Apply to Join Churchfront Premium Apply to Join Churchfront Pro Free Worship and Production Toolkit Shop Our Online Courses Join us at the Churchfront Conference Follow Churchfront on Instagram or TikTok: @churchfront Follow on Twitter: @realchurchfront Gear we use to make videos at Churchfront Musicbed SyncID: MB01VWQ69XRQNSN Carey Nieuwhof Interview - Podcast Notes Overview Conversation with Carey Nieuwhof about the shift in modern church worship from entertainment-focused to encounter-focused experiences, live streaming strategy, and church growth in the digital age. Key Themes 1. The Shift: Entertainment vs. Encounter The Problem with Modern Church Production Social media created a "copycat phase" where churches could suddenly see what megachurches were doing Churches adopted same equipment, same songs, same production values What was unique became ubiquitous - "we all became copies of each other" Gen Z is "the most marketed to generation in human history" and numb to production Quote: "Gen Z is the most marketed to generation in human history. And we're all kind of numb to the production. I don't think people are looking for hype. They're looking for hope." What People Actually Want Something real and tangible An experience of God, not just information about God Presence, not just presentation Transformation over information The Internet's Limitation Really good at delivering information (especially with AI) Cannot facilitate an encounter "There's something that happens in the room that doesn't happen online" 2. What "Encounter Over Entertainment" Looks Like The Tonal Shift Worship leaders being more sensitive to what's happening in the room, not just rehearsed transitions Preachers leaving space, not just hitting time marks Paying attention to what God might be doing (people crying, leaning in, visible reactions) Creating space to breathe Silence and Space "When I started in ministry, my goal was to get rid of as much silence in church as I could" Now: "Where else are you going to get silence? You don't get it unless you're in church" Don't have to fill every moment with words Can be silent or "noodle" on instruments while creating space Quote: "People's lives are so noisy and so crowded. I mean, we don't even sleep without white noise machines or anything like that. So where else are you going to get silence?" Evoke vs. Manipulate Can't plan a revival - it happens or it doesn't Job is to "set the table" and make space for the Holy Spirit Example: Great movies evoke genuine tears by accessing real emotions Cheap manipulation feels different Quote: "It's not our job as Christians to manipulate. It's our job possibly to evoke, to say, 'I'm going to set the table. I can't control the Holy Spirit.'" 3. The Liturgy Issue Modern Church is "Liturgically Malnourished" Liturgy = order of service (not an outdated term) Modern church handles joy and praise well Missing: contemplation, confession, lamentation, reflection Lost practices: prayers of confession, prayers of the people Carey's Confession Presbyterian background included prayers of approach and confession As church became attractional, prayer became "just an opportunity to clear the set for the sermon" Regrets thin prayers: "God, it's so good to be here today. We thank you so much. Amen." Quote: "It's like confess your sins to one another and you will be healed. We don't do that anymore. What if we did that?" Not Either/Or, But Both/And Keep good lighting, sound, production, and musicians who can play Add breathing room, texture, color, tone, mood Use liturgical calendar and historic practices adapted to modern context Don't approach Sunday as "slots to fill" Creative Freedom 52 Sundays = 52 blank canvases Already do this well at Easter and Christmas Can be more creative without confusing people Example: Good Friday Service Ended in darkness with no announcement Faded to black and stayed there People sat in uncomfortable silence, then slowly left "I wanted them to feel that discomfort... if you can even get a small sampling of that" Easter Sunday picked up in darkness, then sunrise/resurrection 4. Live Streaming Strategy Who Should Live Stream? Not every church needs to live stream everything Need good musicians to sound great online (around 400-500 attendance to have talent base) Need separate mix for online vs. in-house Poor production = "school play" - only interesting to those directly involved Quote: "A lot of churches, and these are well-meaning, beautiful Christian people. If you don't have the talent in production or in worship, you sound like a school play." Alternatives Stream just the message On-demand after, mixed in post-production Audio only if video isn't good Consider what strangers stumbling on feed would think The Discovery Argument Pre-COVID minority of churches streamed Now "everybody you want to reach is online" "All of non-Christian America, all the