter code MOVERSANDSHAKERS at checkout for 10% off your first order On Instagram @cheekycocktails

    41 min

  8. 07/26/2022

    David Gluckman, Author of "That S*it Will Never Sell," and the creator of Baileys on building brands that sell

    Today's episode is an interivew with the man, the myth, the legend, David Gluckman. David is the Author of the book "That S*it Will Never Sell," and is the creator of Baileys (the number one selling liqueur in history, which has sold billions of bottles across 160 countries. David is also the mind behind Ciroc Vodka, Tanqueray 10 and dozens of other beverage brands. In the podcast today we discuss: The story of Baileys and what he learned after presenting the brand to his clients David's advice on advancing ideas through large organizations What large companies should do with their market research budgets …And so much more   David is truly a living legend in the world of beverage alcohol, and he shared a wealth of knowledge in today's conversation. Without further ado, I hope you enjoy my conversation with David Gluckman.   Find David On LinkedIn david@tswns.net   Find That S*it Will Never Sell www.thatshitwillneversell.com Buy That S*it will Never Sell Find Movers and Shakers: www.moverssshakers.com @moverssshakers   Find April: On LinkedIn www.aprilwachtel.com   Find Cheeky  www.cheekycocktails.co Enter code MOVERSANDSHAKERS at checkout for 10% off your first order @cheekycocktails

    45 min
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5
out of 5
18 Ratings

About

Movers and Shakers is the podcast about people and ideas that are changing the beverage landscape. Hosted by mixologist and Swig + Swallow Founder, April Wachtel, this podcast examines stories from innovators and thought leaders throughout the beverage ecosystem.

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