Podcasts From The Printerverse

Print Media Centr
  • 5.0 (31)
  • Marketing
  • Updated Daily

Welcome to Podcasts From The Printerverse, the ultimate destination for podcasts about printing, print production, print marketing, and print design where we examine all the elements that foster stellar printed materials, customer communications, and customer relationships that create opportunities for print business success. LISTEN LONG AND PROSPER! | #PMCpodcasts #Printerverse

  1. Sep 10

    B2B Marketing B.S. - Known Beats New: Trust is a Shortcut

    Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss why familiar brands often beat new options, even when people say they value new. The first in a three-part discussion, this episode unpacks the human behavior side of the topic, exploring how recognition builds trust, why B2B buyers often choose what feels safest, and how repeated exposure helps brands earn a place in the buyer's mind. Mentioned in This Episode: Gee Ranasinha: https://www.linkedin.com/in/ranasinha/ Gee Speaks: https://gee-speaks.com KEXINO: https://kexino.com Deborah Corn: https://linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2  Girls Who Print: https://girlswhoprint.org PrintFM Radio: https://printfmradio.com Project Peacock: https://ProjectPeacock.TV

  2. Sep 10

    B2B Marketing B.S. - Known Beats New: Risking to Win

    Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss how businesses can stand out in a landscape where buyers tend to choose what they already know. The second in a three-part discussion on Known Beats New, this episode explores the business behavior side of the topic, including the difference between distinctiveness and differentiation, why generic messaging makes companies forgettable, and how calculated risk can make brands more memorable. Mentioned in This Episode: Gee Ranasinha: https://www.linkedin.com/in/ranasinha/ Gee Speaks: https://gee-speaks.com KEXINO: https://kexino.com Deborah Corn: https://linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2  Girls Who Print: https://girlswhoprint.org PrintFM Radio: https://printfmradio.com Project Peacock: https://ProjectPeacock.TV

  3. Sep 10

    B2B Marketing B.S. Known Beats New: Polished to Death

    Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha discuss why businesses become harder to remember when they start to look and sound like everyone else in the marketplace. The final installment in a three-part discussion on Known Beats New, this episode explores the real-world consequences of blending in, including why contrast is more memorable than competence, how smart framing makes offers more memorable, and how customer experience can shape brand reputation more than polished marketing. Mentioned in This Episode: Gee Ranasinha: https://www.linkedin.com/in/ranasinha/ Gee Speaks: https://gee-speaks.com KEXINO: https://kexino.com Deborah Corn: https://linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2  Girls Who Print: https://girlswhoprint.org PrintFM Radio: https://printfmradio.com Project Peacock: https://ProjectPeacock.TV

  4. Sep 10

    UKvUSA: How to Ignite Your Print Sales Channels

    In this episode of UKvUSA, Deborah Corn and Matthew Parker discuss how printers can move beyond cold calls and generic sales emails to create more effective prospecting channels, and Deborah introduces Ignite, Engage, and Reconnect as channels for creating sales experiences people want to participate in. Mentioned in This Episode: 'Your Next Print Customer is Already on the Calendar': https://www.piworld.com/post/your-next-print-customer-is-already-on-the-calendar/ Appreciation Days Calendar PDF: https://printmediacentr.com/wp-content/uploads/2026/07/Appreciation-Days-Calendar_Print-Media-Centr.pdf 'How a Little Box Can Make a Big Impact on Your Printing Business': https://www.piworld.com/post/how-a-little-box-can-make-a-big-impact-on-your-printing-business/ Hydraulic Press Channel: https://www.youtube.com/c/HydraulicPressChannel/videos Is It Cake?: https://www.imdb.com/title/tt18314214/ Matthew Parker: https://www.linkedin.com/in/profitableprintrelationships/ Profitable Print Relationships: https://profitableprintrelationships.com Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 PrintFM Radio: https://printfmradio.com/ Girls Who Print: https://girlswhoprint.org Project Peacock: https://ProjectPeacock.TV

  5. Aug 30

    B2B Marketing B.S. Series Kick-Off with Gee Ranasinha, KEXINO

    Deborah Corn and Behavioral Science and Marketing Strategy Consultant Gee Ranasinha, CEO of KEXINO, discuss the role of behavioral science in understanding customer decision-making, the gap between what people say they will do and what they actually do, and why familiar brands often beat new options. They also outline the three-part approach to each topic: human behavior, business behavior, and real-world results. Mentioned in This Episode: Gee Ranasinha: https://www.linkedin.com/in/ranasinha/ Gee Speaks: https://gee-speaks.com KEXINO: https://kexino.com Deborah Corn: https://linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2  Girls Who Print: https://girlswhoprint.org PrintFM Radio: https://printfmradio.com Project Peacock: https://ProjectPeacock.TV