nuns, all the duns, all the atheists, all the agnostics, they're on the internet" Can't remember last time truly unchurched person hadn't watched online for weeks/months before visiting The New Foyer Online is now the foyer, not the physical lobby People investigate online before visiting By the time they show up, they're ready to go "further, faster" "They've already done their investigating. They've already asked ChatGPT all the questions" 5. Practical Service Design Handling Growth Pressure Multiple services create pressure to program everything tightly Solution: Trim 5 minutes from sermon Do 60-minute service with breathing room between Create more lobby/connection space Leverage outdoor space (if climate allows) Worship Set Strategy Don't need extended mix of everything Maybe two songs and a tag instead of three full songs "Sit in the tag for a while" Find the high-impact moments (example: bridge of "How Great Is Our God") Get to what matters, like talent shows do 90-second versions Quote: "You don't have to do the extended mix of everything, the seven minute version, do the tag. That would be great. Space is something that you can do in three minutes if you know how to do it well." Service Flow Examples Don't make people stand and greet (where else does that happen?) Have emotionally intelligent people on doors, not just available people Greet people the way THEY want to be greeted Consider kids moments, announcements, communion as natural transitions Call to commitment/involvement comes sooner now than 10 years ago 6. Online Presence Best Practices Website Design Design for new people first Show service times and location prominently (mobile friendly) Staff page is #3 most viewed - people want to see "are there people like me?" Use accurate photos (don't show 27-year-olds if congregation is 70+) Show actual diversity if you have it Quote (Seth Godin): "Culture is people like us do things like this. So what people are looking for, are there people like us?" Content Strategy Lead with best sermons, not just latest Most popular videos should be easy to find People don't care if it's from 2 years ago (still watching The Office) Have robust FAQ section for unchurched questions Position yourself for lost people, not just members 7. The Current Moment The Harvest is Ripe People are seeking more than maybe in past decade or two Culture is saturated with production - not the competitive edge anymore Mental health crisis caused by social media People desperate for something real What to Do Pray for it (spiritual activity) Make newcomer journey easy Take them somewhere when they show up Go deeper faster - they're ready Quote: "People come to church looking to find God, but sometimes all they find is us. They found a really cool song, they found a really great message, but they didn't actually find God in the midst of it." Give Them Meat Reference to Tara-Lee Cobble and The Bible Recap Provide historical context (helps Christians AND non-Christians) Don't be afraid to go deep on sin, gospel, redemption Write/speak in accessible "street Greek" like the New Testament Example Opening: "Hey, we're going back 3000 years. And there was a guy named David who was King of Israel. He was trying to keep the kingdom united because there was a north and a south. You can relate to that. These are divided times..." Quote (Tim Keller): "It's worse than you can possibly imagine and better than you can possibly dream." 8. Leadership Advice For Young Church Staff (25-40) Navigating Frustration with Leadership Write down actual issues you're facing (budget, staffing, expertise) Present respectfully, thoughtfully, submissively Good leaders will either provide resources or adjust priorities Identifying Toxic Culture Unrealistic expectations Unsympathetic to staff needs Expects 60-hour weeks with no life Toxic leader will get mad/defensive when approached Options in Toxic Environment Respectfully approach and share difficulties Accept the glass ceiling and stay Build healthy team within unhealthy body (temporary solution) Leave - "unhealthy bodies drive out healthy cells" Interview Questions for New Positions Ask to talk to current staff (not the pastor) Ask to talk to FORMER staff Find out who left and why Read Google reviews Have meals/experiences together (reveals character under pressure) Quote: "Ask around, ask if you have permission. Don't ask the pastor. Don't ask the pastor. Are you healthy? The toxic people, 'I'm so healthy.'" 9. Team Building & Growth Hiring Philosophy Only hire A players C players: you know immediately (late, unmotivated, incomplete work) - should be gone B players: good but not great - "it's too bad but we'll survive" A players: if they quit you'd need 3 people to replace them Quote (Netflix): "Adequate performance gets you a generous severance package." A Player Test If they knocked on the door saying "this is my last day," how