Kris Murray returns! In this episode, Jennifer sits down with Kris for a timely conversation about what is really changing in child care in 2026 and what owners cannot afford to ignore. Together, they look at the current market from a bigger-picture view, from AI and parent decision-making to enrollment shifts, differentiation, and the growing pressure to clearly communicate the value of what you offer. They also get into branding, in-person connection, what today's parents are actually looking for, and why being the face of your business matters more than ever. At the heart of this conversation is a reminder that while the tools and trends may change, strong businesses are still built by owners who know their market, know their value, and are willing to keep evolving. Key Takeaways: [2:00] Kris shares what is happening in her own world right now, including wedding planning, her new community, the audiobook release of Antidote to Fear, and the delayed release of her TED Talk. [6:30] AI is one of the clearest shifts in 2026, and Kris explains why owners need to get comfortable using it to save time, improve systems, and stay current. [8:00] Even with all the new tools and noise, the real work still comes back to the basics: understand your market, match your market, and get clear on the value you bring. [9:30] The child care market is shifting, and Kris explains why every enrollment matters more now, especially as family needs, birth rates, and state involvement continue to change. [10:40] Jennifer and Kris talk about why the old model is not enough on its own anymore, and why owners have to be willing to evolve if they want to stay competitive in the years ahead. [12:10] The conversation comes back to a core question every owner needs to answer: what makes your program different, and why should a family choose you? [14:00] Kris talks about the growing desire for real connection and why community, events, and in-person experiences still matter so much in a world that feels increasingly digital. [16:10] Running a business takes energy, intention, and a willingness to keep showing up, especially when the market feels harder or more crowded than it used to. [17:50] One of the biggest mindset shifts for owners is being willing to step forward and be the face of the business instead of staying hidden behind the scenes. [21:00] Jennifer and Kris talk about storytelling, visibility, and why it is not enough to offer something valuable if no one really sees it or understands it. [24:50] Branding is not extra. It shapes how families see you, what they expect from you, and whether they see your school as just another option or the clear choice. [27:10] Small, personal touches still go a long way, and Kris shares why personalization creates stronger connection, trust, and loyalty with families. [33:18] Using the "where am I now, and where do I want to be?" framework, and knowing how to surround yourself with people to help you move to the next level. [35:15] The importance of getting into a tribe, no matter where you are in your numbers and revenue. [40:01] If there are things that are draining you, free yourself up by delegating so that you can do what you love. Quotes: "What we've always taught, what we've owned in the childcare business, is to understand your market and match your market." — Kris [9:35] "Parents are having fewer babies, so every child is even more important. Every enrollment is even more important." — Kris [10:05] "In an AI-driven world, people are looking for connection, more than ever." — Kris [14:25] "That's a mindset that needs to shift is that people want to connect and to be that person that's going to attract and connect people; you have to get out of your comfort zone and be willing to show up on social media and be to show up on video with your story, with some fun, charming elements of what you have to offer and be the face of your business." — Kris [17:50] "You've got to get out there and be that leader and that CEO or that face of the business from time to time throughout your week. And then putting that stuff on social media is because that's where the eyeballs are." — Kris [21:12] "Get into a tribe." — Kris [35:05] "There's no way I would have built an 8-figure business without being in mentorship and coaching all along the way." — Kris [37:16] Sponsored By: ChildCare Education Institute (CCEI) Use code CCSC5 to claim a free course! Mentioned in This Episode: Kris Murray @iamkrismurray Jennifer Conner The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal Kris Murray — The Antidote to Fear