  6. Aug 27

    Time Management Tips in 20: How to Productively Delegate

    Deborah Corn and Productivity Coach Sarah Ohanesian discuss ways to free up limited capacity, identify bottlenecks, reassign work across and up, and set others up for success without micromanaging. Mentioned in This Episode: Time Management Tips in 20: How to Use Email Effectively: https://podcastsfromtheprinterverse.com/time-management-tips-in-20-how-to-use-email-effectively/ Sarah Ohanesian on LinkedIn: https://www.linkedin.com/in/sarahohanesian/ SO Productive: https://www.so-productive.com/ Sarah Ohanesian: https://sarahohanesian.com/ Asana: https://asana.grsm.io/sarahohanesian308 Command the Chaos Course: https://www.so-productive.com/productivity-course/ Let It Go!: https://www.amazon.com/Let-Go-Finally-Delegation-Organization/dp/154453065X Emily Morgan on LinkedIn: https://www.linkedin.com/in/delegatesolutions Deborah Corn on LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 PrintFM Radio: https://printfmradio.com/ Girls Who Print: https://girlswhoprint.org Project Peacock: https://ProjectPeacock.TV

  7. Aug 27

    PrinterChat: It's Wrong. Now What?

    Jamie McLennan, Will Crabtree, and Deborah Corn discuss how printers determine whether a job needs a reprint, where responsibility lies when customer files, production errors, materials, or unexpected reactions cause problems, and what it takes to protect the customer relationship when print goes wrong, prevent repeat failures, communicate through a crisis, and earn lasting trust.Mentioned in This Episode: Jamie McLennan: https://www.linkedin.com/in/jamieprints DMR Graphics: https://www.dmr-graphics.com/ Innvoke: https://innvoke.com/  Will Crabtree: https://www.linkedin.com/in/willtheprinter/ Tampa Printer: https://tampaprinter.com Sign Parrot: https://signparrot.com/ AutoPrint: https://autoprint-software.com/ Printing In A Box: https://printinginabox.com/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 PrintFM Radio: https://printfm.com Girls Who Print: https://girlswhoprint.org Project Peacock: https://ProjectPeacock.TV

  8. Aug 27

    PRINTING United Expo Power Hour: Direct Mail

    The PRINTING United Expo Power Hour turns its focus to mailing and direct mail, with a conversation about relevance, personalization, postal pressures, customer data, and why printers need to move beyond producing mail to helping customers get better results from it. Deborah Corn and co-host Ashley Roberts are joined by Toni McQuilken and Paul Bobnak to discuss what is driving renewed interest in direct mail, how even small amounts of customer data can make mail more relevant, opportunities to connect print with digital channels, and how printers can help customers mail smarter. Colin Sinclair McDermott, The Online Print Coach, shares why printers need to position themselves as advisors, ask better questions, understand the business outcomes customers are trying to achieve, and use conversations at PRINTING United Expo to gather ideas and insights they can bring back to their businesses. Joshua Carruth, EVP, Expositions at PRINTING United Alliance, joins the conversation with a preview of PRINTING United Expo, including opportunities for education, community, peer-to-peer conversations, and making meaningful connections across the show floor. Guests and Resources PRINTING United Expo https://www.printingunited.com/ Ashley Roberts, Content Director, Printing Impressions LinkedIn: https://www.linkedin.com/in/ashley-roberts-a9148465/ Printing Impressions: https://www.piworld.com/ Toni McQuilken, Senior Editor, Printing Impressions LinkedIn: https://www.linkedin.com/in/tonimcquilken Paul Bobnak, Content Contributor, Who's Mailing What! LinkedIn: https://www.linkedin.com/in/paulbobnak Who's Mailing What!: https://www.whosmailingwhat.com/ Colin Sinclair McDermott, The Online Print Coach / Print Mastermind LinkedIn: https://www.linkedin.com/in/theonlineprintcoach/ The Online Print Coach: https://theonlineprintcoach.com/ Print Mastermind: https://members.theonlineprintcoach.com/printmastermind Joshua Carruth, EVP, Expositions, PRINTING United Alliance LinkedIn: https://www.linkedin.com/in/joshuacarruth PRINTING United Alliance: https://www.printing.org/ Deborah Corn LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com/ Explore The Printerverse: https://linktr.ee/PrintMediaCentr EXPO LONG AND PROSPER!

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About

Welcome to Podcasts From The Printerverse, the ultimate destination for podcasts about printing, print production, print marketing, and print design where we examine all the elements that foster stellar printed materials, customer communications, and customer relationships that create opportunities for print business success. LISTEN LONG AND PROSPER! | #PMCpodcasts #Printerverse

Information

  • Creator
    Print Media Centr
  • Years Active
    2017 - 2026
  • Episodes
    790
  • Rating
    Explicit
  • Copyright
    © Print Media Centr, Inc.
  • Show Website
    Podcasts From The Printerverse

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